Athletic Footwear Sales Soar/Athletic Shoe Industry Draws Endorsements from Top Athletes, Business and Industry Trends Analysis

For 2017, retail analysts at NPD Group reported sales of athletic footwear in America to be up 2% over 2016, reaching $19.6 billion.  The average selling price remained constant at $58.16.  Athletic shoes have long been sporting the names and endorsements of famous professional athletes, particularly basketball legend Michael Jordan.  Nike’s line of Air Jordan shoes has been the top selling shoe brand of all time.  Other athletes in the Nike stable at one time include Kobe Bryant, Dwayne Wade, LeBron James and Carmelo Anthony.  Reebok offers Shaq Attaq basketball shoes named for Shaquille O’Neal.  This trend to sell a…

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