Please wait while the search results are loading...

River Cruise Lines Are Launched, with Low Capital Investment and High Fares, Business and Industry Trends Analysis

One of the fastest growing segments in the cruise industry is river cruises, which offer smaller craft that traverse major rivers such as the Rhine in Europe; the Volga in Russia; the Yangtze in China; and the Nile in Egypt.  Popular river cruise companies include Viking River Cruises, Uniworld River Cruises and Avalon Waterways.  As with the small ship, ocean-going cruise lines, the fact that these river ships are of limited scope, with lower passenger counts than their big-liner competitors, may give these ships a distinct competitive advantage among future passengers who want more social distancing.  Viking, long one of the leading river cruise firms, successfully expanded into ocean-going cruises.  Other River cruise companies include AmaWaterways, Tauck and Aqua Expeditions.
Onboard life on these very small ships can be quite luxurious.  Uniworld’s SS Maria Theresa, for example, surrounds its 150 passengers with $2 million in art, decorating cabin-suites of 162 to 410 square feet each.  The suites provide expensive Savoir beds, blue-marble bathrooms and French balconies.
Entertainment venues are limited, and tend to focus on cultural presentations, craft demonstrations and lectures.  However, unlike large ocean-going cruise ships, Wi-Fi, meals, alcohol and most excursions are often included in the fare.
Small ships, including river cruises are a very different business model from giant cruise ships, and branching out into this business may not appeal to all major cruise lines.  Consequently, both river cruises and small luxury ships are in a sector where a small competitor have an excellent chance to launch a niche business.  The capital expense of building a relatively small river cruise ship is vastly less than building a major, oceangoing ship.  The crews and administrative staffs are likewise vastly smaller.  At the same time, revenues per cruise can be relatively small in a 400-passenger ship, compared to a giant, modern 6,000 passenger ship.  Likewise, operating efficiencies can be lower in smaller ships.  One of the benefits, however, is that many of the smaller cruise lines, particularly in river cruises, charge very high fees per cruise, and thus may earn substantial profits per passenger.

A Representative List of Organizations that Have Used our Research and Products:


I’m amazed at how much information is available and the various ways to access it. This will be a major resource for our serious job seekers.

Career Services, Penn State University

Plunkett Research Online provides a great ‘one stop shop’ for us to quickly come up to speed on major industries. It provides us with an overall analysis of the market, key statistics, and overviews of the major players in the industry in an online service that is fast, easy to navigate, and reliable.

Wendy Stotts, Manager, Carlson Companies

I really appreciate the depth you were able to get to so quickly (for our project). The team has looked through the material and are very happy with the data you pulled together.

Hilton Worldwide, Marketing Manager

We are especially trying to push Plunkett since all of our students have to do so much industry research and your interface is so easy to use.

Library Services, St. John’s College

We are especially trying to push Plunkett’s since all of our students have to do so much industry research and your interface is so easy to use.

Gary White, Business Materials Selector, Penn State University

Your tool is very comprehensive and immensely useful. The vertical marketing tool is very helpful, for it assists us in that venue, as well as targeting customers’ competition for new sales…The comprehensive material is absolutely fabulous. I am very impressed, I have to say!

Tammy Dalton, National Account Manager, MCI

The more I get into the database, the happier I am that we’ll have it–REALLY happy!!! Between the quality and affordability of your product, its appeal to and value for our users, and the inestimably ethical and loyalty-guaranteeing conduct of your business, I will always have more than sufficient praises to sing for Plunkett Research.

Michael Oppenheim, Collections & Reference Services, UCLA

Plunkett Research Online is an excellent resource…the database contains a wealth of useful data on sectors and companies, which is easy to search and well presented. Help and advice on how to conduct, export and save searches is available at all stages.

Penny Crossland, Editor, VIP Magazine
Real Time Web Analytics