Apple Sets the Bar for Showcase Stores and Super-Merchandisers, Business and Industry Trends Analysis

A few unique retailers have created the category of “super-merchandisers.”  They invest huge amounts of money on the construction of unique and entertaining stores where they devote large portions of floor spaces to non-retail purposes, either for ambiance and style or for demonstrations and practice areas for their products.  These types of stores typically offer very deep merchandise selections while they cater to customers who are very passionate about a particular interest, hobby or shopping need.  The focus is on an immersive customer experience.  A perfect example is Bass Pro’s Outdoor World stores, which are vast complexes filled with exciting…

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