What Millennials and Mobile-Savvy Consumers Want as Tourists and Travelers, Business and Industry Trends Analysis

At Plunkett Research, we define the Millennial cohort (Gen Y) as those people born between 1982 and 2002.  (Some organizations use slightly different years.)  This puts them between the ages of 15 and 35 today, totaling about 85 million in the U.S.  This is the largest cohort in U.S. history—larger even than Baby Boomers.  They will rapidly make up an increasingly significant share of hotel, resort and other lodging guests.  Nonetheless, it’s important to remember that Millennial habits and attitudes, such as deep dependence on well-curated social media pages for personal expression, are spilling over into other generations.  “Millennial” may…

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