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Retailers Look for Long-Term Growth in Emerging Markets, Including China, India and Brazil, Business and Industry Trends Analysis

The rise of vast numbers of low-income people to the middle class continues to create a massive global marketing opportunity.  China is already a bigger market for GM’s cars than its home nation of America.  Amazon.com, Avon and McDonald’s would not be the companies they are today without their immense overseas customer bases, and they have barely scratched the surface of their potential growth. Think of “middle class” as a condition that indicates, at the very least, that a family has a steady flow of a small amount of discretionary income that can be spent on luxuries or non-essential items. …

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