Restaurant, Hotel and Hospitality Market Research

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Restaurant, Hotel and Hospitality OVERVIEW

       At Plunkett Research, we look at the “hospitality” industry in a broad way, to include most types of services or sectors that serve freshly-prepared food to customers, or provide lodging to travelers.
     That is, they literally provide hospitality to their paying guests.
     Consequently, we include restaurants of all types, as well as catering, cafeterias, coffee shops and bars or taverns.
     (However, we do not include the prepared food sections of supermarkets.) On the lodging side of hospitality, we include hotels, motels, inns, resorts, hostels and cruise lines—a hospitality segment that is of growing importance to the global economy.
     Of course, many lodging businesses, such as hotels and cruise lines, also include restaurants, and more than a few include casinos or resort amenities.
     Restaurants:  The global restaurant industry generated approximately $2 trillion in 2015, with the fast food segment accounting for about 12% of that number.
     In the U.S., the Census Bureau reports total food service and bars revenues at $623 billion for 2015.
     America enjoys approximately 230,000 restaurants of all types.
     Hotels:   The total number of hotels and inns of all types in the world is roughly 200,000, containing more than 15 million guest rooms.
     STR Global maintains a database of significant hotel properties (those with 15 or more rooms in North America and 10 or more rooms elsewhere).
     As of early 2016, they reported more than 156,000 properties


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