NASCAR’s Best Teams Require Massive Investment, Business and Industry Trends Analysis

NASCAR (the National Association for Stock Car Auto Racing) is a family-run business that was founded in 1948.  The founder, “Big Bill” France, wisely saw the demand for a car racing circuit in the Southern U.S. states.  His son turned the business into a giant that is now run by the third generation.  NASCAR has built sweeping popularity among racing fans far outside the South.  Races are now often held in cities outside of southern states. However, attendance and viewership of NASCAR races are dropping.  So are top team valuations.  The top ten teams were worth an average of $137…

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