Credit: iStock.com/TomasSereda

5.20.25

The Internet of Things (IoT) and data analytics are among the most transformative technologies reshaping industries, business models and everyday life. Their convergence with Artificial Intelligence (AI), 5G networks, Edge Computing, and Big Data is creating unprecedented opportunities—while simultaneously introducing new challenges in cybersecurity and privacy. Here’s a comprehensive look at the most impactful trends defining these industries in 2025.

Even more information on this industry is available!  Check out our Internet of Things Industry Center.

Plunkett’s Internet of Things (IoT) & Data Analytics Industry eBook, latest edition.

1. Exponential Growth of Connected Devices

By 2025, the world is projected to have approximately 33 billion networked devices, about six times the number of global internet users. These devices—ranging from industrial sensors to consumer wearables—form a vast “network of networks,” enabling real-time data exchange across sectors such as healthcare, energy, logistics, transportation, and smart homes.

The expansion is driven by decreasing sensor costs, robust wireless infrastructure, and the accelerating adoption of Machine-to-Machine (M2M) communications. This growth paves the way for more sophisticated data analytics applications, as organizations harness the power of connected ecosystems to enhance efficiency and deliver new services.

2. AI-Driven Data Analytics Supercharges IoT

The synergy between AI, Machine Learning (ML), and IoT is revolutionizing how data is captured, processed, and applied. AI enables advanced predictive analytics, anomaly detection, and autonomous decision-making.

In manufacturing, AI-powered IoT platforms monitor machinery in real-time, predict failures, and optimize production schedules. In healthcare, wearable IoT devices collect patient data, which AI analyzes to predict health risks and suggest personalized interventions.

AI also enhances Intelligent Transportation Systems (ITS), supporting autonomous vehicles with real-time navigation, traffic management, and predictive maintenance.

3. Edge Computing: Bringing Processing Power Closer

While cloud computing remains central for large-scale data storage and analysis, the rise of Edge Computing addresses the latency, bandwidth, and privacy challenges of IoT. By processing data near its source—on devices or local edge servers—organizations can enable real-time decision-making critical for applications like autonomous vehicles, industrial automation, and smart grid management.

The combination of Edge Computing with AI (AI at the Edge) is driving faster, localized analytics, reducing dependence on centralized cloud infrastructure, and enhancing overall system resilience.

4. Smart Cities: Connected Infrastructure and Public Services

Urban centers globally are embracing IoT to become Smart Cities, leveraging sensors, AI, and data analytics to optimize infrastructure and services. Examples include Copenhagen’s “Green Wave” bike lane sensors, Barcelona’s smart waste management systems, and Singapore’s comprehensive Smart Nation initiative.

Smart city technologies aim to reduce energy consumption, improve mobility, enhance public safety, and address environmental concerns. However, these advancements raise significant cybersecurity and privacy challenges, necessitating robust safeguards and regulatory frameworks.

5. 5G Networks as the IoT Enabler

The global rollout of 5G networks is a game-changer for IoT. Offering ultra-low latency, high-speed connectivity, and massive device capacity, 5G is essential for real-time IoT applications. From autonomous driving to smart factories and telemedicine, 5G unlocks the full potential of IoT ecosystems.

Massive investments are underway, with telecom giants and governments funding 5G infrastructure to support advanced IoT deployments.

6. Cybersecurity: The Dark Side of IoT Growth

The proliferation of IoT devices introduces vast cybersecurity risks. IoT endpoints are notoriously vulnerable, often serving as entry points for cyberattacks. High-profile incidents have exposed vulnerabilities in smart home devices, industrial control systems, and healthcare equipment.

As a result, cybersecurity for IoT is a rapidly growing industry, with companies developing next-generation solutions to secure device identities, data transmission, and network integrity.

7. Data Analytics, Big Data, and Cloud Computing Integration

The avalanche of data generated by IoT devices is driving demand for Big Data analytics and cloud computing solutions. Scalable cloud platforms like Amazon AWS, Microsoft Azure, and Google Cloud provide the computational power and storage capacity to process and analyze vast datasets.

Predictive analytics powered by AI helps businesses derive actionable insights, forecast trends, and make data-driven decisions. This is particularly transformative in sectors like retail (personalized customer experiences), agriculture (precision farming), and energy (smart grid optimization).

8. Industrial IoT (IIoT): Revolutionizing Manufacturing and Supply Chains

Industrial IoT is transforming manufacturing operations by enabling real-time monitoring, predictive maintenance, and automated quality control. Companies like Caterpillar and Siemens are embedding IoT sensors in machinery to track performance, reduce downtime, and optimize supply chains.

The combination of IoT with robotics, AI, and digital twins is ushering in the era of Industry 4.0, characterized by smart factories and hyper-efficient production processes.

9. Consumer IoT: Smart Homes and Wearables on the Rise

On the consumer front, smart home devices (like Amazon Echo, Google Nest, and Apple HomeKit) are becoming mainstream, offering convenience, energy savings, and enhanced security. The adoption of interoperability standards like Matter is further accelerating the growth of connected home ecosystems.

Wearable technologies, from fitness trackers to smartwatches, continue to evolve, with improved health monitoring capabilities and integration with AI-powered wellness platforms.

10. Sustainability and Environmental Monitoring

IoT and data analytics play a crucial role in addressing global sustainability challenges. From precision agriculture reducing water and fertilizer use to smart grids optimizing energy consumption, IoT applications support environmental conservation efforts.

Advanced sensor networks monitor air and water quality, manage waste, and ensure efficient resource utilization, contributing to the development of green cities and industries.

The IoT and Data Analytics industries are at the epicenter of digital transformation, enabling smarter, safer, and more efficient systems across all sectors. As AI, Edge Computing, and 5G converge with IoT, the possibilities for innovation are limitless. However, the success of this interconnected future hinges on robust cybersecurity, ethical data usage, and strategic infrastructure investments.

The next decade will witness an accelerated integration of IoT into every facet of life—reshaping industries, redefining business models, and revolutionizing daily experiences.

Key Concepts:  Internet, IoT, machine-to-machine, M2M, analytics, robotics, big data, networks, artificial intelligence, AI, communications, connectivity, automation, 5G

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Internet of Things (IoT) & Data Analytics Industry.  (See: https://www.plunkettresearch.com/industries/internet-of-things-iot-data-analytics-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Internet of Things (IoT) & Data Analytics Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Internet of Things (IoT) & Data Analytics Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Internet of Things (IoT) & Data Analytics Industry

1. Major Trends Affecting the Internet of Things (IoT) & Data Analytics Industry
2. Introduction to the Internet of Things (IoT) & Data Analytics Industry
3. Smart Cities Utilize Sensors and Artificial Intelligence (AI)/Create Privacy and Security Issues
4. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
5. Wireless Information Systems Surge Ahead in Vehicles: Telematics, Intelligent Transportation (ITS) and Real Time Traffic Information
6. Self-Driving, Autonomous Cars Receive Massive Investments in Research and Development Worldwide
7. Introduction to the Artificial Intelligence (AI) & Machine Learning Industry
8. A Brief History of Artificial Intelligence (AI) and the State of the Industry Today
9. The Pros & Cons of Artificial Intelligence (AI) & Machine Learning
10. Robotics, Artificial Intelligence (AI) and Automation Revolutionize Supply Chain and Logistics Systems
11. Voice, Face & Image Recognition Change the Wireless World, Artificial Intelligence (AI) Tools Added to Smartphones
12. Artificial Intelligence (AI), Deep Learning and Machine Learning Advance into Commercial Applications, Including Health Care and Robotics
13. Industrial Robots and Factory Automation Advance Through Artificial Intelligence (AI)
14. RFID Drives Inventory Management Evolution
15. The Future of Transportation and Supply Chains: Massive Investments in Infrastructure & Mobility Services
16. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers
17. Wi-Fi Enables Wireless Traffic Growth, Including the Internet of Things (IoT)
18. Global Internet Market Tops 9.3 Billion, both Fixed and Wireless
19. Cloud Computing and Software as a Service (SaaS) Provide Data Storage & Access
20. Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow
21. Wearable Sensors Track Exercise Data/Apparel and Shoe Manufacturers Adopt Technologies
22. Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
23. Precision Agriculture Technologies (AgTech), Farm Robotics, GPS and Irrigation Market Grows Worldwide/Hi Tech Greenhouses
24. 5G Wireless Networks Rollout Worldwide, Enabling the Internet of Things (IoT)/Massive Investments Required
25. Cybersecurity Challenges for the Internet of Things (IoT)
26. The Internet of Things (IoT) in Factories, Robotics and Equipment
27. The Internet of Things (IoT) and the Smart Home
28. Hot Fields Within Computers, Hardware & Software Include Artificial Intelligence (AI), Cybersecurity and the Internet of Things (IoT)

Plunkett Research Provides In-Depth Tables for the Following Internet of Things (IoT) & Data Analytics Industry Statistics

1. Internet of Things & Data Analytics Communications Industry Statistics and Market Size Overview
2. Software Publishing Industry, U.S.: Estimated Revenue & Inventories: 2017-2022
3. Software Publishing Industry, U.S.: Estimated Selected Expenses: 2017-2022
4. Data Processing, Hosting, and Related Services Industry, U.S.: Estimated Revenue & Expenses: 2017-2022
5. Data Processing, Hosting, and Related Services Industry, U.S.: Estimated Selected Expenses: 2017-2022
6. Number of Business & Residential High Speed Internet Lines, U.S.: 2020-2025
7. Internet Access Technologies Compared
8. Research Funding for Engineering, U.S. National Science Foundation: Fiscal Years 2023-2025
9. Research Funding for Computer and Information Science Engineering, U.S. National Science Foundation: Fiscal Years 2023-2025
10. U.S. Computer Software & Related Services Quarterly Revenue:  Q4 2023-Q3 2024

5.7.25

In an era defined by rapid technological advancement, geopolitical disruption, and shifting consumer expectations, the transportation, supply chain, and logistics sectors are undergoing seismic change. Once viewed as traditional, behind-the-scenes operations, these industries have now moved to the forefront of global commerce strategy.  This article explores the most critical trends transforming the landscape of transportation, supply chain, and logistics in 2025 and beyond.

Even more information on this industry is available!  Check out our Transportation Industry Center.

Plunkett’s Transportation, Supply Chain & Logistics Industry eBook, latest edition.

1. Digital Transformation & Advanced Technologies

The integration of technology into every facet of logistics operations is no longer optional—it’s imperative.

Artificial Intelligence & Machine Learning

AI is now central to predictive analytics, enabling companies to forecast demand, optimize routes, manage inventory levels, and enhance customer service. Machine learning models can detect inefficiencies, forecast disruptions, and automatically reroute shipments, all in real time.

Internet of Things (IoT)

IoT devices are ubiquitous in fleets, warehouses, and cargo shipments. From GPS trackers and temperature sensors to smart containers, IoT is ensuring visibility, traceability, and accountability throughout the supply chain.

Robotics & Automation

Automated guided vehicles (AGVs), autonomous drones, and warehouse robots are accelerating order fulfillment and reducing labor costs. Amazon and Walmart, among others, have dramatically expanded robotic systems for warehouse operations, improving both speed and accuracy.

2. Resilience & Risk Management in Supply Chains

COVID-19 exposed vulnerabilities in global supply chains, from over-reliance on single-source suppliers to inflexible logistics networks.

Diversification of Supply Sources

Firms are reducing reliance on China and other single-country suppliers. Nearshoring and friendshoring strategies are becoming increasingly popular to enhance security and responsiveness.

Supply Chain Mapping

Organizations are investing in technologies to fully map their supply chains. This visibility allows them to assess risks, ensure compliance, and swiftly pivot when disruptions occur, such as those stemming from geopolitical conflicts or natural disasters.

3. E-commerce & Last-Mile Innovation

The explosive growth of e-commerce continues to redefine logistics, especially in last-mile delivery.

Micro-Fulfillment Centers

Retailers are turning to micro-fulfillment centers in urban areas to enable same-day or even two-hour delivery. These small-scale distribution hubs leverage automation to meet consumer expectations for speed.

Gig Economy Delivery Models

Companies like Instacart, DoorDash, and Amazon Flex rely on gig workers to power flexible, scalable last-mile delivery systems. This model is transforming logistics workforce planning.

Customer-Centric Logistics

Enhanced tracking, real-time updates, and flexible delivery windows are now baseline expectations for consumers. Logistics providers are increasingly judged by the digital experience they offer end customers.

4. Sustainability & Green Logistics

Environmental responsibility is no longer a branding option—it’s a core operational mandate.

Electrification of Fleets

Electric delivery vans and long-haul trucks are becoming more mainstream as battery technology improves and emissions regulations tighten. Tesla, Volvo, and Daimler are leaders in this space.

Carbon Footprint Tracking

Shippers are investing in platforms that calculate, monitor, and help offset carbon emissions. Some firms now offer “green shipping” options to environmentally conscious customers.

Circular Supply Chains

Reuse, recycling, and reverse logistics are vital components of sustainability. Companies are designing supply chains that enable products and materials to be recovered, refurbished, or reused.

5. Geopolitical Disruption & Realignment

The world is becoming more fragmented, and supply chains must adapt accordingly.

Impact of Trade Wars & Tariffs

The U.S.-China trade conflict, Brexit, and evolving EU regulations are forcing businesses to rethink logistics routes and compliance requirements. Tariff volatility is driving investment in flexible, multi-country sourcing strategies.

War and Political Instability

Ongoing conflicts, such as the Russia-Ukraine war and tensions in the Middle East, are disrupting key transport corridors. Firms are recalibrating freight routes and increasing insurance and security provisions.

6. Labor Shortages & Workforce Transformation

The logistics sector is facing a persistent talent crisis, particularly in trucking, warehousing, and skilled technical roles.

Truck Driver Shortage

The American Trucking Associations projects a shortage of over 80,000 truck drivers. Aging demographics, work-life balance concerns, and regulatory burdens are contributing factors.

Automation as a Workforce Supplement

Companies are investing in robotics, self-driving vehicles, and AI-powered software not to replace labor, but to supplement it and improve productivity amid shortages.

Upskilling & Retention

Firms are increasing investment in employee training, digital tools, and wellness programs to retain talent and attract younger workers who value technology-forward, mission-driven workplaces.

7. Blockchain & Secure Data Sharing

Blockchain, once seen as a cryptocurrency backbone, is now gaining traction in logistics.

Transparency & Anti-Fraud

Blockchain enables secure, immutable records that reduce fraud, streamline audits, and improve traceability in shipping and procurement.

Smart Contracts

These self-executing agreements reduce paperwork and disputes by automating payment and compliance once specific delivery milestones are achieved.

Adoption is still in early stages, but industry consortiums like the Blockchain in Transport Alliance (BiTA) are laying the groundwork for widespread implementation.

8. Logistics Real Estate Boom

As logistics networks grow more complex, demand for strategically located real estate has surged.

Rise of Mega-Warehouses

E-commerce growth has spurred demand for large, automated warehouses near major population centers. These facilities are designed to support omnichannel fulfillment at scale.

Industrial Real Estate Scarcity

Vacancy rates for logistics space are at historic lows in many urban areas, driving up prices and pushing companies to consider secondary markets or retrofit older properties.

The transportation, supply chain, and logistics sectors are in the midst of unprecedented transformation. The convergence of digital innovation, environmental imperatives, and geopolitical challenges is forcing companies to rethink strategies from the ground up.

The winners in this rapidly evolving landscape will be those that invest in visibility, flexibility, and sustainability—while leveraging advanced technologies to create agile, customer-centric supply networks. As we look ahead to the remainder of the decade, one thing is certain: logistics is no longer just about moving goods—it’s about driving global progress.

Key Concepts:  Transportation, business, outsourcing, economics, offshoring, entrepreneurship, finance, shipping, globalization, logistics, innovation, investing, marketing, management, airlines

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Transportation, Supply Chain & Logistics Industry.  (See: https://www.plunkettresearch.com/industries/transportation-supply-chain-logistics-industry-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Transportation, Supply Chain & Logistics Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Transportation, Supply Chain & Logistics Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Transportation, Supply Chain & Logistics Industry

1. Major Trends Affecting the Transportation, Supply Chain & Logistics Industry
2. Introduction to the Transportation, Supply Chain & Logistics Industry
3. 3PL Logistics Services and Supply Chain Management Services Evolve and Consolidate
4. FedEx, UPS & DHL Compete in Global Shipping and Logistics/Amazon.com Fulfills Much of Its Own Shipping Needs
5. Trucking Companies Focus on Driver Challenges, Regulatory Issues & Self-Driving Trucks
6. Freight Railways Invest in Automation, Infrastructure and Safety
7. China Makes Immense Investments in Railroads, Highways, Airports & Silk Road
8. High Speed Passenger Trains, Including Maglev, Advance in China and Europe
9. U.S. Passenger Train Projects Receive Funding, Including Light Rail and All Aboard Florida
10. Ships Get Bigger and More Efficient
11. Ports and Canals Expand to Accommodate Larger Vessels and Increased Shipment Volume
12. Discount Airlines Compete with Legacy Airlines, but the Differences Are Beginning to Blur
13. Boeing and Airbus Compete for New Orders
14. New Aircraft Designs Offer Greater Passenger Comfort/More Efficient Engines
15. Airports Expand
16. New Technologies Show Promise for Port and Airport Security
17. RFID Drives Inventory Management Evolution
18. Wireless Information Systems Surge Ahead in Vehicles: Telematics, ITS and Real Time Traffic Information
19. India’s Transportation Infrastructure Needs Billions of Dollars in Construction

20. Uber, Lyft and Didi Dominate the Car on Demand (Raid Hailing) Industry
21. Self-Driving, Autonomous Cars Receive Massive Investments in Research and Development Worldwide
22. Bicycle Sharing Is Well Established in Major Cities
23. Smart Cities Utilize Sensors and Artificial Intelligence (AI)/Create Privacy and Security Issues
24. Robotics, Artificial Intelligence (AI) and Automation Revolutionize Supply Chain and Logistics Systems
25. The Future of Transportation and Supply Chains: Massive Investments in Infrastructure & Mobility Services

Plunkett Research Provides In-Depth Tables for the Following Transportation, Supply Chain & Logistics Industry Statistics

1. Transportation Industry Statistics and Market Size Overview
2. U.S. Transportation & Warehousing Industry Revenues: 2019-2022
3. U.S. Transportation & Warehousing Industry Expenses: 2019-2022
4. Top 50 Countries Providing U.S. Imports of Goods: 2017-2024
5. Top 50 Countries Receiving U.S. Exports of Goods: 2017-2024
6. Top 10 U.S. Airlines & Airports Ranked by 2024 System Scheduled Enplanements
7. Quarterly U.S. Scheduled Service Passenger Airlines Financial Reports: 3rd Quarter 2023-3rd Quarter 2024
8. Total Scheduled U.S. International Passenger Traffic, U.S. Commercial Air Carriers: 2010-2044
9. Air Carrier Traffic Statistics, U.S.: 2000 – 2024
10. Federal R&D & R&D Plant Funding for Transportation, U.S.: Fiscal Years 2023-2025

4.28.25

The global food and beverage industry is a colossal and evolving ecosystem—one that surpassed $12 trillion in 2024, contributing approximately 11% of the world’s GDP.  Amidst economic pressures, shifting demographics and rapid technological advancement, this sector is undergoing a transformation that is redefining everything from agriculture to grocery retailing to consumer habits.

Even more information on this industry is available!  Check out our Food Industry Center.

Plunkett’s Food Industry eBook, latest edition.

1. Consumer-Driven Revolution: Health and Sustainability First

At the core of today’s transformation is the consumer.  Health-consciousness has spurred a dramatic shift in demand for fresher, more natural foods with fewer additives and preservatives.  Organic food sales reached $136.3 billion globally in 2023, with the U.S. alone accounting for nearly $70 billion.  A new generation of shoppers is also demanding transparency, sustainability and ethics in sourcing—from humane animal treatment to eco-friendly packaging.  This transformation is both an opportunity and a challenge for food companies.  Legacy brands like Kraft Heinz and Coca-Cola are revamping product lines, reducing synthetic ingredients and acquiring niche health-focused brands.  Companies such as Amy’s Kitchen and Chobani, born from these consumer demands, are seeing explosive growth.

2. Alternative Proteins: Plant-Based and Lab-Grown Innovations

The market for plant-based meats and lab-grown alternatives is evolving quickly.  While companies like Beyond Meat and Impossible Foods gained early traction, major players like Nestlé and Unilever are now expanding their own product lines to include faux meats, soy-based patties and cultivated seafood.  Cellular agriculture, growing meat from animal cells in labs, is also gaining momentum, with firms like Upside Foods and Eat Just leading the charge.  Though cost and consumer skepticism remain hurdles, these innovations hold promise in reducing environmental impact and meeting growing protein demand.

3. Technological Innovation in Agriculture (AgTech)

Modern agriculture is embracing technology to improve productivity and sustainability.  Farmers are deploying precision agriculture techniques using drones, GPS-guided tractors, automated irrigation and AI-powered monitoring systems.  Gene editing tools like CRISPR, along with advanced breeding methods, are creating crops with better yield, drought resistance and nutrient content.  Vertical farming and high-tech greenhouses, like those pioneered by AeroFarms and Freight Farms, are also on the rise.  These urban, soil-free farms offer sustainable, hyper-local food production models, helping to minimize waste and reduce the carbon footprint of food logistics.

4. E-Commerce and Meal Delivery Disrupt Traditional Retail

Online grocery shopping, accelerated by the COVID-19 pandemic, is now a permanent fixture.  Retail giants like Walmart and Amazon have invested heavily in delivery infrastructure and technologies such as cashier-less stores (e.g., Amazon Go).  Meanwhile, delivery apps like Instacart, DoorDash and Uber Eats have redefined restaurant and grocery distribution.  Meal kit companies such as HelloFresh and Blue Apron (now part of Wonder Group) are catering to busy consumers looking for convenience and control in home-cooked meals.  Supermarkets are fighting back with their own kits and curbside pickup services.

5. Packaging and Sustainability: Innovation Meets Responsibility

Sustainability has become a powerful differentiator.  Leading brands are racing to adopt recyclable, compostable and minimalistic packaging to reduce waste and appeal to eco-conscious consumers.  Coca-Cola’s commitment to making all packaging recyclable by 2025, and Walmart’s push for packaging-neutral operations, are emblematic of this industry-wide shift.  Bioplastics, reusable containers, and even nanotechnology-enabled packaging are emerging areas, promising to reduce material use while maintaining food safety and shelf life.

6. Global Trade, Inflation, and Food Security

While food exports exceeded $2 trillion globally in 2024, disparities in food costs and access persist. In developed nations, food accounts for 11–15% of household budgets, whereas in developing regions, this can exceed 40%.  Inflation has also hit food prices hard, U.S. households spent nearly $10,000 on food in 2023, a significant jump from previous years.  Aquaculture is now a critical solution, with global fish farming outpacing beef in output.  Innovations in genetics and aquaculture methods aim to sustainably increase supply while easing pressure on wild fisheries.

7. The Restaurant Landscape: Digital, Automated, and Health-Focused

The food service industry is being reshaped by automation and evolving tastes.  Chains like McDonald’s are investing in self-service kiosks, AI-powered drive-throughs and voice-ordering technology.  Many are redesigning layouts to focus on drive-through and delivery.  Meanwhile, food trucks and quick-service restaurants are thriving in urban environments.  Brands are simplifying menus and adapting to the growing demand for lower-calorie, higher-nutrition meals.

8. Private Labels and Grocery Store Innovation

Private label goods are rapidly gaining market share, especially during periods of inflation.  Retailers like Kroger and ALDI are launching thousands of house-brand products that meet consumer expectations for quality and affordability.  Retail formats are also evolving.  ALDI’s compact, low-cost stores have disrupted traditional supermarket models, offering focused assortments at deeply discounted prices.  On the other end of the spectrum, luxury retailers like HEB’s Central Market are creating “food experiences” to differentiate and delight customers.

9. Regulatory and Scientific Drivers

Regulations around genetically modified organisms (GMOs), sugar, sodium and labeling are evolving rapidly.  Many governments now mandate labeling of GMO products, while others push for calorie disclosures on menus and front-of-package nutrition ratings.  Simultaneously, scientific advances are unlocking new food categories. Gene-editing tools like CRISPR and RNAi, as well as the use of AI in food formulation, are setting the stage for the next era of customized, functional foods designed for health, sustainability, and performance.

The food and beverage industry is at a historic inflection point.  Technological advances, shifting demographics, climate concerns and evolving consumer values are transforming every aspect of how food is grown, produced, sold and consumed.  Companies that can anticipate change, innovate boldly, and deliver value in ways that resonate with modern consumers will thrive in the years ahead.

Key Concepts:  Biotechnology, business, stores, economics, supermarkets, entrepreneurship, finance, future, globalization, nutrition, innovation, investing, marketing, agriculture, consumer goods

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Food Industry.  (See: https://www.plunkettresearch.com/industries/food-beverage-grocery-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Food Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Food Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends and Technologies Affecting the Food Industry

1. Major Trends Affecting the Food Industry
2. Introduction to the Food Industry
3. The State of the Food Industry Today
4. Genetically Modified (GM) Seeds and Crops Planted in Dozens of Nations/Agribio R&D Investment Is High
5. Genetically Modified (GM) Foods Prompt Controversy, Labeling and Legislation
6. Plant-Based Meat Substitutes Developed
7. Selective Breeding, Mutagenesis and Gene-Editing, Including CRISPR, as Alternatives to GM Seeds
8. Obesity Sparks Government, School and Corporate Initiatives/Snack Foods Get Healthier
9. Organic Food Sales Continue Global Growth/Locally Sourced Foods and Farm to Table Increase in Popularity
10. McDonald’s and Other Fast Food Companies Reposition to Adapt to New Consumer Tastes and Robotics
11. Demand for Home Grocery Delivery Service Such as Instacart and Amazon Fresh Soars
12. Grubhub, DoorDash and Others Deliver Restaurant Meals
13. Precision Agriculture Technologies (AgTech), Farm Robotics, GPS and Irrigation Market Grows Worldwide/Hi Tech Greenhouses
14. Drones Provide New Tools for Precision Agriculture
15. Aquaculture Gains Major Fish Supply Market Share
16. Packaging Technology Improves/Walmart, Amazon and Coca-Cola Boost Packaging Sustainability
17. Retail Technologies Advance for Restaurant Online Ordering, along with Robotics and Automation
18. RFID Drives Inventory Management Evolution
19. Walmart Still Leads the Retail Industry, but Invests in Web Presence to Battle Amazon
20. Private Label Brands Grow in Share of Total Store Sales
21. Consumers Drive a Revolution in the Food Industry, Demanding Fresher, More Natural Foods, Creating both Pain and Opportunities
22. Food Recycling Efforts Underway
23. Wages Rise for Restaurant, Hotel and Hospitality Workers
24. Food Trucks Enjoy a Boom
25. Meal Kits from Firms like Blue Apron Make It Easy to Prepare Home-Cooked Meals
26. Craft/Microbreweries Proliferate
27. ALDI Scores Big Market Share in the U.S., UK and Europe with its Discount Supermarkets and Aggressive Investment/Walmart Dominates Grocery Retailing
28. The Future of the Food Industry, Agriculture, Food Demand, Supermarkets and Online Food Retailing

Plunkett Research Provides In-Depth Tables for the Following Food Industry Statistics

1. U.S. Food Industry Statistics and Market Size Overview
2. Global Food Industry Statistics and Market Size Overview
3. Food Sales, U.S.: 2021 – December 2024
4. Income Statement for U.S. Farm Sector: 2021-2025
5. Federal R&D & R&D Plant Funding for Agriculture, U.S.: Fiscal Years 2023-2025
6. Value Added to the U.S. Economy by the Agricultural Sector via the Production of Goods and Services: 2020-2025
7. Summary of U.S. Agricultural Trade Projections: Fiscal Years 2023-2034
8. Total U.S. Agricultural Commodity Exports & Imports, Top Ten Countries: 2020 – January 2025
9. Food Industry Employment, U.S.: 2018-January 2025
10. Food Preparation and Serving Related Employment and Wage Estimates by Occupation, U.S.: May 2023
11. World Supply & Utilization of Major Crops: 2022-2025
12. World Supply & Utilization of Major Animal Products: 2020-Oct 2025

4.22.25

The green technology and sustainability industry is undergoing a seismic transformation. What was once a niche market focused on reducing emissions has become a global imperative spanning nearly every sector—from energy and water to agriculture, transportation, packaging, and urban planning. As climate change accelerates and consumer, governmental, and corporate pressure mounts, green technology is no longer optional—it’s essential.

Even more information on this industry is available!  Check out our Green Technology Industry Center.

Plunkett’s Green Technology & Sustainability eBook, latest edition.

1. Explosive Growth in Renewable Energy and Storage

Clean energy investments hit a record $2.1 trillion in 2024, up from $1.77 trillion in 2023, reflecting a global commitment to decarbonization. Solar, wind, and hydroelectric power remain the cornerstones of this shift, while battery technologies, particularly lithium-ion and emerging sodium-ion alternatives, are essential for storing intermittent renewable energy.

Gigafactories, like those built by Tesla and Toyota, are scaling up battery production. Form Energy’s iron-air batteries and Natron Energy’s sodium-ion batteries offer safer, more sustainable alternatives to lithium-based systems. These innovations promise to reduce costs, improve energy density, and diversify supply chains away from environmentally damaging or geopolitically sensitive resources.

2. Circular Economy and Advanced Recycling

Recycling has evolved from sorting paper and cans to complex industrial ecosystems involving chemical recycling, anaerobic digesters, and plasma arc gasification. San Francisco now reuses 80% of its waste through aggressive legislation and consumer engagement. Companies like PureCycle and Plastic Bank are reinventing plastic recovery, while major brands like Coca-Cola and Unilever are experimenting with chemical recycling to maintain material integrity over multiple cycles.

Landfills are also becoming energy sources. Waste methane is being captured and converted into electricity at facilities like Project Assai in Pennsylvania, and cow manure is being used to power homes through anaerobic digestion—a process that major corporations such as Dominion Energy and Smithfield Foods are investing heavily in.

3. Water Conservation and Desalination

Water is poised to become the next frontier of sustainability. Agriculture alone accounts for over 70% of global water use. Technologies like precision irrigation, leak detection, and advanced drip systems are being deployed to reduce consumption without sacrificing yield. China and Israel are leading in desalination technology, while Coca-Cola has met its 2007 pledge to replenish the water it uses in beverage production.

Municipalities are retrofitting aged water infrastructure to prevent leakage, and industries are deploying water recycling systems as scarcity drives up prices and pressure.

4. Smart Cities and IoT: Efficiency Meets Intelligence

Smart city technologies are transforming urban life with IoT sensors, AI, and machine learning. Cities like Copenhagen and Singapore are using these tools to optimize traffic flow, waste collection, lighting, and public safety. Applications such as the “Green Wave” for cyclists and sensor-triggered garbage collection systems are improving quality of life while cutting resource use.

However, this technological shift comes with privacy and cybersecurity concerns. The interconnected nature of smart infrastructure requires robust safeguards to protect data and prevent breaches.

5. Green Packaging and Retail Leadership

Packaging has emerged as a major battleground in sustainability. Walmart, Coca-Cola, and Amazon are pushing the envelope with innovations like plant-based plastics, paper wrappers, and compact, recyclable containers. Walmart’s concentrated detergent initiative, which replaced bulky plastic jugs with smaller bottles, saved 125 million pounds of cardboard and 400 million gallons of water over three years.

The U.S. Plastics Pact and similar initiatives in the EU are setting ambitious goals for recyclability and material reduction, many of which are shifting from 2025 to 2030 due to logistical challenges.

6. Transportation: EVs, Fuel Cells, and Beyond

Electric vehicles (EVs) and plug-in hybrids are transforming personal and commercial transport. Global EV sales surpassed 14 million units in 2023, with U.S. sales reaching 1.1 million. However, hybrids are regaining ground due to EV range anxiety and inadequate charging infrastructure.

Startups and legacy automakers alike are investing in lighter materials, longer-range batteries, and hydrogen fuel cells. Trucks, vans, and aircraft powered by clean energy are entering the market, with firms like Nikola, Rivian, and Universal Hydrogen pioneering these innovations.

7. Smarter, Cleaner Buildings

Green building certifications, such as LEED and Green Globes, are pushing architects and developers toward energy-efficient materials, smart HVAC systems, and water-saving appliances. Cities like New York are mandating emissions reductions in buildings, creating multi-billion-dollar markets for retrofitting.

Zero-energy homes, capable of generating as much electricity as they use, are becoming increasingly popular in sunny regions. Builders are incorporating solar panels, geothermal systems, and ultra-efficient insulation to meet consumer demand for health-conscious and sustainable housing.

8. Bio-Based Alternatives and Green Chemistry

The chemical and plastics industries are under intense scrutiny. Companies are transitioning away from harmful substances like PVC, BPA, and PFAS, and investing in bio-based materials made from corn, soy, and waste oils.

Bioplastics and PHA-based materials are becoming viable options for everything from packaging to automotive parts. While cost and scalability remain issues, brands like BASF, Cargill, and NatureWorks are expanding capacity to meet rising demand.

9. Carbon Capture and Geoengineering

Carbon capture, utilization, and storage (CCUS) is transitioning from theory to practice. Companies like Carbon Engineering and Global Thermostat are developing direct air capture technologies, while ExxonMobil and Occidental Petroleum are investing billions in large-scale CCS infrastructure.

Meanwhile, geoengineering is gaining attention, with efforts to reflect solar radiation and use materials like olivine to absorb atmospheric CO₂. These controversial but potentially game-changing technologies highlight the urgent need for scalable climate solutions.

10. The Role of Policy and Private Investment

None of these trends exist in a vacuum. Government incentives—such as EV tax credits, clean energy grants, and packaging regulations—are essential to accelerating adoption. At the same time, private sector leadership from companies like Tesla, Amazon, and Walmart is turning sustainability into a strategic advantage.

Ultimately, as green technologies become more cost-competitive and efficient, their adoption will become driven less by ideology and more by economics. That shift is already happening across industries.

The green technology and sustainability industry is no longer the future—it is the present. Whether through innovations in renewable energy, water conservation, smart cities, or clean transportation, the shift toward a more sustainable planet is accelerating. For investors, entrepreneurs, policymakers, and consumers alike, the opportunities are vast, and the stakes could not be higher.

Key Concepts:  Green Technology, GreenTech, energy, efficiency, MPG, industrial, recycle, alternative, renewable, natural, organic, EnergyStar, LEED, fuels, batteries, hybrid, sustainable

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Green Technology Industry.  (See: https://www.plunkettresearch.com/industries/green-technology-greentech-cleantech-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Green Technology Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Green Technology Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Green Technology Industry

1. Major Trends Affecting the Green Technology Industry
2. Introduction to the Green Technology Industry
3. Demand for Green Technologies, Sustainability and Conservation Practices Evolves, Fueling Investment and New Product Development
4. Water Conservation Technologies to Enjoy Tremendous Growth/China Targets Desalination
5. Garbage Recycling Flourishes/Plasma Arc Gasification Technology Looks Promising
6. Food Recycling Efforts Underway
7. Biomass, Waste-to-Energy, Waste Methane and Biofuels from Algae
8. Smart Cities Utilize Sensors and Artificial Intelligence (AI)/Create Privacy and Security Issues
9. Packaging Technology Improves/Walmart, Amazon and Coca-Cola Boost Packaging Sustainability
10. Interest in Geoengineering Grows
11. Environmentalists Campaign for a Greener Chemical Industry
12. Homes and Commercial Buildings Seek Green Certification
13. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
14. Major Technology Research in Batteries/Massive Investments in Battery Factories and Power Storage
15. Fuel Cell and Hydrogen Power Research Continues/Fuel Cell Cars Enter Market
16. Fuel Efficiency Continues to Improve
17. Electric Cars (EVs) and Plug-in Hybrids (PHEVs) Spur Changes at Auto Makers/Hybrid Sales See Sharp Growth
18. Smart Electric Grid Technologies Are Adopted/Massive Utilities Investment Needed
19. Storage Battery Technologies and Installations Boom Worldwide
20. Superconductivity Provides Advanced Electricity Distribution Technology
21. Electric Utilities Adopt Coal Emissions Scrubbers While the Industry Tests Carbon Capture and Clean Coal Technologies
22. Bio-plastics Become a Reality/Plastic Packaging Made from Corn and Soy
23. New Display Technologies with PLEDs
24. Apparel Manufacturing Goes Green
25. Precision Agriculture Technologies (AgTech), Farm Robotics, GPS and Irrigation Market Grows Worldwide/Hi Tech Greenhouses
26. Natural/Organic Consumer Products Attract Greater Market Share
27. Breakthroughs in Plastic Recycling
28. Green Consumers Push Demand for Recycled and Re-Sale Clothing

Plunkett Research Provides In-Depth Tables for the Following Green Technology Industry Statistical Tables & Charts

1. GreenTech Industry Statistics and Market Size Overview
2. Global Alternative Energy Industry Statistics and Market Size Overview
3. Energy Production by Renewable Energy, U.S.: Selected Years, 1955-2023
4. Total Renewable Electricity Net Generation by Source & State, U.S.: 2023
5. Estimated Levelized Cost of Electricity (LCOE) for New Electricity Generation by Energy Source
6. U.S. Renewable Energy Consumption by Energy Source, 2017 vs. 2023
7. Fuel Ethanol Production & Consumption, U.S.: 1990 – 2023
8. Biodiesel Production & Consumption, U.S.: 2002 – 2023
9. Federal R&D Funding by Character of Work and Facilities and Equipment, U.S.: Fiscal Years 2023-2025
10. Federal R&D Budget & Distribution by Agency, U.S.: Fiscal Years 2023-2025
11. U.S. Department of Energy Funding for Science & Energy Programs: 2023-2025
12. Federal R&D & R&D Plant Funding for Energy, U.S.: Fiscal Years 2023-2025
13. Federal R&D & R&D Funding for Basic Research, U.S.: Fiscal Years 2023-2025
14. Federal R&D & R&D Plant Funding for Transportation, U.S.: Fiscal Years 2023-2025
15. Federal R&D & R&D Plant Funding for Agriculture, U.S.: Fiscal Years 2023-2025
16. Federal Funding for Research, by Agency & Field of Science & Engineering, U.S.: Fiscal Year 2023
17. Top 10 Countries by Installed Wind Generating Capacity: 2023
18. Top 15 U.S. States by Installed Wind Generating Capacity: 1st Quarter 2024

4.10.25

In 2025, the consumer products industry—including cosmetics, personal care, haircare, and a wide range of personal services—is undergoing a period of accelerated transformation. Fueled by digital innovation, shifting consumer values, and globalization, the industry is experiencing disruption at every level—from how products are developed and marketed to how they are sold and used. Here’s a comprehensive look at the key trends shaping this evolving marketplace.

Even more information on this industry is available! Check out our Consumer Products Industry Center.

Plunkett’s Consumer Products, Cosmetics, Hair & Personal Services Industry eBook, latest edition.

1. Digital Disruption and the Rise of Direct-to-Consumer Models

One of the most significant trends redefining the consumer products sector is the dominance of ecommerce and digital marketing. Social media platforms like Instagram, TikTok, and Pinterest are now essential marketing tools, particularly in the beauty and personal care industries, where visual appeal drives consumer engagement. Direct-to-consumer (DTC) models allow nimble startups like Madison Reed and Beauty Pie to bypass traditional retail, offering lower prices and personalized experiences.

These DTC players often use tools such as AI-powered shade matchers and virtual try-on apps (e.g., L’Oreal’s Makeup Genius) to attract consumers with convenience and customization—capabilities that legacy brands are scrambling to replicate.

2. Personalization Through AI and Data

Consumers increasingly expect tailored solutions. The use of AI and machine learning is growing rapidly, enabling companies to offer personalized skincare regimens, hair color, and even lipstick shades. Estee Lauder’s iMatch and L’Oreal’s Perso technology illustrate how innovation is transforming consumer interaction with products, from virtual consultations to bespoke formulations. The data gathered through these tools also helps brands refine product development and marketing strategies in real-time.

3. The LOHAS Movement and Conscious Consumerism

Lifestyles of Health and Sustainability (LOHAS) consumers are becoming mainstream. They demand products that align with values such as transparency, sustainability, ethical sourcing, and wellness. This has led to a surge in “clean beauty” products, nontoxic formulations, cruelty-free claims, and recyclable packaging. Brands like The Honest Company and True Botanicals cater to this audience, proving that being purpose-driven can also be profitable.

Even giants like Walmart and Unilever are responding, with initiatives such as sustainability scoring and refillable packaging. LOHAS consumers are willing to pay more for value and sustainability—as long as those benefits are clearly demonstrated.

4. The Expanding Middle Class in Emerging Markets

Global economic growth continues to elevate millions into the middle class, creating massive opportunities in countries like India, China, and Brazil. Consumer goods companies are tailoring products to local needs—offering skin-lightening creams in Asia or ginger-scented products in the Middle East. This requires deep cultural insight and agile product adaptation.

Multinationals like Unilever and L’Oreal are making major inroads by emphasizing affordability, trust, and local brand recognition in these rapidly growing regions.

5. Private Label Boom

Inflation and cost-consciousness have led to a consumer shift toward private label products. Major retailers like Costco, Target, and Kroger are dramatically expanding their store-brand portfolios. Amazon is also leveraging its reach with brands like AmazonBasics and Amazon Elements, offering lower-cost, high-quality alternatives.

In the U.S., private label sales reached $271 billion in 2024, and this trend shows no signs of slowing. For many consumers, the quality gap between private and national brands has narrowed, leading to greater adoption.

6. Experience-Driven Retail & the Rise of Superstores

Brick-and-mortar isn’t dead—it’s just evolving. Super beauty retailers like Ulta and Sephora are thriving by offering immersive, service-based experiences. In-store services such as makeovers, facials, and eyebrow bars create loyalty and engagement.

Retailers now provide platforms for indie brands, exclusive launches, and events that turn shopping into a destination. Loyalty programs, vibrant merchandising, and omni-channel strategies ensure that even digital-first shoppers make time to visit physical stores.

7. Inclusivity and Diversity in Product Development

In 2025, beauty is truly global and inclusive. From halal-certified skincare to haircare for coily textures, brands are broadening their ranges to serve a diverse customer base. Personalized solutions from companies like Urban Skin Rx and Proven reflect a commitment to celebrating all skin tones, hair types, and cultural identities.

Big players are also joining in—Estee Lauder launched Osiao for Chinese consumers, while Henkel’s Gliss targets haircare needs of Muslim women. Inclusion is now a baseline expectation, not a niche.

8. The “Fast Beauty” Model and Social Media Acceleration

Inspired by the success of fast fashion, beauty brands are now releasing trend-driven collections at unprecedented speed. Companies like Makeup Revolution and TAM Beauty bring new products to market in as little as 12 weeks. These rapid rollouts are enabled by tight feedback loops from social media platforms, where real-time engagement informs product design and messaging.

Influencers and celebrities—like Kylie Jenner or Anastasia Soare—amplify this speed by promoting new products instantly to millions of followers.

9. Non-Store Retail and Multi-Channel Expansion

The line between retail and media is blurring. Consumers now shop through livestreams, social media, and subscription boxes. Brands are leveraging tools like livestream shopping, influencer marketing, and “party” selling (think Avon 2.0) to reach customers where they are.

Direct selling models have evolved, incorporating digital tools for reps and embracing ecommerce. Multi-level marketing has also modernized, with companies offering more training, tech support, and fair compensation structures.

10. Convergence of Wellness, Beauty, and Health

Consumers see beauty as part of a broader self-care ecosystem. This has spurred demand for products that offer skin benefits, mental wellness support, and clean ingredients. Sleep-friendly fragrances, anti-allergy formulas, and stress-relief beauty items are blurring lines between health and beauty.

The growth of CBD-infused products also fits this narrative, although regulatory clarity is still evolving. Consumers are increasingly focused on what’s in their products—and what’s not.

From digital disruption to conscious consumerism and cultural inclusivity, the consumer products and personal care industry in 2025 is more competitive and innovative than ever. Success now demands agility, authenticity, and a deep understanding of evolving customer values. Brands that embrace technology, champion diversity, and prioritize sustainability are poised to thrive in this fast-changing landscape.

Key Concepts: Consumer products, cosmetics, hair, personal services, beauty, soaps, cleaners, body care, on-demand, wellness, artificial intelligence

Source: Plunkett Research, ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Consumer Products, Cosmetics, Hair & Personal Services Industry.  (See: https://www.plunkettresearch.com/industries/consumer-products-cosmetics-hair-personal-services-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Consumer Products, Cosmetics, Hair & Personal Services Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Consumer Products, Cosmetics, Hair & Personal Services Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Consumer Products, Cosmetics, Hair & Personal Services Industry

1. Major Trends Affecting the Consumer Products & Services Industry
2. Introduction to the Consumer Products & Services Industry
3. Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
4. A Growing Middle Class in Emerging Markets Creates Vast New Opportunities for Consumer Products
5. Amazon’s Online Market Share Dominates/Temu & Shein Compete Aggressively
6. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
7. Private Label Brands Grow in Share of Total Store Sales
8. Diverse Selling Techniques Boost Direct Marketers and Non-Store Sales
9. Super Beauty Stores Combine Shopping with Personal Care Services
10. Up and Coming Independent Beauty Products Firms Snapped Up by Major Players
11. Social Media Spurs Beauty Products Sales Among Millennials and Teens
12. Beauty Products Firms Target Unique Needs of Diverse Consumers Worldwide
13. Regis Dominates the Hair Salon Business/Product Sales Enhance Salon Profits
14. Blowout Bars Proliferate
15. Natural/Organic Consumer Products Attract Greater Market Share
16. Organic Food Sales Continue Global Growth/Locally Sourced Foods and Farm to Table Increase in Popularity
17. Consumers Drive a Revolution in the Food Industry, Demanding Fresher, More Natural Foods, Creating both Pain and Opportunities
18. Wellness, Beauty and Health Converge in Consumer Products and Services
19. Market for CBD Remains Steady
20. CBD Oil and Hemp Cultivation, Production and Distribution Challenges

Plunkett Research Provides In-Depth Tables for the Following Consumer Products, Cosmetics, Hair & Personal Services Industry Statistics

1. Consumer Goods & Services Industry Statistics and Market Size Overview
2. Annual Consumer Price Index, 1920-2024, U.S.
3. Average Annual Expenditures of All Consumer Households: 2018-2023, U.S.
4. Distribution of Total U.S. Annual Household Expenditures, by Major Category: 2023
5. Total U.S. Disposable Income, Expenditures & Gross Domestic & National Product Per Capita: Selected Years, 1960-2024
6. Consumer Goods & Services Retail Sales by Kind of Business, U.S.: 2018-2023
7. U.S. Exports & Imports of Food: 2017-2024
8. U.S. Exports & Imports of Beverages & Tobacco Products: 2017-2024
9. U.S. Exports & Imports of Apparel Products: 2017-2024
10. U.S. Exports & Imports of Paper: 2017-2024
11. U.S. Exports & Imports of Pharmaceutical Products: 2019-2024
12. U.S. Exports & Imports of Cleaning Compounds & Toilet Preparations: 2017-2024
13. Consumer Goods & Services Industry Employment, U.S.: 2017-2024