Beauty Firms Target Unique Needs of Diverse Consumers Worldwide, Business and Industry Trends Analysis

  A number of major beauty product manufacturers are developing and marketing lines for specific ethnicities.  For example, Estee Lauder offers the Osiao branded product line for Chinese women.  The line was developed at a Shanghai research institute and manufactured in Japan, the line uses Chinese ingredients such as ginseng. German consumer goods giant Henkel AG offers Gliss shampoo for ventilation problems faced by Muslim women who must wear head scarves.  Unilever makes similar products under its Sunsilk brand.  

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