Credit: iStock.com/MaximShebeko

6.30.25

The global restaurant, hotel, and hospitality industry is on track to hit historic highs in 2025. Restaurant sales will near $2.6 trillion, global hotel revenues will reach $955 billion, and U.S. food service revenues alone have surpassed $1.1 trillion. These numbers mark a strong rebound from the pandemic’s lows—but behind the recovery is a rapidly transforming landscape driven by new consumer behaviors, rising wages, and disruptive technologies. Here are the most important trends defining this dynamic sector.

Even more information on this industry is available!  Check out our Restaurant Industry Center.

Plunkett’s Restaurant, Hotel & Hospitality Industry eBook, latest edition.

1. Labor Shortages Fuel Automation and AI Integration

Labor scarcity is a mounting challenge.  In the U.S., hospitality wages are climbing, California’s 2024 fast-food law mandates a minimum $20 per hour for large chains.  Hotels and restaurants, long reliant on large low-wage workforces, now face both political and demographic pressure to increase pay.  The response?  Automation.  Restaurants are introducing robotics like “Flippy” for burger flipping and AI-enhanced kiosks for customer orders.  McDonald’s and Wendy’s are investing in smaller, drive-thru-only formats featuring self-service kiosks and mobile ordering lockers.  Yum! Brands, parent company of Taco Bell and KFC, is deploying AI voice-ordering at 500 U.S. locations in 2025, a shift expected to improve speed, reduce labor needs, and boost average order value.  Hotels, too, are adopting AI-driven concierges and IoT-enabled rooms that automate climate, lighting and entertainment preferences.

2. Rise of Ghost Kitchens and Delivery-Only Models

Consumers’ pandemic-era digital habits have become permanent.  Delivery apps like DoorDash and Uber Eats still claim 15–30% of every restaurant check. This has given rise to ghost kitchens which are delivery-only cooking facilities with no customer seating, signage, or service staff.  Platforms like CloudKitchens, Wonder and Grubhub are enabling operators to launch multiple virtual brands from a single kitchen, maximizing output while minimizing overhead.  These models are ideal for densely populated areas and cater to the growing demand for convenience.

3. Experience-Driven Travel and Dining

Today’s travelers, especially Millennials and Gen Z, seek authenticity, wellness and sustainability over luxury.  This generational shift has birthed a new “experiential economy” where locally sourced food, craft breweries, volunteer tourism and eco-certified lodges win out over cookie-cutter experiences.  Hotels are adapting with wellness offerings like Hilton’s Five Feet to Fitness rooms and menus featuring regional cuisine.  Social-media-ready aesthetics, immersive excursions, and cause-based itineraries (such as tree planting or teaching abroad) are becoming standard in high-end travel.

4. Sharing Economy Challenges Traditional Lodging

Airbnb now lists 7.7 million active properties across over 100,000 cities.  This massive supply has changed how people think about lodging, blurring the lines between commercial hospitality and residential rental.  To compete, hotel chains are launching branded home-rental services (e.g., Marriott’s Homes & Villas) and embracing micro-rooms, extended-stay suites, and hostel-inspired “poshtels” to appeal to younger, value-conscious travelers.  Hotels are also adopting hybrid models where apartments or condos near hotel properties are integrated into reservation systems and offer access to full-service hotel amenities.

5. Online Travel Agencies vs. Hotel Brands: The Loyalty Battle

Online travel agencies (OTAs) such as Expedia and Booking.com dominate the online booking space, charging hotels commissions up to 25%.  In response, hotel chains are fighting back by offering exclusive perks like mobile check-in, digital room keys, loyalty points, and room selection features only to direct-booking guests.  Mobile-first marketing, app-based personalization and social media promotions are essential tools in this war for customer loyalty.

6. The Cruise Industry’s Dual Expansion

Cruising is growing at both extremes: mega-ships and micro-expeditions.  Royal Caribbean’s Icon of the Seas can carry over 7,000 guests and includes theme park-like amenities, while luxury cruise lines such as Seabourn and Uniworld are investing in smaller vessels with 100–500 passengers focused on intimacy and adventure.  The river cruise segment is especially strong, offering boutique experiences and higher fares per guest with significantly lower capital investment.  Companies like Viking and AmaWaterways are thriving in this niche.

7. Booming Food Truck and Craft Brewery Movements

Urban areas continue to embrace food trucks and craft breweries as symbols of local flavor and innovation.  Food trucks, often operated by women, immigrants or minority entrepreneurs, are affordable to start and flexible to operate.  Cities like Denver and Philadelphia offer some of the best regulatory environments for mobile kitchens.  Craft beer, with nearly 10,000 breweries across the U.S., offers opportunities for restaurants and brewpubs to differentiate through unique food and beverage pairings.

8. Eco-Tourism, Pet-Friendly Perks and Personalized Experiences

Sustainability is now a core value proposition.  Green-certified hotels and cruise ships with biofuel initiatives, advanced wastewater systems and local sourcing practices are becoming mainstream.  Certification programs like Green Globe and EarthCheck lend credibility to these claims.  At the same time, hotels are tapping into lifestyle trends such as pet ownership.  Dog-friendly rooms, on-site pet menus and perks like massage services for dogs are now surprisingly common, particularly among Millennials and Boomers who prefer traveling with pets.

The future of the hospitality industry is being defined by converging pressures: rising wages, changing consumer values and rapid tech adoption.  Automation and artificial intelligence will drive cost-efficiency and personalization.  Meanwhile, the real differentiators will be experience, sustainability, and emotional resonance.

Key Concepts:  Restaurant, business, cruises, economics, hotel, entrepreneurship, finance, future, globalization, fast food, food service, catering, innovation, investing, marketing, consumer goods, technology, hospitality, artificial intelligence (AI)

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Restaurant, Hotel & Hospitality Industry.  (See: https://www.plunkettresearch.com/industries/restaurant-hotel-and-hospitality-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Restaurant, Hotel & Hospitality Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Restaurant, Hotel & Hospitality Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Restaurant, Hotel & Hospitality Industry

1. Major Trends Affecting the Restaurant, Hotel & Hospitality Industry
2. Introduction to the Restaurant, Hotel & Hospitality Industry
3. McDonald’s and Other Fast-Food Companies Reposition to Adapt to New Consumer Tastes, Robotics and AI
4. Wages Rise for Restaurant, Hotel and Hospitality Workers
5. Food Trucks Enjoy a Boom
6. Craft/Microbreweries Proliferate
7. Grubhub, DoorDash and Others Deliver Restaurant Meals
8. Virtual Restaurants with No Seats (Ghost Kitchens) Serve the Home Delivery Market
9. Obesity Sparks Government, School and Corporate Initiatives/Snack Foods Get Healthier
10. Retail Technologies Advance for Restaurant Online Ordering, along with Robotics and Automation
11. Cruise Industry Enjoys High Occupancy and Launches New Ships
12. Small Cruise Ships Feature Adventure, Luxury, Intimacy or Access to More Places
13. River Cruise Lines Reap the Benefits of Low Capital Investment and High Fares
14. Chinese Tourists Create Growth Opportunities for the Cruise and Hotel Industries
15. Ecotourism, Sustainable Tourism, Adventure Tourism and Volunteerism Grow as Certification Standards Are Set
16. Luxury Hotel Chains Expand Globally
17. What Millennials and Mobile-Savvy Consumers Want as Tourists and Travelers
18. Hotels Target Young Customers with Strategies Ranging from Micro Rooms and Hostels, to Hip Hotels that Encourage Mingling to Fitness Options
19. Sharing Economy Gains Market Share in Travel with Online Sites Like Airbnb, Vrbo and Many Global Competitors
20. Online Travel Agencies (OTAs)/Hotels Fight to Keep Control of the Customer
21. Localization Drives Hotel Features, Marketing
22. Dog-Friendly Hotels Gain Market Share
23. The Future of the Restaurant, Hotel & Hospitality Industry

Plunkett Research Provides In-Depth Tables for the Following Restaurant, Hotel & Hospitality Industry Statistics

1. Restaurant, Hotel & Hospitality Industry Statistics and Market Size Overview
2. Estimated U.S. Restaurant & Food Service Industry Revenues by NAICS Code: 2017-2024
3. Estimated U.S. Hotel & Accommodations Sector Quarterly Revenues: 2021-4th Quarter 2024
4. Consumer Food Price Indexes, Food Away from Home & Food at Home, U.S.: 1997-2023
5. Restaurant, Hotel and Hospitality Industry Employment by Business Type, U.S.: 2020-2025
6. Restaurant & Food Service Employment and Wage Estimates by Occupation, U.S.: May 2024

6.24.25

The apparel, shoes, and textiles industry is navigating one of the most dynamic periods in its history. With global retail clothing and footwear sales projected to top $2.4 trillion in 2024, the sector is both a cornerstone of consumer markets and a hotbed of transformation. As manufacturers, designers, and retailers contend with changing consumer values, technological disruption, and geopolitical pressures, several defining trends are shaping the future of fashion and footwear.

Even more information on this industry is available!  Check out our Apparel Industry Center!

Plunkett’s Apparel, Shoes & Textiles Industry eBook, latest edition.

1. Shifting Global Manufacturing Landscape

For decades, China dominated global apparel and footwear manufacturing thanks to low labor costs and vast production capacity. However, this supremacy is waning. Rising wages and a shrinking workforce in China are pushing manufacturers to seek lower-cost alternatives. Countries like Vietnam, Bangladesh, India, and Indonesia are becoming attractive manufacturing hubs, offering cost efficiency, improving infrastructure, and growing technical capabilities.

Vietnam, in particular, is a standout. In 2024, the U.S. imported $16.1 billion in apparel from Vietnam, up from $14.4 billion the year before. This migration is creating new economic opportunities in these emerging markets while diversifying supply chains, a critical lesson learned during the COVID-19 pandemic.

At the same time, there is a modest yet notable trend toward reshoring or nearshoring. Automation and digital manufacturing technologies have enabled some apparel production to return to the U.S., Mexico, and Central America. While not labor-intensive, these high-tech operations offer faster turnaround times and greater flexibility, allowing brands to respond more swiftly to market trends.

2. Sustainability Takes Center Stage

Sustainability is no longer a niche concern, it is now a central pillar of brand identity and consumer expectation. Millennials and Gen Z consumers, in particular, are demanding transparency and eco-consciousness from their favorite labels.

This has catalyzed a shift toward environmentally friendly materials such as organic cotton, bamboo, and recycled polyester. Brands are also developing closed-loop systems in which clothing is designed with recyclability in mind. Adidas, for example, is investing heavily in single-material apparel that can be fully recycled. Similarly, Levi Strauss is reducing water usage in denim production through its “Water<Less” initiative.

Furthermore, the circular fashion economy is gaining traction. Companies like Rent the Runway are leading the charge in clothing rental, while platforms like The RealReal and Poshmark promote resale and upcycling. Mainstream retailers such as H&M, Patagonia, and Uniqlo are even offering in-store recycling bins and repair services.

The footwear sector is seeing parallel changes. Nike and Allbirds have launched shoes made from sustainable or recycled materials, while others explore biodegradable and vegan alternatives. Sustainable production is no longer an add-on—it is becoming a baseline.

3. Technological Integration and Smart Fashion

Technology is revolutionizing every aspect of the apparel and shoe industries. In manufacturing, automation, robotics, and 3D knitting machines allow for precision and speed. 3D printing and digital prototyping reduce waste and accelerate product development cycles, enabling quicker time-to-market.

Wearable technology is an emerging frontier. From biometric fitness tracking embedded in apparel to smart shoes with GPS and pressure sensors, fashion is merging with functionality. Under Armour, Adidas, and other activewear giants are building ecosystems around tech-enhanced products. While still a small market, wearable fashion is poised for strong growth, especially in sports, wellness, and healthcare.

Consumer-facing technologies are also transforming the shopping experience. Virtual try-ons, powered by augmented reality (AR), are reducing returns and improving satisfaction. AI and machine learning algorithms now help brands personalize recommendations, optimize inventory, and predict trends with stunning accuracy.

4. E-Commerce and Direct-to-Consumer (DTC) Disruption

The rapid growth of e-commerce continues to reshape the retail landscape. Amazon has become a major apparel and footwear retailer, leveraging its data capabilities and fast shipping to capture a growing share of the market. At the same time, digitally native vertical brands (DNVBs) such as Everlane, Warby Parker, and Allbirds are disrupting traditional retail by bypassing middlemen and selling directly to consumers online.

These DTC brands offer transparency, ethical sourcing, and community-building as core values, resonating strongly with younger demographics. Many are also innovating with “drop” models and limited releases to drive urgency and loyalty.

Even traditional brick-and-mortar retailers are adopting hybrid approaches. BOPIS (Buy Online, Pick Up In Store), curbside delivery, and livestreamed shopping events are becoming the norm. Store associates are being re-trained as digital stylists, offering video consultations to replicate in-store experiences online.

5. Personalization and Inclusivity

Today’s consumers expect products that reflect their identity, values, and body types. This has led to the rapid rise of size inclusivity, gender-neutral fashion, and culturally diverse design. Major retailers are expanding their size ranges and showcasing more diverse models in advertising campaigns.

The plus-size market is especially noteworthy. It’s estimated to be worth over $30 billion in the U.S. alone, and it continues to grow. Brands like Torrid, Eloquii, and Good American are catering to this demand with style-forward options.

Customization is another growing trend. Nike’s “By You” platform and Adidas’ customization tools allow shoppers to design their own apparel and sneakers. As AI and manufacturing technology improve, mass customization may become more accessible across brands.

6. Fast Fashion Under Fire

Fast fashion, epitomized by brands like Zara, Shein, and H&M, continues to thrive in terms of sales volume, but faces increasing scrutiny for its environmental and social impact. While the affordability and rapid trend turnover appeal to budget-conscious consumers, concerns about waste, pollution, and labor exploitation are intensifying.

Regulatory efforts in Europe and parts of the U.S. are attempting to enforce more sustainable practices, while activists push for better labor rights and lower carbon footprints. As awareness grows, even fast fashion giants are investing in eco-conscious initiatives, though critics argue that true sustainability is incompatible with the fast fashion business model.

7. Athleisure and Lifestyle Integration

The COVID-19 pandemic accelerated the shift toward casual, comfortable clothing. Athleisure, apparel designed for both athletic and everyday wear, has become a dominant category, blurring the lines between gym gear and streetwear.

Brands like Lululemon, Alo Yoga, and Vuori have become household names, while luxury brands such as Gucci and Balenciaga are launching high-end versions of sneakers, joggers, and hoodies. The continued hybridization of work-from-home and in-office life suggests this trend will remain a powerful force.

Footwear is following suit, with sneakers outselling dress shoes in many markets. “Sneaker culture” has evolved into a collector’s ecosystem, driving demand for limited releases and collaborations.

The apparel, shoes, and textiles industry is at a pivotal moment. It must reconcile rapid innovation with pressing environmental and social challenges, all while catering to increasingly sophisticated and digitally fluent consumers. Brands that succeed will be those that embrace sustainability, harness technology, and put customers at the center of their strategies.

Key Concepts:  Stores, business, fashion, design, fabrics, entrepreneurship, finance, jobs, offshore, branding, smart fabrics, investing, marketing, retail, online, fast fashion

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Apparel, Shoes & Textiles Industry.  (See: https://www.plunkettresearch.com/industries/apparel-shoes-textiles-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Apparel, Shoes & Textiles Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Apparel, Shoes & Textiles Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Apparel, Shoes & Textiles Industry

1. Major Trends Affecting the Apparel, Shoes & Textiles Industry
2. Introduction to the Apparel, Shoes & Textiles Industry
3. Vietnam, India and Other Countries Gain Manufacturing Market Share/Tariffs May Alter Market Significantly
4. U.S. Apparel and Textile Jobs Reshore to Some Extent
5. Working Conditions and Workers’ Rights Become Major Considerations as Work Moves from China to Lower-Cost Nations
6. Wearable Sensors Track Exercise Data/Apparel and Shoe Manufacturers Adopt Technologies
7. 3-D Printing and Robotics Revolutionize Manufacture of Shoes and Fabrics
8. Exercise Apparel and Athleisure Clothing Sales Remain Strong
9. Athletic Footwear Sales Boom, Drawing Big Names from Athletes to Designers
10. 3PL Logistics Services and Supply Chain Management Services Evolve and Consolidate
11. The Vast Majority of Shoes Sold in the U.S. Are Made Elsewhere
12. Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges
13. Plus-Size Apparel and Vanity Sizing Target Overweight Consumers
14. Self Service Apparel Fitting Technologies Grow
15. Fast Fashion: Designers and Retailers Speed Up
16. Apparel Manufacturing Goes Green
17. Green Consumers Push Demand for Recycled and Re-sale Clothing
18. Designers and Manufacturers Bypass the Middleman with Direct-to-Consumer Online Business Models
19. Fashion Rental Pioneered by Online Apparel Firm Rent the Runway
20. Amazon Becomes One of the World’s Leading Sellers of Apparel and Shoes
21. Disruption, Technology and the Future of the Fashion, Apparel and Shoes Business

Plunkett Research Provides In-Depth Tables for the Following Apparel, Shoes & Textiles Industry Statistics

1. Apparel, Shoes & Textiles Industry Statistics and Market Size Overview
2. U.S. Apparel Manufacturing Producer Price Index (PPI): December 2003 – March 2025
3. Top 50 Destinations of U.S. Textiles & Apparel Exports: 2023-2024
4. Top 25 Countries from which the U.S. Imports Apparel and Textiles, All MFA Fibers: 2023-24
5. U.S. Retail Sales: Apparel, Shoes & Accessories Stores, 2018-2024
6. Apparel & Textiles Industry Employment by Business Type, U.S.: 2020-2025

5.30.25

The advertising and branding industry is experiencing a seismic shift in 2025, fueled by rapid technological innovation, changes in consumer behavior, and evolving global media ecosystems. From the explosive impact of generative AI to the dominance of digital media and the disruption of traditional ad formats, here’s a deep dive into the major trends reshaping this dynamic sector.

Even more information on this industry is available! Check out our Advertising Industry Center.

Plunkett’s Advertising & Branding Industry eBook, latest edition.

1. Generative AI Revolutionizes Creative Strategy

One of the most transformative developments in recent years is the rise of generative AI tools like ChatGPT, DALL·E, Claude, and others. These platforms are reshaping how brands generate content, enabling agencies to produce copy, visuals, and even videos with unprecedented speed and customization. For example, Klarna saved $10 million annually by leveraging generative AI to create marketing content.

With the ability to produce hundreds of ad variations quickly and cost-effectively, these tools empower brands to create hyper-targeted campaigns that resonate with niche audiences, boosting engagement while slashing creative costs.

2. Digital Advertising Dominates, with Amazon Leading the Way

Digital advertising has surged to represent two-thirds of global ad spending. Amazon, once a retail behemoth, has become a major advertising media giant, earning nearly $47 billion in 2023 from display ads alone. Its move to include ads on Prime Video further cements its position in the ad ecosystem.

Social platforms like Facebook, Instagram, and TikTok remain central to digital ad strategies, offering powerful targeting tools. The growing importance of paid search, programmatic ad buying, and real-time bidding systems allows marketers to place millions of ads per second, across smartphones, tablets, connected TVs, and even digital billboards.

3. Branded Entertainment and Embedded Marketing Soar

Consumers are increasingly skipping or blocking traditional ads, prompting brands to embed themselves directly into the content people love. From product placements in films and TV shows to full-blown branded entertainment projects, advertisers are blending storytelling with brand exposure.

Branded content—whether through a James Bond movie’s luxury car feature or a Mountain Dew-sponsored snowboarding documentary—offers immersive experiences that align closely with target audience lifestyles and passions.

4. Privacy Concerns and Data Regulation Reshape Ad Targeting

Privacy regulation continues to evolve rapidly. Apple’s app tracking transparency and Google’s phasing out of third-party cookies are pushing advertisers to pivot toward cohort-based targeting and first-party data strategies.

Regulations like the EU’s GDPR and the U.S.’s growing appetite for digital consumer protections are challenging brands to prioritize trust and consent while still delivering relevant ad experiences. Many consumers now opt out of tracking when prompted—up to 74% by some estimates.

5. Evolving Media Habits Demand Omnichannel Agility

Cord-cutting, streaming, and mobile-first behavior are fragmenting media consumption. Brands now contend with diverse platforms—from YouTube and Netflix to Twitch and mobile games. Smart TV ad tech, second-screen synchronization (e.g., social engagement during TV shows), and interactive ads are crucial tools in reaching dispersed audiences.

To stay effective, advertisers must seamlessly integrate messages across formats and devices, delivering consistent, context-aware content that aligns with how and where consumers choose to engage.

6. Email and Passion-Based Targeting Prove Their Staying Power

Amid all the high-tech innovation, email marketing remains one of the most effective and cost-efficient tools. Behavior-triggered email series—welcome messages, cart abandonment reminders, and loyalty campaigns—deliver strong ROI when personalized and well-timed.

Simultaneously, brands are shifting focus from broad demographic targeting to “passionate interest groups.” Ads now zero in on lifestyle affinities—like foodies, gamers, or outdoor enthusiasts—making messaging more relevant and engagement more likely.

7. Agencies Transform to Meet New Client Demands

Advertising agencies are under pressure to prove ROI, reduce costs, and increase transparency. As clients seek measurable performance, agencies are shifting away from markup-based billing to hybrid models, including success-based fees.

The rise of freelance platforms like Upwork and DesignCrowd is enabling agencies to work more flexibly and globally, while some brands are building in-house creative teams to gain control and cut expenses.

Notably, industry consolidation is accelerating. Omnicom’s $13.3 billion acquisition of Interpublic Group is set to create the world’s largest ad agency by revenue, highlighting the scale needed to compete in today’s digital-first environment.

8. Social Media Commerce and Influencer Marketing Expand

Social media platforms are blurring the lines between content and commerce. Facebook Shops, Instagram Storefronts, and TikTok’s in-app shopping features are turning social platforms into end-to-end sales ecosystems.

Meanwhile, influencers remain a dominant force, with brands collaborating with creators to access authentic, engaged audiences. The virality of product mentions, coupled with the trust placed in influencers, offers a powerful channel for consumer brands.

9. Programmatic and Predictive Advertising Refine Precision

Programmatic ad buying is now standard across digital media, leveraging AI and big data to place ads in real time. Predictive analytics tools enable brands to forecast consumer behavior, optimize campaign timing, and tailor creative content.

Platforms like Nielsen, Experian, and Meta are combining user behavior, location data, and purchase history to refine targeting and improve ad performance. This evolution promises more personalized, efficient ad delivery at scale.

10. Location-Based Services and Augmented Reality Enhance Engagement

Location-based advertising is becoming more sophisticated, using GPS and beacon technology to deliver offers and content based on a consumer’s real-time location. At malls, airports, and events, brands can push personalized promotions straight to smartphones.

Augmented reality is adding a new layer to mobile advertising. Apps like L’Oréal’s Makeup Genius allow users to “try on” products virtually, driving both engagement and conversions. Such experiences make ads interactive, memorable, and measurable.

Key Concepts:  Media, business, demographics, economics, agencies, entrepreneurship, finance, jobs, public relations, branding, innovation, investing, marketing, advertising, online, artificial intelligence (AI)

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Advertising & Branding Industry.  (See: https://www.plunkettresearch.com/industries/advertising-branding-industry-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Advertising & Branding Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Advertising & Branding Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Advertising & Branding Industry

1. Major Trends Affecting the Advertising & Branding Industry
2. Introduction to the Advertising and Branding Industry
3. Agencies Face Both Evolving Client Needs and Vast Changes in Media
4. OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and Smart ChatBots
5. Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant
6. Programmatic Ad Buying Dominates the Digital Media Market
7. Global Internet Market Tops 9.3 Billion Users, both Fixed and Wireless
8. Television Ads Evolve to Face New Challenges and Formats/Streaming Platforms Sell Ads
9. Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
10. Social Media Rakes in Global Online and Ad Revenues
11. Email Reigns as One of the Single Most Effective Advertising Tools
12. Newspapers and Magazines Rely on Digital Editions and Apps
13. Billboards Go Digital
14. Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
15. Private Label Brands Grow in Share of Total Store Sales
16. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
17. Growth in China’s Ad Market
18. Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
19. Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders
20. Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
21. Regulatory Environment Is Challenging for Online Businesses & Social Media

Plunkett Research Provides In-Depth Tables for the Following Advertising & Branding Industry Statistics

1. Advertising & Branding Industry Statistics and Market Size Overview
2. Global Digital, Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
3. Estimated U.S. Advertising Sector Revenues by NAICS Code: 2015-2022
4. Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
5. Employment in Advertising & Related Industries, U.S.: January of 1990-2025
6. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022
7. Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
8. Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
9. Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
10. Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
11. Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022

5.22.25

The digital world is experiencing profound disruption in cybersecurity, digital identity (ID), and online fraud. As technology advances at an unprecedented pace, so do the tactics of cybercriminals, posing significant challenges for businesses, governments, and consumers worldwide. Emerging technologies like artificial intelligence (AI), the Internet of Things (IoT), and quantum computing are double-edged swords—providing both opportunities for defense and new avenues for exploitation.

Even more information on this industry is available! Check out our Cybersecurity Industry Center.

Plunkett’s Cybersecurity, Digital ID & Online Fraud Industry eBook, latest edition.

1. The Soaring Cost of Cybercrime and Expanding Threats

The global cost of cybercrime is expected to balloon to $6.8 trillion by 2026, encompassing theft of funds, intellectual property, and personal data, along with fraud damages, system downtimes, and reputational harm. While global spending on cybersecurity solutions is forecast to surpass $267 billion by 2026, the pace of attacks often outstrips defense measures.

Major cyberattacks are increasingly geopolitical in nature, with nation-states like China, Russia, Iran, and North Korea implicated in large-scale cyber espionage, infrastructure sabotage, and data theft. The U.S. Department of Justice’s 2025 indictment of 12 Chinese nationals for involvement in a global “Hacker-for-Hire” ecosystem exemplifies these rising threats.

High-profile corporate breaches, such as the MOVEit file transfer exploit that affected over 62 million individuals and thousands of organizations, highlight how even sophisticated entities can fall victim.

2. AI: A Tool for Both Defense and Attack

AI and machine learning are revolutionizing cybersecurity defenses, enabling real-time detection of anomalies and threats, automated risk scoring, and smarter fraud prevention tools. Solutions such as Google’s AI-powered Cloud Security Workbench exemplify this shift.

Yet, cybercriminals are increasingly leveraging generative AI to launch more convincing phishing emails, create deepfake videos, and impersonate individuals using synthetic voices and faces. The ability of AI to automate attacks at scale means that even inexperienced fraudsters can launch sophisticated campaigns using AI tools available on the dark web for a fraction of the cost previously required.

3. Quantum Computing: The Impending Encryption Crisis

Quantum computing is poised to become one of the most significant security challenges of the next decade. By exploiting quantum mechanics, these computers will have the capacity to break current encryption methods, rendering much of today’s data protection obsolete. Recognizing this threat, the U.S. National Institute of Standards and Technology (NIST) has developed post-quantum encryption standards, which financial institutions and chipmakers are beginning to test.

4. The Rise of Digital ID Fraud and Credential Stuffing

With more governments and corporations adopting digital ID systems, fraudsters are exploiting these new vulnerabilities. Account takeovers (ATOs), synthetic identity fraud, and credential stuffing—where bots test stolen usernames and passwords across multiple platforms—are soaring.

Despite the availability of multi-factor authentication (MFA), biometrics, and behavior-based verification, many consumers continue to reuse weak passwords, exposing themselves and the organizations they interact with to risk. The growth of the dark web, fueled by massive data breaches, has made personal information readily available at minimal cost, enabling even novice criminals to commit identity fraud on a large scale.

5. IoT, Smart Cities, and the Expanding Attack Surface

The explosion of IoT devices and smart cities is dramatically broadening the cyberattack surface. Hackers now target not just computers but a vast web of connected devices—smart refrigerators, cameras, industrial sensors—that can act as gateways to larger networks, a tactic known as “island hopping”.

Smart cities, while boosting urban efficiency, create significant privacy and security challenges. These systems gather granular data on citizen movements, raising concerns about surveillance, abuse, and vulnerability to hacking. Without stringent security frameworks, these networks can be exploited for criminal, terrorist, or espionage activities.

6. Payments Fraud and Peer-to-Peer (P2P) Scams

The surging popularity of P2P payment apps like Zelle and Venmo has made transactions more seamless but also opened doors to fraud. Criminals exploit these platforms, particularly in scenarios where users send funds to unfamiliar parties without built-in fraud protection measures.

Beyond P2P fraud, online payment systems face an evolving threat landscape, with Business Email Compromise (BEC), ransomware, and botnet attacks becoming more common. Fraudsters’ abilities to launch attacks globally from anywhere make prevention and response more challenging for law enforcement and financial institutions.

7. Zero Trust and Next-Generation Network Security

The zero-trust model—where no device, user, or location is trusted by default—is rapidly becoming the gold standard in cybersecurity. Organizations are deploying tools that enforce continuous authentication, verify device integrity, and monitor behavioral anomalies in real time.

Next-generation firewalls (NGFWs) and AI-enhanced VPNs are transforming from passive barriers to dynamic threat detection systems, capable of blocking malicious traffic, isolating compromised devices, and providing administrators with actionable intelligence.

8. AI as a Cybersecurity Service (SaaS)

AI-based cybersecurity solutions are increasingly being delivered via SaaS platforms, offering scalability, customization, and constant updates. Companies like FRISS provide AI-driven fraud detection tools to insurers, while banks and e-commerce platforms integrate cloud-based solutions that dynamically adjust fraud detection thresholds based on evolving threats.

9. The Expanding Role of Big Data and Predictive Analytics

The integration of big data, AI, and predictive analytics is transforming not only cybersecurity but also sectors like healthcare, finance, and logistics. By rapidly analyzing massive datasets, organizations can spot fraud patterns, optimize operations, and forecast emerging risks. However, the vast data lakes also present lucrative targets for hackers, necessitating airtight security measures.

The cybersecurity, digital ID, and online fraud landscape is entering an era where defensive innovation must accelerate to outpace increasingly sophisticated threats. AI, quantum computing, and IoT offer transformative benefits but also introduce new vulnerabilities. Organizations must embrace zero-trust models, invest in AI-driven threat intelligence, and educate users on best practices, such as password hygiene and phishing awareness.  Moreover, collaboration between private enterprises, governments, and international bodies is essential to establish global security standards, share threat intelligence, and create deterrence strategies that match the scale of emerging digital threats.

Key Concepts:  Authentication, cybersecurity, cyberfraud, digital id, fraud, hacking, privacy, security, malware

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Cybersecurity, Digital ID & Online Fraud Industry.  (See: https://www.plunkettresearch.com/industries/cybersecurity-digitalid-online-fraud-industry-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Cybersecurity, Digital ID & Online Fraud Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Cybersecurity, Digital ID & Online Fraud Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Cybersecurity, Digital ID & Online Fraud Industry

1. Major Trends Affecting the Cybersecurity, Digital ID & Online Fraud Industry
2. Introduction to the Cybersecurity, Digital ID & Online Fraud Industry
3. Digital ID and Online Authentication Fraud Soars/Sophisticated Technologies and Databases Respond
4. Password Reuse Enables Fraud/The Dark Web and Credential Stuffing
5. Online Fraud/Payments Fraud Evolve and Adapt Continuously
6. Network Anti-Fraud Technologies Advance, Including use of Artificial Intelligence (AI) and Machine Learning
7. Online Fraud Often Begins with New Account Setup or Account Takeover
8. Voice, Face & Image Recognition Change the Wireless World, Artificial Intelligence (AI) Tools Added to Smartphones
9. Smart Cities Utilize Sensors and Artificial Intelligence (AI)/Create Privacy and Security Issues
10. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
11. Artificial Intelligence (AI), Deep Learning and Machine Learning Advance into Commercial Applications, Including Health Care and Robotics
12. Fraudsters Are Using Artificial Intelligence (AI), including Generative AI, to Commit Cybercrimes
13. Peer-to-Peer (P2P) Payment Systems, such as Zelle and Venmo, Soar in Popularity
14. Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
15. Cybersecurity Challenges for the Internet of Things (IoT)
16. Hot Fields Within Computers, Hardware & Software Include Artificial Intelligence (AI), Cybersecurity and the Internet of Things (IoT)

Plunkett Research Provides In-Depth Tables for the Following Cybersecurity, Digital ID & Online Fraud Industry Statistics

1. Cybersecurity, Digital ID & Online Fraud Industry Statistics and Market Size Overview
2. Global Digital, Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
3. Cyber Crime Types and Victims Affected, U.S.
4. Data Processing, Hosting, and Related Services Industry, U.S.: Estimated Revenue & Expenses: 2017-2022
5. Data Processing, Hosting, and Related Services Industry, U.S.: Estimated Selected Expenses: 2017-2022
6. Computer Systems Design and Related Services Industry, U.S.: Estimated Revenue & Expenses: 2017-2022
7. Research Funding for Computer and Information Science Engineering, U.S. National Science Foundation: Fiscal Years 2023-2025
8. Computer and Mathematical Occupation Related Employment by Occupation, U.S.: May 2024
9. Internet Access Technologies Compared
10. U.S. Computer Software & Related Services Quarterly Revenue:  Q4 2023-Q3 2024

Credit: iStock.com/TomasSereda

5.20.25

The Internet of Things (IoT) and data analytics are among the most transformative technologies reshaping industries, business models and everyday life. Their convergence with Artificial Intelligence (AI), 5G networks, Edge Computing, and Big Data is creating unprecedented opportunities—while simultaneously introducing new challenges in cybersecurity and privacy. Here’s a comprehensive look at the most impactful trends defining these industries in 2025.

Even more information on this industry is available!  Check out our Internet of Things Industry Center.

Plunkett’s Internet of Things (IoT) & Data Analytics Industry eBook, latest edition.

1. Exponential Growth of Connected Devices

By 2025, the world is projected to have approximately 33 billion networked devices, about six times the number of global internet users. These devices—ranging from industrial sensors to consumer wearables—form a vast “network of networks,” enabling real-time data exchange across sectors such as healthcare, energy, logistics, transportation, and smart homes.

The expansion is driven by decreasing sensor costs, robust wireless infrastructure, and the accelerating adoption of Machine-to-Machine (M2M) communications. This growth paves the way for more sophisticated data analytics applications, as organizations harness the power of connected ecosystems to enhance efficiency and deliver new services.

2. AI-Driven Data Analytics Supercharges IoT

The synergy between AI, Machine Learning (ML), and IoT is revolutionizing how data is captured, processed, and applied. AI enables advanced predictive analytics, anomaly detection, and autonomous decision-making.

In manufacturing, AI-powered IoT platforms monitor machinery in real-time, predict failures, and optimize production schedules. In healthcare, wearable IoT devices collect patient data, which AI analyzes to predict health risks and suggest personalized interventions.

AI also enhances Intelligent Transportation Systems (ITS), supporting autonomous vehicles with real-time navigation, traffic management, and predictive maintenance.

3. Edge Computing: Bringing Processing Power Closer

While cloud computing remains central for large-scale data storage and analysis, the rise of Edge Computing addresses the latency, bandwidth, and privacy challenges of IoT. By processing data near its source—on devices or local edge servers—organizations can enable real-time decision-making critical for applications like autonomous vehicles, industrial automation, and smart grid management.

The combination of Edge Computing with AI (AI at the Edge) is driving faster, localized analytics, reducing dependence on centralized cloud infrastructure, and enhancing overall system resilience.

4. Smart Cities: Connected Infrastructure and Public Services

Urban centers globally are embracing IoT to become Smart Cities, leveraging sensors, AI, and data analytics to optimize infrastructure and services. Examples include Copenhagen’s “Green Wave” bike lane sensors, Barcelona’s smart waste management systems, and Singapore’s comprehensive Smart Nation initiative.

Smart city technologies aim to reduce energy consumption, improve mobility, enhance public safety, and address environmental concerns. However, these advancements raise significant cybersecurity and privacy challenges, necessitating robust safeguards and regulatory frameworks.

5. 5G Networks as the IoT Enabler

The global rollout of 5G networks is a game-changer for IoT. Offering ultra-low latency, high-speed connectivity, and massive device capacity, 5G is essential for real-time IoT applications. From autonomous driving to smart factories and telemedicine, 5G unlocks the full potential of IoT ecosystems.

Massive investments are underway, with telecom giants and governments funding 5G infrastructure to support advanced IoT deployments.

6. Cybersecurity: The Dark Side of IoT Growth

The proliferation of IoT devices introduces vast cybersecurity risks. IoT endpoints are notoriously vulnerable, often serving as entry points for cyberattacks. High-profile incidents have exposed vulnerabilities in smart home devices, industrial control systems, and healthcare equipment.

As a result, cybersecurity for IoT is a rapidly growing industry, with companies developing next-generation solutions to secure device identities, data transmission, and network integrity.

7. Data Analytics, Big Data, and Cloud Computing Integration

The avalanche of data generated by IoT devices is driving demand for Big Data analytics and cloud computing solutions. Scalable cloud platforms like Amazon AWS, Microsoft Azure, and Google Cloud provide the computational power and storage capacity to process and analyze vast datasets.

Predictive analytics powered by AI helps businesses derive actionable insights, forecast trends, and make data-driven decisions. This is particularly transformative in sectors like retail (personalized customer experiences), agriculture (precision farming), and energy (smart grid optimization).

8. Industrial IoT (IIoT): Revolutionizing Manufacturing and Supply Chains

Industrial IoT is transforming manufacturing operations by enabling real-time monitoring, predictive maintenance, and automated quality control. Companies like Caterpillar and Siemens are embedding IoT sensors in machinery to track performance, reduce downtime, and optimize supply chains.

The combination of IoT with robotics, AI, and digital twins is ushering in the era of Industry 4.0, characterized by smart factories and hyper-efficient production processes.

9. Consumer IoT: Smart Homes and Wearables on the Rise

On the consumer front, smart home devices (like Amazon Echo, Google Nest, and Apple HomeKit) are becoming mainstream, offering convenience, energy savings, and enhanced security. The adoption of interoperability standards like Matter is further accelerating the growth of connected home ecosystems.

Wearable technologies, from fitness trackers to smartwatches, continue to evolve, with improved health monitoring capabilities and integration with AI-powered wellness platforms.

10. Sustainability and Environmental Monitoring

IoT and data analytics play a crucial role in addressing global sustainability challenges. From precision agriculture reducing water and fertilizer use to smart grids optimizing energy consumption, IoT applications support environmental conservation efforts.

Advanced sensor networks monitor air and water quality, manage waste, and ensure efficient resource utilization, contributing to the development of green cities and industries.

The IoT and Data Analytics industries are at the epicenter of digital transformation, enabling smarter, safer, and more efficient systems across all sectors. As AI, Edge Computing, and 5G converge with IoT, the possibilities for innovation are limitless. However, the success of this interconnected future hinges on robust cybersecurity, ethical data usage, and strategic infrastructure investments.

The next decade will witness an accelerated integration of IoT into every facet of life—reshaping industries, redefining business models, and revolutionizing daily experiences.

Key Concepts:  Internet, IoT, machine-to-machine, M2M, analytics, robotics, big data, networks, artificial intelligence, AI, communications, connectivity, automation, 5G

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Internet of Things (IoT) & Data Analytics Industry.  (See: https://www.plunkettresearch.com/industries/internet-of-things-iot-data-analytics-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Internet of Things (IoT) & Data Analytics Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Internet of Things (IoT) & Data Analytics Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Internet of Things (IoT) & Data Analytics Industry

1. Major Trends Affecting the Internet of Things (IoT) & Data Analytics Industry
2. Introduction to the Internet of Things (IoT) & Data Analytics Industry
3. Smart Cities Utilize Sensors and Artificial Intelligence (AI)/Create Privacy and Security Issues
4. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
5. Wireless Information Systems Surge Ahead in Vehicles: Telematics, Intelligent Transportation (ITS) and Real Time Traffic Information
6. Self-Driving, Autonomous Cars Receive Massive Investments in Research and Development Worldwide
7. Introduction to the Artificial Intelligence (AI) & Machine Learning Industry
8. A Brief History of Artificial Intelligence (AI) and the State of the Industry Today
9. The Pros & Cons of Artificial Intelligence (AI) & Machine Learning
10. Robotics, Artificial Intelligence (AI) and Automation Revolutionize Supply Chain and Logistics Systems
11. Voice, Face & Image Recognition Change the Wireless World, Artificial Intelligence (AI) Tools Added to Smartphones
12. Artificial Intelligence (AI), Deep Learning and Machine Learning Advance into Commercial Applications, Including Health Care and Robotics
13. Industrial Robots and Factory Automation Advance Through Artificial Intelligence (AI)
14. RFID Drives Inventory Management Evolution
15. The Future of Transportation and Supply Chains: Massive Investments in Infrastructure & Mobility Services
16. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers
17. Wi-Fi Enables Wireless Traffic Growth, Including the Internet of Things (IoT)
18. Global Internet Market Tops 9.3 Billion, both Fixed and Wireless
19. Cloud Computing and Software as a Service (SaaS) Provide Data Storage & Access
20. Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow
21. Wearable Sensors Track Exercise Data/Apparel and Shoe Manufacturers Adopt Technologies
22. Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
23. Precision Agriculture Technologies (AgTech), Farm Robotics, GPS and Irrigation Market Grows Worldwide/Hi Tech Greenhouses
24. 5G Wireless Networks Rollout Worldwide, Enabling the Internet of Things (IoT)/Massive Investments Required
25. Cybersecurity Challenges for the Internet of Things (IoT)
26. The Internet of Things (IoT) in Factories, Robotics and Equipment
27. The Internet of Things (IoT) and the Smart Home
28. Hot Fields Within Computers, Hardware & Software Include Artificial Intelligence (AI), Cybersecurity and the Internet of Things (IoT)

Plunkett Research Provides In-Depth Tables for the Following Internet of Things (IoT) & Data Analytics Industry Statistics

1. Internet of Things & Data Analytics Communications Industry Statistics and Market Size Overview
2. Software Publishing Industry, U.S.: Estimated Revenue & Inventories: 2017-2022
3. Software Publishing Industry, U.S.: Estimated Selected Expenses: 2017-2022
4. Data Processing, Hosting, and Related Services Industry, U.S.: Estimated Revenue & Expenses: 2017-2022
5. Data Processing, Hosting, and Related Services Industry, U.S.: Estimated Selected Expenses: 2017-2022
6. Number of Business & Residential High Speed Internet Lines, U.S.: 2020-2025
7. Internet Access Technologies Compared
8. Research Funding for Engineering, U.S. National Science Foundation: Fiscal Years 2023-2025
9. Research Funding for Computer and Information Science Engineering, U.S. National Science Foundation: Fiscal Years 2023-2025
10. U.S. Computer Software & Related Services Quarterly Revenue:  Q4 2023-Q3 2024