Please wait while the search results are loading...

Sports Equipment and Social Media Converge, Business and Industry Trends Analysis

As people spend more and more time on social media sites and apps, it is not surprising that they would interact with friends and others while exercising or playing team sports.  Equipment makers have an excellent opportunity to build hardware and software into their products in a way that will enable users to connect with others.
An excellent example is Peloton Interactive, Inc., which is a stationary bike and treadmill designer and producer of live-streaming, instructional indoor classes.  While the firm sells its highly popular, proprietary equipment, its real business model is based around subscription fees paid by users of those bikes.  The firm’s virtual cycling classes initially revolved around the in-house designed, Peloton Bike.  The Peloton Bike is a sophisticated, carbon steel and aluminum stationary bike that is integrated with a 21.5-inch full HD 1080p, wireless-ready, Bluetooth-ready, touchscreen console.  The console includes two stereo speakers and a front-facing camera.  The interface allows the bike’s rider to participate in studio cycling classes with highly qualified instructors, from the comfort and convenience of the rider’s own home and own schedule.  The result is a very high quality, boutique-style fitness class delivered via live streaming to the home.  Through their monthly subscription fee, users of the Peloton Bike have access to a variety of classes covering various moods and styles.  Additionally, there are over ten daily live rides streamed from the firm’s NYC studio, whereby a user can ride along with a real class, as well as thousands of on-demand rides users can access through the Peloton Bike’s interactive console, filtered by instructor, type, length, difficulty or as previously saved favorite rides.  More recently, Peloton launched the Peloton Tread treadmill for running classes and the Peloton Guide, which superimposes images of the user lifting weights along with data about reps performed, calories and effort expended alongside the televised class coach.
Other exercise/social media combinations include the Fitbit community and Nike+.  These communities unite people, who use wearable sensors to track their activities, with apps and web sites where they can compare distances and intensities, share nutrition and diet information and cheer each other on.  Many other firms now offer compelling workout equipment with access to digital classes embedded.

A Representative List of Organizations that Have Used our Research and Products:


I’m amazed at how much information is available and the various ways to access it. This will be a major resource for our serious job seekers.

Career Services, Penn State University

Plunkett Research Online provides a great ‘one stop shop’ for us to quickly come up to speed on major industries. It provides us with an overall analysis of the market, key statistics, and overviews of the major players in the industry in an online service that is fast, easy to navigate, and reliable.

Wendy Stotts, Manager, Carlson Companies

I really appreciate the depth you were able to get to so quickly (for our project). The team has looked through the material and are very happy with the data you pulled together.

Hilton Worldwide, Marketing Manager

We are especially trying to push Plunkett since all of our students have to do so much industry research and your interface is so easy to use.

Library Services, St. John’s College

We are especially trying to push Plunkett’s since all of our students have to do so much industry research and your interface is so easy to use.

Gary White, Business Materials Selector, Penn State University

Your tool is very comprehensive and immensely useful. The vertical marketing tool is very helpful, for it assists us in that venue, as well as targeting customers’ competition for new sales…The comprehensive material is absolutely fabulous. I am very impressed, I have to say!

Tammy Dalton, National Account Manager, MCI

The more I get into the database, the happier I am that we’ll have it–REALLY happy!!! Between the quality and affordability of your product, its appeal to and value for our users, and the inestimably ethical and loyalty-guaranteeing conduct of your business, I will always have more than sufficient praises to sing for Plunkett Research.

Michael Oppenheim, Collections & Reference Services, UCLA

Plunkett Research Online is an excellent resource…the database contains a wealth of useful data on sectors and companies, which is easy to search and well presented. Help and advice on how to conduct, export and save searches is available at all stages.

Penny Crossland, Editor, VIP Magazine
Real Time Web Analytics