Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Consumer Products, Cosmetics, Hair & Personal Services Industry. (See: https://www.plunkettresearch.com/industries/consumer-products-cosmetics-hair-personal-services-market-research/). This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more. Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.
Key Findings:
A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Consumer Products, Cosmetics, Hair & Personal Services Industry. Gain vital insights that can help shape strategy for business development, product development and investments.
Key Features:
Business trends analysis
In-depth industry overview
Technology trends analysis
Forecasts
Spending, investment, and consumption discussions
In-depth industry statistics and metrics
Industry employment numbers
Additional Key Features Include:
Industry Glossary
Industry Contacts list, including Professional Societies and Industry Associations
Profiles of industry-leading companies
U.S. and Global Firms
Publicly held, Private and Subsidiaries
Executive Contacts
Revenues
For Public Companies: Detailed Financial Summaries
Statistical Tables
Key Questions Answered Include:
How is the industry evolving?
How is the industry being shaped by new technologies?
How is demand growing in emerging markets and mature economies?
What is the size of the market now and in the future?
What are the financial results of the leading companies?
What are the names and titles of top executives?
What are the top companies and what are their revenues?
This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Consumer Products, Cosmetics, Hair & Personal Services Industry.
Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Consumer Products, Cosmetics, Hair & Personal Services Industry
Major Trends Affecting the Consumer Products & Services Industry
Introduction to the Consumer Products & Services Industry
Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
A Growing Middle Class in Emerging Markets Creates Vast New Opportunities for Consumer Products
As the digital economy continues to expand, the e-commerce and internet industries are experiencing rapid and transformative changes. Driven by technological advancements, shifting consumer behaviors, and global market dynamics, these trends are reshaping how businesses operate and how consumers interact with brands online.
Plunkett’s E-Commerce & Internet Business eBook, latest edition.
1. Mobile-First World
One of the most dominant trends is the shift towards a mobile-first experience. With over 7 billion smartphone users worldwide, mobile commerce (m-commerce) now accounts for more than half of all e-commerce sales. Consumers not only browse but also complete purchases on their phones, prompting businesses to optimize for smaller screens and faster load times.
Progressive Web Apps (PWAs) and native mobile apps are becoming standard tools to ensure seamless shopping experiences. Brands that prioritize mobile usability—especially for payments, navigation, and customer service—are seeing stronger engagement and conversion rates.
2. Rise of Social Commerce
Social media platforms are no longer just for connection and entertainment—they’ve evolved into powerful sales channels. Social commerce integrates shopping directly into platforms like Instagram, TikTok, Facebook, and Pinterest, allowing users to discover and buy products without leaving the app.
TikTok Shop and Instagram Checkout exemplify this evolution. Influencer marketing continues to thrive, but now influencers are converting views into direct sales through in-app features. This blurring of content and commerce is especially popular among Gen Z and millennial shoppers.
3. Artificial Intelligence (AI) and Personalization
AI is revolutionizing the e-commerce experience by enabling hyper-personalization at scale. Algorithms analyze browsing behavior, past purchases, and demographic data to curate personalized recommendations, emails, and content.
AI chatbots, now far more advanced thanks to natural language processing, handle everything from product inquiries to order tracking—24/7. AI also powers dynamic pricing, inventory management, and predictive analytics, helping businesses streamline operations and reduce costs.
4. Omnichannel and Hybrid Retail Models
The boundary between online and offline commerce is increasingly fluid. Omnichannel strategies allow customers to switch effortlessly between physical stores, online websites, apps, and social media platforms. Services like “buy online, pick up in store” (BOPIS), curbside pickup, and virtual try-ons are now part of the standard shopping journey.
Retailers are investing in technologies that create unified customer profiles across all touchpoints, ensuring a consistent and personalized experience, whether a shopper is in-store or online.
5. Sustainability and Ethical Consumerism
Environmental consciousness is reshaping consumer expectations. Shoppers—especially younger demographics—are demanding transparency around sourcing, labor practices, and carbon footprints. E-commerce companies are responding by adopting sustainable packaging, offering carbon offsets, and promoting circular economy models like resale and rental.
Major players like Amazon and Shopify have launched sustainability initiatives, while smaller brands are differentiating themselves through eco-friendly missions.
6. Faster Fulfillment and Last-Mile Innovation
Speed remains a key differentiator in e-commerce. Same-day and next-day delivery have become table stakes, especially in urban areas. Companies are investing heavily in fulfillment networks, micro-warehouses, and last-mile delivery solutions.
Drones, autonomous vehicles, and crowdsourced delivery (e.g., DoorDash, Uber) are being explored to reduce costs and increase speed. The “Amazon effect” continues to push industry standards, but other retailers are catching up quickly with innovative logistics models.
7. Global Expansion and Cross-Border E-Commerce
E-commerce is becoming truly global. Improved logistics, localized payment solutions, and better regulatory frameworks are making cross-border shopping more accessible than ever. Shoppers are comfortable ordering from international retailers, provided there’s trust in the brand and transparency in shipping and returns.
Emerging markets—particularly in Asia, Latin America, and Africa—are driving much of this growth, with mobile-first platforms and localized solutions enabling widespread adoption.
8. Subscription Commerce and Loyalty Models
Subscription-based models have evolved beyond media and entertainment. Consumers now subscribe to everything from meal kits to fashion boxes and pet supplies. This model provides predictable revenue for businesses and convenience for consumers.
Additionally, loyalty programs are being enhanced with data-driven personalization, offering customized rewards, early access, and exclusive content to retain high-value customers.
9. Privacy, Security, and Trust
As e-commerce grows, so does the importance of digital trust. Data breaches and growing concerns about surveillance have pushed companies to prioritize security and transparency. Compliance with privacy regulations (like GDPR and CCPA) is not optional—it’s a competitive necessity.
Features like two-factor authentication, secure checkout, and clear data policies are expected. Additionally, decentralized identity and blockchain-based solutions are gaining traction as privacy-first alternatives for data management.
10. Voice Commerce and Smart Devices
Voice-enabled shopping, powered by devices like Amazon Echo and Google Home, is gaining ground, particularly for reordering household items and checking delivery statuses. As voice recognition improves, voice search optimization is becoming essential for product discovery.
In parallel, the growth of the Internet of Things (IoT) is enabling smarter shopping experiences—think refrigerators that reorder groceries or wearables that track fitness-related purchases.
11. AI-Driven Content Creation and Marketing Automation
Generative AI tools like ChatGPT, Midjourney, and Jasper AI are streamlining content creation—from product descriptions to ad creatives. Marketers are using these tools to personalize email campaigns, optimize SEO strategies, and generate on-brand visuals at scale.
Automation platforms are also leveraging AI to segment audiences, trigger behavior-based actions, and A/B test creative elements, driving better ROI and efficiency.
12. Virtual Worlds and the Metaverse
While still early in its adoption, the metaverse is being explored as the next frontier of immersive commerce. Brands are building virtual stores, offering digital-only products (like NFTs), and hosting events in 3D environments.
Although mainstream metaverse usage remains limited, companies like Nike, Gucci, and Walmart are laying groundwork for the future of spatial and interactive retail experiences.
The e-commerce and internet industries are evolving at an unprecedented pace, fueled by technology and shaped by consumer demands. For businesses to thrive in this environment, adaptability is key. Whether it’s investing in AI, embracing sustainability, or exploring new sales channels, staying ahead means staying informed—and being willing to innovate continuously.
Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the E-Commerce & Internet Business Industry. (See: https://www.plunkettresearch.com/industries/ecommerce-internet-technology-market-research/). This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more. Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.
Key Findings:
A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the E-Commerce & Internet Business Industry. Gain vital insights that can help shape strategy for business development, product development and investments.
Key Features:
Business trends analysis
In-depth industry overview
Technology trends analysis
Forecasts
Spending, investment, and consumption discussions
In-depth industry statistics and metrics
Industry employment numbers
Additional Key Features Include:
Industry Glossary
Industry Contacts list, including Professional Societies and Industry Associations
Profiles of industry-leading companies
U.S. and Global Firms
Publicly held, Private and Subsidiaries
Executive Contacts
Revenues
For Public Companies: Detailed Financial Summaries
Statistical Tables
Key Questions Answered Include:
How is the industry evolving?
How is the industry being shaped by new technologies?
How is demand growing in emerging markets and mature economies?
What is the size of the market now and in the future?
What are the financial results of the leading companies?
What are the names and titles of top executives?
What are the top companies and what are their revenues?
This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the E-Commerce & Internet Business Industry.
Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the E-Commerce & Internet Business
Major Trends Affecting the E-Commerce & Internet Business
Introduction to the E-Commerce & Internet Business
Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges
The education landscape is undergoing significant transformation due to technological innovations, increasing demand for personalized learning and growing emphasis on cost-effective and scalable solutions. From artificial intelligence (AI) reshaping classrooms to the evolution of MOOCs (Massive Open Online Courses), here are the most impactful trends influencing education, EdTech and MOOCs in 2025.
Artificial Intelligence (AI) is redefining education by offering adaptive, personalized learning experiences. AI-driven platforms adjust content based on individual learning speeds and provide real-time feedback to improve outcomes. Platforms like Knewton and Alta, which personalize course content, have demonstrated higher completion rates and reduced dropout rates. AI also assists educators by automating grading, generating lesson plans and serving as virtual teaching assistants, allowing teachers to focus more on student interaction.
However, challenges such as data privacy, algorithmic bias and concerns about replacing human interaction remain. While AI improves efficiency, maintaining a balance between automation and human guidance is critical to ensuring a holistic learning experience.
2. Corporate Training and Adult Education Surging Worldwide
The corporate training market continues to grow at an unprecedented pace, valued at $98 billion in the U.S. and $200 billion globally as of 2024. Companies like Amazon, Microsoft and Starbucks are leading the way by offering tuition assistance and in-house education programs. For instance, Amazon’s “Upskilling 2025” initiative aims to retrain one-third of its workforce by offering education programs in fields such as data analysis and machine learning.
Online learning platforms such as Udacity and Coursera are pivoting towards job-focused credentials that are highly aligned with industry requirements. These platforms offer “nanodegrees” and micro-credentials designed to equip employees with the necessary skills for career advancement, making corporate training a major driver of the EdTech sector.
3. Online and Hybrid Education Models Becoming Standard
The Coronavirus pandemic-driven boom in online learning has normalized digital education across age groups. Hybrid models, combining digital coursework with in-person instruction, are now the preferred format for many institutions. Purdue Global and Arizona State University (ASU) have emerged as leaders in offering flexible, affordable and high-quality hybrid programs catering to working adults and non-traditional learners.
Institutions like Georgia Tech are offering affordable online master’s programs, such as their renowned computer science program, which provides remote learners with the same academic rigor as on-campus students. Competency-based education and credit-for-experience models are also gaining traction, allowing students to earn degrees at a fraction of the cost of traditional education.
4. MOOCs Transitioning to Career-Aligned Credentialing
Initially lauded for democratizing education, MOOCs faced criticism for low completion rates and a lack of practical application. However, the industry has adapted, with platforms such as Coursera, edX and Udacity now focusing on career-aligned programs that offer industry-recognized certificates and nanodegrees. Udacity, for example, pivoted from offering free online university courses to focusing on corporate training and job-ready certifications.
MOOCs are also partnering with universities and corporations to offer micro-credentials and professional certificates, making their content more relevant and valuable in the job market. This shift has resulted in higher completion rates and a greater return on investment for learners.
5. Gamification Driving Engagement and Learning Outcomes
Gamification, the application of game mechanics in non-game settings, is transforming education by making learning more interactive and engaging. Tools like Duolingo, ClassDojo and Kahoot have proven successful in boosting student motivation and participation. Corporate training programs are also leveraging gamification to improve employee retention and knowledge acquisition.
Additionally, Virtual Reality (VR) and Augmented Reality (AR) technologies are being incorporated into learning platforms to create immersive learning environments. These technologies offer hands-on experiences that enhance understanding and retention, particularly in STEM (Science, Technology, Engineering, and Math) subjects.
6. Adaptive Learning Management Systems (LMSs) Boosting Outcomes
Adaptive LMS platforms, such as Knewton and Alta, dynamically adjust course content and pace based on individual student performance. These systems collect vast amounts of real-time data to map relationships between a student’s progress and the learning material, allowing for a tailored learning experience.
Arizona State University’s use of Knewton-powered online math courses led to a significant increase in pass rates and a dramatic drop in withdrawal rates, demonstrating the effectiveness of adaptive learning in higher education.
7. Increased Focus on Affordable and Competency-Based Education
With student debt in the U.S. surpassing $1.6 trillion, there is a growing demand for affordable education alternatives that provide real value in the job market. Competency-based education (CBE) models, which assess mastery of skills rather than time spent in a classroom, are gaining momentum. Institutions like Western Governors University (WGU) and Purdue Global offer CBE programs that allow students to progress at their own pace and gain credits based on their knowledge and skills.
Community colleges and technical institutions are also expanding their offerings to include vocational training and certifications that align with local workforce demands. Several U.S. states have implemented tuition-free programs for community colleges, reducing the financial burden on students while promoting workforce readiness.
8. Charter Schools and Alternative Models Growing Despite Controversy
Charter schools, often regarded as laboratories for innovation in K-12 education, continue to grow in popularity despite ongoing controversy. These schools operate with greater autonomy and flexibility, allowing them to experiment with teaching methods and curriculum design. Programs such as KIPP (Knowledge is Power Program) have demonstrated success in raising student achievement, particularly for disadvantaged communities.
However, concerns remain about the diversion of public funds, accountability and the mixed results of charter school performance across different regions. The debate over charter schools versus traditional public schools is likely to intensify as demand for educational alternatives grows.
9. Virtual Schools and Flipped Classrooms Gaining Traction
The growth of virtual charter schools and online public schools is enabling students to learn at their own pace while accessing a broader range of courses. Programs such as Florida Virtual School (FLVS) provide K-12 students with supplemental courses that may not be available in traditional brick-and-mortar schools.
Similarly, the flipped classroom model, pioneered by the Khan Academy, continues to gain traction. In this model, students engage with instructional content online at home and apply their knowledge through interactive activities in the classroom. This approach fosters deeper understanding and critical thinking while allowing teachers to provide more personalized support.
10. Global Demand and Emerging Markets Creating New Opportunities
With over 1.5 billion K–12 students and 260 million higher education students worldwide, the demand for affordable and scalable education solutions is immense, particularly in emerging nations. Mobile learning platforms, low-cost devices, and cloud-based solutions are helping bridge the educational divide in underserved regions.
However, significant challenges remain, including a lack of internet access and technological infrastructure in remote areas. International organizations and private sector players are increasingly investing in expanding educational resources to these regions, offering new growth opportunities for EdTech companies.
11. Rethinking Value in Higher Education Amid Rising Costs
The soaring cost of higher education, coupled with concerns about the return on investment (ROI), is prompting many students to explore alternative paths. Coding bootcamps, micro-credentials and online certifications are emerging as viable alternatives to traditional college degrees. Employers are increasingly valuing skills and competencies over formal credentials, further accelerating this shift.
Universities are responding by offering accelerated programs, dual enrollment opportunities for high school students and stackable credentials that allow learners to accumulate credits over time. These initiatives aim to make higher education more accessible and relevant to the changing demands of the labor market.
12. AI and EdTech Expanding Access in Emerging Markets
AI-driven educational tools and mobile platforms are helping to overcome infrastructure challenges in emerging markets. Companies like BYJU’s in India and Eneza Education in Africa are leveraging mobile technology to provide affordable and scalable learning solutions. These platforms offer interactive content, AI-powered tutoring, and real-time feedback, making quality education accessible to students in remote regions.
The future of education is characterized by a hybrid approach that blends technology with personalized, student-centered learning. AI, gamification and adaptive learning platforms are driving innovation, while online and hybrid models are making education more flexible and accessible. As demand for lifelong learning and career-aligned credentials grows, the education sector will continue to evolve to meet the needs of a dynamic and global workforce.
Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Education, EdTech & MOOCs Industry. (See: https://www.plunkettresearch.com/industries/education-edtech-technology-moocs-schools-online-universities/). This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more. Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.
Key Findings:
Plunkett Research names top trends and statistics changing the Education, EdTech & MOOCs industry for the mid term.
Key Features:
Industry trends analysis, market data and competitive intelligence
Market forecasts and Industry Statistics
Statistical Tables
A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.
How is the industry evolving?
How is the industry being shaped by new technologies?
How is demand growing in emerging markets and mature economies?
What is the size of the market now and in the future?
The rise of digital technology has fueled the rapid expansion of the sharing and gig economy. This new economic model is built on peer-to-peer exchanges facilitated by digital platforms, enabling flexible work arrangements and access to on-demand services. From ride-hailing and grocery delivery to co-living and fashion rentals, these trends are transforming industries, employment, and consumer habits.
Plunkett’s Sharing & Gig Economy, Freelance Workers & On Demand Delivery Industry eBook, latest edition.
The Gig Economy: Redefining Work
The gig economy has revolutionized employment, offering workers flexibility while creating new challenges regarding rights and benefits. Platforms like Uber, Instacart and TaskRabbit enable individuals to work as independent contractors, setting their schedules and juggling multiple gigs. However, concerns about labor protections, fair pay, and benefits have led to legal debates worldwide.
Legislation such as California’s Proposition 22, Massachusetts’ settlement with Uber and Lyft, and similar rulings in other states reflect the ongoing struggle to balance flexibility with worker protections. In the U.K., Uber was forced to classify drivers as “workers,” granting them additional rights, while China introduced new rules for gig workers’ benefits. These evolving regulations will shape the future of gig-based employment.
Disruptive Mobility Services and Autonomous Vehicles
Ride-hailing services have upended traditional taxi industries, with Uber, Lyft and Didi dominating the market. Beyond traditional ride-hailing, companies are investing heavily in autonomous vehicle technology. Firms like Waymo, Tesla and Zoox are developing self-driving cars to reduce costs and improve efficiency.
Bicycle-sharing and e-scooters are also gaining traction in urban areas, offering affordable and eco-friendly transportation alternatives. While dockless bike-sharing has grown in popularity, concerns over maintenance and clutter remain. Governments and companies are working to balance accessibility with responsible urban planning.
The On-Demand Economy: Expanding Beyond Transportation
On-demand services have expanded beyond ride-hailing into food and grocery delivery. Instacart, Amazon Fresh and Walmart Grocery are changing how consumers shop for essentials. Meal kit services like HelloFresh and Blue Apron offer convenient home-cooked meal solutions, though demand fluctuates.
Restaurant meal delivery, driven by platforms like DoorDash, Uber Eats and Grubhub, remains a major growth area. However, high commission fees have sparked tensions between restaurants and delivery providers, leading to new business models such as direct-to-consumer platforms and restaurant-owned delivery services.
The Sharing Economy’s Reach in Real Estate and Luxury Goods
Hospitality has seen significant disruption with Airbnb and Vrbo competing with traditional hotels. While short-term rentals offer unique accommodations, regulatory challenges have emerged, prompting new licensing requirements in various cities. Luxury-sharing services are also growing, with Rent the Runway offering high-end fashion rentals and private jet-sharing services like Surf Air and NetJets catering to affluent travelers.
Regulatory and Insurance Challenges
The sharing and gig economy presents new challenges for insurance providers. Traditional coverage models struggle to address risks associated with ride-sharing, home-sharing and gig work. Startups like Zego are developing insurance solutions tailored to gig workers, while companies like Allstate’s Arity analyze driving data to create usage-based policies.
As governments continue regulating the sector, issues like taxation, licensing and liability remain contentious. The debate over whether gig workers should be classified as employees or independent contractors will likely influence future policies.
The Future of the Sharing and Gig Economy
Despite regulatory hurdles, the gig and sharing economy continues to expand. Innovations in artificial intelligence, cloud-based platforms and self-driving technology will drive further disruption. The aging workforce and shifting consumer preferences will also contribute to the gig economy’s evolution.
In the long term, transportation needs may shift from personal car ownership to “mobility services,” while automation could redefine gig-based employment. The success of this industry will depend on balancing worker rights, consumer convenience and technological advancements. As regulations evolve, businesses will need to adapt to remain competitive in this ever-changing landscape.
Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Sharing & Gig Economy, Freelance Workers & On-Demand Delivery Industry. (See: https://www.plunkettresearch.com/industries/sharing-gig-economy-freelance-workers-demand-delivery-market-research/). This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more. Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.
Key Findings:
A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Sharing & Gig Economy, Freelance Workers & On-Demand Delivery Industry. Gain vital insights that can help shape strategy for business development, product development and investments.
Key Features:
Business trends analysis
In-depth industry overview
Technology trends analysis
Forecasts
Spending, investment, and consumption discussions
In-depth industry statistics and metrics
Industry employment numbers
Additional Key Features Include:
Industry Glossary
Industry Contacts list, including Professional Societies and Industry Associations
Profiles of industry-leading companies
U.S. and Global Firms
Publicly held, Private and Subsidiaries
Executive Contacts
Revenues
For Public Companies: Detailed Financial Summaries
Statistical Tables
Key Questions Answered Include:
How is the industry evolving?
How is the industry being shaped by new technologies?
How is demand growing in emerging markets and mature economies?
What is the size of the market now and in the future?
What are the financial results of the leading companies?
What are the names and titles of top executives?
What are the top companies and what are their revenues?
This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Sharing & Gig Economy, Freelance Workers & On-Demand Delivery Industry.
Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Sharing & Gig Economy, Freelance Workers & On-Demand Delivery Industry
Major Trends Shaping the Sharing & Gig Economy Industry
Introduction to the Sharing & Gig Economy Industry
The Sharing & Gig Economy’s Effect on Employment, Work Life and Careers
Gig Workers’/Drivers’ Rights & Employment Status Evolve
Repairs, Errand-Running, Pet Walking and Assembly-on-Demand Businesses Evolve
Sharing Economy Gains Market Share in Travel with Online Sites Like Airbnb, Vrbo and Many Global Competitors
Private Jet Sharing and Rentals Are Big Business/Semi-Private Airlines Compete
Uber, Lyft and Didi Dominate the Car on Demand (Ride Hailing) Industry
Self-Driving, Autonomous Cars Receive Massive Investments in Research and Development Worldwide
Bicycle Sharing Is Well Established in Major Cities
Demand for Home Grocery Delivery Service Such as Instacart and Amazon Fresh Soars
Meal Kits from Firms like Blue Apron Make It Easy to Prepare Home-Cooked Meals
Grubhub, DoorDash Deliver Restaurant Meals
Fashion Rental Pioneered by Online Apparel Firm Rent the Runway
Shared Spaces for Co-Living and Co-Working Face Challenges
Gig Economy and Self-Driving Cars Pose Insurance Challenges and Underwriting Opportunities
The Future of the Sharing Economy and Gig Workforce: Regulation, Benefits, Licensing and Soaring Growth
Plunkett Research Provides In-Depth Tables for the Following Sharing & Gig Economy Industry Statistics
Sharing and Gig Economy Industry Statistics and Market Size Overview
The computing landscape is evolving rapidly as innovation drives new opportunities in hardware and software. The following key trends are defining the industry’s growth and direction in 2025 and beyond.
Plunkett’s Computers, Hardware & Software Industry eBook, latest edition.
1. Artificial Intelligence (AI) and Machine Learning (ML)
AI adoption is transforming industries with deep learning, generative AI and AI-enhanced applications. From business automation to healthcare diagnostics, AI is driving productivity gains. NVIDIA’s GPU hardware continues to lead AI model development, while companies like Microsoft integrate AI into their platforms, from Azure to productivity tools like Microsoft Copilot.
AI hardware is booming as well, with specialized chips designed to improve AI inference speeds. Qualcomm’s Snapdragon X Elite, capable of 45 trillion operations per second (TOPS), is revolutionizing AI performance in personal computing devices.
2. Cloud Computing and SaaS
The migration to cloud solutions has accelerated. SaaS platforms such as Salesforce, Microsoft 365 and Zoom are seeing continuous growth. Hybrid cloud strategies are increasingly popular as businesses combine local servers for security with scalable cloud infrastructure like AWS, Azure and Google Cloud.
3. Big Data and Predictive Analytics
Massive data generation across industries is fueling the need for analytics solutions. Retail, healthcare and finance are leveraging predictive analytics tools to identify trends, improve decision-making, and deliver personalized experiences. Predictive algorithms are integral to marketing campaigns, risk management and operational efficiency.
4. Semiconductor Innovation
The semiconductor industry is experiencing remarkable advancements. Leading-edge chips using 2-nanometer and even 1.4-nanometer technology are delivering faster performance with improved power efficiency. Companies such as Samsung, TSMC and Intel are investing billions in new manufacturing plants to meet rising demand for AI-optimized chips.
5. Quantum Computing
Quantum computing is poised to revolutionize data processing. IBM’s Osprey chip, with 433 qubits, and Google’s quantum research are advancing the field. Financial institutions, biotech firms and cybersecurity sectors are investing in quantum solutions to solve complex problems.
6. Internet of Things (IoT) and Edge Computing
The IoT sector is rapidly expanding with smart home devices, industrial automation and connected vehicles. Edge computing is becoming vital, reducing latency by processing data closer to the device rather than relying solely on centralized cloud networks.
7. Cybersecurity Innovations
The rapid digitization of business processes has heightened security concerns. Businesses are investing in advanced threat detection systems powered by AI. Multi-factor authentication, zero-trust architectures and encrypted cloud storage are becoming standard security protocols.
8. Virtual and Augmented Reality (VR/AR)
The immersive technology landscape is expanding beyond gaming. Industries such as retail, education and healthcare are incorporating VR/AR for customer engagement, surgical training and product visualization. Meta’s Quest devices and Apple’s Vision Pro are leading this space.
9. Streaming and Digital Entertainment
Content delivery is shifting away from traditional cable toward digital platforms. Streaming services like Netflix, Amazon Prime and Disney+ are redefining media consumption habits. Enhanced internet speeds via fiber-to-the-home (FTTH) networks are improving content accessibility.
10. Electronic Health Records (EHR)
Healthcare providers are leveraging digital record systems to improve patient care. Platforms like Epic and Cerner are streamlining data sharing between providers and enhancing treatment outcomes with AI-driven diagnostics.
11. Supercomputing and Exascale Systems
Powerful supercomputers like the El Capitan system at Lawrence Livermore National Laboratory, capable of reaching 1,742 petaflops, are driving breakthroughs in scientific research, weather modeling and AI development.
12. Fiber-to-the-Home (FTTH)
High-speed broadband connections are expanding globally, improving streaming performance, cloud gaming and remote work experiences. Providers like Verizon Fios and AT&T Fiber are investing heavily in FTTH expansion to improve connectivity for consumers and businesses.
Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Computers, Hardware & Software Industry. (See: https://www.plunkettresearch.com/industries/computers-hardware-software-market-research/). This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more. Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.
Key Findings:
A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Computers, Hardware & Software Industry. Gain vital insights that can help shape strategy for business development, product development and investments.
Key Features:
Business trends analysis
In-depth industry overview
Technology trends analysis
Forecasts
Spending, investment, and consumption discussions
In-depth industry statistics and metrics
Industry employment numbers
Additional Key Features Include:
Industry Glossary
Industry Contacts list, including Professional Societies and Industry Associations
Profiles of industry-leading companies
U.S. and Global Firms
Publicly held, Private and Subsidiaries
Executive Contacts
Revenues
For Public Companies: Detailed Financial Summaries
Statistical Tables
Key Questions Answered Include:
How is the industry evolving?
How is the industry being shaped by new technologies?
How is demand growing in emerging markets and mature economies?
What is the size of the market now and in the future?
What are the financial results of the leading companies?
What are the names and titles of top executives?
What are the top companies and what are their revenues?
This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Computers, Hardware & Software Industry.
Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Computers, Hardware & Software Industry
Major Trends Affecting the Computers, Hardware & Software Industry
Introduction to the Computers, Hardware & Software Industry
Hot Fields Within Computers, Hardware & Software Include Artificial Intelligence (AI), Cybersecurity and the Internet of Things (IoT)
Supercomputing Hits 1,742 Petaflops
Cloud Computing and Software as a Service (SaaS) Provide Data Storage & Access
Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
Wi-Fi Enables Wireless Traffic Growth, Including the Internet of Things (IoT)
Global Internet Subscriptions Market Tops 9.3 Billion, both Fixed and Wireless
Fiber-to-the-Home (FTTH) Gains Traction
Streaming Apps Take Over TVs, Leading to Cord Cutting/Subscription Losses for Cable and Satellite
Electronic Health Records (EHR) Digitize Patient Data at an Accelerating Pace
Chips Built with Low Nanometer, High Density Design/Faster Chips Power Artificial Intelligence (AI)/ Processor Development Booms
Breakthroughs Achieved in Quantum Computing
Voice, Face & Image Recognition Changes the Wireless World, Enhanced Through Artificial Intelligence (AI)
Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers
Wearable Sensors Track Exercise Data/Apparel and Shoe Manufacturers Adopt Technologies
The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
Artificial Intelligence (AI), Deep Learning and Machine Learning Advance into Commercial Applications, Including Health Care and Robotics
IT Consulting/Software Consulting/ Computer Operations Consulting
Many Industry Sectors Seek Consulting and Outsourcing Income, Competing with Pure Consultancies
Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow
Plunkett Research Provides In-Depth Tables for the Following Computers, Hardware & Software Industry Statistics
Computers, Hardware & Software Industry Statistics and Market Size Overview
Artificial Intelligence (AI) and Machine Learning (ML) are advancing at a rapid pace, revolutionizing industries and reshaping how businesses operate. From generative AI and automation to cybersecurity and smart cities, AI is playing an increasingly critical role in modern society. In 2024, global AI spending reached $235 billion, and it is projected to exceed $636 billion by 2028. This rapid growth reflects AI’s potential to transform sectors like healthcare, transportation, finance and entertainment. Let’s dive into the most important AI and ML trends shaping the industry in 2025.
1. The Rise of Generative AI and Large Language Models (LLMs)
One of the most significant developments in AI is the explosive growth of Generative AI (GenAI) and large language models (LLMs). Companies like OpenAI (ChatGPT), Google DeepMind (Gemini), Stability AI and Anthropic (Claude) have launched advanced AI tools capable of generating text, images, music and even software code. These tools are increasingly being integrated into productivity applications, research platforms, and customer service solutions.
Generative AI in Research and Business: AI-powered assistants like OpenAI’s ChatGPT and Google’s Gemini are being used in businesses to summarize reports, generate marketing materials, and automate complex research.
Legal and Ethical Challenges: As AI models become more sophisticated, concerns about copyright infringement, misinformation and AI-generated fraudulent video (deepfakes) have intensified. Lawsuits from publishers and artists are raising critical questions about AI’s reliance on human-generated data.
AI in Software Development: Platforms like GitHub Copilot and OpenAI Codex are helping programmers write and debug code faster, increasing software development efficiency.
The generative AI boom is only beginning, and as models become more refined, their impact will continue to expand across industries.
2. AI-Powered Automation and the Changing Workforce
AI-driven automation is transforming the workforce. Robotic Process Automation (RPA) and AI-driven digital assistants are handling routine tasks in industries like customer service, financial services, and legal documentation.
AI in Customer Support: AI chatbots and virtual assistants powered by LLMs are replacing human agents in customer service roles, reducing response times and operational costs.
AI and White-Collar Jobs: McKinsey estimates that 25% of work tasks across industries could be automated by AI, particularly in customer service, software engineering and financial analysis. However, new job roles are emerging in AI model training, AI ethics, and data science.
Human-AI Collaboration: Instead of replacing jobs entirely, companies are focusing on AI-augmented workflows where humans and AI systems work together to boost productivity.
While AI-powered automation enhances efficiency, businesses and policymakers must address workforce displacement and retraining challenges.
3. AI in Healthcare: Revolutionizing Medicine and Drug Discovery
AI is making significant strides in healthcare, improving diagnostics, medical imaging and pharmaceutical research.
AI in Disease Detection: AI-powered medical imaging tools can detect diseases like cancer, Alzheimer’s, and cardiovascular conditions earlier and with greater accuracy than traditional methods.
AI-Driven Drug Discovery: Pharmaceutical companies are leveraging AI to analyze genetic data, predict drug efficacy and accelerate clinical trials. AI-driven platforms like DeepMind’s AlphaFold have made groundbreaking contributions in protein structure prediction.
Personalized Medicine: AI is being used to tailor treatment plans based on an individual’s genetic makeup, increasing the effectiveness of medical treatments.
With AI’s growing role in healthcare, ethical considerations around data privacy, algorithm bias, and AI-assisted decision-making must be carefully managed.
4. Smart Cities and AI-Driven Urban Planning
AI is reshaping urban living through smart city initiatives that optimize traffic management, energy consumption and public safety.
AI in Traffic Management: AI-powered traffic lights and smart routing systems are reducing congestion and improving road safety. AI-driven traffic management has already cut commute times by up to 20% in major cities.
AI in Public Safety: Facial recognition and surveillance AI are being used to enhance security, but these technologies raise privacy and ethical concerns. Governments are under pressure to establish regulations ensuring responsible AI use.
Smart Energy Grids: AI-powered energy management systems are improving efficiency by predicting electricity demand and integrating renewable energy sources.
As cities become smarter, the balance between AI-driven efficiency and personal privacy will be a key area of debate.
5. Self-Driving Vehicles and AI in Transportation
The race to develop fully autonomous vehicles is accelerating, with companies like Tesla, Waymo and Uber investing billions in AI-powered driving systems.
AI in Self-Driving Cars: AI-powered sensors, telematics and real-time traffic data are improving vehicle safety and efficiency. While Level 5 (fully autonomous) self-driving vehicles are still in development, Level 3 and 4 systems are already being tested in urban environments.
AI in Logistics: AI-driven predictive analytics is optimizing supply chains, reducing delivery delays and automating warehouse operations.
AI and Delivery Drones: E-commerce companies like Amazon are deploying AI-powered drones for faster and more efficient last-mile delivery.
While self-driving technology continues to evolve, regulatory challenges and safety concerns remain significant hurdles.
6. AI in Finance: FinTech, Fraud Prevention, and Automated Trading
AI is transforming financial services by enhancing fraud detection, automating trading strategies and streamlining loan approvals.
AI in Fraud Detection: AI algorithms analyze transaction patterns in real-time to identify fraudulent activities, reducing cybercrime risks.
AI in Investing: Hedge funds and financial institutions use AI-driven models to predict stock market trends and execute high-frequency trades.
Robo-Advisors: AI-powered investment platforms like Wealthfront and Betterment provide automated financial advice and portfolio management, making investing more accessible.
With the financial industry increasingly relying on AI, data security, ethical AI use, and regulatory compliance are key challenges.
7. AI and Cybersecurity: Defending Against Evolving Threats
As AI adoption grows, cybersecurity threats are evolving. AI-powered attacks, including deepfake scams and automated phishing schemes, are becoming more sophisticated.
AI in Cyber Defense: AI-driven cybersecurity systems can detect, analyze and neutralize cyber threats in real-time, reducing the risk of data breaches.
AI in Identity Verification: AI-powered facial recognition and biometric authentication enhance security for online transactions.
AI-Generated Threats: Hackers are using AI to create undetectable malware and automate cyberattacks, prompting a cybersecurity arms race.
As AI enhances both cyber defense and cybercrime, governments and businesses must stay ahead of AI-driven threats through proactive security measures.
8. Ethical AI and Regulation: Addressing Bias and Transparency
With AI’s rapid expansion, concerns around bias, fairness and accountability are gaining attention.
Regulating AI Bias: AI models trained on biased datasets can perpetuate discrimination in hiring, lending, and law enforcement. Regulators are pushing for AI audits and transparency.
AI and Privacy Concerns: The rise of AI-driven surveillance and data collection has sparked debates about digital privacy and consumer rights.
AI Governance and Compliance: Governments worldwide are working on AI regulations to ensure ethical AI deployment and protect consumers.
As AI becomes more embedded in daily life, companies must prioritize ethical AI practices and regulatory compliance.
Conclusion
Artificial intelligence is revolutionizing industries at an unprecedented pace. From generative AI and automation to cybersecurity and smart cities, AI is shaping the future of business and society. While AI’s benefits are immense—enhancing efficiency, improving healthcare, and driving innovation—challenges around ethics, security, and workforce displacement must be carefully managed.
The key to AI’s success lies in responsible innovation, ensuring that AI-driven advancements are transparent, ethical and beneficial to society. As we move forward, businesses and policymakers must work together to balance AI’s potential with its risks, paving the way for a smarter, more efficient, and inclusive future.
Key Concepts: Artificial intelligence, AI, machine learning, robotics, autonomous, self-driving, M2M, IoT, internet of things, big data, smart cities, OpenAI, ChatGPT, StabilityAI, anthropic
We are especially trying to push Plunkett since all of our students have to do so much industry research and your interface is so easy to use.
Library Services, St. John’s College
I shared with the team my reaction to your ppt which was exceptionally helpful and better than I have seen from similar assignments. We have been very happy with your work every step of the way, Thank you!
Tommy Bahama, Ideabook Consulting (Specialty retailer)
Really appreciate the depth you were able to get to so quickly…The team has looked through the material and are very happy with the data you pulled together. Thanks again for the quick turnaround, we really appreciate the partnership.
Hilton Worldwide, Hotels
Testimonials
I’m amazed at how much information is available and the various ways to access it. This will be a major resource for our serious job seekers.
Career Services, Penn State University
Plunkett Research Online provides a great ‘one stop shop’ for us to quickly come up to speed on major industries. It provides us with an overall analysis of the market, key statistics, and overviews of the major players in the industry in an online service that is fast, easy to navigate, and reliable.
Wendy Stotts, Manager, Carlson Companies
I really appreciate the depth you were able to get to so quickly (for our project). The team has looked through the material and are very happy with the data you pulled together.
Hilton Worldwide, Marketing Manager
We are especially trying to push Plunkett since all of our students have to do so much industry research and your interface is so easy to use.
Library Services, St. John’s College
We are especially trying to push Plunkett’s since all of our students have to do so much industry research and your interface is so easy to use.
Gary White, Business Materials Selector, Penn State University
Your tool is very comprehensive and immensely useful. The vertical marketing tool is very helpful, for it assists us in that venue, as well as targeting customers’ competition for new sales…The comprehensive material is absolutely fabulous. I am very impressed, I have to say!
Tammy Dalton, National Account Manager, MCI
The more I get into the database, the happier I am that we’ll have it–REALLY happy!!! Between the quality and affordability of your product, its appeal to and value for our users, and the inestimably ethical and loyalty-guaranteeing conduct of your business, I will always have more than sufficient praises to sing for Plunkett Research.
Michael Oppenheim, Collections & Reference Services, UCLA
Plunkett Research Online is an excellent resource…the database contains a wealth of useful data on sectors and companies, which is easy to search and well presented. Help and advice on how to conduct, export and save searches is available at all stages.
Market Research
Technologies Analysis
Business Intelligence and “hard-to-find” facts
Key Industry Associations (with contact information)
Corporate Executive Contracts
Industry Glossary
Data Export Tools
Top Companies Data
