NCAA College Sports Are Big Revenue Earners, Business and Industry Trends Analysis

American universities that are members of the National Collegiate Athletic Association (NCAA) can bring in very lucrative revenues, particularly if that have top football teams.  Of the top ten schools by athletics revenues (from all sports) for the 2018-2019 fiscal year, the University of Texas led the pack with $233.9 million in total revenue, followed by Texas A&M with $212.7 million, Ohio State with $210.5 million, Michigan with $197.8 million and Georgia with $174.0 million according to USA Today. Growth in pre-virus television rights funds the largest programs, which includes recent, lucrative agreements between NCAA conferences (such as the SEC,…

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