Hotels Target Young Customers with Strategies Ranging from Micro Rooms and Hostels, to Hip Hotels that Encourage Mingling, Business and Industry Trends Analysis

A few hotel companies are innovating new, cost effective room alternatives, especially in Europe and Japan, aimed at cost-conscious travelers.  Busy travelers can now book tiny rooms, or “pods,” that typically measure about 100 square feet (some as small as 65 square feet) in size either for the night or just a few hours to rest and freshen up.  In contrast, a more traditional motel is about 300 square feet, and luxury hotel rooms are 300 to 600 square feet.  Pods generally have a small bed, flat screen TV and tiny bathrooms (some offer shared bathrooms), and windows, if there…

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