Thanks to the Coronavirus pandemic, even groceries have moved into the fast lane, as online grocery and household product sales are growing quickly while consumers enjoy same-day delivery options.
The most powerful trends on the internet include access via smartphones, the migration of entertainment, including TV programming, to streaming services, as well as technologies based on software-as-a-service in the cloud.
The standout winner in ecommerce continues to be Amazon, where sales have soared thanks to aggressive pricing, free shipping for its “Prime” members and an ever-growing variety of merchandise.
Most recently, the Coronavirus gave Amazon an exceptional shop-from-home boost.
The firm’s sales outside of North America are booming as well, despite the fact that it has major foreign competition, particularly from companies based in Asia.
Analysts at eMarketer reported American ecommerce sales in 2021 of an estimated $933.3 billion (up significantly from $883.8 billion in 2020).
This figure includes online retail product sales, travel sales and digital downloads, but not online gambling.
Global internet ecommerce sales exceeded $5.54 trillion in 2021, according to eMarketer.
China is posting phenomenal growth in ecommerce, up by 44.8% in 2020, according to analysts at eMarketer, to a total of $2.297 billion.
Digital advertising in the U.S., during 2021, was a projected $191.09 billion, according to eMarketer, up 25.5% from 2020.