Please wait while the search results are loading...

Marketing for Soaps and Cleaners Shifts to Individual Pods, Retail Price Discounts, Business and Industry Trends Analysis


The soap and cleanser market is evolving as products become more efficient and personal tastes change.  For example, higher-efficiency washing machines and dishwashers require less detergent.  Major manufacturers such as Procter & Gamble and Unilever are producing pre-measured laundry soap capsules and selling less overall. 

Meanwhile, consumers have become more price conscious.  Many companies are discounting household products to boost sales volume.  Nielsen reported that 33.7% of consumer-packaged goods, including cleaning products and soaps, were sold in discounted promotions in the year ending February 2014.  A recent study by Bernstein Research found that Americans devote approximately 10.8% of their personal expenditures to packaged consumer goods, compared to 11.2% in 2000 and 13.7% in 1990.


A Representative List of Organizations that Have Used our Research and Products:


I’m amazed at how much information is available and the various ways to access it. This will be a major resource for our serious job seekers.

Career Services, Penn State University

Plunkett Research Online provides a great ‘one stop shop’ for us to quickly come up to speed on major industries. It provides us with an overall analysis of the market, key statistics, and overviews of the major players in the industry in an online service that is fast, easy to navigate, and reliable.

Wendy Stotts, Manager, Carlson Companies

I really appreciate the depth you were able to get to so quickly (for our project). The team has looked through the material and are very happy with the data you pulled together.

Hilton Worldwide, Marketing Manager

We are especially trying to push Plunkett since all of our students have to do so much industry research and your interface is so easy to use.

Library Services, St. John’s College

We are especially trying to push Plunkett’s since all of our students have to do so much industry research and your interface is so easy to use.

Gary White, Business Materials Selector, Penn State University

Your tool is very comprehensive and immensely useful. The vertical marketing tool is very helpful, for it assists us in that venue, as well as targeting customers’ competition for new sales…The comprehensive material is absolutely fabulous. I am very impressed, I have to say!

Tammy Dalton, National Account Manager, MCI

The more I get into the database, the happier I am that we’ll have it–REALLY happy!!! Between the quality and affordability of your product, its appeal to and value for our users, and the inestimably ethical and loyalty-guaranteeing conduct of your business, I will always have more than sufficient praises to sing for Plunkett Research.

Michael Oppenheim, Collections & Reference Services, UCLA

Plunkett Research Online is an excellent resource…the database contains a wealth of useful data on sectors and companies, which is easy to search and well presented. Help and advice on how to conduct, export and save searches is available at all stages.

Penny Crossland, Editor, VIP Magazine
Real Time Web Analytics