PGA (Professional Golf Association) Tournaments Grow in International Markets/Golf Returns to the Olympics, Business and Industry Trends Analysis

Established in 1916, the Professional Golfers’ Association (PGA) conducts approximately 45 tournaments each year.  The PGA, which has 28,000 members, enjoys remarkable success based on its unique business model.  It relies to a large extent on attracting corporate sponsors anxious to reach the highly prized demographics of typical PGA Tour fans.  Generally males between the ages of 40 and 65, ticket holders to these events have above-average incomes and are prime targets for corporate marketing departments.  A title sponsorship, that is, the highest level of sponsorship that puts a company’s name on the event, may require a corporate investment of…

A Representative List of Organizations that Have Used our Research and Products: