Uncategorized

4.13.26

Credit: iStock.com/kitzcorner

The consumer products, cosmetics, hair, and personal services industry is evolving at an extraordinary pace, shaped by digital disruption, shifting consumer expectations, and expanding global demand. As a sector that touches nearly every aspect of daily life—from personal grooming to household essentials—it is both highly competitive and deeply influenced by cultural, technological, and economic trends. Today, companies that succeed are those that can quickly adapt to these changes while aligning with consumer values and preferences.

Even more information on this industry is available!  Check out our Consumer Products Industry Center.

Plunkett’s Consumer Products, Cosmetics, Hair & Personal Services Industry eBook, latest edition.

1. The rise of digital marketing, social media and e-commerce.

    These tools have fundamentally lowered barriers to entry, enabling startups to compete directly with global giants. Platforms such as Instagram, TikTok, and YouTube have become powerful engines for product discovery, particularly in beauty and personal care, where visual appeal is critical. Influencers and user-generated content can drive rapid brand awareness and sales, often overnight. At the same time, direct-to-consumer (DTC) models are reshaping distribution by allowing brands to bypass traditional retail channels, control pricing, and build deeper customer relationships.

    2. The increasing role of artificial intelligence and personalization.

    Companies are leveraging AI-powered tools to deliver customized product recommendations, virtual try-on experiences, and tailored skincare solutions. These technologies not only enhance the customer experience but also improve conversion rates and brand loyalty. Personalized beauty—once a niche concept—is quickly becoming a mainstream expectation.

    3. Global market expansion.

    The rapid growth of the middle class in emerging markets has created vast new opportunities for consumer products companies. Millions of new consumers are entering the market for cosmetics, personal care, and household goods, driving significant demand. However, success in these markets requires localization—brands must adapt product formulations, packaging sizes, pricing, and marketing strategies to meet regional preferences and cultural nuances.

    4. E-commerce giants such as Amazon continue to dominate retail distribution.

    Amazon’s vast marketplace, competitive pricing, and convenience have made it a central channel for beauty and personal care products. Its growing portfolio of private-label brands further intensifies competition. At the same time, low-cost international platforms such as Temu and Shein are gaining traction by offering ultra-competitive pricing, forcing brands to rethink supply chains and cost structures.

    5. Consumer values shift toward sustainability, transparency, and wellness.

    The LOHAS (Lifestyles of Health and Sustainability) movement represents a growing segment of consumers who prioritize environmentally friendly, socially responsible, and non-toxic products. These consumers are increasingly scrutinizing ingredient lists, packaging materials, and corporate practices. As a result, demand for natural, organic, and “clean” beauty products continues to rise, even at premium price points.

    6. The convergence of wellness, beauty, and health.

    Consumers are no longer viewing beauty products purely as cosmetic enhancements; instead, they see them as part of a holistic approach to self-care and well-being. Products that address specific health concerns—such as sensitive skin, allergies, or stress—are gaining popularity. Additionally, at-home beauty and wellness solutions are expanding rapidly, driven by convenience and a growing emphasis on self-care routines.

    7. Retail formats are evolving.

    “Super beauty stores” such as Ulta and Sephora are blending retail with experiential services, offering makeovers, skincare treatments, and salon services alongside product sales. This hybrid model enhances customer engagement and encourages repeat visits. In parallel, non-store retailing is expanding through livestream shopping, social commerce, and AI-driven direct marketing, further blurring the lines between entertainment and retail.

    8. The rise of private-label brands.

    Retailers are increasingly developing their own branded products, which often offer comparable quality at lower prices. These products not only improve margins for retailers but also strengthen customer loyalty. Private-label growth is particularly strong in mass retail and e-commerce, where price sensitivity remains a key factor.

    9. Innovation cycles in the beauty industry are accelerating.

    These cycles are fueled by social media and changing consumer preferences. “Fast beauty” brands are bringing products to market in a matter of weeks rather than months, responding quickly to emerging trends. At the same time, large multinational companies are acquiring successful indie brands to stay relevant and capture younger audiences. This wave of consolidation reflects the growing importance of agility and innovation in a crowded marketplace.

    10. Demographic diversity is shaping product development and marketing strategies.

      Beauty companies are increasingly targeting specific consumer groups based on ethnicity, skin type, lifestyle, and cultural preferences. This includes tailored product lines for diverse populations as well as inclusive marketing campaigns that resonate with a broader audience. Personalization and inclusivity are becoming essential components of brand identity.

      11. New business models are emerging within the personal services segment.

        Salon chains and franchises continue to dominate, but profitability is increasingly tied to product sales as well as services in the hair care segment. Specialized concepts such as blowout bars are proliferating, offering streamlined services and membership-based pricing models that appeal to busy consumers.

        12. Niche product categories are gaining traction.

          While consumer interest in niche categories such as CBD products is strong, companies must navigate evolving legal frameworks and ensure that product claims are supported by credible research. They remain subject to regulatory uncertainty.

          13. The Future.

            The consumer products, cosmetics, hair, and personal services industry is being reshaped by a convergence of digital innovation, global expansion, and shifting consumer values. Success in this environment requires agility, authenticity, and a deep understanding of customer needs. Companies that embrace personalization, sustainability, and omnichannel engagement will be best positioned to thrive in this dynamic and rapidly evolving marketplace.

            Key Concepts: Consumer products, cosmetics, hair, personal services, beauty, soaps, cleaners, body care, on-demand, wellness, artificial intelligence (AI)

            Source: Plunkett Research, Ltd., Copyright © 2026

            Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Consumer Products, Cosmetics, Hair & Personal Services Industry.  (See: https://www.plunkettresearch.com/industries/consumer-products-cosmetics-hair-personal-services-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

            Key Findings:
            A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Consumer Products, Cosmetics, Hair & Personal Services Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

            Key Features:

            • Business trends analysis
            • In-depth industry overview
            • Technology trends analysis
            • Forecasts
            • Spending, investment, and consumption discussions
            • In-depth industry statistics and metrics
            • Industry employment numbers

            Additional Key Features Include:

            Industry Glossary

            Industry Contacts list, including Professional Societies and Industry Associations

            Profiles of industry-leading companies

            • U.S. and Global Firms
            • Publicly held, Private and Subsidiaries
            • Executive Contacts
            • Revenues
            • For Public Companies: Detailed Financial Summaries
            • Statistical Tables

            Key Questions Answered Include:

            • How is the industry evolving?
            • How is the industry being shaped by new technologies?
            • How is demand growing in emerging markets and mature economies?
            • What is the size of the market now and in the future?
            • What are the financial results of the leading companies?
            • What are the names and titles of top executives?
            • What are the top companies and what are their revenues?

            This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Consumer Products, Cosmetics, Hair & Personal Services Industry.

            Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Consumer Products, Cosmetics, Hair & Personal Services Industry

            1. Major Trends Affecting the Consumer Products & Services Industry
            2. Introduction to the Consumer Products & Services Industry
            3. Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
            4. A Growing Middle Class in Emerging Markets Creates Vast New Opportunities for Consumer Products
            5. Amazon’s Online Market Share Dominates/Temu & Shein Compete Aggressively
            6. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
            7. Private Label Brands Grow in Share of Total Store Sales
            8. Diverse Selling Techniques Boost Direct Marketers and Non-Store Sales
            9. Super Beauty Stores Combine Shopping with Personal Care Services
            10. Up and Coming Independent Beauty Products Firms Snapped Up by Major Players
            11. Social Media Spurs Beauty Products Sales Among Millennials and Teens
            12. Beauty Products Firms Target Unique Needs of Diverse Consumers Worldwide
            13. Regis Dominates the Hair Salon Business/Product Sales Enhance Salon Profits
            14. Blowout Bars Proliferate
            15. Natural/Organic Consumer Products Attract Greater Market Share
            16. Organic Food Sales Continue Global Growth/Locally Sourced Foods and Farm to Table Increase in Popularity
            17. Consumers Drive a Revolution in the Food Industry, Demanding Fresher, More Natural Foods, Creating both Pain and Opportunities
            18. Wellness, Beauty and Health Converge in Consumer Products and Services
            19. Market for CBD Remains Steady

            Plunkett Research Provides In-Depth Tables for the Following Consumer Products, Cosmetics, Hair & Personal Services Industry Statistics

            1. Consumer Goods & Services Industry Statistics and Market Size Overview
            2. Annual Consumer Price Index, 1920-2025, U.S.
            3. Average Annual Expenditures of All Consumer Households: 2019-2024, U.S.
            4. Distribution of Total U.S. Annual Household Expenditures, by Major Category: 2024
            5. Total U.S. Disposable Income, Expenditures & Gross Domestic & National Product Per Capita: Selected Years, 1960-2025
            6. Consumer Goods & Services Retail Sales by Kind of Business, U.S.: 2019-2024
            7. U.S. Exports & Imports of Food: 2020-2025
            8. U.S. Exports & Imports of Beverages & Tobacco Products: 2020-2025
            9. U.S. Exports & Imports of Apparel Products: 2020-2025
            10. U.S. Exports & Imports of Paper: 2020-2025
            11. U.S. Exports & Imports of Pharmaceutical Products: 2020-2025
            12. U.S. Exports & Imports of Cleaning Compounds & Toilet Preparations: 2020-2025
            13. Consumer Goods & Services Industry Employment, U.S.: 2018-2025

            4.7.26

            Credit: iStock.com/fotokostic

            The green technology industry is entering a defining era of growth and transformation, driven by climate urgency, rapid technological advancement, and strong global investment. As environmental challenges intensify alongside expanding economic activity, green technologies are no longer niche innovations—they are becoming foundational to how industries operate, cities function, and consumers make decisions. The latest industry developments reveal several key trends shaping this transition toward a more sustainable global economy.

            Even more information on this industry is available!  Check out our Green Technology Industry Center.

            Plunkett’s Green Technology Industry eBook, latest edition.

            1. An unprecedented surge in investment in clean technologies.

              Global spending on clean energy and sustainability-focused innovations has surpassed $2 trillion annually, reflecting a powerful convergence of public policy, private capital, and consumer demand. Governments are implementing incentives, subsidies, and regulatory frameworks to accelerate decarbonization, while corporations are embedding sustainability into their long-term strategies. Importantly, businesses are increasingly recognizing that green initiatives are not just environmentally responsible but also economically advantageous. Energy efficiency, waste reduction, and optimized logistics often lead to lower operating costs and improved profitability, reinforcing the business case for sustainability.

              2. The transformation of the global energy system.

              Renewable energy sources—particularly solar, wind, and hydro—continue to expand rapidly, supported by declining costs and improved efficiency. Alongside this growth, energy storage technologies are advancing at a remarkable pace. Breakthroughs in battery innovation, including solid-state and sodium-ion technologies, are helping address intermittency issues associated with renewables. These developments are also fueling the rise of electric vehicles (EVs), which are becoming a central component of decarbonization strategies worldwide. As charging infrastructure expands and battery costs decline, EV adoption is accelerating across both consumer and commercial transportation sectors.

              Closely tied to energy transformation is the modernization of infrastructure through smart grid technologies. Aging electrical systems in many parts of the world are being upgraded with digital capabilities that allow for real-time monitoring, improved load balancing, and seamless integration of distributed energy sources. These smart systems enhance resilience, reduce energy waste, and enable more efficient use of renewable power, making them a critical component of the future energy ecosystem.

              3. The integration of artificial intelligence (AI) and the Internet of Things (IoT) into green technology.

              These technologies are enabling a new generation of “smart” systems that optimize resource use across industries. In urban environments, smart city initiatives leverage sensors and data analytics to improve energy efficiency, traffic management, and waste collection. In industrial settings, AI-driven predictive maintenance reduces downtime and extends the lifespan of equipment, while advanced analytics help minimize energy consumption and material waste. In agriculture, precision farming techniques use IoT devices and AI algorithms to optimize irrigation, fertilization, and crop yields, significantly reducing environmental impact.

              4. Water management innovation is critical for green technology.

              With global population growth, urbanization, and industrial expansion placing increasing pressure on freshwater resources, efficient water use has become a top priority. Technologies such as desalination, wastewater recycling, and smart irrigation systems are gaining traction, particularly in regions facing acute water scarcity. Agriculture, which accounts for the majority of global water consumption, is undergoing a transformation through data-driven approaches that improve efficiency while maintaining productivity. These innovations are essential for ensuring long-term water security in a changing climate.

              5. Waste management and the circular economy undergoing significant evolution.

              Traditional linear models of production and consumption—where products are made, used, and discarded—are being replaced by circular systems that emphasize reuse, recycling, and resource recovery. Advances in recycling technologies, including chemical recycling and waste-to-energy solutions, are improving the efficiency and scalability of material recovery processes. At the same time, companies are rethinking product design to minimize waste, using sustainable materials such as bioplastics and reducing packaging. Major global brands are investing heavily in recyclable and reusable packaging systems, signaling a broader shift toward sustainability across supply chains.

              6. Construction and real estate sectors are key to green technology transition.

              Buildings account for a significant share of global energy consumption and greenhouse gas emissions, making them a key target for efficiency improvements. Green building practices—such as energy-efficient design, advanced insulation, and the integration of renewable energy systems—are becoming standard in both new construction and retrofitting projects. Smart building technologies further enhance efficiency by automating lighting, heating, and cooling systems based on real-time usage patterns. These innovations not only reduce environmental impact but also lower operating costs and improve occupant comfort.

              7. Consumer behavior changing the green technology industry.

              A growing segment of the global population is prioritizing sustainability in purchasing decisions, influencing companies to adopt more transparent and responsible practices. This shift is closely linked to the rise of ESG (Environmental, Social, and Governance) investing, which is directing capital toward companies that demonstrate strong sustainability performance. While ESG frameworks are becoming more rigorous and standardized, they continue to play a crucial role in shaping corporate strategies and encouraging long-term thinking.

              8. Green technology faces challenges.

              The integration of digital technologies such as AI and IoT introduces new risks related to cybersecurity and data privacy. Additionally, scaling up new technologies often requires significant upfront investment and infrastructure development. Regulatory uncertainty in some regions can also slow progress. However, the overall trajectory of the industry remains strongly positive, supported by ongoing innovation and a clear global commitment to sustainability.

              9. The Future

              The green technology industry is experiencing a period of rapid and far-reaching transformation. Key trends—including massive investment growth, energy system innovation, digital integration, water and waste management advancements, sustainable construction, and evolving consumer preferences—are reshaping the global economy. Together, these developments highlight a fundamental shift toward a more sustainable, efficient, and resilient future. As technology continues to evolve and adoption accelerates, green innovation will play an increasingly central role in addressing the world’s most pressing environmental challenges while unlocking new economic opportunities.

              Key concepts:  Green Technology, GreenTech, energy, efficiency, MPG, industrial, recycle, alternative, renewable, natural, organic, EnergyStar, LEED, fuels, batteries, hybrid, sustainable, artificial intelligence (AI)

              Source: Plunkett Research, Ltd., Copyright © 2026

              Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Green Technology Industry.  (See: https://www.plunkettresearch.com/industries/green-technology-greentech-cleantech-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

              Key Findings:

              A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Green Technology Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

              Key Features:

              • Business trends analysis
              • In-depth industry overview
              • Technology trends analysis
              • Forecasts
              • Spending, investment, and consumption discussions
              • In-depth industry statistics and metrics
              • Industry employment numbers

              Additional Key Features Include:

              Industry Glossary

              Industry Contacts list, including Professional Societies and Industry Associations

              Profiles of industry-leading companies

              • U.S. and Global Firms
              • Publicly held, Private and Subsidiaries
              • Executive Contacts
              • Revenues
              • For Public Companies: Detailed Financial Summaries
              • Statistical Tables

              Key Questions Answered Include:

              • How is the industry evolving?
              • How is the industry being shaped by new technologies?
              • How is demand growing in emerging markets and mature economies?
              • What is the size of the market now and in the future?
              • What are the financial results of the leading companies?
              • What are the names and titles of top executives?
              • What are the top companies and what are their revenues?

              This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Green Technology Industry.

              Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Green Technology Industry

              1. Major Trends Affecting the Green Technology Industry
              2. Introduction to the Green Technology Industry
              3. Demand for Green Technologies, Sustainability and Conservation Practices Evolves, Fueling Investment and New Product Development
              4. Water Conservation Technologies to Enjoy Tremendous Growth/China Targets Desalination
              5. Garbage Recycling Flourishes/Plasma Arc Gasification Technology Looks Promising
              6. Food Recycling Efforts Underway
              7. Biomass, Waste-to-Energy, Waste Methane and Biofuels from Algae
              8. Smart Cities Utilize Sensors and Artificial Intelligence (AI)/Create Privacy and Security Issues
              9. Packaging Technology Improves/Walmart, Amazon and Coca-Cola Boost Packaging Sustainability
              10. Interest in Geoengineering Grows
              11. Environmentalists Campaign for a Greener Chemical Industry
              12. Homes and Commercial Buildings Seek Green Certification
              13. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
              14. Major Technology Research in Batteries/Massive Investments in Battery Factories and Power Storage
              15. Fuel Cell and Hydrogen Power Research Continues/Fuel Cell Cars Enter Market
              16. Fuel Efficiency Continues to Improve
              17. Electric Cars (EVs) and Plug-in Hybrids (PHEVs) Spur Changes at Auto Makers
              18. Smart Electric Grid Technologies Are Adopted/Massive Utilities Investment Needed
              19. Storage Battery Technologies and Installations Boom Worldwide
              20. Superconductivity Provides Advanced Electricity Distribution Technology
              21. Electric Utilities Adopt Coal Emissions Scrubbers While the Industry Tests Carbon Capture and Clean Coal Technologies
              22. Bio-plastics Become a Reality/Plastic Packaging Made from Corn and Soy
              23. New Display Technologies with PLEDs
              24. Apparel Manufacturing Goes Green
              25. Precision Agriculture Technologies (AgTech), Farm Robotics, GPS, Irrigation and AI Grows Worldwide
              26. Natural/Organic Consumer Products Attract Greater Market Share
              27. Breakthroughs in Plastic Recycling
              28. Green Consumers Push Demand for Recycled and Re-Sale Clothing

              Plunkett Research Provides In-Depth Tables for the Following Green Technology Industry Statistical Tables & Charts

              1. GreenTech Industry Statistics and Market Size Overview
              2. Global Renewable Energy Industry Statistics and Market Size Overview
              3. Energy Production by Renewable Energy, U.S.: Selected Years, 1955-2024
              4. Total Renewable Electricity Net Generation by Source & State, U.S.: 2024
              5. Estimated Levelized Cost of Electricity (LCOE) for New Electricity Generation by Energy Source
              6. U.S. Renewable Energy Consumption by Energy Source, 2021 vs. 2024
              7. Fuel Ethanol Production & Consumption, U.S.: 1990 – 2024
              8. Biodiesel Production & Consumption, U.S.: 2002 – 2025
              9. Federal R&D Funding by Character of Work and Facilities and Equipment, U.S.:  Fiscal Years 2023-2025
              10. Federal R&D Budget & Distribution by Agency, U.S.: Fiscal Years 2024-2026
              11. U.S. Department of Energy Funding for Science & Energy Programs: 2024-2026
              12. Federal R&D & R&D Plant Funding for Energy, U.S.: Fiscal Years 2024-2026
              13. Federal R&D & R&D Funding for Basic Research, U.S.: Fiscal Years 2024-2026
              14. Federal R&D & R&D Plant Funding for Transportation, U.S.: Fiscal Years 2024-2026
              15. Federal R&D & R&D Plant Funding for Agriculture, U.S.: Fiscal Years 2024-2026
              16. Federal Funding for Research, by Agency & Field of Science & Engineering, U.S.: Fiscal Year 2023
              17. Top 10 Countries by Installed Wind Generating Capacity: 2024
              18. Top 15 U.S. States by Installed Wind Generating Capacity: 2024

              3.27.26

              Credit: iStock.com/west

              The global e-commerce and internet industry is in the midst of profound transformation, driven by rapid technological innovation, expanding connectivity and evolving consumer expectations. As digital infrastructure becomes increasingly embedded in everyday life, the sector continues to redefine how businesses operate and how consumers interact with products, services and information. Drawing on the attached research, several critical trends stand out as shaping the industry’s trajectory.

              Even more information on this industry is available!  Check out our E-Commerce Industry Center.

              Plunkett’s E-Commerce & Internet Industry eBook, latest edition.

              1. Continued growth of global connectivity.

                The number of internet users and connected devices has surged, supported by widespread adoption of smartphones, expanding broadband access and ongoing investments in telecommunications infrastructure. By 2025, total fixed and wireless subscriptions reached approximately 9.83 billion, reflecting the near-ubiquity of internet access in many parts of the world. This expansion has created a vast and growing digital consumer base, enabling e-commerce to flourish across both developed and emerging markets.

                As a result of this connectivity, global e-commerce sales have reached unprecedented levels, surpassing $6.42 trillion in 2025. Online retail is no longer a niche channel but a dominant force in global commerce. Consumers increasingly prefer the convenience, variety and price transparency offered by digital platforms, while businesses benefit from lower overhead costs and the ability to reach global audiences. This shift is not only transforming traditional retail but also creating entirely new business models and revenue streams.

                2. Artificial intelligence (AI) is one of the most influential drivers of change in the industry.

                From generative AI tools that automate content creation to advanced algorithms that power recommendation engines, AI is reshaping nearly every aspect of digital commerce. Retailers are using AI to personalize shopping experiences, optimize pricing strategies and improve supply chain efficiency. Chatbots and virtual assistants are enhancing customer service, providing real-time support while reducing operational costs. These capabilities are enabling companies to operate more efficiently while delivering more relevant and engaging experiences to consumers.

                3. E-commerce is dominated by large, integrated platforms such as Amazon.

                Companies like Amazon continue to lead the market by leveraging scale, logistics expertise and diversified business models that include cloud computing and digital advertising. Their ability to offer fast shipping, competitive pricing and a vast product selection has set a high bar for competitors. However, new entrants such as Temu and Shein are disrupting the market with ultra-low-cost offerings and agile supply chains, intensifying competition and putting pressure on established players.

                4. The convergence of online and offline retail.

                Often referred to as omnichannel or “bricks and clicks,” successful retailers are integrating physical stores with digital platforms to create seamless customer experiences. Services such as buy-online-pickup-in-store, same-day delivery and in-store returns for online purchases are becoming standard. Physical locations are increasingly being used as fulfillment hubs, enabling faster delivery and more efficient inventory management. This hybrid approach reflects changing consumer expectations for convenience, speed and flexibility.

                5. Social media platforms are playing an increasingly central role in the e-commerce ecosystem.

                With billions of active users, platforms like TikTok, Instagram and Facebook are evolving into powerful commerce and advertising channels. Social commerce—where users discover and purchase products directly within social platforms—is growing rapidly. Influencer marketing, live-stream shopping and integrated checkout features are blurring the lines between entertainment, social interaction and retail. This trend is particularly strong among younger consumers, who rely heavily on social platforms for product discovery and brand engagement.

                6. Digital advertising continues to soar.

                Global digital ad spending reached approximately $750 billion in 2025. The shift from traditional media to digital channels has been driven by the ability to target specific audiences with precision and measure campaign performance in real time. Programmatic advertising, powered by data analytics and machine learning, allows marketers to optimize spending and improve return on investment. However, increasing concerns about data privacy are leading to changes in how advertising is conducted, including restrictions on tracking technologies and greater emphasis on first-party data.

                7. Cloud computing and Software-as-a-Service (SaaS) platforms continue to underpin the industry’s growth.

                These technologies provide scalable, cost-effective infrastructure that enables businesses to innovate rapidly and respond to changing market conditions. Cloud platforms are essential for supporting e-commerce operations, from website hosting and payment processing to data analytics and AI applications. As more businesses migrate to the cloud, competition among providers such as Amazon Web Services, Microsoft Azure and Google Cloud is intensifying, driving further innovation and price competition.

                8. Emerging technologies are opening new frontiers for e-commerce and the internet.

                The Internet of Things (IoT) is enabling connected devices to collect and share data, improving supply chain visibility and enhancing customer experiences. Drone delivery and autonomous vehicles are being tested as ways to reduce shipping times and costs. Meanwhile, virtual and augmented reality technologies are creating immersive shopping experiences, allowing consumers to visualize products in real-world contexts before making a purchase. While still in early stages, these innovations have the potential to significantly reshape logistics and consumer engagement.

                9. The regulatory environment is becoming more complex and impactful.

                Governments around the world are implementing stricter rules related to data privacy, competition and content moderation. Regulations such as data protection laws and antitrust actions are aimed at curbing the power of large technology companies and protecting consumer rights. While these measures can enhance trust and fairness, they also introduce compliance challenges and operational complexities for businesses operating across multiple jurisdictions.

                10. The Future

                  The e-commerce and internet industry is defined by rapid growth, technological innovation and evolving competitive dynamics. The expansion of global connectivity has laid the foundation for massive digital marketplaces, while AI and cloud computing are driving efficiency and personalization. At the same time, the rise of social commerce, intensifying competition and increasing regulatory scrutiny are reshaping how companies operate. Businesses that can adapt to these trends—by embracing innovation, prioritizing customer experience and navigating regulatory challenges—will be best positioned to succeed in this fast-changing digital landscape.

                  Key Concepts: Ecommerce, startups, internet, computers, software, networks, artificial intelligence, online, jobs, innovation, investing, marketing, finance, technology, business, artificial intelligence (AI)

                  Source: Plunkett Research, Ltd., Copyright © 2026

                  Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the E-Commerce & Internet Business Industry.  (See: https://www.plunkettresearch.com/industries/ecommerce-internet-technology-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

                  Key Findings:

                  A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the E-Commerce & Internet Business Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

                  Key Features:

                  • Business trends analysis
                  • In-depth industry overview
                  • Technology trends analysis
                  • Forecasts
                  • Spending, investment, and consumption discussions
                  • In-depth industry statistics and metrics
                  • Industry employment numbers

                  Additional Key Features Include:

                  Industry Glossary

                  Industry Contacts list, including Professional Societies and Industry Associations

                  Profiles of industry-leading companies

                  • U.S. and Global Firms
                  • Publicly held, Private and Subsidiaries
                  • Executive Contacts
                  • Revenues
                  • For Public Companies: Detailed Financial Summaries
                  • Statistical Tables

                  Key Questions Answered Include:

                  • How is the industry evolving?
                  • How is the industry being shaped by new technologies?
                  • How is demand growing in emerging markets and mature economies?
                  • What is the size of the market now and in the future?
                  • What are the financial results of the leading companies?
                  • What are the names and titles of top executives?
                  • What are the top companies and what are their revenues?

                  This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the E-Commerce & Internet Business Industry.

                  Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the E-Commerce & Internet Business

                  1. Major Trends Affecting the E-Commerce & Internet Business
                  2. Introduction to the E-Commerce & Internet Business
                  3. Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges
                  4. Amazon’s Online Market Share Dominates/Temu & Shein Compete Aggressively
                  5. Package and Food Delivery by Drone
                  6. Global Internet Market Tops 9.83 Billion Users both Fixed and Wireless
                  7. Fiber-to-the-Home (FTTH) Gains Traction
                  8. Cloud Computing and Software as a Service (SaaS) Provide Data Storage & Access
                  9. China Is the World’s Largest E-Commerce Market and Continues to Boom
                  10. India Is the New E-Commerce Battle Ground
                  11. Overview of the Social Media Industry/TikTok Soars to 170 U.S. Million Users
                  12. Social Media Rakes in Global Online Shopping and Ad Revenues
                  13. Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant
                  14. Programmatic Ad Buying Dominates the Digital Media Market
                  15. Online Travel Agencies (OTAs) /Hotels Fight to Keep Control of the Customer
                  16. Pandora and Spotify Lead in Streaming Music Via Internet Radio but Face Challenge from Apple Music/SiriusXM Tops 33.0 Million Subscribers
                  17. Overview of the Mobile Apps Industry
                  18. Quality of Care and Health Care Outcomes Data Are Available Online, Creating a New Level of Transparency
                  19. Smartphones and Neobanks Replace Bank Branches and Tellers
                  20. Insurance Direct Selling and E-Commerce
                  21. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
                  22. Designers and Manufacturers Bypass the Middleman with Direct-to-Consumer Online Business Models
                  23. Fashion Rental Pioneered by Online Apparel Firm Rent the Runway
                  24. Smaller Satellites (SmallSats and CubeSats) and Low Earth Orbit Revolutionize Telecommunications
                  25. Sharing Economy Gains Market Share in Travel with Online Sites Like Airbnb, Vrbo and Many Global Competitors
                  26. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers
                  27. Amazon Becomes One of the World’s Leading Sellers of Apparel and Shoes
                  28. OpenAI (ChatGPT), Gemini, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and AI Agents
                  29. Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow
                  30. Regulatory Environment Is Challenging for Online Businesses & Social Media

                  Plunkett Research Provides In-Depth Tables for the Following E-Commerce & Internet Business Statistics

                  1. Ecommerce & Internet Business Statistics and Market Size Overview
                  2. Global Digital, Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
                  3. U.S. Computer Software & Related Services Quarterly Revenue:  Q4 2024-Q3 2025
                  4. U.S. Retail Trade and Ecommerce Sales: 2019-2022
                  5. Total & Ecommerce Sales for Electronic Shopping & Mail-Order Houses, by Merchandise Line, U.S.: 2019-2022
                  6. Web Search Portals, Libraries, Archives, and Other Information Services: Estimated Revenue, Annual Payroll & Number of Employees, U.S.: 2023
                  7. Internet Access Technologies Compared
                  8. Number of Business & Residential High Speed Internet Lines, U.S.: 2021-2025
                  9. Amazon.com, Inc. Annual Sales & Income: 2019-2025
                  10. Employment in Ecommerce & Internet-related Fields, U.S.: 2002-2025
                  11. Estimated Quarterly U.S. Retail and Ecommerce Sales: 1st Quarter 2014-3rd Quarter 2025

                  3.17.26

                  Credit: iStock.com/ipopba

                  The sharing and gig economy has evolved into one of the most transformative forces in the global digital marketplace. Driven by widespread smartphone adoption, cloud computing, and advanced mobile platforms, this sector enables individuals and businesses to connect instantly for services ranging from transportation and accommodation to grocery delivery and freelance labor. Today, digital platforms allow consumers to access services on demand while offering millions of workers flexible opportunities to earn income independently. By 2025, the global sharing economy is estimated to reach $551.3 billion, demonstrating the rapid growth and influence of this disruptive sector.

                  Even more information on this industry is available!  Check out our Sharing Economy Industry Center.

                  Plunkett’s Sharing & Gig Economy, Freelance Work and On-Demand Delivery Industry eBook, latest edition.

                  1. The Rise of Gig and Freelance Work

                  One of the most significant trends shaping the sharing economy is the rapid expansion of freelance and gig work. Digital platforms such as Uber, Instacart, and TaskRabbit have dramatically increased opportunities for individuals to participate in short-term, contract-based employment. Workers can connect directly with customers through mobile apps and perform tasks such as driving, grocery shopping, furniture assembly, or delivering meals.

                  Many gig workers view themselves as entrepreneurs rather than traditional employees. They often manage their own schedules, work across multiple platforms, and use their own vehicles or tools. In the United States alone, the number of independent workers reached approximately 72.9 million in 2025, including full-time freelancers, part-time contractors, and occasional gig workers. This shift reflects a growing preference for flexible employment arrangements among students, retirees, and individuals seeking supplemental income.

                  However, this model also raises important questions regarding worker benefits and job security. Most gig workers are classified as independent contractors, meaning they typically do not receive traditional employment benefits such as health insurance or retirement plans. As the sector continues to grow, debates over worker classification and labor protections are likely to intensify worldwide.

                  2. On-Demand Delivery and Service Platforms

                  Another major trend is the rapid expansion of on-demand delivery services. Consumers increasingly expect goods and services to be delivered quickly and conveniently, often within hours of placing an order. This demand has fueled the growth of platforms such as Instacart, Amazon Fresh, DoorDash, Uber Eats, and Grubhub. These companies connect customers, retailers, restaurants, and independent delivery workers through mobile applications that manage orders, payments, and logistics.

                  Restaurants and grocery retailers are increasingly relying on these platforms to reach customers, particularly after the surge in online shopping during the COVID-19 pandemic. Delivery services typically charge restaurants commissions ranging from 15% to 30% per order, creating both new revenue opportunities and cost challenges for businesses.

                  To meet rising consumer expectations for faster delivery, companies are investing in technologies such as micro-fulfillment centers—small automated warehouses located close to urban populations. These facilities help companies fulfill same-day or even two-hour delivery orders more efficiently, representing a major shift in retail logistics.

                  3. Disruption of Traditional Industries

                  The sharing economy has disrupted numerous traditional industries by offering more efficient and convenient alternatives. The taxi industry, for example, has been significantly challenged by ride-hailing platforms like Uber, Lyft, and China’s Didi. These services allow users to request rides from their smartphones, track drivers in real time, and complete payments digitally—features that traditional taxi systems historically lacked.

                  Similarly, home-sharing platforms such as Airbnb and Vrbo have transformed the hospitality sector by enabling homeowners to rent rooms, apartments, or entire houses directly to travelers. Airbnb alone offers millions of listings in more than 220 countries, providing travelers with alternatives to traditional hotels and expanding lodging options worldwide.

                  Other innovative models have emerged as well. Companies like Rent the Runway have pioneered the concept of fashion rentals, allowing consumers to temporarily rent designer clothing and accessories instead of purchasing them outright. Meanwhile, service platforms such as Thumbtack and Handy connect consumers with professionals who perform home repairs, installations, and other personal services.

                  4. Mobility Services and Autonomous Technology

                  The concept of “mobility services” represents another powerful trend in the sharing economy. Increasingly, consumers are choosing ride-hailing services instead of owning personal vehicles. In fact, surveys suggest that many users of ride-sharing platforms no longer own or lease a car.

                  Looking ahead, autonomous vehicle technology could dramatically reshape this sector. Technology companies and automotive manufacturers are investing billions of dollars in self-driving systems designed to operate fleets of “robotaxis.” Autonomous vehicles could reduce ride-sharing costs significantly by eliminating the need for human drivers.

                  Companies such as Waymo, Tesla, Uber, and others are testing autonomous vehicles in multiple cities. As these technologies mature, they may transform urban transportation systems and expand the reach of on-demand mobility services.

                  5. Expansion of Micro-Mobility and Shared Transportation

                  Beyond ride-hailing, shared transportation services are expanding into areas such as bicycle and scooter rentals. Bike-sharing programs now operate in major cities around the world, providing convenient, low-cost transportation options that also help reduce traffic congestion and air pollution.

                  Electric bicycles are also growing in popularity, particularly for short urban trips. With nearly half of vehicle trips in the United States under three miles, e-bikes represent a viable alternative to cars and public transit in many situations.

                  6. Regulatory and Labor Challenges

                  As the sharing economy expands, governments are increasingly focused on regulating these platforms and protecting gig workers. One of the central issues involves determining whether gig workers should be classified as independent contractors or employees.

                  Several legal battles have already occurred. In California, legislation known as AB5 attempted to reclassify many gig workers as employees, while a subsequent ballot initiative—Proposition 22—allowed ride-sharing companies to continue treating drivers as contractors but introduced new protections such as minimum earnings standards and healthcare subsidies.

                  Other regions have pursued different approaches. For example, court rulings in the United Kingdom have required ride-sharing companies to classify drivers as “workers,” granting them certain employment rights such as minimum wages and paid leave. Globally, governments continue to explore policies that balance worker protection with the flexibility that gig platforms provide.

                  7. Growth and Opportunities

                  Despite regulatory challenges, the long-term outlook for the sharing and gig economy remains strong. Several factors will continue to drive growth in this sector:

                  • Expanding smartphone adoption and faster wireless networks such as 5G
                  • Continued investment from venture capital and technology firms
                  • Advances in cloud computing and software platforms that lower the cost of launching new services
                  • Demographic trends such as aging populations seeking flexible work opportunities
                  • Increasing consumer demand for convenience, speed, and cost efficiency

                  Entrepreneurs are continually finding new ways to apply the sharing economy model to different industries. From transportation and hospitality to fashion rentals and personal services, digital platforms are redefining how consumers access goods and services.

                  8. The Future

                  The sharing and gig economy has fundamentally reshaped the way people work and consume services. Digital platforms now connect millions of consumers with independent workers who provide transportation, delivery, accommodation, and a wide range of other services on demand. While the sector faces regulatory challenges and ongoing debates about worker protections, its growth is fueled by powerful technological and social trends.

                  As innovations such as autonomous vehicles, micro-fulfillment logistics, and advanced digital platforms continue to emerge, the sharing economy will likely remain one of the most dynamic and influential segments of the global digital economy. Companies that successfully balance efficiency, worker flexibility, and consumer convenience will shape the future of this rapidly evolving industry.

                  Key Concepts:  Assembly, business, co-living, co-working, delivery, e-commerce, gig, errands, freelance, on-demand, rentals, ride-sharing, sharing

                  Source: Plunkett Research, Ltd., Copyright © 2026

                  Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Sharing & Gig Economy, Freelance Workers & On-Demand Delivery Industry.  (See: https://www.plunkettresearch.com/industries/sharing-gig-economy-freelance-workers-demand-delivery-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

                  Key Findings:

                  A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Sharing & Gig Economy, Freelance Workers & On-Demand Delivery Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

                  Key Features:

                  • Business trends analysis
                  • In-depth industry overview
                  • Technology trends analysis
                  • Forecasts
                  • Spending, investment, and consumption discussions
                  • In-depth industry statistics and metrics
                  • Industry employment numbers

                  Additional Key Features Include:

                  Industry Glossary

                  Industry Contacts list, including Professional Societies and Industry Associations

                  Profiles of industry-leading companies

                  • U.S. and Global Firms
                  • Publicly held, Private and Subsidiaries
                  • Executive Contacts
                  • Revenues
                  • For Public Companies: Detailed Financial Summaries
                  • Statistical Tables

                  Key Questions Answered Include:

                  • How is the industry evolving?
                  • How is the industry being shaped by new technologies?
                  • How is demand growing in emerging markets and mature economies?
                  • What is the size of the market now and in the future?
                  • What are the financial results of the leading companies?
                  • What are the names and titles of top executives?
                  • What are the top companies and what are their revenues?

                  This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Sharing & Gig Economy, Freelance Workers & On-Demand Delivery Industry.

                  Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Sharing & Gig Economy, Freelance Workers & On-Demand Delivery Industry

                  1. Major Trends Shaping the Sharing & Gig Economy Industry
                  2. Introduction to the Sharing & Gig Economy Industry
                  3. The Sharing & Gig Economy’s Effect on Employment, Work Life and Careers
                  4. Gig Workers’/Drivers’ Rights & Employment Status Evolve
                  5. Repairs, Errand-Running, Pet Walking and Assembly-on-Demand Businesses Evolve
                  6. Sharing Economy Gains Market Share in Travel with Online Sites Like Airbnb, Vrbo and Many Global Competitors
                  7. Private Jet Sharing and Rentals Are Big Business/Semi-Private Airlines Compete
                  8. Uber, Lyft and Didi Dominate the Car on Demand (Ride Hailing) Industry
                  9. Self-Driving, Autonomous Cars Receive Massive Investments in Research and Development Worldwide
                  10. Bicycle Sharing Is Well Established in Major Cities
                  11. Demand for Home Grocery Delivery Service Such as Instacart and Amazon Fresh Soars
                  12. Meal Kits from Firms like Blue Apron Make It Easy to Prepare Home-Cooked Meals
                  13. Grubhub, DoorDash Deliver Restaurant Meals
                  14. Fashion Rental Pioneered by Online Apparel Firm Rent the Runway
                  15. Shared Spaces for Co-Living and Co-Working Face Challenges
                  16. Gig Economy and Self-Driving Cars Pose Insurance Challenges and Underwriting Opportunities
                  17. The Future of the Sharing Economy and Gig Workforce: Regulation, Benefits, Licensing and Soaring Growth

                  Plunkett Research Provides In-Depth Tables for the Following Sharing & Gig Economy Industry Statistics

                  1. Sharing and Gig Economy Industry Statistics and Market Size Overview
                  2. Global Digital, Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
                  3. Persons Not in the Labor Force and Multiple Jobholders by Sex, U.S.: 2025-2026
                  4. Share of U.S. Adults Performing Gig Work: 2024
                  5. Share of U.S. Adults Performing Gig Work by Demographic Characteristics: 2024

                  3.9.26

                  Credit: iStock.com/metamorworks

                  The global computers, hardware and software industry is one of the most dynamic sectors of the modern economy. Rapid advances in computing power, artificial intelligence, connectivity and digital infrastructure continue to reshape how businesses operate and how individuals interact with technology. From cloud computing and big data to the growth of the Internet of Things (IoT), several major trends are defining the future of the industry and creating new opportunities for innovation.

                  Even more information on this industry is available!  Check out our Computers Industry Center.

                  Plunkett’s Computers, Hardware and Software Industry eBook, latest edition.

                  1. Artificial Intelligence Becomes Central to Computing

                    One of the most influential trends in the technology sector is the rapid expansion of artificial intelligence (AI). AI technologies—including machine learning, natural language processing and generative AI—are being integrated into everything from enterprise software to consumer electronics. Smartphones now feature sophisticated voice, face and image recognition systems powered by AI, enabling features such as biometric security, digital assistants and real-time translation.

                    AI is also transforming business operations. Organizations increasingly rely on AI-powered analytics to analyze massive datasets, automate decision-making and optimize processes. Industries such as healthcare, finance, logistics and retail are adopting AI-driven systems to improve efficiency and create personalized services. At the same time, the rapid growth of AI is fueling massive investment in computing infrastructure, particularly specialized processors and data centers designed to handle AI workloads.

                    2. Cloud Computing and Software as a Service Continue to Expand

                    Another dominant trend is the ongoing growth of cloud computing and Software as a Service (SaaS) platforms. Instead of maintaining their own hardware and software systems, organizations increasingly store data and run applications through cloud providers. This model allows businesses to scale computing resources on demand, reduce infrastructure costs and access applications from virtually anywhere.

                    Cloud computing has also enabled new forms of collaboration and remote work. Employees can access corporate systems through web-based platforms, collaborate on documents in real time and use cloud-based productivity tools. The growth of cloud computing has been closely linked with the expansion of big data analytics, since cloud platforms provide the storage and processing capacity necessary to analyze enormous datasets.

                    3. Big Data and Advanced Analytics Drive Decision-Making

                    The explosive growth of digital information has created a major trend known as big data. Every day, organizations generate vast quantities of information through online transactions, sensors, social media, connected devices and enterprise systems. Advanced analytics tools allow businesses to mine this data for patterns and insights.

                    Data mining and analytics are widely used in areas such as targeted advertising, financial risk analysis, fraud detection and supply chain optimization. Retailers, for example, analyze customer behavior to personalize marketing campaigns and product recommendations. Healthcare organizations use data analytics to improve patient outcomes and identify emerging health trends.

                    The combination of big data, AI and cloud computing creates powerful synergies. Cloud platforms store massive datasets, AI algorithms analyze them and analytics systems transform the results into actionable insights.

                    4. Rapid Growth of the Internet of Things

                    The Internet of Things (IoT) is another major trend shaping the industry. IoT refers to the growing network of connected devices—including sensors, appliances, vehicles and industrial equipment—that communicate through the internet. These devices collect real-time data that can be used to monitor performance, optimize operations and improve safety.

                    IoT applications are expanding rapidly in industries such as manufacturing, transportation, healthcare and energy management. For example, smart sensors can monitor factory equipment to predict maintenance needs, reducing downtime and improving efficiency. Smart home devices—including thermostats, security systems and voice-controlled assistants—are also becoming common in consumer markets.

                    However, the growth of IoT also introduces new cybersecurity challenges. Because billions of devices are connected to networks, each device potentially represents a vulnerability that hackers could exploit. As a result, cybersecurity technologies are becoming increasingly important in protecting connected systems.

                    5. High-Speed Connectivity and Global Internet Expansion

                    Connectivity continues to expand worldwide as broadband and wireless networks improve. Global internet subscriptions—including both fixed and mobile connections—have reached billions of users. The deployment of fiber-to-the-home (FTTH) networks is increasing the speed and reliability of broadband connections, enabling faster downloads, higher-quality video streaming and improved digital services.

                    At the same time, mobile technologies such as 5G wireless networks are delivering ultra-fast data speeds and low latency. These capabilities support advanced applications such as autonomous vehicles, augmented reality and remote industrial control systems. High-speed connectivity also allows cloud-based services and streaming platforms to operate seamlessly across devices.

                    6. Advances in Semiconductors and High-Performance Computing

                    The continued evolution of semiconductor technology remains fundamental to the computing industry. Modern chips are built using extremely small nanometer-scale manufacturing processes that allow billions of transistors to fit onto a single processor. These high-density chips provide the speed and power needed for modern computing applications.

                    High-performance computing systems, including supercomputers, are reaching unprecedented levels of processing capability. Some systems now achieve performance measured in petaflops, meaning they can perform quadrillions of calculations per second. These systems are essential for scientific research, weather forecasting, pharmaceutical development and complex simulations.

                    The rapid growth of AI has also increased demand for specialized processors such as graphics processing units (GPUs) and AI accelerators, which are optimized for machine learning workloads.

                    7. Emerging Technologies: Quantum Computing and Advanced Interfaces

                    Looking toward the future, several emerging technologies have the potential to reshape computing even further. Quantum computing is one of the most promising developments. Unlike traditional computers, which process information using binary bits, quantum computers use quantum bits (qubits) that can represent multiple states simultaneously. This capability may allow quantum systems to solve complex problems that are impossible for conventional computers.

                    Another emerging trend is the development of advanced user interfaces, including voice-controlled assistants, facial recognition systems and wearable technologies. Smart speakers and digital assistants such as Amazon Alexa and Google Assistant allow users to interact with technology through natural speech. Wearable devices—including smartwatches and fitness trackers—collect health and activity data that can be analyzed through mobile apps and cloud platforms.

                    8. The Growing Importance of Cybersecurity and Consulting

                    As digital systems become more interconnected, cybersecurity has become a critical priority for organizations. Cyberattacks, data breaches and ransomware incidents pose significant risks to businesses and governments. As a result, demand for cybersecurity software, consulting and managed services continues to rise.

                    Many organizations also rely on IT consulting and outsourcing services to implement complex digital systems. Consulting firms assist with software development, cloud migration, cybersecurity strategy and digital transformation initiatives. This trend has created a large and competitive market for technology consulting services.

                    9. The Future

                    The computers, hardware and software industry is undergoing rapid transformation driven by powerful technological trends. Artificial intelligence, cloud computing, big data analytics, the Internet of Things and advanced semiconductor technologies are reshaping how businesses operate and how people interact with digital systems. At the same time, emerging technologies such as quantum computing and advanced connectivity promise to open new possibilities in the years ahead.

                    Key Concepts:  Online, internet, computers, software, networks, artificial intelligence (AI), hardware, jobs, innovation, investing, marketing, finance, technology, business, machine to machine (M2M)

                    Source: Plunkett Research, Ltd., Copyright © 2026

                    Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Computers, Hardware & Software Industry.  (See: https://www.plunkettresearch.com/industries/computers-hardware-software-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

                    Key Findings:

                    A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Computers, Hardware & Software Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

                    Key Features:

                    • Business trends analysis
                    • In-depth industry overview
                    • Technology trends analysis
                    • Forecasts
                    • Spending, investment, and consumption discussions
                    • In-depth industry statistics and metrics
                    • Industry employment numbers

                    Additional Key Features Include:

                    Industry Glossary

                    Industry Contacts list, including Professional Societies and Industry Associations

                    Profiles of industry-leading companies

                    • U.S. and Global Firms
                    • Publicly held, Private and Subsidiaries
                    • Executive Contacts
                    • Revenues
                    • For Public Companies: Detailed Financial Summaries
                    • Statistical Tables

                    Key Questions Answered Include:

                    • How is the industry evolving?
                    • How is the industry being shaped by new technologies?
                    • How is demand growing in emerging markets and mature economies?
                    • What is the size of the market now and in the future?
                    • What are the financial results of the leading companies?
                    • What are the names and titles of top executives?
                    • What are the top companies and what are their revenues?

                    This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Computers, Hardware & Software Industry.

                    Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Computers, Hardware & Software Industry

                    1. Major Trends Affecting the Computers, Hardware & Software Industry
                    2. Introduction to the Computers, Hardware & Software Industry
                    3. Hot Fields Within Computers, Hardware & Software Include Artificial Intelligence (AI), Cybersecurity and the Internet of Things (IoT)
                    4. Supercomputing Hits 1,742 Petaflops
                    5. Cloud Computing and Software as a Service (SaaS) Provide Data Storage & Access
                    6. Big Data and Data Mining Share Synergies with Cloud Computing, AI, Analytics and Targeted Advertising
                    7. Global Internet Subscriptions Market Tops 9.83 Billion, both Fixed and Wireless
                    8. Fiber-to-the-Home (FTTH) Gains Traction
                    9. Streaming Apps Take Over TVs, Leading to Cord Cutting/Subscription Losses for Cable and Satellite
                    10. Electronic Health Records (EHR) Digitize Patient Data at an Accelerating Pace
                    11. Chips Built with Low Nanometer, High Density Design/ Faster Chips Power Artificial Intelligence (AI)/ Processor Development Booms
                    12. Breakthroughs Achieved in Quantum Computing
                    13. Voice, Face & Image Recognition Change the Wireless World, Artificial Intelligence (AI) Tools Added to Smartphones
                    14. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers
                    15. Wearable Sensors Track Exercise Data/Apparel and Shoe Manufacturers Adopt Technologies
                    16. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
                    17. Artificial Intelligence (AI), Deep Learning and Machine Learning Advance into Commercial Applications, Including Health Care and Robotics
                    18. IT Consulting/Software Consulting/ Computer Operations Consulting
                    19. Many Industry Sectors Seek Consulting and Outsourcing Income, Competing with Pure Consultancies
                    20. Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow
                    21. AI Data Center Construction Booms Worldwide, Faces Monumental Challenges

                    Plunkett Research Provides In-Depth Tables for the Following Computers, Hardware & Software Industry Statistics

                    1. Computers, Hardware & Software Industry Statistics and Market Size Overview
                    2. Global Digital, Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
                    3. Internet Access Technologies Compared
                    4. U.S. Computer Software & Related Services Quarterly Revenue:  Q4 2024 – Q3 2025
                    5. Web Search Portals, Libraries, Archives, and Other Information Services: Estimated Revenue, Annual Payroll & Number of Employees, U.S.: 2023
                    6. Top Ten Suppliers & Destinations of U.S. Computers & Electronic Products: 2018-2024
                    7. Value of Computers & Electronic Products Manufacturers’ Shipments, Inventories & Orders by Industry, U.S.: 2018 – November 2025
                    8. Exports & Imports of Telecommunications Equipment, U.S.: 2019-2024
                    9. Number of Business & Residential High Speed Internet Lines, U.S.: 2021-2025
                    10. Research Funding for Computer and Information Science Engineering, U.S. National Science Foundation: Fiscal Years 2024-2026
                    11. Computer Industry Employment by Business Type, U.S.: 2020-2025

                    What You get

                    Complete data and market research for the industry(s) of your choice, including:

                    • Market Research
                    • Technologies Analysis
                    • Business Intelligence and “hard-to-find” facts
                    • Key Industry Associations (with contact information)
                    • Corporate Executive Contracts
                    • Industry Glossary
                    • Data Export Tools
                    • Top Companies Data