Plus Sizes Market Evolves to Serve Overweight Consumers, Business and Industry Trends Analysis

The results of a study of American body shapes and sizes reveal trends that impact a number of industries, including apparel.  While a well-known 2004 study by the Centers for Disease Control and Prevention (CDC) had already shown that Americans are getting a lot heavier, another study, which was sponsored in 2003 by the U.S. military as well as clothing companies such as Lands’ End, J.C. Penney, Target and Dillard’s, shows how factors such as age, income and occupation affect the size and shape of the human body.  The study utilized an advanced 3D body scanner developed by [TC]2 of…

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