Retail Technologies Advance for Restaurant Orders, Business and Industry Trends Analysis

A number of restaurant chains, including Sonic Drive-Ins, are installing video menus that have point-of-purchase (POP) dynamic content.  Customers place their orders using a touch screen, which are displayed complete with the total check amounts.  Suggested additional items appear, some including special discount offers or promotions.  The system is provided by MICROS Systems, a subsidiary of Oracle.  The technology raises average check amounts, and also increases inventory efficiency, since it is connected with the restaurants’ overall networks.  If the POP is pushing a particular flavor of milkshake, for example, and customers respond, the system alerts owners to buy more ingredients.…

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