Consumer Products, Cosmetics, Hair & Personal Services Industry Market Research

Competitive Intelligence, Business Analysis, Forecasts, Market Size, Trends, Companies, Statistics

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Consumer Products, Cosmetics, Hair & Personal Services OVERVIEW

The consumer products industry, encompassing cosmetics, haircare, personal services and more, is undergoing seismic shifts shaped by evolving consumer expectations, technological innovation and global socioeconomic changes.  From AI to ethical consumerism and from ecommerce disruption to global inclusivity, the industry is evolving rapidly.  For brands, staying competitive in 2025 means being agile, values-driven and deeply connected to the changing desires of the modern consumer.
1. Digital Disruption and Direct-to-Consumer Models
Online marketing, social media and ecommerce have dramatically lowered barriers to entry, allowing startups to compete with industry giants.  Brands like Dollar Shave Club and Beauty Pie have successfully leveraged digital platforms to reach consumers directly, offering value-driven alternatives to legacy brands.  Visual-centric platforms like Instagram and TikTok play a crucial role in marketing beauty and personal care products, especially among Gen Z and millennials.
2. Personalization Through AI
Artificial intelligence (AI) is transforming how consumers interact with products.  Apps like L’Oreal’s Makeup Genius and Estee Lauder’s iMatch are enabling hyper-personalized shopping experiences.  Virtual try-ons and customized product recommendations are now integral to the consumer journey, blending technology with beauty.
3. Rise of the Conscious Consumer
The LOHAS (Lifestyles of Health and Sustainability) demographic is growing.  These consumers prioritize eco-friendliness, ethical sourcing and ingredient transparency.  Brands like The Honest Company have thrived by aligning with these values.  As consumers become more label-savvy, companies are responding by reformulating products and embracing recyclable packaging and “clean beauty” claims.
4. Global Expansion Fueled by a Rising Middle Class
Emerging markets present significant opportunities, as millions of consumers enter the middle class.  Tailoring products to local preferences, whether it's skin-lightening creams in India or green tea-infused products in Asia, has become a critical success strategy.  International brands are increasingly customizing offerings by region to win local loyalty.
5. Private Label Surge
Private label or store brands are gaining traction due to inflation and consumer desire for value.  Retailers like Kroger and Costco have expanded their in-house lines, often matching or exceeding the quality of national brands.  Amazon’s Elements and Basics lines demonstrate how digital giants are capitalizing on this trend.
6. Wellness and Beauty Converge
Consumers increasingly view beauty through the lens of health and wellness.  Products are expected to promote overall well-being, including sensitive-skin formulations, non-toxic ingredients and items that contribute to mental health and relaxation.  The convergence of beauty, health and self-care is especially prominent in the wake of the pandemic.
7. Inclusive and Diverse Product Lines
Brands are expanding to serve diverse consumer needs.  Whether it’s haircare for textured hair, skincare for melanin-rich complexions or halal-certified beauty products, inclusivity is no longer optional, it’s expected.  Companies like Urban Skin Rx and Proven are leading with personalization and cultural relevance.
8. Experience-Driven Retail
Superstores like Ulta and Sephora are redefining retail by offering in-store services like makeovers, facials and brow bars, blending convenience with experience.  These retailers provide a platform for indie brands, further democratizing access to shelf space.
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Top Companies Profiled

The following is a partial listing for this industry. As a subscriber, you will have access to the leading companies and top growth companies. This includes publicly-held, private, subsidiary and joint venture companies, on a global basis as well as in the U.S.


Hundreds of Top Companies Profiled, Including:

PLUNKETT PROVIDES UNIQUE ANALYSIS OF THE FOLLOWING TRENDS THAT ARE DRIVING THIS INDUSTRY:

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Consumer Products, Cosmetics, Hair & Personal Services Industry. Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

  • Business trends analysis
  • In-depth industry overview
  • Technology trends analysis
  • Forecasts
  • Spending, investment, and consumption discussions
  • In-depth industry statistics and metrics
  • Industry employment numbers

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

  • U.S. and Global Firms
  • Publicly held, Private and Subsidiaries
  • Executive Contacts
  • Revenues

  • For Public Companies: Detailed Financial Summaries

  • Statistical Tables

Key Questions Answered Include:

  • How is the industry evolving?
  • How is the industry being shaped by new technologies?
  • How is demand growing in emerging markets and mature economies?
  • What is the size of the market now and in the future?
  • What are the financial results of the leading companies?
  • What are the names and titles of top executives?
  • What are the top companies and what are their revenues?

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Consumer Products, Cosmetics, Hair & Personal Services Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Consumer Products, Cosmetics, Hair & Personal Services Industry

  1. Major Trends Affecting the Consumer Products & Services Industry

  2. Introduction to the Consumer Products & Services Industry

  3. Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics

  4. A Growing Middle Class in Emerging Markets Creates Vast New Opportunities for Consumer Products

  5. Amazon’s Online Market Share Dominates/Temu & Shein Compete Aggressively

  6. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers

  7. Private Label Brands Grow in Share of Total Store Sales

  8. Diverse Selling Techniques Boost Direct Marketers and Non-Store Sales

  9. Super Beauty Stores Combine Shopping with Personal Care Services

  10. Up and Coming Independent Beauty Products Firms Snapped Up by Major Players

  11. Social Media Spurs Beauty Products Sales Among Millennials and Teens

  12. Beauty Products Firms Target Unique Needs of Diverse Consumers Worldwide

  13. Regis Dominates the Hair Salon Business/Product Sales Enhance Salon Profits

  14. Blowout Bars Proliferate

  15. Natural/Organic Consumer Products Attract Greater Market Share

  16. Organic Food Sales Continue Global Growth/Locally Sourced Foods and Farm to Table Increase in Popularity

  17. Consumers Drive a Revolution in the Food Industry, Demanding Fresher, More Natural Foods, Creating both Pain and Opportunities

  18. Wellness, Beauty and Health Converge in Consumer Products and Services

  19. Market for CBD Remains Steady

  20. CBD Oil and Hemp Cultivation, Production and Distribution Challenges

Plunkett Research Provides In-Depth Tables for the Following Consumer Products, Cosmetics, Hair & Personal Services Industry Statistics

  1. Consumer Goods & Services Industry Statistics and Market Size Overview

  2. Annual Consumer Price Index, 1920-2024, U.S.

  3. Average Annual Expenditures of All Consumer Households: 2018-2023, U.S.

  4. Distribution of Total U.S. Annual Household Expenditures, by Major Category: 2023

  5. Total U.S. Disposable Income, Expenditures & Gross Domestic & National Product Per Capita: Selected Years, 1960-2024

  6. Consumer Goods & Services Retail Sales by Kind of Business, U.S.: 2018-2023

  7. U.S. Exports & Imports of Food: 2017-2024

  8. U.S. Exports & Imports of Beverages & Tobacco Products: 2017-2024

  9. U.S. Exports & Imports of Apparel Products: 2017-2024

  10. U.S. Exports & Imports of Paper: 2017-2024

  11. U.S. Exports & Imports of Pharmaceutical Products: 2019-2024

  12. U.S. Exports & Imports of Cleaning Compounds & Toilet Preparations: 2017-2024

  13. Consumer Goods & Services Industry Employment, U.S.: 2017-2024

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eBook or Book:

This industry onlyPublication date: Apr 2025
ISBN-13: 978-1-64788-560-1
ISBN-13: 978-1-64788-068-2
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