Exercise Apparel Sales Rise/ Athleisure Clothing Sales Soar, Business and Industry Trends Analysis

While Americans (as well as residents of many other countries from Mexico to China) have been putting on weight, they have also developed a keen interest in sports apparel and workout gear to wear at the gym and in other leisure activities.  This is one of the fastest-growing product categories in the apparel and shoe sector.  Over 54 million Americans have some sort of gym membership, and they need appropriate clothing to wear while they work out.  Athletic apparel is increasingly worn as streetwear as well, in a trend called “athleisure.” Sports apparel is divided into several categories including branded…

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