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How to Interpret Reports of Retail Sales, Business and Industry Trends Analysis

Because several different organizations publish monthly sales reports on America’s retail sector, these reports can be tricky to interpret, depending on exactly which portion of retail you are trying to track. Period Compared:  At all times, you should be aware of the dates being compared.  For example, a comparison of April 2018 sales over March 2018 (the previous month) will be quite different from a comparison of April 2018 sales over April 2017 (the previous year). Same-Store Sales/Comparable Store Sales:  You should also be aware of the difference in “Same-Store Sales” and “Total Sales.”  Same-Store Sales are results only for…

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