River Cruise Lines Are Launched, with Low Capital Investment and High Fares, Business and Industry Trends Analysis

One of the fastest growing segments in the cruise industry is river cruises, which offer smaller craft that traverse major rivers such as the Rhine in Europe; the Volga in Russia; the Yangtze in China; and the Nile in Egypt.  Popular river cruise companies include Viking River Cruises, Uniworld River Cruises and Avalon Waterways. Viking River Cruises has two ships based in New Orleans, Louisiana that sail the Mississippi River, putting it into competition with American Cruise Lines.  Viking, long one of the leading river cruise firms, has successfully expanded into ocean-going cruises. Crystal Cruises (historically an operator of small…

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