Diverse Selling Techniques Boost Direct Marketers and Non-Store Sales, Business and Industry Trends Analysis

Several decades ago, non-store retailing consisted only of catalogs (such as those from Sears, Roebuck & Co.), mail-order ads in magazines or newspapers and door-to-door peddlers of such items as Watkin’s Vanilla Extract, Fuller Brushes and Kirby Vacuums.  Slowly, non-store retailing evolved.  By the 1970s, upscale catalogs such as the Horchow Collection had emerged in large numbers, catering to the growing base of affluent households where women were holding demanding, well-paying jobs and had less time or inclination for traditional shopping.  At the same time, multi-level marketing was booming, and scores of new companies copied the methods of leaders like…

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