McDonald’s Scrambles to Adapt to New Consumer Tastes, Business and Industry Trends Analysis

For years, McDonald’s Corporation has been one of the world’s largest fast food chains by sales volume and revenue.  As of early 2019, McDonald’s had more than 37,500 restaurants in over 120 countries and was serving approximately 71 million customers per day.  Consumer tastes are changing, especially among younger demographic groups which are trending toward healthier or fresher foods.  McDonald’s has made efforts to add healthier items to its menus (such as salads, apple slices and oatmeal) and has had success with its gourmet coffee items.  In 2018, it banned foam packaging from its worldwide supply chain and announced it…

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