Self Service Apparel Fitting Technologies Grow in Stores and Online, Business and Industry Trends Analysis

Virtual Fitting Rooms: This type of technology allows shoppers to try on clothing and/or accessories virtually using augmented reality (AR) and/or artificial intelligence (AI).  AR uses a webcam to scan a shopper’s body, thereby creating a 360-degree 3D model.  AI utilizes algorithms and machine learning to create a 3D model from a photo.  Models created in either way are combined with radio frequency identification (RFID) that scans products selected by the shopper.  The virtual fitting room overlays scanned products on the 3D model.  Valuates Reports forecasted that the global virtual fitting room market would grow from $3 million in 2019 to…

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