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Dog-Friendly Hotels Will Gain Market Share, Business and Industry Trends Analysis

Marriott figured out a long time ago that allowing guests to bring their dogs is a great marketing ploy.  Many other chains have embraced the concept.

There is an important consumer/demographic trend at work here.  Millennials are delaying marriage and children, but are keen on owning, and traveling with, their dogs.  The same is true for the senior market.  Guests don’t mind paying a modest additional fee for having their dog in the room.  Nonetheless, some hotels don’t charge extra at all.

For example, Kimpton is 100% dog-friendly, at no extra charge.  The lobby of the Kimpton in Portland, Oregon even features a chalkboard, where the names of dogs-in-residence are listed, with a big “Welcome.”  The Hermitage Hotel in Nashville, Tennessee has a Pampered Paws Program with a pet welcome letter at check-in, specialty pet bedding, organic welcome treats, bottled spring water, nightly pet turndown service, an in-room dining menu for pets, pet walking service and an on-call pet masseuse.



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