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The Future of the Sports Industry Will Be Shaped by Technologies and Demographics, Business and Industry Trends Analysis

To begin with, a rising middle class in nations like India, China and Indonesia will enjoy growing incomes that will enable them to indulge in pastimes like viewing sports on newly acquired widescreen televisions and participating in physical sports, such as golf or tennis.  Their growing incomes will fuel the sale of consumer sports and recreational goods, sporting apparel such as running shoes, gym memberships, tickets to sporting events and subscription fees to streaming sports coverage.
At the same time, a significant shift away from consumers viewing sports events on traditional TV networks, or expensive cable or satellite subscriptions, is largely disrupting the way that sports competitions are watched, and the way that broadcast rights fees are distributed, as well as the manner in which advertisers spend their money and select the types of media they will invest in.  This makes traditional viewing outlets like ESPN’s cable channels subject to losing viewers and services income, while streaming outlets grow rapidly.  Meanwhile, there is competition from unique streaming sites owned by major leagues such as the MLB.
Technologies will continue to have a very major impact on sporting goods.  Consumers already benefit from advanced fabrics in sporting apparel (moisture wicking, for example), as well as running shoes and personal monitors that capture data on their activities and motion.  Data capture technologies are also showing up in items such as golf clubs.  Artificial intelligence (AI) and machine learning will provide an immense boost to this trend and create new ways for players and athletes to increase their skills while boosting services subscription income for sporting goods providers. Advanced materials, such as super-strong carbon-based nanotechnology, will be incorporated in a wide range of sports gear.  These trends will accelerate broadly and may have a profound effect on the way that people enjoy sports and recreation.
Seniors in rapidly aging nations such as the U.S., Germany and China will be willing to spend on a wide range of sporting goods and services geared to their particular needs.  The growing popularity of Pickle Ball, which is a slower, easier-to-play tennis-style game, is a good example.  Gyms and exercise gear aimed at seniors may become popular.
eSports, that is, the advent of organized play of electronic games, is growing very quickly.  Young fans are clearly excited about the prospects of attending live game tournaments where they watch highly skilled pros play.  Fans sit in stadium seats and watch the action on giant TV monitors.  eSports are showing up in a big way on college campuses.  Leagues are growing, and sponsors are eager to support the eSport trend.  Special eSports stadiums can be found in several cities, including Las Vegas.
Legalized sports betting is having a significant impact on the sports industry.  Major sports leagues will benefit from this trend by controlling the data generated by their teams, players and games.  Smartphone-based betting will enable fans to watch a game or tournament and bet on it at the same time.  Will that tennis pro win the set currently being played?  How will this pitcher perform in this current inning?  Will this football team score in this quarter?  Technology and smartphones will enable endless ways to make bets on brief actions such as these.  For better or worse, this could revolutionize the world of sports.


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