Athletic Footwear Sales Soar/Athletic Shoe Industry Draws Endorsements from Top Athletes, Business and Industry Trends Analysis

Athletic shoes have long been sporting the names and endorsements of famous professional athletes, particularly basketball legend Michael Jordan.  Nike’s line of Air Jordan shoes has been the top selling shoe brand of all time.  Other athletes in the Nike stable at one time include Kobe Bryant, Dwayne Wade, LeBron James and Carmelo Anthony.  Reebok offers Shaq Attaq basketball shoes named for Shaquille O’Neal.  This trend to sell a shoe under an athlete’s name is called “marquee footwear.” A new twist to marquee footwear is that which sports a famous designer’s name instead of an athlete’s.  Stella McCartney, a high-fashion…

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