6.22.26

The engineering and research industry stands at the center of global technological advancement. From artificial intelligence and biotechnology to renewable energy and advanced manufacturing, engineering and research organizations are shaping the innovations that will define the next decade. As governments, universities, and corporations increase investments in research and development (R&D), the pace of discovery continues to accelerate.

Global R&D expenditures are expected to reach approximately $2.8 trillion in 2025, highlighting the growing recognition that innovation is a critical driver of economic growth, competitiveness, and national security. Across industries, organizations are investing heavily in emerging technologies that promise to transform healthcare, transportation, energy production, manufacturing, communications, and scientific discovery.

Even more information on this industry is available!  Check out our Engineering Industry Center.

Plunkett’s Engineering & Research Industry eBook, latest edition.

1. Artificial Intelligence Becomes a Core Research Tool

Artificial intelligence (AI) is rapidly becoming one of the most important technologies influencing both engineering and research activities. AI systems are now being used to analyze massive datasets, automate complex design processes, improve simulations, and accelerate scientific discovery.

In engineering, AI-powered software helps optimize product designs, predict equipment failures, and improve manufacturing efficiency. Digital twins—virtual replicas of physical systems—allow engineers to simulate performance and identify improvements before building expensive prototypes.

Within scientific research, AI is dramatically reducing the time required to analyze data and identify meaningful patterns. Pharmaceutical companies are using machine learning algorithms to screen potential drug candidates, helping researchers discover promising treatments faster and at lower cost. AI-driven research tools are also contributing to breakthroughs in materials science, climate modeling, and genomics.

2. Global Competition Fuels Research Investment

The race for technological leadership continues to intensify among nations around the world. While the United States remains a global leader in research output and innovation, countries throughout Asia and Europe are making significant investments to expand their technological capabilities.

China has become one of the world’s largest investors in research and development, with major initiatives focused on semiconductors, artificial intelligence, quantum computing, aerospace, and biotechnology. India continues to strengthen its position as a global technology and engineering hub, while South Korea, Taiwan, Singapore, and Japan maintain strong commitments to advanced manufacturing and scientific research.

At the same time, concerns regarding intellectual property protection, cybersecurity, and geopolitical tensions are prompting many organizations to reevaluate how and where they conduct research activities. As a result, balancing international collaboration with strategic protection of intellectual assets has become an increasingly important priority.

3. Biotechnology Enters a New Era

Biotechnology remains one of the fastest-growing segments of the research industry. Advances in gene editing, genomics, synthetic biology, and personalized medicine are creating new opportunities to treat diseases that were previously considered untreatable.

Technologies such as CRISPR are allowing scientists to modify genes with unprecedented precision, opening the door to therapies for inherited disorders and certain cancers. Personalized medicine approaches are enabling healthcare providers to tailor treatments based on individual genetic profiles, improving outcomes while reducing side effects.

Beyond healthcare, biotechnology is increasingly being applied to agriculture, industrial manufacturing, and environmental sustainability. Researchers are developing genetically enhanced crops, bio-based chemicals, and alternative protein sources that could significantly improve food security and reduce environmental impacts.

4. Clean Energy and Electrification Accelerate

The global transition toward cleaner energy systems is generating enormous demand for engineering expertise and research innovation. Governments and corporations are investing billions of dollars in technologies designed to reduce greenhouse gas emissions and improve energy efficiency.

Electric vehicles (EVs) remain a major focus of investment. Automakers are expanding EV production while researchers work to improve battery performance, reduce charging times, and lower manufacturing costs. New battery technologies—including solid-state batteries, sodium-ion batteries, and graphene-enhanced designs—have the potential to significantly improve vehicle range and safety.

Hydrogen is also emerging as a promising energy source, particularly for heavy transportation and industrial applications where electrification may be more difficult. Significant investments are being made in green hydrogen production technologies that use renewable energy to generate hydrogen without carbon emissions.

Renewable energy research continues to advance as engineers improve solar panels, wind turbines, energy storage systems, and smart-grid technologies capable of managing increasingly complex energy networks.

5. Advanced Manufacturing and Robotics Expand

Manufacturing industries continue to embrace automation as they seek greater productivity, flexibility, and resilience. Industrial robots are becoming more capable, affordable, and easier to deploy, leading to widespread adoption across automotive, electronics, logistics, and consumer goods manufacturing.

Collaborative robots, often called cobots, are particularly noteworthy because they can safely work alongside human employees. These systems help companies address labor shortages while improving productivity and product quality.

The integration of AI, robotics, sensors, and industrial internet technologies is creating highly connected “smart factories” capable of real-time monitoring and optimization. These facilities generate enormous amounts of operational data that can be analyzed to improve efficiency, reduce downtime, and enhance quality control.

Additive manufacturing, commonly known as 3D printing, also continues to evolve. Engineers are increasingly using advanced printing technologies to create complex components for aerospace, healthcare, automotive, and industrial applications.

6. Space Commercialization Creates New Opportunities

One of the most exciting developments in engineering today is the rapid growth of the commercial space sector. Private companies have dramatically reduced launch costs through reusable rocket technologies, making space more accessible than ever before.

Commercial satellite networks are expanding global communications capabilities, while space-based observation systems provide valuable data for agriculture, weather forecasting, environmental monitoring, and national security applications.

Researchers are also exploring opportunities in space manufacturing, lunar exploration, and deep-space missions. As launch costs continue to decline, entirely new industries may emerge around space infrastructure and resource utilization.

7. The Future

The engineering and research industry is entering a period of unprecedented opportunity. Artificial intelligence, biotechnology, advanced materials, clean energy, robotics, and space technologies are converging to create powerful new innovation ecosystems.

Organizations that successfully embrace these trends will be positioned to lead future breakthroughs, while those that fail to invest in research and technological advancement risk falling behind. As global R&D spending continues to rise and innovation cycles become increasingly compressed, engineering and research professionals will remain at the forefront of solving some of the world’s most complex challenges.

Key Concepts:  Research, CAD CAM, internet, design, software, networks, artificial intelligence (AI), hardware, jobs, innovation, investing, marketing, finance, technology, business

Source: Plunkett Research, Ltd., Copyright © 2026

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Engineering & Research Industry.  (See: https://www.plunkettresearch.com/industries/engineering-rd-technology-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Engineering & Research Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Engineering & Research Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Engineering & Research Industry

1. Major Trends Affecting the Engineering & Research Industry
2. Introduction to the Engineering & Research Industry
3. A Short History of U.S. Industrial Research & Development
4. R&D Expands in Chinese Research Parks/Patent Filings Soar
5. Outsourcing and Offshoring of Research, Development and Engineering Grow Along With Globalization
6. Original Design Manufacturing (ODM) Adds Value to Contract Electronics Manufacturing
7. The State of the Biotechnology Industry Today
8. Nations Compete Fiercely in Biotech Development
9. Globalization and Worldwide Collaboration Fuel the Research Efforts of Major Corporations
10. Number of Patent Applications Remains High/Patent Laws Change
11. Industrial Robots and Factory Automation Advance Through Artificial Intelligence (AI)
12. Fuel Cell and Hydrogen Power Research Continues/Fuel Cell Cars Enter Market
13. Electric Cars (EVs) and Plug-in Hybrids (PHEVs) Spur Changes at Auto Makers
14. Major Technology Research in Batteries/Massive Investments in Battery Factories and Power Storage
15. Supercomputing Hits 1,742 Petaflops
16. Superconductivity Provides Advanced Electricity Distribution Technology
17. Private, Reusable Rockets Launch Commercial Satellites and Serve Both the U.S. Military & NASA
18. Technology Discussion—Synthetic Biology
19. The Future of Transportation and Supply Chains: Massive Investments in Infrastructure & Mobility Services
20. HPTP Thermoplastics, Thermoset and Engineered Plastics Enable Advanced Products/ Nanocomposites Offer the Ultimate in Advanced Materials
21. Artificial Intelligence (AI), Deep Learning and Machine Learning Advance into Commercial Applications, Including Health Care and Robotics
22. Artificial Intelligence (AI) Enables Efficiencies and Accelerated Innovation in R&D
23. The Future of Space Commercialization and Private Rocket Launch Services

Plunkett Research Provides In-Depth Tables for the Following Engineering & Research Industry Statistics

1. Engineering & Research Industry Statistics and Market Size Overview
2. Quarterly Engineering & Research Industry Revenues, U.S.: 2025
3. Engineering & Scientific Research & Development Services: Estimated Sources of Revenue, U.S.: 2019-2023
4. Federal R&D Funding by Character of Work and Facilities and Equipment, U.S.: Fiscal Years 2024-2026
5. Federal R&D Budget & Distribution by Agency, U.S.: Fiscal Years 2024-2026
6. Federal R&D & R&D Plant Funding for National Defense, U.S.: Fiscal Years 2024-2026
7. Federal R&D & R&D Plant Funding for Health and Human Services, U.S.: Fiscal Years 2024-2026
8. Federal R&D & R&D Plant Funding for Space Flight, Research & Supporting Activities, U.S.: Fiscal Years 2025-2026
9. NASA Budget Appropriations & Projections: 2025-2031
10. Federal R&D & R&D Funding for Basic Research, U.S.: Fiscal Years 2024-2026
11. Federal R&D & R&D Plant Funding for Agriculture, U.S.: Fiscal Years 2024-2026
12. Federal R&D & R&D Plant Funding for Transportation, U.S.: Fiscal Years 2024-2026
13. Federal R&D & R&D Plant Funding for Energy, U.S.: Fiscal Years 2024-2026
14. U.S. Department of Energy Funding for Science & Energy Programs: 2025-2027
15. U.S. National Nanotechnology Initiative (NNI) Budget: Fiscal Years 2024-2026
16. NSF Budget by Appropriation (Dollars in Millions), Fiscal Years 2025-2027
17. Research Funding for Biological Sciences, U.S. National Science Foundation: Fiscal Years 2025-2027
18. Research Funding for Engineering, U.S. National Science Foundation: Fiscal Years 2025-2027
19. Top 30 U.S. Patent Recipient Organizations: 2024
20. The U.S. Drug Discovery & Approval Process
21. Employment in Engineering Occupations by Business Type, U.S.: 2022 – 2026
22. Employment in Life & Physical Science Occupations by Business Type, U.S.: May 2025

6.15.26

The restaurant, hotel and hospitality industry is entering a new era defined by technological innovation, shifting consumer preferences, labor challenges and evolving travel habits. From artificial intelligence-powered ordering systems to sustainable tourism initiatives and experiential travel, hospitality companies are adapting rapidly to meet the expectations of modern consumers.

Even more information on this industry is available!  Check out our Restaurant Industry Center.

Plunkett’s Restaurant, Hotel and Hospitality Industry eBook, latest edition.

1. Artificial Intelligence and Automation Are Reshaping Operations

Artificial intelligence has emerged as one of the most transformative forces in hospitality. Restaurants are implementing AI-powered voice ordering systems, self-service kiosks, mobile ordering platforms and robotic food preparation technologies to improve efficiency and reduce costs.

Major brands including McDonald’s, Taco Bell, KFC and Pizza Hut are investing heavily in AI solutions that can personalize recommendations, streamline ordering and increase average transaction values. In many cases, AI systems can even upsell menu items more effectively than human employees.

Hotels are also embracing AI. Advanced systems now analyze guest preferences, automate customer support, optimize room pricing and provide personalized recommendations for dining, activities and accommodations. AI-powered chatbots and smart-room technologies are becoming increasingly common as hotel operators seek to improve service while controlling labor costs.

2. Rising Labor Costs Are Accelerating Change

The hospitality industry remains one of the world’s largest employers, yet attracting and retaining workers has become increasingly difficult. Labor shortages, demographic shifts and higher minimum wages are placing significant pressure on restaurant and hotel operators.

As wages rise, businesses are investing more aggressively in automation. Self-ordering kiosks, digital payment systems, robotic food preparation and automated hotel services are becoming practical solutions to staffing challenges.

Many industry observers expect technology to increasingly handle routine tasks while employees focus on higher-value guest interactions and customer service functions.

3. Consumers Want Experiences, Not Just Products

Today’s travelers are looking for authentic, memorable experiences rather than traditional hospitality offerings alone. Consumers increasingly seek local culture, regional cuisine, unique accommodations and meaningful interactions with communities.

Hotels are responding by emphasizing local design, food and beverage programs, cultural experiences and destination-specific amenities. Boutique properties and experiential travel brands continue to gain market share as travelers prioritize authenticity over standardized luxury.

Social media has amplified this trend. Travelers increasingly choose experiences that can be shared online and help express their personal identity.

4. Sustainability Is Becoming a Competitive Advantage

Environmental responsibility has moved from a niche concern to a mainstream business priority. Travelers increasingly favor companies that demonstrate commitment to conservation, energy efficiency and sustainable operations.

Hotels are adopting eco-friendly building practices, reducing waste, conserving water and sourcing local products. Cruise lines are investing in cleaner fuels, advanced wastewater treatment systems and technologies that reduce environmental impact.

Certification programs and sustainability standards are also helping consumers identify hospitality brands that align with their values.

5. Food Delivery Has Become a Permanent Part of Restaurant Strategy

Food delivery platforms such as DoorDash, Uber Eats and Grubhub have fundamentally changed restaurant operations. What began as a convenience service has become an essential revenue channel for many operators.

Consumers now expect the ability to browse menus, place orders and receive meals quickly through mobile apps. While delivery platforms expand restaurant reach, they also create profitability challenges because commissions can consume a significant percentage of each order.

As a result, many restaurants are balancing third-party delivery partnerships with investments in their own digital ordering systems and loyalty programs.

6. The Sharing Economy Continues to Disrupt Hotels

Airbnb, Vrbo and similar platforms have permanently altered the lodging landscape. Millions of travelers now consider vacation rentals, apartments and private homes as alternatives to traditional hotels.

The popularity of short-term rentals has forced hotel companies to rethink their strategies. Many chains are strengthening loyalty programs, improving direct-booking experiences and creating alternative accommodation offerings of their own.

At the same time, increasing regulation of short-term rentals in many cities may gradually narrow some of the competitive advantages enjoyed by sharing-economy platforms.

7. Cruises Continue to Experience Strong Growth

Despite periodic economic and operational challenges, the cruise industry remains one of hospitality’s fastest-growing sectors. Cruise operators continue to report strong demand, high occupancy rates and significant investment in new vessels.

Both mega-ships and smaller specialty vessels are benefiting from consumer interest. Large ships offer extensive entertainment, dining and recreational options, while smaller luxury and expedition ships attract travelers seeking unique destinations and personalized service.

River cruises and expedition cruises are particularly strong growth segments, appealing to travelers looking for immersive and exclusive experiences.

8. Mobile Technology Is Transforming Guest Engagement

Smartphones have become central to the hospitality experience. Consumers increasingly expect mobile check-in, digital room keys, app-based ordering and personalized communications throughout their journey.

Hotels are investing heavily in mobile technology that allows guests to manage nearly every aspect of their stay through an app. Restaurants are expanding mobile ordering, loyalty programs and digital payment options.

These technologies improve convenience while generating valuable customer data that can be used to personalize future interactions.

9. Younger Travelers Are Redefining Hospitality

Millennials and Gen Z travelers have become powerful forces in the hospitality market. These consumers prioritize experiences, value, sustainability and authenticity.

They are more likely to choose boutique hotels, hostels, local food experiences and adventure travel opportunities than previous generations. They also place significant importance on social media-worthy experiences and community engagement.

Hotels are responding with micro-rooms, lifestyle brands, communal spaces, wellness-focused amenities and highly localized experiences designed to appeal to younger demographics.

10. Personalization Is the New Luxury

Luxury is increasingly defined by customization rather than extravagance. Guests expect personalized recommendations, tailored services and experiences that reflect their individual preferences.

AI, customer data analytics and mobile technologies are making personalization more practical than ever. Hotels can now recommend rooms, dining options and activities based on previous stays and behavioral patterns.

The ability to deliver highly customized experiences is becoming a key differentiator across all segments of the hospitality industry.

11. The Future

The future of hospitality will be shaped by the intersection of technology, sustainability and changing consumer expectations. Companies that successfully balance automation with personalized service, embrace environmental responsibility and create memorable experiences will be best positioned for long-term success.

Key Concepts:  Restaurant, business, cruises, economics, hotel, entrepreneurship, finance, future, globalization, fast food, food service, catering, innovation, investing, marketing, consumer goods, technology, hospitality, artificial intelligence (AI)

Source: Plunkett Research, Ltd., Copyright © 2026

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Restaurant, Hotel & Hospitality Industry.  (See: https://www.plunkettresearch.com/industries/restaurant-hotel-and-hospitality-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Restaurant, Hotel & Hospitality Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Restaurant, Hotel & Hospitality Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Restaurant, Hotel & Hospitality Industry

1. Major Trends Affecting the Restaurant, Hotel & Hospitality Industry
2. Introduction to the Restaurant, Hotel & Hospitality Industry
3. McDonald’s and Other Fast-Food Companies Reposition to Adapt to New Consumer Tastes, Robotics and AI
4. Wages Rise for Restaurant, Hotel and Hospitality Workers
5. Food Trucks Enjoy a Boom
6. Craft/Microbreweries Proliferate
7. Grubhub, DoorDash and Others Deliver Restaurant Meals
8. Obesity Sparks Government, School and Corporate Initiatives/Snack Foods Get Healthier
9. Retail Technologies Advance for Restaurant Online Ordering, along with Robotics and Automation
10. Cruise Industry Enjoys High Occupancy and Launches New Ships
11. Small Cruise Ships Feature Adventure, Luxury, Intimacy or Access to More Places
12. River Cruise Lines Reap the Benefits of Low Capital Investment and High Fares
13. Chinese Tourists Create Growth Opportunities for the Cruise and Hotel Industries
14. Ecotourism, Sustainable Tourism, Adventure Tourism and Volunteerism Grow as Certification Standards Are Set
15. Luxury Hotel Chains Expand Globally
16. What Millennials and Mobile-Savvy Consumers Want as Tourists and Travelers
17. Hotels Target Young Customers with Strategies Ranging from Micro Rooms and Hostels, to Hip Hotels that Encourage Mingling to Fitness Options
18. Sharing Economy Gains Market Share in Travel with Online Sites Like Airbnb, Vrbo and Many Global Competitors
19. Online Travel Agencies (OTAs)/Hotels Fight to Keep Control of the Customer
20. Localization Drives Hotel Features, Marketing
21. Dog-Friendly Hotels Gain Market Share
22. The Future of the Restaurant, Hotel & Hospitality Industry

Plunkett Research Provides In-Depth Tables for the Following Restaurant, Hotel & Hospitality Industry Statistics

1. Restaurant, Hotel & Hospitality Industry Statistics and Market Size Overview
2. Estimated U.S. Restaurant & Food Service Industry Revenues by NAICS Code: 2018-2025
3. Estimated U.S. Hotel & Accommodations Sector Quarterly Revenues: 2023-2025
4. Consumer Food Price Indexes, Food Away from Home & Food at Home, U.S.: 1997-2024
5. Restaurant, Hotel and Hospitality Industry Employment by Business Type, U.S.: 2021-2026
6. Restaurant & Food Service Employment and Wage Estimates by Occupation, U.S.: May 2025

6.5.26

The global apparel, shoes and textiles industry is experiencing one of the most significant periods of change in its history. Valued at an estimated $2.5 trillion in global retail clothing and footwear sales in 2025, the industry is being reshaped by technological innovation, shifting manufacturing strategies, sustainability initiatives and rapidly evolving consumer expectations. From artificial intelligence and robotics to resale platforms and smart fabrics, companies throughout the fashion ecosystem are adapting to a new era of competition and opportunity.

Even more information on this industry is available!  Check out our Apparel  Industry Center.

Plunkett’s Apparel, Shoes & Textiles Industry eBook, latest edition.

1. Global Manufacturing Continues to Shift

One of the most important developments in the industry is the ongoing reconfiguration of global manufacturing. For decades, China dominated apparel and footwear production due to its low labor costs and highly developed supply chains. However, rising wages, labor shortages and changing trade policies have encouraged manufacturers to diversify production into countries such as Vietnam, India, Bangladesh and Cambodia.

Vietnam, in particular, has emerged as a major beneficiary of this shift, rapidly increasing its apparel exports to the United States. India is also strengthening its position as a manufacturing hub through significant investments in infrastructure, transportation and industrial development. At the same time, some apparel production is returning to developed markets through a trend known as reshoring. Advances in automation and digital manufacturing are making it increasingly practical to manufacture products closer to end consumers.

2. Artificial Intelligence Becomes Essential

Artificial intelligence is quickly becoming a core component of the fashion business. AI is now being used to forecast consumer demand, optimize inventory levels, improve supply chain efficiency and accelerate product design. Retailers are leveraging predictive analytics to identify emerging trends before they become mainstream, helping reduce overproduction and inventory waste.

Generative AI tools are transforming the design process by allowing designers to rapidly create and test new concepts. AI-powered virtual try-on systems and personalized sizing recommendations are also helping consumers shop with greater confidence while reducing costly product returns. Major brands are integrating AI into everything from marketing content creation to product development and logistics management.

3. Automation and Robotics Transform Production

Manufacturing technologies are revolutionizing how apparel and footwear are produced. Innovations such as robotic sewing systems, automated cutting machines and 3D printing are reducing labor requirements while improving production speed and flexibility.

Athletic footwear manufacturers have been particularly aggressive in adopting automation. Companies are using advanced knitting technologies, robotic assembly systems and 3D-printed components to create lighter, more customized products. Automated production facilities can respond more quickly to changing consumer demand and support on-demand manufacturing models that reduce excess inventory and waste.

These advances may ultimately lead to more localized manufacturing, allowing companies to shorten supply chains and improve responsiveness to market trends.

4. Athleisure and Athletic Footwear Remain Growth Leaders

Consumer demand for comfort, functionality and versatility continues to fuel strong growth in athleisure apparel and athletic footwear. What began as workout clothing has evolved into everyday fashion, with consumers increasingly wearing athletic-inspired apparel both inside and outside the gym.

Athletic footwear remains one of the industry’s strongest categories, driven by celebrity endorsements, athlete partnerships and designer collaborations. Premium sneaker culture continues to thrive, while consumers increasingly seek products that combine performance, style and brand identity.

Global demand for fitness apparel remains particularly strong among younger consumers and growing middle-class populations in international markets.

5. Sustainability Moves to Center Stage

Sustainability has evolved from a niche concern into a major strategic priority. Consumers, regulators and investors are placing increasing pressure on brands to improve their environmental performance and reduce waste.

Companies are investing heavily in organic cotton, recycled materials, circular manufacturing processes and sustainable packaging. Many brands are also developing products that can be repaired, reused or recycled at the end of their lifecycle.

The growth of resale platforms and secondhand clothing markets reflects changing consumer attitudes toward ownership and sustainability. Major brands are increasingly participating in resale programs and buy-back initiatives to support circular fashion models.

In Europe, new regulations are accelerating these efforts by encouraging more recyclable product designs and greater transparency throughout the supply chain.

6. Omnichannel Retail and Direct-to-Consumer Models Expand

The retail landscape continues to evolve as consumers expect seamless shopping experiences across digital and physical channels. Successful retailers are integrating stores, websites, mobile apps and fulfillment networks to create convenient, flexible purchasing options.

Direct-to-consumer business models have become increasingly important, allowing brands to build stronger customer relationships while improving profit margins. Companies that sell directly through their own websites gain valuable consumer data that can be used to personalize marketing and improve product development.

At the same time, virtual fitting rooms, smart mirrors and AI-powered recommendation tools are helping bridge the gap between online and in-store shopping experiences.

7. Smart Fabrics and Wearable Technology Gain Momentum

Technology is increasingly being woven directly into apparel and footwear products. Wearable sensors can now track exercise performance, heart rate, movement patterns and other health metrics. Smart fabrics equipped with conductive fibers and embedded electronics are creating new possibilities for athletic performance, healthcare monitoring and industrial applications.

As Internet of Things (IoT) technologies continue to advance, apparel will increasingly become part of a connected ecosystem that collects, analyzes and responds to real-time user data.

8. The Future

The apparel, shoes and textiles industry is entering a new phase defined by innovation, sustainability and digital transformation. Companies that embrace AI, automation, advanced manufacturing and consumer-centric business models will be best positioned to succeed.

While challenges remain—including trade uncertainties, supply chain disruptions and evolving regulatory requirements—the future offers significant opportunities. As technology continues to reshape design, production, retailing and customer engagement, the fashion industry is becoming faster, smarter and more responsive than ever before.

Key Concepts: Stores, business, fashion, design, fabrics, entrepreneurship, finance, jobs, offshore, branding, smart fabrics, investing, marketing, retail, online, fast fashion, artificial intelligence (AI)

Source: Plunkett Research, Ltd., Copyright © 2026

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Apparel, Shoes & Textiles Industry.  (See: https://www.plunkettresearch.com/industries/apparel-shoes-textiles-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Apparel, Shoes & Textiles Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Apparel, Shoes & Textiles Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Apparel, Shoes & Textiles Industry

1. Major Trends Affecting the Apparel, Shoes & Textiles Industry
2. Introduction to the Apparel, Shoes & Textiles Industry
3. Vietnam, India and Other Countries Gain Manufacturing Market Share/Tariffs Alter Market Significantly
4. U.S. Apparel and Textile Jobs Reshore to Some Extent
5. Working Conditions and Workers’ Rights Become Major Considerations as Work Moves from China to Lower-Cost Nations
6. Wearable Sensors Track Exercise Data/Apparel and Shoe Manufacturers Adopt Technologies
7. 3-D Printing and Robotics Revolutionize Manufacture of Shoes and Fabrics
8. Exercise Apparel and Athleisure Clothing Sales Remain Strong
9. Athletic Footwear Sales Boom, Drawing Big Names from Athletes to Designers
10. 3PL Logistics Services and Supply Chain Management Services Evolve and Consolidate
11. The Vast Majority of Shoes Sold in the U.S. Are Made Elsewhere
12. Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges
13. Plus-Size Apparel and Vanity Sizing Target Overweight Consumers
14. Self Service Apparel Fitting Technologies Grow
15. Fast Fashion: Designers and Retailers Speed Up
16. Apparel Manufacturing Goes Green
17. Green Consumers Push Demand for Recycled and Re-sale Clothing
18. Designers and Manufacturers Bypass the Middleman with Direct-to-Consumer Online Business Models
19. Fashion Rental Pioneered by Online Apparel Firm Rent the Runway/Nuuly Is Providing Serious Competition
20. Amazon Becomes One of the World’s Leading Sellers of Apparel and Shoes
21. Disruption, Technology and the Future of the Fashion, Apparel and Shoes Business

Plunkett Research Provides In-Depth Tables for the Following Apparel, Shoes & Textiles Industry Statistics

1. Apparel, Shoes & Textiles Industry Statistics and Market Size Overview
2. U.S. Apparel Manufacturing Producer Price Index (PPI): December 2003 – December 2025
3. Top 50 Destinations of U.S. Textiles & Apparel Exports: 2024-2025
4. Top 25 Countries from which the U.S. Imports Apparel and Textiles, All MFA Fibers: 2024-25
5. U.S. Retail Sales: Apparel, Shoes & Accessories Stores, 2019-2025
6. Apparel & Textiles Industry Employment by Business Type, U.S.: 2021-2026

6.1.26

The advertising and branding industry is in the middle of a historic transformation driven by artificial intelligence, evolving media consumption habits, data analytics, and digital commerce. Traditional advertising models are rapidly giving way to highly personalized, technology-driven strategies that emphasize measurable performance, authentic engagement, and omnichannel customer experiences. Marketers today face an environment shaped by automation, social media influence, privacy regulation, and the explosive growth of digital platforms.

Even more information on this industry is available!  Check out our Advertising Industry Center.

Plunkett’s Advertising, Branding & Marketing Industry Industry eBook, latest edition.

1. The rapid adoption of artificial intelligence (AI).  

Generative AI platforms such as OpenAI’s ChatGPT, Google Gemini, Anthropic’s Claude, and Meta’s AI tools are revolutionizing how brands create advertising content. These systems can generate copy, images, videos, and marketing campaigns within seconds, dramatically reducing production time and costs. AI enables advertisers to instantly create hundreds of tailored ad variations for niche audiences, improving personalization and efficiency while reducing dependence on traditional agency workflows.

This AI revolution is also disrupting the business models of advertising agencies. Historically, agencies relied on billable hours and production fees for creative work and media buying. Today, AI tools automate many of those functions, forcing agencies to pivot toward outcome-based pricing, strategic consulting, and performance-driven services. Companies such as Google, Meta, and Amazon now provide end-to-end advertising tools that automate ad creation, audience targeting, and campaign optimization, reducing the need for intermediaries.

2. Digital advertising continues to dominate global marketing budgets.

Global ad spending is expected to exceed $1 trillion, with digital advertising accounting for roughly two-thirds of worldwide media spending. Search advertising, ecommerce advertising, social media promotions, and streaming ads now sit at the center of most campaigns. Amazon has become one of the world’s largest advertising platforms by placing sponsored products directly in front of consumers already searching for items to purchase. Amazon generated approximately $68.6 billion in advertising revenue during 2025 alone.

3. Social media has become equally essential to modern branding strategies.

Platforms such as Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, and Snapchat provide advertisers with unprecedented access to highly targeted audiences. Marketers can segment consumers based on interests, demographics, location, behaviors, and even shopping patterns. TikTok and Instagram, in particular, have become major drivers of product discovery and ecommerce sales. Meanwhile, influencer marketing continues to gain traction because consumers increasingly trust recommendations from creators more than traditional advertising. Research cited in the report notes that as many as 69% of consumers trust influencer recommendations over brand-produced content.

4. The use of “digital twins” and AI-generated influencer content.

Brands such as Unilever are using AI-driven systems to create vast quantities of customized social content for influencers across multiple platforms and audience groups. Digital twins can even simulate human behavior, enabling companies to test marketing strategies before launching them publicly.

5. The evolution of media consumption habits is also reshaping advertising strategies.

Traditional television, newspapers, radio, and magazines continue to lose market share to streaming platforms, podcasts, mobile apps, and social media. Consumers increasingly prefer on-demand, ad-light, and personalized entertainment experiences. This shift has accelerated “cord-cutting,” where consumers abandon cable subscriptions in favor of services such as Netflix, Hulu, Amazon Prime, and YouTube. Advertisers are responding by integrating product placements, branded entertainment, embedded advertising, and native ads directly into entertainment content.

6. Programmatic advertising has become a major force within the industry.

Automated systems now place digital ads in milliseconds through AI-powered bidding platforms that match advertisers with target audiences in real time. Programmatic ad buying improves efficiency, reduces costs, and enables brands to optimize campaigns continuously based on performance data. Omnicom Group reports that its systems can bid on up to 10 million online ads every second.

7. Data analytics and privacy regulation are simultaneously transforming audience targeting.

Big data and predictive analytics allow marketers to personalize ads based on browsing behavior, demographics, location, and purchase history. Companies like Nielsen and NBCUniversal are using advanced analytics platforms to help advertisers target viewers with remarkable precision across streaming and broadcast channels. However, stricter privacy laws such as the EU’s GDPR and Apple’s app-tracking restrictions are making traditional behavioral targeting more difficult. Consumers are increasingly opting out of tracking technologies, forcing brands to rely more heavily on first-party data, contextual targeting, and transparent consumer relationships.

8. Mobile technology and location-based advertising are becoming more sophisticated.

Smartphones equipped with GPS, augmented reality, and AI-driven recommendation systems allow brands to deliver personalized promotions based on a user’s real-time location. Retailers and shopping malls increasingly use mobile apps, beacons, and AI-powered shopping tools to improve customer engagement and influence purchasing decisions.

9. Consumer values are playing a growing role in branding strategies.

LOHAS consumers—those focused on lifestyles of health and sustainability—expect companies to demonstrate environmental responsibility, ethical sourcing, and social consciousness. Brands that emphasize sustainability, transparency, and wellness are gaining stronger loyalty among consumers willing to pay more for products aligned with their values.

10. The Future.

Overall, the advertising and branding industry is rapidly evolving into a highly data-driven, AI-powered ecosystem centered on personalization, automation, and authenticity. Brands that successfully combine advanced technology with genuine consumer engagement will be best positioned to thrive in the future of advertising.

Key Concepts:  Media, business, demographics, economics, agencies, entrepreneurship, finance, jobs, public relations, branding, innovation, investing, marketing, advertising, online, artificial intelligence (AI), digital twins, influencers

Source: Plunkett Research, Ltd., Copyright © 2026

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Advertising & Branding Industry.  (See: https://www.plunkettresearch.com/industries/advertising-branding-industry-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Advertising & Branding Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Advertising & Branding Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Advertising & Branding Industry

1. Major Trends Affecting the Advertising & Branding Industry
2. Introduction to the Advertising & Branding Industry
3. Agencies Face Both Evolving Client Needs and Vast Changes in Media
4. OpenAI (ChatGPT), Gemini, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and AI Agents
5. Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant
6. Artificial Intelligence (AI) Tools Boost Efficiency in Creative Work But Threaten Advertising Agencies
7. Influencer Content Gains Traction Using Digital Twins
8. Programmatic Ad Buying Dominates the Digital Media Market
9. Global Internet Market Tops 9.83 Billion Users, both Fixed and Wireless
10. Television Ads Evolve to Face New Challenges and Formats/Streaming Platforms Sell Ads
11. Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
12. Social Media Rakes in Global Online Shopping and Ad Revenues
13. Email Reigns as One of the Single Most Effective Advertising Tools
14. Newspapers and Magazines Rely on Digital Editions and Apps
15. Billboards Go Digital
16. Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
17. Private Label Brands Grow in Share of Total Store Sales
18. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
19. Growth in China’s Ad Market
20. Big Data and Data Mining Share Synergies With Cloud Computing, AI, Analytics and Targeted Advertising
21. Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and
22. Restaurant Orders
23. Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
24. Regulatory Environment Is Challenging for Online Businesses and Social Media

Plunkett Research Provides In-Depth Tables for the Following Advertising & Branding Industry Statistics

1. Advertising & Branding Industry Statistics and Market Size Overview
2. Global Digital, Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
3. Estimated U.S. Advertising Sector Revenues by NAICS Code: 2018-2023
4. Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023
5. Employment in Advertising & Related Industries, U.S.: January of 1990-2025
6. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2018-2023
7. Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023
8. Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023
9. Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023
10. Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2018-2023
11. Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S. 2018-2023

5.19.26

The cybersecurity, digital identity and online fraud industries are undergoing one of the most dramatic transformations in modern technology history. Driven by the explosive growth of artificial intelligence (AI), cloud computing, digital payments and connected devices, both opportunities and threats are expanding rapidly. Cybercriminals are deploying increasingly sophisticated tools to exploit vulnerabilities, while governments, enterprises and consumers are investing heavily in advanced security systems to defend against them. According to Plunkett Research, the global cost of cybercrime could exceed $10.5 trillion annually by 2026, while worldwide spending on cybersecurity and risk management solutions is forecast to reach roughly $240 billion.

Even more information on this industry is available!  Check out our Cybersecurity Industry Center.

Plunkett’s Cybersecurity, Digital ID & Online Fraud Industry eBook, latest edition.

1. The rapid rise of AI-powered cybercrime.

Fraudsters are now using generative AI tools to create highly convincing phishing emails, fake identities, cloned voices and realistic synthetic videos. These technologies allow criminals to automate scams at massive scale while making fraudulent communications more difficult to detect. Traditional phishing attempts often contained poor grammar or suspicious wording, but AI-generated scams are increasingly polished and personalized. Voice cloning has become especially dangerous, with criminals capable of recreating a person’s voice from only a few seconds of audio. AI-generated impersonation attacks now threaten everything from banking systems to customer service operations.

2. AI has become one of the cybersecurity industry’s most important defensive weapons.

Security firms and cloud providers are deploying AI-based tools capable of identifying suspicious network behavior, analyzing malicious code and detecting vulnerabilities in real time. Companies such as Google, Microsoft and Cisco are investing billions of dollars into AI-enhanced security platforms. Google’s acquisition of cybersecurity firm Wiz for $32 billion and Cisco’s purchase of Splunk demonstrate how strategically important cybersecurity has become for major technology companies.

3. The growing importance of digital identity protection.

As consumers increasingly rely on online banking, ecommerce and digital payments, account takeover fraud and identity theft continue to surge. Cybercriminals exploit weak passwords, password reuse and stolen credentials sold through dark web marketplaces. Credential stuffing attacks—where bots test stolen usernames and passwords across multiple sites—have become one of the most widespread forms of cybercrime. More than 2 billion compromised credentials were exposed globally in 2025 alone.

4. Businesses are accelerating adoption of multi-factor authentication (MFA), biometrics and behavioral authentication systems.

Facial recognition, fingerprint scans, iris scans, geolocation tracking and behavioral monitoring are becoming mainstream tools for digital identity verification. Real-time risk scoring systems compare user activity against massive public and private databases to identify suspicious login behavior instantly. At the same time, organizations are trying to balance stronger security with customer convenience, minimizing the “friction” that can frustrate users during the login process.

5. The rise of “Zero Trust” security architecture.

Under a Zero Trust model, no user, device or system is automatically trusted, even inside a corporate network. Every access attempt requires constant verification using multiple data points such as device recognition, location analysis and authentication history. Zero Trust systems are increasingly viewed as essential because remote work, cloud computing and mobile connectivity have dramatically expanded the number of potential attack surfaces.

6. The rapid growth of the Internet of Things (IoT) is transforming cybersecurity challenges.

Smart homes, smart cities and industrial IoT systems are generating enormous volumes of data while simultaneously creating countless new entry points for hackers. Connected devices such as smart thermostats, webcams, printers and industrial sensors are often poorly secured and highly vulnerable to attack. Cybercriminals frequently use these devices to infiltrate broader networks in a technique sometimes called “island hopping.” Experts warn that IoT vulnerabilities could become one of the most serious cybersecurity threats of the coming decade.

7. Smart cities represent both the promise and the danger of connected technologies.

Cities around the world are deploying sensors and AI systems to manage traffic, reduce energy consumption and improve public safety. However, these systems also create enormous privacy and security concerns. Facial recognition systems, traffic sensors and connected infrastructure generate sensitive data that could be exploited by hackers or abused for surveillance purposes if not properly protected.

8. Online fraud and digital payments fraud are evolving rapidly.

Peer-to-peer payment systems such as Zelle and Venmo have become extremely popular, but they have also created new opportunities for scammers. Fraud involving fake websites, ransomware, business email compromise (BEC), SIM-swapping and account takeover attacks continues to grow. Criminals are increasingly targeting mobile devices, cloud platforms and remote workers as digital lifestyles become more dependent on online connectivity.

9. Quantum computing represents a looming challenge.

Although quantum computing is still in its early stages, experts believe future quantum systems could eventually break many of today’s encryption methods. Governments and technology firms are already investing in “post-quantum” cryptography designed to withstand quantum-enabled cyberattacks. The U.S. National Institute of Standards and Technology (NIST) has begun releasing new cryptographic standards to prepare for this future threat.

10. The future.

Ultimately, cybersecurity, digital identity and online fraud prevention are entering an era defined by AI-driven innovation, hyperconnectivity and escalating digital risk. Organizations that invest aggressively in AI-powered security, Zero Trust frameworks, biometrics and advanced authentication systems will be best positioned to protect consumers, data and critical infrastructure in the rapidly evolving cyber landscape.

Key Concepts:  Authentication, cybersecurity, cyberfraud, digital id, fraud, hacking, privacy, security, malware, quantum computing, artificial intelligence (AI), Zero Trust

Source: Plunkett Research, Ltd., Copyright © 2026

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Cybersecurity, Digital ID & Online Fraud Industry.  (See: https://www.plunkettresearch.com/industries/cybersecurity-digitalid-online-fraud-industry-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Cybersecurity, Digital ID & Online Fraud Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Cybersecurity, Digital ID & Online Fraud Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Cybersecurity, Digital ID & Online Fraud Industry

1. Major Trends Affecting the Cybersecurity, Digital ID & Online Fraud Industry
2. Introduction to the Cybersecurity, Digital ID & Online Fraud Industry
3. Digital ID and Online Authentication Fraud Soars/Sophisticated Technologies and Databases Respond
4. Password Reuse Enables Fraud/The Dark Web and Credential Stuffing
5. Online Fraud/Payments Fraud Evolve and Adapt Continuously
6. Network Anti-Fraud Technologies Advance, Including use of Artificial Intelligence (AI) and Machine Learning
7. Online Fraud Often Begins with New Account Setup or Account Takeover
8. Voice, Face & Image Recognition Change the Wireless World, Artificial Intelligence (AI) Tools Added to Smartphones
9. Smart Cities Utilize Sensors and Artificial Intelligence (AI)/Create Privacy and Security Issues
10. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
11. Artificial Intelligence (AI), Deep Learning and Machine Learning Advance into Commercial Applications, Including Health Care and Robotics
12. Fraudsters Are Using Artificial Intelligence (AI), including Generative AI, to Commit Cybercrimes
13. Generative AI Can Quickly Locate Software and Network Security Vulnerabilities/Network Owners Strive to Stay Ahead of Hackers
14. Peer-to-Peer (P2P) Payment Systems, such as Zelle and Venmo, Soar in Popularity
15. Big Data and Data Mining Share Synergies With Cloud Computing, AI, Analytics and Targeted Advertising
16. Cybersecurity Challenges for the Internet of Things (IoT)
17. Hot Fields Within Computers, Hardware & Software Include Artificial Intelligence (AI), Cybersecurity and the Internet of Things (IoT)

Plunkett Research Provides In-Depth Tables for the Following Cybersecurity, Digital ID & Online Fraud Industry Statistics

1. Cybersecurity, Digital ID & Online Fraud Industry Statistics and Market Size Overview
2. Global Digital, Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
3. Cyber Crime Types and Complaints, U.S.: 2025
4. Data Processing, Hosting, and Related Services Industry, U.S.: Estimated Revenue & Selected Expenses: 2018-2023
5. Computer Systems Design and Related Services Industry, U.S.: Estimated Revenue & Selected Expenses: 2023
6. Research Funding for Computer and Information Science Engineering, U.S. National Science Foundation: Fiscal Years 2025-2027
7. Computer and Mathematical Occupation Related Employment by Occupation, U.S.: May 2024
8. Internet Access Technologies Compared
9. U.S. Computer Software & Related Services Quarterly Revenue: 2025