Wellness, Beauty and Health Converge in Consumer Products and Services

Consumers are increasingly focused on prioritizing wellness, self-care, personalization and sustainability. With regard to self-care, the Coronavirus era spurred consumers to handle their own physical and mental wellness needs, opening a growing market for at-home beauty and health products. In the same vein, products that offer solutions to unique personal conditions (such as allergies and/or sensitivities) are gaining popularity. As for sustainability, NielsenIQ research found that 95% of consumers are making an effort to live in a more sustainable fashion. In the U.S., 70% of consumers are making at least some sustainable choices, looking for products made with ingredients that are eco-friendly and packaging that is easily recycled.

Consumer and beauty products that do not contain harsh chemicals are also seeing growing demand. When you consider the fact that beauty products are applied to sensitive skin areas on the face and around the eyes, this trend becomes even more compelling.

Overall wellness and well-being are growing considerations for many consumers in determining where and how they shop, as well as what products they buy. Allergies, getting enough sleep, pleasant fragrances, non-toxic chemicals and other well-being factors can be as important as cost and effectiveness to many consumers. At the same time, many of these shoppers put emphasis on the environmental and social impact of the firms that make their consumer products. Manufacturers and marketers are paying close attention to these trends. For example, consulting firm Hero Digital sells the “Consumer Goods Truth & Beauty Index” to manufacturers. The index is based on surveys that highlight key insights about consumer preferences and priorities, broken down by generation and merchandise category.

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Wellness, Beauty and Health Converge in Consumer Products and Services, Business and Industry Trends Analysis

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