Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel, Business and Industry Trends Analysis

The term “Baby Boomer” generally refers to someone born in the U.S. or Europe from 1946 to 1964.  The term evolved to describe the children of soldiers and war industry workers who were involved in World War II.  When those veterans and workers returned to civilian life, they started or added to families in large numbers.  As a result, the Baby Boom generation is one of the largest demographic segments in the U.S., with more than 70 million surviving members as of 2017.  Some Baby Boomers have already reached retirement age.  In 2006, the first of the boomers reached 60,…

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