Fast Food Faces Stiff Competition from Casual Dining Restaurants (Fast Casual), Business and Industry Trends Analysis

As fast good giants such as McDonalds, Burger King and Wendy’s are battling to maintain market share, casual dining concepts, which offer moderately priced food served in casual settings (prior to the Coronavirus pandemic of 2020) were growing especially rapidly.  Fast-casual restaurants are a hybrid of fast food and casual dining and include chains such as Shake Shack and Chipotle.  Some rely on counter service, perhaps taking orders at the counter and then delivering the food to tables when ready.  Others offer full table service. Established chefs (many of whom are famous, thanks to media coverage and TV channels such…

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