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Sports Industry Overview
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|
|
Amount
|
Units
|
Year/Season
|
Source
|
|
Estimated Size of the Entire Sports Industry, U.S.
|
422
|
Bil. US$
|
2011
|
PRE
|
|
Annual Company Spending for Sports Advertising, U.S.
|
27.8
|
Bil. US$
|
2011
|
PRE
|
|
Major League Baseball (MLB)
|
|
MLB League Revenue
|
7.2
|
Bil. US$
|
2011
|
PRE
|
|
Overall Operating Income
|
494
|
Mil. US$
|
2010
|
Forbes
|
|
Number of MLB Teams
|
30
|
Teams
|
2010
|
MLB
|
|
Average MLB Game Attendance (162 Game Season)
|
30,135
|
Spectators
|
2010
|
ESPN
|
|
Average MLB Team Value
|
523
|
Mil. US$
|
2010
|
Forbes
|
|
National Football League (NFL)
|
|
NFL League Revenue
|
9.0
|
Bil. US$
|
20101
|
PRE
|
|
Overall Operating Income
|
1,069
|
Mil. US$
|
2009/2010
|
Forbes
|
|
Number of NFL Teams
|
32
|
Teams
|
2009/2010
|
NFL
|
|
Average NFL Game Attendance (16 Game Season)
|
66,957
|
Spectators
|
2009/2010
|
ESPN
|
|
Average NFL Team Value
|
1.0
|
Bil. US$
|
2009/2010
|
Forbes
|
|
National Basketball Association (NBA)
|
|
NBA League Revenue (Basketball Related Income)
|
4.1
|
Bil. US$
|
2010/11
|
PRE
|
|
Overall Operating Income
|
183
|
Mil. US$
|
2009/10
|
Forbes
|
|
Number of NBA Teams
|
30
|
Teams
|
2009/10
|
NBA
|
|
Average NBA Game Attendance (82 Game Season)
|
17,149
|
Spectators
|
2009/10
|
ESPN
|
|
Average NBA Team Value
|
369
|
Mil. US$
|
2009/10
|
Forbes
|
|
National Hockey League (NHL)
|
|
NHL League Revenue
|
3.0
|
Bil. US$
|
2010/2011
|
PRE
|
|
Overall Operating Income
|
160
|
Mil. US$
|
2009/2010
|
Forbes
|
|
Number of NHL Teams
|
30
|
Teams
|
2009/2010
|
NHL
|
|
Average NHL Game Attendance (82 Game Season)
|
17,070
|
Spectators
|
2009/2010
|
ESPN
|
|
Average NHL Team Value
|
228
|
Mil. US$
|
2009/2010
|
Forbes
|
|
Sporting Equipment Sales
|
|
Wholesale Revenues, U.S. Sporting Goods Manufacturers*
|
74.2
|
Bil. US$
|
2010
|
SGMA
|
|
Retail Sporting Equipment Sales
|
40
|
Bil. US$
|
2011
|
PRE
|
|
Other Sports Industry Revenue
|
|
NCAA Sports Revenue (Including Div. I, II and III)
|
757
|
Mil. US$
|
2010/2011
|
NCAA
|
|
Spectator Sports**
|
31.4
|
Bil. US$
|
2011
|
PRE
|
|
U.S. Health Club Revenue
|
20.3
|
Bil. US$
|
2010
|
IHRSA
|
|
European Health Club Revenue
|
31
|
Bil. US$
|
2010
|
IHRSA
|
|
NASCAR Revenue
|
645.4
|
Mil. US$
|
2010
|
NASCAR
|
|
PRE = Plunkett Research estimate; SGMA = Sporting Goods Manufacturing Association.
|
|
IHRSA = International Health, Racquet & Sportsclub Association
|
|
1 NFL's 2011 revenue figures not estimated due to uncertainty caused by potential NFL lockout.
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* Includes sporting goods equipment, fitness equipment, sports apparel, recreational transport items and athletic footwear.
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** Includes racetracks, sports teams and other spectator sports.
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Source: Plunkett Research,® Ltd.
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Copyright © 2011, All Rights Reserved
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www.plunkettresearch.com
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