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Marketing for Soaps and Cleaners Shifts to Individual Pods, Retail Price Discounts, Business and Industry Trends Analysis

The soap and cleanser market is evolving as products become more efficient and personal tastes change. For example, higher-efficiency washing machines and dishwashers require less detergent. Major manufacturers such as Procter & Gamble and Unilever are producing pre-measured laundry soap capsules and selling less overall.

Meanwhile, consumers have become more price conscious. Many companies are discounting household products to boost sales volume. Nielsen reported that 33.7% of consumer-packaged goods, including cleaning products and soaps, were sold in discounted promotions in the year ending February 2014. A recent study by Bernstein Research found that Americans devote approximately 10.8% of their personal expenditures to packaged consumer goods, compared to 11.2% in 2000 and 13.7% in 1990.

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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