Social Media Spurs Beauty Sales Among Millennials and Teens, Business and Industry Trends Analysis

McKinsey & Co. reports that as much as 50% of beauty and personal care product purchasing decisions by millennials and teenagers are based on word-of-mouth, or perhaps better said, word-of-device.  Photographs taken with smartphones are also redefining the way cosmetics are made and marketed. Millennials are constantly snapping pictures of themselves alone or with friends, and studying how they look in those photos.  Makeup and problem-solving skincare products tailored to “selfies” is a major trend for cosmetics companies.  CoverGirl, for example, offers Outlast Stay Luminous Foundation.  Designed to reflect the light of the phone’s camera flash, the company tried 43…

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