McDonald’s Scrambles to Adapt to New Consumer Tastes, Business and Industry Trends Analysis

For years, McDonald’s Corporation has been one of the world’s largest fast food chains by sales volume and revenue.  As of early 2021, McDonald’s had more than 39,200 restaurants in 119 countries and was serving tens of millions of customers per day.  As indoor dining rooms closed, McDonald’s and other fast food companies cashed in during the Coronavirus pandemic due to surges in drive-through business.  By mid-2020, weekly comparable sales at many of the Carrol’s Restaurant Group’s Burger King and Popeye’s franchises were up by 2.5% and 14.6% respectively.  Wingstop saw its September 2020 sales year over year up nearly…

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