Localization will Drive Hotel Features, Marketing, Business and Industry Trends Analysis

Travel consumers respond well to hotel properties and related marketing that feature highly localized food (think food-to-table), brews/wines/cocktails, cultural opportunities, tours (think food tours, historic tours and haunted places tours).  Localization of hotel features and services will surge, particularly in crowded markets. Hotel chain Kimpton has been a true leader in this regard.  Its downtown Miami, Florida property, for example, the EPIC Hotel, is a sleek high-rise with water views.  Hotel staff are uniformed in cool white (many in straw hats) and super-yachts are often moored alongside the hotel.  For a different take on a waterfront hotel, the Kimpton RiverPlace…

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