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Fast Fashion: Designers and Retailers Speed Up, Business and Industry Trends Analysis

Several major retailers are based on a business model known as “fast fashion.”  Key players in this business include Sweden’s H&M; two Spain-based firms, Zara and Mango; the UK chain New Look; and Japan-based Uniqlo.  For these retailers, success comes from designing trendy, inexpensive clothes that mimic high-end fashion and are delivered to consumers at lightning speed—two to four weeks from design to manufacturing to arrival in stores.  This turnaround time is a far cry from the four to nine months that U.S. mass retailers typically require. Fast fashion wasn’t always part of New Look’s business strategy.  As the phenomenon…

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