3.27.26

The global e-commerce and internet industry is in the midst of profound transformation, driven by rapid technological innovation, expanding connectivity and evolving consumer expectations. As digital infrastructure becomes increasingly embedded in everyday life, the sector continues to redefine how businesses operate and how consumers interact with products, services and information. Drawing on the attached research, several critical trends stand out as shaping the industry’s trajectory.

Even more information on this industry is available!  Check out our E-Commerce Industry Center.

Plunkett’s E-Commerce & Internet Industry eBook, latest edition.

1. Continued growth of global connectivity.

The number of internet users and connected devices has surged, supported by widespread adoption of smartphones, expanding broadband access and ongoing investments in telecommunications infrastructure. By 2025, total fixed and wireless subscriptions reached approximately 9.83 billion, reflecting the near-ubiquity of internet access in many parts of the world. This expansion has created a vast and growing digital consumer base, enabling e-commerce to flourish across both developed and emerging markets.

As a result of this connectivity, global e-commerce sales have reached unprecedented levels, surpassing $6.42 trillion in 2025. Online retail is no longer a niche channel but a dominant force in global commerce. Consumers increasingly prefer the convenience, variety and price transparency offered by digital platforms, while businesses benefit from lower overhead costs and the ability to reach global audiences. This shift is not only transforming traditional retail but also creating entirely new business models and revenue streams.

2. Artificial intelligence (AI) is one of the most influential drivers of change in the industry.

From generative AI tools that automate content creation to advanced algorithms that power recommendation engines, AI is reshaping nearly every aspect of digital commerce. Retailers are using AI to personalize shopping experiences, optimize pricing strategies and improve supply chain efficiency. Chatbots and virtual assistants are enhancing customer service, providing real-time support while reducing operational costs. These capabilities are enabling companies to operate more efficiently while delivering more relevant and engaging experiences to consumers.

3. E-commerce is dominated by large, integrated platforms such as Amazon.

Companies like Amazon continue to lead the market by leveraging scale, logistics expertise and diversified business models that include cloud computing and digital advertising. Their ability to offer fast shipping, competitive pricing and a vast product selection has set a high bar for competitors. However, new entrants such as Temu and Shein are disrupting the market with ultra-low-cost offerings and agile supply chains, intensifying competition and putting pressure on established players.

4. The convergence of online and offline retail.

Often referred to as omnichannel or “bricks and clicks,” successful retailers are integrating physical stores with digital platforms to create seamless customer experiences. Services such as buy-online-pickup-in-store, same-day delivery and in-store returns for online purchases are becoming standard. Physical locations are increasingly being used as fulfillment hubs, enabling faster delivery and more efficient inventory management. This hybrid approach reflects changing consumer expectations for convenience, speed and flexibility.

5. Social media platforms are playing an increasingly central role in the e-commerce ecosystem.

With billions of active users, platforms like TikTok, Instagram and Facebook are evolving into powerful commerce and advertising channels. Social commerce—where users discover and purchase products directly within social platforms—is growing rapidly. Influencer marketing, live-stream shopping and integrated checkout features are blurring the lines between entertainment, social interaction and retail. This trend is particularly strong among younger consumers, who rely heavily on social platforms for product discovery and brand engagement.

6. Digital advertising continues to soar.

Global digital ad spending reached approximately $750 billion in 2025. The shift from traditional media to digital channels has been driven by the ability to target specific audiences with precision and measure campaign performance in real time. Programmatic advertising, powered by data analytics and machine learning, allows marketers to optimize spending and improve return on investment. However, increasing concerns about data privacy are leading to changes in how advertising is conducted, including restrictions on tracking technologies and greater emphasis on first-party data.

7. Cloud computing and Software-as-a-Service (SaaS) platforms continue to underpin the industry’s growth.

These technologies provide scalable, cost-effective infrastructure that enables businesses to innovate rapidly and respond to changing market conditions. Cloud platforms are essential for supporting e-commerce operations, from website hosting and payment processing to data analytics and AI applications. As more businesses migrate to the cloud, competition among providers such as Amazon Web Services, Microsoft Azure and Google Cloud is intensifying, driving further innovation and price competition.

8. Emerging technologies are opening new frontiers for e-commerce and the internet.

The Internet of Things (IoT) is enabling connected devices to collect and share data, improving supply chain visibility and enhancing customer experiences. Drone delivery and autonomous vehicles are being tested as ways to reduce shipping times and costs. Meanwhile, virtual and augmented reality technologies are creating immersive shopping experiences, allowing consumers to visualize products in real-world contexts before making a purchase. While still in early stages, these innovations have the potential to significantly reshape logistics and consumer engagement.

9. The regulatory environment is becoming more complex and impactful.

Governments around the world are implementing stricter rules related to data privacy, competition and content moderation. Regulations such as data protection laws and antitrust actions are aimed at curbing the power of large technology companies and protecting consumer rights. While these measures can enhance trust and fairness, they also introduce compliance challenges and operational complexities for businesses operating across multiple jurisdictions.

10. The Future

The e-commerce and internet industry is defined by rapid growth, technological innovation and evolving competitive dynamics. The expansion of global connectivity has laid the foundation for massive digital marketplaces, while AI and cloud computing are driving efficiency and personalization. At the same time, the rise of social commerce, intensifying competition and increasing regulatory scrutiny are reshaping how companies operate. Businesses that can adapt to these trends—by embracing innovation, prioritizing customer experience and navigating regulatory challenges—will be best positioned to succeed in this fast-changing digital landscape.

Key Concepts: Ecommerce, startups, internet, computers, software, networks, artificial intelligence, online, jobs, innovation, investing, marketing, finance, technology, business, artificial intelligence (AI)

Source: Plunkett Research, Ltd., Copyright © 2026

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the E-Commerce & Internet Business Industry.  (See: https://www.plunkettresearch.com/industries/ecommerce-internet-technology-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the E-Commerce & Internet Business Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the E-Commerce & Internet Business Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the E-Commerce & Internet Business

1. Major Trends Affecting the E-Commerce & Internet Business
2. Introduction to the E-Commerce & Internet Business
3. Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges
4. Amazon’s Online Market Share Dominates/Temu & Shein Compete Aggressively
5. Package and Food Delivery by Drone
6. Global Internet Market Tops 9.83 Billion Users both Fixed and Wireless
7. Fiber-to-the-Home (FTTH) Gains Traction
8. Cloud Computing and Software as a Service (SaaS) Provide Data Storage & Access
9. China Is the World’s Largest E-Commerce Market and Continues to Boom
10. India Is the New E-Commerce Battle Ground
11. Overview of the Social Media Industry/TikTok Soars to 170 U.S. Million Users
12. Social Media Rakes in Global Online Shopping and Ad Revenues
13. Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant
14. Programmatic Ad Buying Dominates the Digital Media Market
15. Online Travel Agencies (OTAs) /Hotels Fight to Keep Control of the Customer
16. Pandora and Spotify Lead in Streaming Music Via Internet Radio but Face Challenge from Apple Music/SiriusXM Tops 33.0 Million Subscribers
17. Overview of the Mobile Apps Industry
18. Quality of Care and Health Care Outcomes Data Are Available Online, Creating a New Level of Transparency
19. Smartphones and Neobanks Replace Bank Branches and Tellers
20. Insurance Direct Selling and E-Commerce
21. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
22. Designers and Manufacturers Bypass the Middleman with Direct-to-Consumer Online Business Models
23. Fashion Rental Pioneered by Online Apparel Firm Rent the Runway
24. Smaller Satellites (SmallSats and CubeSats) and Low Earth Orbit Revolutionize Telecommunications
25. Sharing Economy Gains Market Share in Travel with Online Sites Like Airbnb, Vrbo and Many Global Competitors
26. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers
27. Amazon Becomes One of the World’s Leading Sellers of Apparel and Shoes
28. OpenAI (ChatGPT), Gemini, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and AI Agents
29. Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow
30. Regulatory Environment Is Challenging for Online Businesses & Social Media

Plunkett Research Provides In-Depth Tables for the Following E-Commerce & Internet Business Statistics

1. Ecommerce & Internet Business Statistics and Market Size Overview
2. Global Digital, Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
3. U.S. Computer Software & Related Services Quarterly Revenue:  Q4 2024-Q3 2025
4. U.S. Retail Trade and Ecommerce Sales: 2019-2022
5. Total & Ecommerce Sales for Electronic Shopping & Mail-Order Houses, by Merchandise Line, U.S.: 2019-2022
6. Web Search Portals, Libraries, Archives, and Other Information Services: Estimated Revenue, Annual Payroll & Number of Employees, U.S.: 2023
7. Internet Access Technologies Compared
8. Number of Business & Residential High Speed Internet Lines, U.S.: 2021-2025
9. Amazon.com, Inc. Annual Sales & Income: 2019-2025
10. Employment in Ecommerce & Internet-related Fields, U.S.: 2002-2025
11. Estimated Quarterly U.S. Retail and Ecommerce Sales: 1st Quarter 2014-3rd Quarter 2025

3.17.26

The sharing and gig economy has evolved into one of the most transformative forces in the global digital marketplace. Driven by widespread smartphone adoption, cloud computing, and advanced mobile platforms, this sector enables individuals and businesses to connect instantly for services ranging from transportation and accommodation to grocery delivery and freelance labor. Today, digital platforms allow consumers to access services on demand while offering millions of workers flexible opportunities to earn income independently. By 2025, the global sharing economy is estimated to reach $551.3 billion, demonstrating the rapid growth and influence of this disruptive sector.

Even more information on this industry is available!  Check out our Sharing Economy Industry Center.

Plunkett’s Sharing & Gig Economy, Freelance Work and On-Demand Delivery Industry eBook, latest edition.

1. The Rise of Gig and Freelance Work

One of the most significant trends shaping the sharing economy is the rapid expansion of freelance and gig work. Digital platforms such as Uber, Instacart, and TaskRabbit have dramatically increased opportunities for individuals to participate in short-term, contract-based employment. Workers can connect directly with customers through mobile apps and perform tasks such as driving, grocery shopping, furniture assembly, or delivering meals.

Many gig workers view themselves as entrepreneurs rather than traditional employees. They often manage their own schedules, work across multiple platforms, and use their own vehicles or tools. In the United States alone, the number of independent workers reached approximately 72.9 million in 2025, including full-time freelancers, part-time contractors, and occasional gig workers. This shift reflects a growing preference for flexible employment arrangements among students, retirees, and individuals seeking supplemental income.

However, this model also raises important questions regarding worker benefits and job security. Most gig workers are classified as independent contractors, meaning they typically do not receive traditional employment benefits such as health insurance or retirement plans. As the sector continues to grow, debates over worker classification and labor protections are likely to intensify worldwide.

2. On-Demand Delivery and Service Platforms

Another major trend is the rapid expansion of on-demand delivery services. Consumers increasingly expect goods and services to be delivered quickly and conveniently, often within hours of placing an order. This demand has fueled the growth of platforms such as Instacart, Amazon Fresh, DoorDash, Uber Eats, and Grubhub. These companies connect customers, retailers, restaurants, and independent delivery workers through mobile applications that manage orders, payments, and logistics.

Restaurants and grocery retailers are increasingly relying on these platforms to reach customers, particularly after the surge in online shopping during the COVID-19 pandemic. Delivery services typically charge restaurants commissions ranging from 15% to 30% per order, creating both new revenue opportunities and cost challenges for businesses.

To meet rising consumer expectations for faster delivery, companies are investing in technologies such as micro-fulfillment centers—small automated warehouses located close to urban populations. These facilities help companies fulfill same-day or even two-hour delivery orders more efficiently, representing a major shift in retail logistics.

3. Disruption of Traditional Industries

The sharing economy has disrupted numerous traditional industries by offering more efficient and convenient alternatives. The taxi industry, for example, has been significantly challenged by ride-hailing platforms like Uber, Lyft, and China’s Didi. These services allow users to request rides from their smartphones, track drivers in real time, and complete payments digitally—features that traditional taxi systems historically lacked.

Similarly, home-sharing platforms such as Airbnb and Vrbo have transformed the hospitality sector by enabling homeowners to rent rooms, apartments, or entire houses directly to travelers. Airbnb alone offers millions of listings in more than 220 countries, providing travelers with alternatives to traditional hotels and expanding lodging options worldwide.

Other innovative models have emerged as well. Companies like Rent the Runway have pioneered the concept of fashion rentals, allowing consumers to temporarily rent designer clothing and accessories instead of purchasing them outright. Meanwhile, service platforms such as Thumbtack and Handy connect consumers with professionals who perform home repairs, installations, and other personal services.

4. Mobility Services and Autonomous Technology

The concept of “mobility services” represents another powerful trend in the sharing economy. Increasingly, consumers are choosing ride-hailing services instead of owning personal vehicles. In fact, surveys suggest that many users of ride-sharing platforms no longer own or lease a car.

Looking ahead, autonomous vehicle technology could dramatically reshape this sector. Technology companies and automotive manufacturers are investing billions of dollars in self-driving systems designed to operate fleets of “robotaxis.” Autonomous vehicles could reduce ride-sharing costs significantly by eliminating the need for human drivers.

Companies such as Waymo, Tesla, Uber, and others are testing autonomous vehicles in multiple cities. As these technologies mature, they may transform urban transportation systems and expand the reach of on-demand mobility services.

5. Expansion of Micro-Mobility and Shared Transportation

Beyond ride-hailing, shared transportation services are expanding into areas such as bicycle and scooter rentals. Bike-sharing programs now operate in major cities around the world, providing convenient, low-cost transportation options that also help reduce traffic congestion and air pollution.

Electric bicycles are also growing in popularity, particularly for short urban trips. With nearly half of vehicle trips in the United States under three miles, e-bikes represent a viable alternative to cars and public transit in many situations.

6. Regulatory and Labor Challenges

As the sharing economy expands, governments are increasingly focused on regulating these platforms and protecting gig workers. One of the central issues involves determining whether gig workers should be classified as independent contractors or employees.

Several legal battles have already occurred. In California, legislation known as AB5 attempted to reclassify many gig workers as employees, while a subsequent ballot initiative—Proposition 22—allowed ride-sharing companies to continue treating drivers as contractors but introduced new protections such as minimum earnings standards and healthcare subsidies.

Other regions have pursued different approaches. For example, court rulings in the United Kingdom have required ride-sharing companies to classify drivers as “workers,” granting them certain employment rights such as minimum wages and paid leave. Globally, governments continue to explore policies that balance worker protection with the flexibility that gig platforms provide.

7. Growth and Opportunities

Despite regulatory challenges, the long-term outlook for the sharing and gig economy remains strong. Several factors will continue to drive growth in this sector:

• Expanding smartphone adoption and faster wireless networks such as 5G
• Continued investment from venture capital and technology firms
• Advances in cloud computing and software platforms that lower the cost of launching new services
• Demographic trends such as aging populations seeking flexible work opportunities
• Increasing consumer demand for convenience, speed, and cost efficiency

Entrepreneurs are continually finding new ways to apply the sharing economy model to different industries. From transportation and hospitality to fashion rentals and personal services, digital platforms are redefining how consumers access goods and services.

8. The Future

The sharing and gig economy has fundamentally reshaped the way people work and consume services. Digital platforms now connect millions of consumers with independent workers who provide transportation, delivery, accommodation, and a wide range of other services on demand. While the sector faces regulatory challenges and ongoing debates about worker protections, its growth is fueled by powerful technological and social trends.

As innovations such as autonomous vehicles, micro-fulfillment logistics, and advanced digital platforms continue to emerge, the sharing economy will likely remain one of the most dynamic and influential segments of the global digital economy. Companies that successfully balance efficiency, worker flexibility, and consumer convenience will shape the future of this rapidly evolving industry.

Key Concepts:  Assembly, business, co-living, co-working, delivery, e-commerce, gig, errands, freelance, on-demand, rentals, ride-sharing, sharing

Source: Plunkett Research, Ltd., Copyright © 2026

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Sharing & Gig Economy, Freelance Workers & On-Demand Delivery Industry.  (See: https://www.plunkettresearch.com/industries/sharing-gig-economy-freelance-workers-demand-delivery-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Sharing & Gig Economy, Freelance Workers & On-Demand Delivery Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Sharing & Gig Economy, Freelance Workers & On-Demand Delivery Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Sharing & Gig Economy, Freelance Workers & On-Demand Delivery Industry

1. Major Trends Shaping the Sharing & Gig Economy Industry
2. Introduction to the Sharing & Gig Economy Industry
3. The Sharing & Gig Economy’s Effect on Employment, Work Life and Careers
4. Gig Workers’/Drivers’ Rights & Employment Status Evolve
5. Repairs, Errand-Running, Pet Walking and Assembly-on-Demand Businesses Evolve
6. Sharing Economy Gains Market Share in Travel with Online Sites Like Airbnb, Vrbo and Many Global Competitors
7. Private Jet Sharing and Rentals Are Big Business/Semi-Private Airlines Compete
8. Uber, Lyft and Didi Dominate the Car on Demand (Ride Hailing) Industry
9. Self-Driving, Autonomous Cars Receive Massive Investments in Research and Development Worldwide
10. Bicycle Sharing Is Well Established in Major Cities
11. Demand for Home Grocery Delivery Service Such as Instacart and Amazon Fresh Soars
12. Meal Kits from Firms like Blue Apron Make It Easy to Prepare Home-Cooked Meals
13. Grubhub, DoorDash Deliver Restaurant Meals
14. Fashion Rental Pioneered by Online Apparel Firm Rent the Runway
15. Shared Spaces for Co-Living and Co-Working Face Challenges
16. Gig Economy and Self-Driving Cars Pose Insurance Challenges and Underwriting Opportunities
17. The Future of the Sharing Economy and Gig Workforce: Regulation, Benefits, Licensing and Soaring Growth

Plunkett Research Provides In-Depth Tables for the Following Sharing & Gig Economy Industry Statistics

1. Sharing and Gig Economy Industry Statistics and Market Size Overview
2. Global Digital, Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
3. Persons Not in the Labor Force and Multiple Jobholders by Sex, U.S.: 2025-2026
4. Share of U.S. Adults Performing Gig Work: 2024
5. Share of U.S. Adults Performing Gig Work by Demographic Characteristics: 2024

3.9.26

The global computers, hardware and software industry is one of the most dynamic sectors of the modern economy. Rapid advances in computing power, artificial intelligence, connectivity and digital infrastructure continue to reshape how businesses operate and how individuals interact with technology. From cloud computing and big data to the growth of the Internet of Things (IoT), several major trends are defining the future of the industry and creating new opportunities for innovation.

Even more information on this industry is available!  Check out our Computers Industry Center.

Plunkett’s Computers, Hardware and Software Industry eBook, latest edition.

1. Artificial Intelligence Becomes Central to Computing

One of the most influential trends in the technology sector is the rapid expansion of artificial intelligence (AI). AI technologies—including machine learning, natural language processing and generative AI—are being integrated into everything from enterprise software to consumer electronics. Smartphones now feature sophisticated voice, face and image recognition systems powered by AI, enabling features such as biometric security, digital assistants and real-time translation.

AI is also transforming business operations. Organizations increasingly rely on AI-powered analytics to analyze massive datasets, automate decision-making and optimize processes. Industries such as healthcare, finance, logistics and retail are adopting AI-driven systems to improve efficiency and create personalized services. At the same time, the rapid growth of AI is fueling massive investment in computing infrastructure, particularly specialized processors and data centers designed to handle AI workloads.

2. Cloud Computing and Software as a Service Continue to Expand

Another dominant trend is the ongoing growth of cloud computing and Software as a Service (SaaS) platforms. Instead of maintaining their own hardware and software systems, organizations increasingly store data and run applications through cloud providers. This model allows businesses to scale computing resources on demand, reduce infrastructure costs and access applications from virtually anywhere.

Cloud computing has also enabled new forms of collaboration and remote work. Employees can access corporate systems through web-based platforms, collaborate on documents in real time and use cloud-based productivity tools. The growth of cloud computing has been closely linked with the expansion of big data analytics, since cloud platforms provide the storage and processing capacity necessary to analyze enormous datasets.

3. Big Data and Advanced Analytics Drive Decision-Making

The explosive growth of digital information has created a major trend known as big data. Every day, organizations generate vast quantities of information through online transactions, sensors, social media, connected devices and enterprise systems. Advanced analytics tools allow businesses to mine this data for patterns and insights.

Data mining and analytics are widely used in areas such as targeted advertising, financial risk analysis, fraud detection and supply chain optimization. Retailers, for example, analyze customer behavior to personalize marketing campaigns and product recommendations. Healthcare organizations use data analytics to improve patient outcomes and identify emerging health trends.

The combination of big data, AI and cloud computing creates powerful synergies. Cloud platforms store massive datasets, AI algorithms analyze them and analytics systems transform the results into actionable insights.

4. Rapid Growth of the Internet of Things

The Internet of Things (IoT) is another major trend shaping the industry. IoT refers to the growing network of connected devices—including sensors, appliances, vehicles and industrial equipment—that communicate through the internet. These devices collect real-time data that can be used to monitor performance, optimize operations and improve safety.

IoT applications are expanding rapidly in industries such as manufacturing, transportation, healthcare and energy management. For example, smart sensors can monitor factory equipment to predict maintenance needs, reducing downtime and improving efficiency. Smart home devices—including thermostats, security systems and voice-controlled assistants—are also becoming common in consumer markets.

However, the growth of IoT also introduces new cybersecurity challenges. Because billions of devices are connected to networks, each device potentially represents a vulnerability that hackers could exploit. As a result, cybersecurity technologies are becoming increasingly important in protecting connected systems.

5. High-Speed Connectivity and Global Internet Expansion

Connectivity continues to expand worldwide as broadband and wireless networks improve. Global internet subscriptions—including both fixed and mobile connections—have reached billions of users. The deployment of fiber-to-the-home (FTTH) networks is increasing the speed and reliability of broadband connections, enabling faster downloads, higher-quality video streaming and improved digital services.

At the same time, mobile technologies such as 5G wireless networks are delivering ultra-fast data speeds and low latency. These capabilities support advanced applications such as autonomous vehicles, augmented reality and remote industrial control systems. High-speed connectivity also allows cloud-based services and streaming platforms to operate seamlessly across devices.

6. Advances in Semiconductors and High-Performance Computing

The continued evolution of semiconductor technology remains fundamental to the computing industry. Modern chips are built using extremely small nanometer-scale manufacturing processes that allow billions of transistors to fit onto a single processor. These high-density chips provide the speed and power needed for modern computing applications.

High-performance computing systems, including supercomputers, are reaching unprecedented levels of processing capability. Some systems now achieve performance measured in petaflops, meaning they can perform quadrillions of calculations per second. These systems are essential for scientific research, weather forecasting, pharmaceutical development and complex simulations.

The rapid growth of AI has also increased demand for specialized processors such as graphics processing units (GPUs) and AI accelerators, which are optimized for machine learning workloads.

7. Emerging Technologies: Quantum Computing and Advanced Interfaces

Looking toward the future, several emerging technologies have the potential to reshape computing even further. Quantum computing is one of the most promising developments. Unlike traditional computers, which process information using binary bits, quantum computers use quantum bits (qubits) that can represent multiple states simultaneously. This capability may allow quantum systems to solve complex problems that are impossible for conventional computers.

Another emerging trend is the development of advanced user interfaces, including voice-controlled assistants, facial recognition systems and wearable technologies. Smart speakers and digital assistants such as Amazon Alexa and Google Assistant allow users to interact with technology through natural speech. Wearable devices—including smartwatches and fitness trackers—collect health and activity data that can be analyzed through mobile apps and cloud platforms.

8. The Growing Importance of Cybersecurity and Consulting

As digital systems become more interconnected, cybersecurity has become a critical priority for organizations. Cyberattacks, data breaches and ransomware incidents pose significant risks to businesses and governments. As a result, demand for cybersecurity software, consulting and managed services continues to rise.

Many organizations also rely on IT consulting and outsourcing services to implement complex digital systems. Consulting firms assist with software development, cloud migration, cybersecurity strategy and digital transformation initiatives. This trend has created a large and competitive market for technology consulting services.

9. The Future

The computers, hardware and software industry is undergoing rapid transformation driven by powerful technological trends. Artificial intelligence, cloud computing, big data analytics, the Internet of Things and advanced semiconductor technologies are reshaping how businesses operate and how people interact with digital systems. At the same time, emerging technologies such as quantum computing and advanced connectivity promise to open new possibilities in the years ahead.

Key Concepts:  Online, internet, computers, software, networks, artificial intelligence (AI), hardware, jobs, innovation, investing, marketing, finance, technology, business, machine to machine (M2M)

Source: Plunkett Research, Ltd., Copyright © 2026

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Computers, Hardware & Software Industry.  (See: https://www.plunkettresearch.com/industries/computers-hardware-software-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Computers, Hardware & Software Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Computers, Hardware & Software Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Computers, Hardware & Software Industry

1. Major Trends Affecting the Computers, Hardware & Software Industry
2. Introduction to the Computers, Hardware & Software Industry
3. Hot Fields Within Computers, Hardware & Software Include Artificial Intelligence (AI), Cybersecurity and the Internet of Things (IoT)
4. Supercomputing Hits 1,742 Petaflops
5. Cloud Computing and Software as a Service (SaaS) Provide Data Storage & Access
6. Big Data and Data Mining Share Synergies with Cloud Computing, AI, Analytics and Targeted Advertising
7. Global Internet Subscriptions Market Tops 9.83 Billion, both Fixed and Wireless
8. Fiber-to-the-Home (FTTH) Gains Traction
9. Streaming Apps Take Over TVs, Leading to Cord Cutting/Subscription Losses for Cable and Satellite
10. Electronic Health Records (EHR) Digitize Patient Data at an Accelerating Pace
11. Chips Built with Low Nanometer, High Density Design/ Faster Chips Power Artificial Intelligence (AI)/ Processor Development Booms
12. Breakthroughs Achieved in Quantum Computing
13. Voice, Face & Image Recognition Change the Wireless World, Artificial Intelligence (AI) Tools Added to Smartphones
14. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers
15. Wearable Sensors Track Exercise Data/Apparel and Shoe Manufacturers Adopt Technologies
16. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
17. Artificial Intelligence (AI), Deep Learning and Machine Learning Advance into Commercial Applications, Including Health Care and Robotics
18. IT Consulting/Software Consulting/ Computer Operations Consulting
19. Many Industry Sectors Seek Consulting and Outsourcing Income, Competing with Pure Consultancies
20. Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow
21. AI Data Center Construction Booms Worldwide, Faces Monumental Challenges

Plunkett Research Provides In-Depth Tables for the Following Computers, Hardware & Software Industry Statistics

1. Computers, Hardware & Software Industry Statistics and Market Size Overview
2. Global Digital, Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
3. Internet Access Technologies Compared
4. U.S. Computer Software & Related Services Quarterly Revenue:  Q4 2024 – Q3 2025
5. Web Search Portals, Libraries, Archives, and Other Information Services: Estimated Revenue, Annual Payroll & Number of Employees, U.S.: 2023
6. Top Ten Suppliers & Destinations of U.S. Computers & Electronic Products: 2018-2024
7. Value of Computers & Electronic Products Manufacturers’ Shipments, Inventories & Orders by Industry, U.S.: 2018 – November 2025
8. Exports & Imports of Telecommunications Equipment, U.S.: 2019-2024
9. Number of Business & Residential High Speed Internet Lines, U.S.: 2021-2025
10. Research Funding for Computer and Information Science Engineering, U.S. National Science Foundation: Fiscal Years 2024-2026
11. Computer Industry Employment by Business Type, U.S.: 2020-2025

3.7.26

The artificial intelligence (AI) and machine learning (ML) industry has entered a period of extraordinary expansion, reshaping industries, business models and global competition. Worldwide spending on AI is projected at approximately $1.5 trillion in 2025, with forecasts reaching $2.02 trillion in 2026, including chips, servers, models, software and services. This dramatic investment surge reflects AI’s evolution from a specialized analytical tool into a foundational technology underpinning economic growth, national strategy and corporate transformation.

Even more information on this industry is available!  Check out our Artificial Intelligence (AI) Industry Center.

Plunkett’s Artificial Intelligence (AI) eBook, latest edition.

1. The Generative AI Revolution

The most visible and disruptive trend is the rapid rise of generative AI (GenAI). Since the late-2022 introduction of ChatGPT, generative systems capable of producing text, images, audio, video and software code have captured global attention. Large language models (LLMs) such as OpenAI’s GPT family, Google’s Gemini and Anthropic’s Claude are now embedded into productivity platforms, search engines, cloud services and enterprise applications.

These tools have transformed how knowledge work is performed. AI copilots assist with drafting reports, analyzing data, writing software, generating marketing materials and automating routine communications. Increasingly, “AI agents” are being developed to autonomously perform multi-step tasks such as booking travel, conducting research or managing workflows.

However, generative AI has also sparked debates around copyright, misinformation, academic integrity and the ethical use of training data. As these systems become more powerful and accessible, policymakers and enterprises are grappling with governance frameworks that encourage innovation while managing risk.

2. AI Embedded Across Core Industries

Beyond generative AI, machine learning has become deeply embedded in core business functions. AI-driven recommendation engines pioneered by companies such as Amazon and Netflix demonstrated the commercial power of personalization. Today, recommendation algorithms drive digital advertising, retail sales, media streaming and financial services.

In finance, AI supports fraud detection, credit underwriting, algorithmic trading and risk modeling. In retail and e-commerce, predictive analytics optimize pricing, inventory management and customer targeting. In logistics, machine learning enhances route optimization, warehouse automation and supply chain forecasting.

Health care represents one of the most transformative frontiers. AI systems analyze medical imaging, predict patient outcomes and accelerate pharmaceutical research. Machine learning models assist in drug discovery by identifying promising compounds faster and at lower cost. Generative AI tools are increasingly used to transcribe and summarize clinical notes, reducing administrative burdens on physicians and nurses.

Manufacturing and industrial sectors are similarly benefiting from AI-powered predictive maintenance, quality control and production optimization. By analyzing sensor data in real time, machine learning systems can anticipate equipment failures, reduce downtime and improve operational efficiency.

3. Robotics and Intelligent Automation

Robotics, enhanced by AI and machine learning, is revolutionizing both physical and digital work. In warehouses and distribution centers, AI-powered robots sort, pick and transport goods with growing autonomy. Ports, airports and manufacturing plants deploy robotics to improve speed, safety and cost efficiency.

Collaborative robots, or “cobots,” are increasingly designed to work safely alongside humans, augmenting rather than replacing human labor. In health care settings, robots assist with surgery, rehabilitation and hospital logistics. Service robots are becoming more common in hospitality, retail and home environments.

Simultaneously, robotic process automation (RPA) combined with AI is automating digital workflows in finance, insurance, human resources and customer service. Intelligent automation platforms can process invoices, review contracts, manage compliance documentation and respond to customer inquiries. While these technologies raise concerns about job displacement, they also create new opportunities for higher-value roles focused on oversight, strategy and innovation.

4. The Semiconductor and Infrastructure Arms Race

Advanced AI systems depend on enormous computing power, fueling intense global competition in semiconductor design and manufacturing. Graphics processing units (GPUs), specialized AI accelerators and custom application-specific integrated circuits (ASICs) have become strategic assets. Innovations in chip architecture, chiplets and advanced fabrication at nanometer scales are central to training increasingly complex models.

The growth of AI workloads is also driving a boom in data center construction. Hyperscale cloud providers and enterprise operators are expanding facilities to accommodate AI training and inference. This expansion carries significant energy demands, prompting investment in grid modernization and renewable energy integration. Energy efficiency and advanced cooling technologies are becoming critical priorities as AI infrastructure scales.

5. AI, IoT and Edge Computing Convergence

Another key trend is the convergence of AI with the Internet of Things (IoT) and edge computing. Billions of connected devices generate continuous streams of data from factories, vehicles, cities and agricultural operations. AI systems analyze this data to optimize processes in real time.

In smart cities, AI-powered analytics improve traffic management, energy efficiency and public safety. In agriculture, machine learning models guide irrigation, fertilization and crop monitoring. In industrial settings, edge computing allows data to be processed locally, reducing latency and enabling near-instant decision-making.

Edge AI is particularly critical for autonomous vehicles and advanced robotics, where milliseconds matter. By combining cloud-scale training with localized inference, organizations can balance computational efficiency with real-time performance.

6. Autonomous Systems and Mobility

Autonomous vehicles remain one of AI’s most ambitious applications. Companies are investing heavily in self-driving cars, trucks, drones and delivery robots. While full autonomy faces technical and regulatory hurdles, progress in computer vision, sensor fusion and real-time decision-making continues.

Autonomous systems extend beyond transportation. AI-driven drones monitor infrastructure, support disaster response and conduct agricultural surveys. In defense and security contexts, autonomous systems are reshaping strategic planning and ethical debates.

7. Ethical, Regulatory and Workforce Implications

As AI capabilities expand, so do societal implications. Concerns about privacy, algorithmic bias, misinformation and AI-enabled cybercrime are intensifying. Governments around the world are developing regulatory frameworks to address transparency, accountability and safety.

Workforce disruption is another central issue. Automation and generative AI may displace certain tasks and roles, particularly in routine knowledge work and administrative functions. At the same time, demand is rising for AI engineers, data scientists, cybersecurity professionals and specialists in AI governance.

Organizations are increasingly investing in workforce reskilling and digital literacy programs to ensure employees can collaborate effectively with AI systems. The long-term economic impact of AI will likely depend on how successfully societies manage this transition.

8. AI as a Foundational Economic Driver

Perhaps the most important overarching trend is AI’s transformation into a foundational economic driver. No longer confined to research labs or niche analytics teams, AI is embedded across enterprise software, consumer applications and industrial systems. It shapes product development, customer engagement, supply chains and national competitiveness. Projected spending is expected to surpass $2 trillion within the next year.

9. The Future

AI is poised to remain one of the most influential technologies of the 21st century. The industry’s future will be defined not only by technical breakthroughs but also by responsible governance, infrastructure investment and the ability to integrate AI thoughtfully into society.

In sum, the AI and machine learning industry stands at a pivotal moment. Generative AI, intelligent automation, semiconductor innovation, IoT convergence and evolving regulatory frameworks are collectively reshaping the global economy. Organizations that strategically adopt and govern these technologies will define the next era of competitive advantage.

Key Concepts:  Artificial intelligence, AI, machine learning, robotics, autonomous, self-driving, M2M, IoT, internet of things, big data, smart cities, OpenAI, ChatGPT, StabilityAI, anthropic, agentic AI

Source: Plunkett Research, Ltd., Copyright © 2026

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Artificial Intelligence (AI) & Machine Learning Industry.  (See: https://www.plunkettresearch.com/industries/artificial-intelligence-ai-machine-learning-industry-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Artificial Intelligence (AI) & Machine Learning Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Artificial Intelligence (AI) & Machine Learning Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Artificial Intelligence (AI) & Machine Learning Industry

1. Major Trends Affecting the Artificial Intelligence (AI) and Machine Learning Industry
2. Introduction to the Artificial Intelligence (AI) & Machine Learning Industry
3. A Brief History of Artificial Intelligence (AI) and the State of the Industry Today
4. DeepSeek Shakes up the LLMs/Reinforcement and Recursive Self Learning/Synthetic Data
5. The Pros & Cons of Artificial Intelligence (AI) & Machine Learning
6. Voice, Face & Image Recognition Change the Wireless World, Artificial Intelligence (AI) Tools Added to Smartphones
7. OpenAI (ChatGPT), Gemini, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and AI Agents
8. Smart Cities Utilize Sensors and Artificial Intelligence (AI)/Create Privacy and Security Issues
9. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
10. Self-Driving, Autonomous Cars Receive Massive Investments in Research and Development Worldwide
11. Insurance Underwriting Uses Artificial Intelligence (AI)/Policy Holders Allow Their Habits to Be Tracked for Lower Insurance Rates
12. Financial Technology (FinTech) Enables Online Payments, Lending, Insurance and Robo Advisors
13. Artificial Intelligence (AI) Enables Life Insurance Underwriting
14. Robotics, Artificial Intelligence (AI) and Automation Revolutionize Supply Chain and Logistics Systems
15. Artificial Intelligence (AI), Deep Learning and Machine Learning Advance into Commercial Applications, Including Health Care and Robotics
16. Industrial Robots and Factory Automation Advance Through Artificial Intelligence (AI)
17. Humanoid Robots/Service Robots Are Boosting Efficiencies in Warehouses and More
18. GenAI Agents & Robotic Process Automation (RPA) Are Replacing Human Workers
19. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers
20. Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow
21. Hot Fields Within Computers, Hardware & Software Include Artificial Intelligence (AI), Cybersecurity and the Internet of Things (IoT)
22. Growth in Big Data Supported by Expansion of Cloud Computing, AI and Predictive Analytics
23. Artificial Intelligence (AI) Powers Hedge Fund Investment Strategies
24. Pharmaceutical R&D Improves with Artificial Intelligence (AI)
25. Chips Built with Low Nanometer, High Density Design/Faster Chips Power Artificial Intelligence (AI)/Processor Development Booms
26. Artificial Intelligence (AI) Enables Efficiencies and Accelerated Innovation in R&D
27. AI Profoundly Impacts the Entertainment Industry
28. Grid Enhancements Are Vital to Power Artificial Intelligence (AI) and Distribute Renewable Energy
29. Artificial Intelligence (AI) Rocks the Games, Apps & Social Media Industry
30. AI Impacts Retail/Creates Efficiencies in Inventory and Operations

Plunkett Research Provides In-Depth Tables for the Following Artificial Intelligence (AI) & Machine Learning Industry Statistics

1. Artificial Intelligence Industry Statistics and Market Size Overview
2. Global Digital, Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
3. U.S. Computer Software & Related Services Quarterly Revenue: Q4 2024-Q3 2025
4. Data Processing, Hosting, and Related Services Industry, U.S.: Estimated Revenue, Annual Payroll & Number of Employees, U.S.: 2023
5. Research Funding for Computer and Information Science Engineering, U.S. National Science Foundation: Fiscal Years 2024-2026
6. Internet Access Technologies Compared
7. Artificial Intelligence Related Industry Employment by Business Type, U.S.: 2020-October 2025
8. Artificial Intelligence Related Occupational Employment and Wage Estimates, U.S.: May 2024

2.17.26

The entertainment, movie, publishing, and media industry is undergoing one of the most dramatic transformations in its history. What was once a world defined by physical formats, scheduled programming, and limited consumer choice has become an always-on, subscription-driven ecosystem built around personalization, portability, and consumer control. From streaming video and music to digital publishing, gaming, and artificial intelligence, the industry is being reshaped by technology, shifting audience habits, and intensifying global competition.

Even more information on this industry is available!  Check out our Entertainment Industry Center.

Plunkett’s Entertainment, Movie, Publishing and Media Industry eBook, latest edition.

1. Streaming Becomes the Center of Gravity

The most powerful force across entertainment is the dominance of streaming. Subscription-based apps have become the default way consumers watch television and movies, accelerating cord cutting and driving steep declines in cable and satellite subscriptions. Smart TVs with built-in apps, low-cost devices such as Roku and Amazon Fire, and fast internet connections have eliminated the need for traditional set-top boxes.

By mid-2025, streaming accounted for nearly half of all U.S. television viewing time, dwarfing broadcast and cable shares. Media companies that once depended on cable distribution—Disney, NBCUniversal, Paramount, and others—now compete directly with one another through their own streaming platforms. This shift has fundamentally altered industry economics, forcing companies to balance subscriber growth, content spending, and advertising revenue in an increasingly crowded market.

2. Advertising Evolves for a Fragmented Audience

Advertising remains a cornerstone of the entertainment and media business, but the model is rapidly evolving. Traditional television advertising faces declining reach as audiences spread across dozens of streaming platforms. In response, streaming services are embracing hybrid models that combine subscriptions with advertising, offering lower-priced tiers supported by highly targeted ads.

Data-driven advertising has become a competitive advantage. Platforms can now target audiences based on viewing habits, demographics, and even purchasing behavior. New ad formats—interactive ads, integrated sponsorships, and sophisticated product placement—are designed to keep viewers engaged while delivering measurable value to advertisers. As global advertising revenues exceed $1 trillion annually, digital and streaming channels are capturing a growing share of that spend.

3. Movie Theaters Confront Structural Decline

The film industry remains culturally influential, but theatrical attendance continues to fall. While global box office revenues rebounded to roughly $33.5 billion in 2025, fewer people are going to the movies, particularly younger audiences who prefer streaming at home.

Studios now release films to streaming platforms within 30 to 90 days of theatrical debut, shrinking the traditional “exclusive window” for cinemas. Rising ticket and concession prices have further accelerated the shift. In response, theaters are reinventing themselves as premium experiences, featuring luxury seating, in-theater dining, immersive formats like IMAX and 4DX, and alternative programming such as live events and classic film screenings. These upgrades aim to make moviegoing an event rather than a routine habit.

4. Publishing Moves to Digital-First Models

Publishing has been profoundly disrupted by digital media. Newspapers and magazines have lost print circulation and advertising revenue to online competitors, forcing many to downsize, declare bankruptcy, or abandon print entirely. Survivors increasingly rely on digital subscriptions, mobile apps, and multimedia storytelling optimized for smartphones and tablets.

At the same time, audiobooks and ebooks have emerged as powerful growth segments, driven by smartphone usage and consumer demand for portable, on-demand content. Successful publishers now operate as digital media brands, blending text, audio, video, and data analytics to deepen audience engagement and diversify revenue streams.

5. Gaming Becomes a Dominant Entertainment Platform

Gaming is no longer a niche industry—it is one of the largest and fastest-growing segments of global entertainment. Mobile games, cloud gaming, and subscription services increasingly compete with traditional consoles. Many popular titles follow “freemium” models, generating revenue through virtual goods and in-game purchases rather than upfront sales.

Major technology companies are reshaping the gaming landscape. Microsoft’s acquisitions of Bethesda and Activision Blizzard accelerated the shift toward subscription-based gaming services, while cloud gaming allows players to stream high-quality games on multiple devices. Virtual worlds and esports further blur the lines between gaming, social media, and entertainment, positioning games as long-term platforms rather than one-time products.

6. Music Streaming Dominates Audio Entertainment

Music consumption has largely shifted from ownership to access. Streaming services such as Spotify, Pandora, Apple Music, and Amazon Music dominate recorded music revenues, accounting for more than 80% of U.S. industry income .

Subscription models have expanded access to vast music libraries, while algorithm-driven recommendations help listeners discover new artists. Satellite radio, led by SiriusXM, continues to thrive through paid subscriptions and exclusive content, particularly in automobiles. Voice-controlled digital assistants like Alexa and Google Home further reinforce streaming’s convenience and ubiquity.

7. AI Transforms Content Creation and Distribution

Artificial intelligence is rapidly becoming one of the most disruptive forces in entertainment and media. AI tools are now used to assist with scriptwriting, editing, dubbing, music composition, visual effects, and content recommendation. Generative AI platforms such as ChatGPT and image-creation tools are expanding creative possibilities while lowering production costs.

However, AI also raises serious challenges. Copyright disputes, concerns about training data, and fears of labor displacement have sparked legal and ethical debates across Hollywood, publishing, and music. How the industry balances innovation with intellectual property protection will shape the next phase of growth.

8. The Rise—and Struggles—of Immersive Media

Virtual reality (VR), augmented reality (AR), and immersive gaming offer new storytelling and monetization opportunities, but adoption has been slower than early hype suggested. The metaverse concept, once promoted as the future of digital entertainment, has struggled to gain mass-market traction due to high costs, hardware limitations, and unclear consumer value.

Even so, immersive technologies continue to evolve, particularly in gaming and experimental film projects. As hardware improves and production costs fall, these formats may eventually find broader acceptance.

9. The Future

The defining characteristic of today’s entertainment, movie, publishing, and media industry is consumer control. Audiences decide what to watch, read, listen to, and play—and when and where to do it. Subscription fatigue, platform competition, and rising content costs mean that media companies must constantly innovate to retain attention and loyalty.

Looking ahead, disruption will remain constant. Streaming will continue to dominate, AI will reshape creativity, and global audiences—especially in emerging markets—will drive future growth. The winners in this environment will be those who successfully blend compelling content, smart technology, and flexible business models in a world where the audience truly is in charge.

Key Concepts: Radio, business, TV, jobs, music, entrepreneurship, finance, movies, publishing, Internet, innovation, investing, marketing, video games, media, artificial intelligence (AI)

Source: Plunkett Research, Ltd., Copyright © 2026

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Entertainment, Movie, Publishing & Media Industry.  (See https://www.plunkettresearch.com/industries/entertainment-media-publishing-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Entertainment, Movie, Publishing & Media Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Entertainment, Movie, Publishing & Media Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Entertainment, Movie, Publishing & Media Industry

1. Major Trends Affecting the Entertainment, Movie, Publishing & Media Industry
2. Introduction to the Entertainment, Movie, Publishing & Media Industry
3. Streaming Apps Take Over TVs, Leading to Cord Cutting/Subscription Losses for Cable and Satellite
4. Online (Cloud Gaming) & Mobile Games Compete with Consoles
5. Pandora and Spotify Lead in Streaming Music Via Internet Radio but Face Challenge from Apple Music/SiriusXM Tops 33.0 Million Subscribers
6. Video Game Console History/New Technologies and Features Boost Console Sales
7. Telecom Companies Compete Fiercely Against Cable in the TV, Internet and Telephone Market
8. Television Ads Evolve to Face New Challenges and Formats/Streaming Platforms Sell Ads
9. Movie Attendance Declines/Film Studios Release Quickly to Streaming Services
10. Global Internet Market Tops 9.83 Billion Users both Fixed and Wireless
11. Entertainment-Based Retailing, including Power Towns
12. Newspapers and Magazines Rely on Digital Editions and Apps
13. Virtual Worlds Provide Revenue for Games Publishers
14. Virtual Reality/Augmented Reality and 3-D Games Create Opportunities in the Tech Industry/Immersion Games to Grow
15. The Metaverse Has Difficulties Gaining Steam
16. Global Mobile Apps Revenues Hit $167 Billion Yearly
17. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers
18. Overview of the Electronic Games Industry
19. AI Profoundly Impacts the Entertainment Industry
20. OpenAI (ChatGPT), Gemini, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and AI Agents
21. The Future of Entertainment, Movie, Publishing & Media Industry: Disruption, Portability and Consumer Control

Plunkett Research Provides In-Depth Tables for the Following Entertainment, Movie, Publishing & Media Industry Statistics

1. Entertainment & Media Industry Statistics and Market Size Overview
2. Global Digital,  Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
3. Estimated U.S. Information & Entertainment Sector Revenues by NAICS Code: 2023
4. Estimated U.S. Arts, Entertainment & Recreation Services Sector Revenues by NAICS Code: 2023
5. Personal Consumption Expenditures for Recreation, U.S.: Selected Years, 2017-2024
6. Publishing Industries (except Internet): Estimated Revenue, Annual Payroll & Number of Employees, U.S.: 2023
7. Motion Picture and Sound Recording Industries: Estimated Revenue, Annual Payroll & Number of Employees, U.S.: 2023
8. Broadcasting (except Internet): Estimated Revenue, Annual Payroll & Number of Employees, U.S.: 2023
9. Other Information Services: Estimated Revenue, Annual Payroll & Number of Employees, U.S.: 2023
10. Number of Business & Residential High Speed Internet Lines, U.S.: 2021-2025
11. Employment & Earnings in Selected Entertainment & Media Occupations, U.S.: May 2024
12. Employment in Selected Information & Entertainment Industries, U.S.: 2020 – October 2025