Introduction to the Sports Industry, Business and Industry Trends Analysis

The sports business means many different things to different people.  This is a truly global industry, and sports stir up deep passion within spectators and players alike in countries around the world.  To one person, sports are a venue for gambling; to another, they are a mode of personal recreation and fitness, be it skiing, cycling, running or playing tennis.  To business people, sports provide a lucrative and continually growing marketplace worthy of immense investment.  To athletes, sports may lead to high levels of personal achievement, and to professionals, sports can bring fame and fortune.  To facilities developers and local…

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