Retailers Look for Long-Term Growth in Emerging Markets, Including China, India and Brazil, Business and Industry Trends Analysis

The rise of vast numbers of low-income people to the middle class continues to create a massive global marketing opportunity.  Wal-Mart already has roughly 260 million visitors to its stores worldwide in an average week, at 11,695 locations in 28 countries.  How large will this number be on a global, long-term basis when the firm expands ever more deeply into Latin America, Asia and eventually Africa?  500 million?  1 billion?  China is already a bigger market for GM’s cars than its home nation of America.  Amazon.com, Avon and McDonald’s would not be the companies they are today without their immense…

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