Introduction to the Sports Industry, Business and Industry Trends Analysis

¹ Video Tip For our brief video introduction to the Sports industry, see www.plunkettresearch.com/video/sports .   The sports business means many different things to different people.  This is a truly global industry, and sports stir up deep passion within spectators and players alike in countries around the world.  To one person, sports are a venue for gambling; to another, they are a mode of personal recreation and fitness, be it skiing, cycling, running or playing tennis.  To business people, sports provide a lucrative and continually growing marketplace worthy of immense investment.  To athletes, sports may lead to high levels of…

A Representative List of Organizations that Have Used our Research and Products: