2.17.26

The entertainment, movie, publishing, and media industry is undergoing one of the most dramatic transformations in its history. What was once a world defined by physical formats, scheduled programming, and limited consumer choice has become an always-on, subscription-driven ecosystem built around personalization, portability, and consumer control. From streaming video and music to digital publishing, gaming, and artificial intelligence, the industry is being reshaped by technology, shifting audience habits, and intensifying global competition.

Even more information on this industry is available!  Check out our Entertainment Industry Center.

Plunkett’s Entertainment, Movie, Publishing and Media Industry eBook, latest edition.

1. Streaming Becomes the Center of Gravity

The most powerful force across entertainment is the dominance of streaming. Subscription-based apps have become the default way consumers watch television and movies, accelerating cord cutting and driving steep declines in cable and satellite subscriptions. Smart TVs with built-in apps, low-cost devices such as Roku and Amazon Fire, and fast internet connections have eliminated the need for traditional set-top boxes.

By mid-2025, streaming accounted for nearly half of all U.S. television viewing time, dwarfing broadcast and cable shares. Media companies that once depended on cable distribution—Disney, NBCUniversal, Paramount, and others—now compete directly with one another through their own streaming platforms. This shift has fundamentally altered industry economics, forcing companies to balance subscriber growth, content spending, and advertising revenue in an increasingly crowded market.

2. Advertising Evolves for a Fragmented Audience

Advertising remains a cornerstone of the entertainment and media business, but the model is rapidly evolving. Traditional television advertising faces declining reach as audiences spread across dozens of streaming platforms. In response, streaming services are embracing hybrid models that combine subscriptions with advertising, offering lower-priced tiers supported by highly targeted ads.

Data-driven advertising has become a competitive advantage. Platforms can now target audiences based on viewing habits, demographics, and even purchasing behavior. New ad formats—interactive ads, integrated sponsorships, and sophisticated product placement—are designed to keep viewers engaged while delivering measurable value to advertisers. As global advertising revenues exceed $1 trillion annually, digital and streaming channels are capturing a growing share of that spend.

3. Movie Theaters Confront Structural Decline

The film industry remains culturally influential, but theatrical attendance continues to fall. While global box office revenues rebounded to roughly $33.5 billion in 2025, fewer people are going to the movies, particularly younger audiences who prefer streaming at home.

Studios now release films to streaming platforms within 30 to 90 days of theatrical debut, shrinking the traditional “exclusive window” for cinemas. Rising ticket and concession prices have further accelerated the shift. In response, theaters are reinventing themselves as premium experiences, featuring luxury seating, in-theater dining, immersive formats like IMAX and 4DX, and alternative programming such as live events and classic film screenings. These upgrades aim to make moviegoing an event rather than a routine habit.

4. Publishing Moves to Digital-First Models

Publishing has been profoundly disrupted by digital media. Newspapers and magazines have lost print circulation and advertising revenue to online competitors, forcing many to downsize, declare bankruptcy, or abandon print entirely. Survivors increasingly rely on digital subscriptions, mobile apps, and multimedia storytelling optimized for smartphones and tablets.

At the same time, audiobooks and ebooks have emerged as powerful growth segments, driven by smartphone usage and consumer demand for portable, on-demand content. Successful publishers now operate as digital media brands, blending text, audio, video, and data analytics to deepen audience engagement and diversify revenue streams.

5. Gaming Becomes a Dominant Entertainment Platform

Gaming is no longer a niche industry—it is one of the largest and fastest-growing segments of global entertainment. Mobile games, cloud gaming, and subscription services increasingly compete with traditional consoles. Many popular titles follow “freemium” models, generating revenue through virtual goods and in-game purchases rather than upfront sales.

Major technology companies are reshaping the gaming landscape. Microsoft’s acquisitions of Bethesda and Activision Blizzard accelerated the shift toward subscription-based gaming services, while cloud gaming allows players to stream high-quality games on multiple devices. Virtual worlds and esports further blur the lines between gaming, social media, and entertainment, positioning games as long-term platforms rather than one-time products.

6. Music Streaming Dominates Audio Entertainment

Music consumption has largely shifted from ownership to access. Streaming services such as Spotify, Pandora, Apple Music, and Amazon Music dominate recorded music revenues, accounting for more than 80% of U.S. industry income .

Subscription models have expanded access to vast music libraries, while algorithm-driven recommendations help listeners discover new artists. Satellite radio, led by SiriusXM, continues to thrive through paid subscriptions and exclusive content, particularly in automobiles. Voice-controlled digital assistants like Alexa and Google Home further reinforce streaming’s convenience and ubiquity.

7. AI Transforms Content Creation and Distribution

Artificial intelligence is rapidly becoming one of the most disruptive forces in entertainment and media. AI tools are now used to assist with scriptwriting, editing, dubbing, music composition, visual effects, and content recommendation. Generative AI platforms such as ChatGPT and image-creation tools are expanding creative possibilities while lowering production costs.

However, AI also raises serious challenges. Copyright disputes, concerns about training data, and fears of labor displacement have sparked legal and ethical debates across Hollywood, publishing, and music. How the industry balances innovation with intellectual property protection will shape the next phase of growth.

8. The Rise—and Struggles—of Immersive Media

Virtual reality (VR), augmented reality (AR), and immersive gaming offer new storytelling and monetization opportunities, but adoption has been slower than early hype suggested. The metaverse concept, once promoted as the future of digital entertainment, has struggled to gain mass-market traction due to high costs, hardware limitations, and unclear consumer value.

Even so, immersive technologies continue to evolve, particularly in gaming and experimental film projects. As hardware improves and production costs fall, these formats may eventually find broader acceptance.

9. The Future

The defining characteristic of today’s entertainment, movie, publishing, and media industry is consumer control. Audiences decide what to watch, read, listen to, and play—and when and where to do it. Subscription fatigue, platform competition, and rising content costs mean that media companies must constantly innovate to retain attention and loyalty.

Looking ahead, disruption will remain constant. Streaming will continue to dominate, AI will reshape creativity, and global audiences—especially in emerging markets—will drive future growth. The winners in this environment will be those who successfully blend compelling content, smart technology, and flexible business models in a world where the audience truly is in charge.

Key Concepts: Radio, business, TV, jobs, music, entrepreneurship, finance, movies, publishing, Internet, innovation, investing, marketing, video games, media, artificial intelligence (AI)

Source: Plunkett Research, Ltd., Copyright © 2026

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Entertainment, Movie, Publishing & Media Industry.  (See https://www.plunkettresearch.com/industries/entertainment-media-publishing-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Entertainment, Movie, Publishing & Media Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Entertainment, Movie, Publishing & Media Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Entertainment, Movie, Publishing & Media Industry

1. Major Trends Affecting the Entertainment, Movie, Publishing & Media Industry
2. Introduction to the Entertainment, Movie, Publishing & Media Industry
3. Streaming Apps Take Over TVs, Leading to Cord Cutting/Subscription Losses for Cable and Satellite
4. Online (Cloud Gaming) & Mobile Games Compete with Consoles
5. Pandora and Spotify Lead in Streaming Music Via Internet Radio but Face Challenge from Apple Music/SiriusXM Tops 33.0 Million Subscribers
6. Video Game Console History/New Technologies and Features Boost Console Sales
7. Telecom Companies Compete Fiercely Against Cable in the TV, Internet and Telephone Market
8. Television Ads Evolve to Face New Challenges and Formats/Streaming Platforms Sell Ads
9. Movie Attendance Declines/Film Studios Release Quickly to Streaming Services
10. Global Internet Market Tops 9.83 Billion Users both Fixed and Wireless
11. Entertainment-Based Retailing, including Power Towns
12. Newspapers and Magazines Rely on Digital Editions and Apps
13. Virtual Worlds Provide Revenue for Games Publishers
14. Virtual Reality/Augmented Reality and 3-D Games Create Opportunities in the Tech Industry/Immersion Games to Grow
15. The Metaverse Has Difficulties Gaining Steam
16. Global Mobile Apps Revenues Hit $167 Billion Yearly
17. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers
18. Overview of the Electronic Games Industry
19. AI Profoundly Impacts the Entertainment Industry
20. OpenAI (ChatGPT), Gemini, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and AI Agents
21. The Future of Entertainment, Movie, Publishing & Media Industry: Disruption, Portability and Consumer Control

Plunkett Research Provides In-Depth Tables for the Following Entertainment, Movie, Publishing & Media Industry Statistics

1. Entertainment & Media Industry Statistics and Market Size Overview
2. Global Digital,  Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
3. Estimated U.S. Information & Entertainment Sector Revenues by NAICS Code: 2023
4. Estimated U.S. Arts, Entertainment & Recreation Services Sector Revenues by NAICS Code: 2023
5. Personal Consumption Expenditures for Recreation, U.S.: Selected Years, 2017-2024
6. Publishing Industries (except Internet): Estimated Revenue, Annual Payroll & Number of Employees, U.S.: 2023
7. Motion Picture and Sound Recording Industries: Estimated Revenue, Annual Payroll & Number of Employees, U.S.: 2023
8. Broadcasting (except Internet): Estimated Revenue, Annual Payroll & Number of Employees, U.S.: 2023
9. Other Information Services: Estimated Revenue, Annual Payroll & Number of Employees, U.S.: 2023
10. Number of Business & Residential High Speed Internet Lines, U.S.: 2021-2025
11. Employment & Earnings in Selected Entertainment & Media Occupations, U.S.: May 2024
12. Employment in Selected Information & Entertainment Industries, U.S.: 2020 – October 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the American Employers: Mid-Size Firms.  (See https://www.plunkettresearch.com/industries/mid-size-employers-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete report by Plunkett Research analyzing both America’s top mid-size corporate employers (those with 100 to 2,500 employees) and the major trends sweeping through business and the economy that affect job seekers of all types.  PLUNKETT’S COMPANION TO THE ALMANAC OF AMERICAN EMPLOYERS: MID-SIZE FIRMS is the premier guide to the most successful, fastest-growing mid-sized employers in the nation, their employment practices, benefits and financial performance.

Key Features:

• Job market trends analysis, data, and competitive intelligence
• Employment forecasts and statistics
• Important Contacts for Job Seekers
• In-Depth Profiles of 500 leading mid-size employers
• Statistical Tables
  
  

Gather Key Insights, Such As:

• How is each industry evolving?
• How is employment being shaped by new technologies?
• How is demand growing?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

Plunkett’s Companion to the Almanac of American Employers: Mid-Size Firms and the related online Mid-Size Employers Research Center are designed to be time-saving business tools for job seekers, marketers, sales directors, consultants, and strategists seeking to understand vibrant, mid-size American corporate employers.  It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending, and media.  This feature rich almanac includes:

Contents, Statistics and Analysis Include:

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting Job Seekers

1. The U.S. Job Market Overview
2. Cost Control Remains a Major Concern at Employers/Consolidation Through Mergers Continues
3. The Sharing & Gig Economy’s Effect on Employment, Work Life and Careers
4. Technology Continues to Create Sweeping Changes in the Workplace
5. Continued Growth in Outsourcing, Including Supply Chain and Logistics Services
6. Offshoring and the Reshoring of American Manufacturing
7. Older Americans Will Delay Retirement and Work Longer/Many Employers Find Older Employees Desirable
8. Employment Sectors that Will Offer an Above-Average Number of Job Opportunities

Plunkett Research Provides In-Depth Tables for the Following Statistics

1. U.S. Employment Statistics Overview: 2024-2025
2. U.S. Civilian Labor Force: 1998 – July 2025
3. Employment by Major Industry Sector: 2013, 2023 & Projected 2033
4. Number of People Employed and Unemployed, U.S.: July 2024 vs. July 2025
5. U.S. Labor Force Ages 16 to 24 Years Old by School Enrollment, Educational Attainment, Sex, Race & Ethnicity: October 2024
6. Retirement Benefits in the U.S.: Access, Participation and Take-Up Rates, March 2024
7. Top 30 U.S. Fastest Growing Occupations By Percent Change: 2023-2033
8. Occupations with the Largest Expected Employment Increases, U.S.: 2023-2033
9. Occupations with the Fastest Expected Decline, U.S.: 2023-2033

2.3.26

The global investment and asset management industry is in the midst of profound transformation. Once dominated by traditional banks, mutual funds, and full-service brokers, the industry is now shaped by regulation, demographic change, technological disruption, and shifting investor behavior. Trillions of dollars are flowing into new products, platforms, and strategies, forcing asset managers to rethink how they compete, innovate, and serve clients. Several major trends stand out as especially influential in defining the future of investing.

Even more information on this industry is available!  Check out our Investment Industry Center.

Plunkett’s Investment & Asset Management Industry eBook, latest edition

1. Regulation Is Redefining Risk, Scale, and Profitability

Regulatory reform continues to reshape how investment firms and banks operate. In the United States, Basel III, the Dodd-Frank Act, and the Volcker Rule have raised capital requirements and restricted proprietary trading by banks. In Europe, Solvency II and MiFID II have imposed sweeping transparency rules, restricted “dark pool” trading, and required the unbundling of research and execution fees. While these reforms have strengthened systemic stability, they have also compressed margins and reduced risk-taking by traditional banks. As a result, many institutions are shrinking balance sheets, exiting certain trading businesses, or shifting toward fee-based asset management and advisory services. Compliance costs now represent a significant portion of operating expenses, favoring large, well-capitalized firms that can absorb them while placing pressure on smaller competitors.

2. Private Credit and Non-Bank Lending Are Expanding Rapidly

As banks retreat from certain lending activities, non-bank lenders have stepped in aggressively. Private credit, hedge funds, private equity firms, and specialized finance companies now provide trillions of dollars in loans globally. Often referred to as “shadow banking,” this sector offers borrowers faster approvals, more flexible terms, and longer maturities than traditional banks. For investors, private credit has become an attractive source of yield in a world of volatile public markets. However, lighter regulation and reduced transparency raise concerns about risk concentration and potential stress during economic downturns. Despite these risks, private lending continues to grow, filling gaps left by regulated banks and reshaping global credit markets.

3. Retirement Assets Are the Industry’s Central Battleground

Demographics may be the single most powerful force driving asset management growth. Aging populations—especially Baby Boomers—are shifting trillions of dollars into retirement-focused products. In the U.S. alone, retirement and pension assets reached $45.8 trillion in 2025, including $18.0 trillion in IRAs and $9.3 trillion in 401(k) plans. Automatic enrollment in employer-sponsored retirement plans has dramatically increased participation, ensuring a steady flow of assets into managed funds. As workers retire, large sums are rolling over from 401(k)s into IRAs, creating intense competition among asset managers, brokers, and financial advisors. Firms that can deliver retirement income solutions, annuities, and low-cost diversified portfolios are best positioned to capture this growing market.

4. ETFs Continue to Disrupt Mutual Funds

Few trends have reshaped asset management more than the rise of exchange-traded funds (ETFs). With low fees, tax efficiency, intraday liquidity, and transparency, ETFs have steadily taken market share from traditional mutual funds. Global ETF assets reached approximately $17 trillion in 2025, representing more than 30% of all “mutual fund-like” assets. ETFs have evolved well beyond simple index tracking. Actively managed ETFs and “smart beta” strategies now compete directly with traditional active managers. As fees across the industry continue to fall, mutual fund companies are being forced to lower expenses, improve performance, or reinvent themselves through ETF offerings of their own.

5. Trading Is Faster, Cheaper, and Almost Entirely Digital

Online brokerage platforms have transformed how individuals invest. Trading commissions have effectively fallen to zero, pushing brokers to generate revenue through payment for order flow, margin lending, interest on cash balances, and premium advisory services. At the same time, many firms are closing physical branches and focusing on digital platforms. Market infrastructure has also evolved. High-frequency trading, ultra-low-latency systems, and algorithmic execution now dominate professional markets. Speed and technology are critical competitive advantages, reshaping how liquidity is provided and how prices are formed across global exchanges.

6. Artificial Intelligence and FinTech Are Becoming Core Capabilities

Artificial intelligence and financial technology are no longer optional—they are central to modern investment management. Hedge funds rely heavily on quantitative models, machine learning, and alternative data sources to identify pricing inefficiencies. Robo-advisors and digital platforms use algorithms to build and rebalance portfolios based on investor goals and risk tolerance. By 2025, assets influenced by AI-driven strategies had grown into the trillions, and most financial advisors were using AI tools to support portfolio construction, risk management, or client communication. Fintech platforms have also lowered barriers to entry, making investing more accessible to millions of individuals worldwide.

7. Alternatives Are Moving Into the Mainstream

Private equity, hedge funds, private credit, and other alternative investments were once reserved for institutions and ultra-wealthy investors. That is changing rapidly. New product structures and regulatory adjustments are opening access through retirement accounts, lower minimum investments, and blended public-private portfolios. Major firms are launching target-date and retirement products that include allocations to private markets. This shift reflects investor demand for diversification and higher return potential—but it also introduces complexity, liquidity constraints, and valuation challenges that asset managers must carefully manage.

8. Individual Investors Are Influencing Markets More Than Ever

Retail investors now play a far larger role in market activity than in the past. Online platforms, social media, and commission-free trading have empowered individuals to trade stocks, ETFs, options, and cryptocurrencies at unprecedented levels. By late 2025, retail trades accounted for more than one-fifth of total market volume. This shift has altered market dynamics, increased volatility in certain securities, and challenged traditional assumptions about investor behavior. Asset managers and exchanges alike must adapt to a world where individual investors are a permanent and influential force.

9. The Future

The investment and asset management industry is becoming more competitive, more technology-driven, and more client-centric. Firms that succeed will be those that adapt to regulatory complexity, embrace technology, offer low-cost and transparent products, and address the evolving needs of retirees and individual investors alike. In an industry defined by change, adaptability has become the ultimate asset.

Key Concepts: Stocks, business, mutual funds, economics, asset management, venture capital, finance, future, globalization, investments, innovation, investing, marketing, hedge funds, bonds, quantitative analysis, artificial intelligence (AI)

Source: Plunkett Research, Ltd., Copyright © 2026

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Investment & Asset Management Industry.  (See: https://www.plunkettresearch.com/industries/investment-asset-management-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Investment & Securities Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Investment & Securities Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends in the Investment & Asset Management Industry

1. Major Trends Affecting the Investment & Asset Management Industry
2. Investment & Asset Management Industry Overview
3. Basel III, Dodd-Frank Act and Volcker Act Increase Regulation/European Solvency II and MiFID 2 Take Effect
4. Non-Banking Alternatives Grow in Lending and Private Credit
5. Aging Populations, Baby Boomers Create Opportunities/U.S. Pension Accounts Top $45.8 Trillion
6. Employers Make 401(k) Enrollment Automatic
7. Investment Firms and Banks Compete for Clients in High-Net-Worth Households
8. ETFs Expand and Take Market Share from Mutual Funds/Mutual Fund Managers Are Forced to Change
9. Online Brokers Close Storefront Locations/Trades Are Free
10. Hedge Funds Play a Major Role in Financial Markets Including Derivatives, Lending and Insurance/Quantitative Analysis Widely Adopted
11. Private Equity Funds and Venture Capital Funds Attract Major Investors
12. Private Equity and Private Credit Investments Become Available to Individuals and Retirement Accounts
13. Individual Investors Impact Markets
14. Annuity Account Managers Create New Product Strategies
15. Stock Exchanges Evolve/High Speed Technologies Force Massive Changes/Texas Stock Exchange (TXSE) Set to Launch
16. Financial Technology (FinTech) and AI Enable Online Payments, Lending, Insurance and Robo Advisors
17. Artificial Intelligence (AI) Powers Hedge Fund Investment Strategies
18. Cryptocurrencies and Blockchain Explained
19. Investment Product Facts

Plunkett Research Provides In-Depth Tables for the Following Investment & Asset Management Industry Statistics

1. Investment & Securities Industry Statistics and Market Size Overview
2. Sales, Profits & Stockholders’ Equity, All Manufacturing Corporations, U.S.: 1990-Q3 2025
3. Estimated Ownership of U.S. Treasury Securities: 2016-2024
4. Public Debt Securities Held by Private Investors, U.S.: 1985 – June 2025
5. Average Interest Rates of 3-Month & 10-Year U.S. Treasuries: 1990-2025
6. Retirement Benefits in the U.S.: Access, Participation and Take-Up Rates, March 2025
7. Employment in the Investment & Securities Industry, U.S.: 2019 – October 2025
8. Securities, Commodity Contracts & Other Financial Investment Activities, Estimated Revenue for Employer Firms, U.S.: 2020-2025

1.20.26

The global renewable energy industry is undergoing one of the most profound transformations in modern economic history. Solar power, wind power and a wide range of supporting clean-energy technologies are expanding rapidly as governments, utilities, corporations and consumers pursue lower emissions, improved energy security and long-term cost stability. While fossil fuels still account for the majority of global electricity generation, renewables are steadily reshaping the world’s energy mix and investment priorities.

Even more information on this industry is available!  Check out our Solar Power Industry Center.

Plunkett’s Solar, Wind & Renewable Energy Industry eBook, latest edition.

1. Solar Power Moves into the Mainstream

Solar power remains one of the fastest-growing segments of the renewable energy market. Over the past two decades, dramatic declines in panel costs, combined with rising conversion efficiency, have transformed solar from a niche technology into a mainstream source of electricity. Global installed solar photovoltaic (PV) capacity has expanded from only a few gigawatts in the early 2000s to nearly two terawatts by 2024, making solar one of the most widely deployed renewable technologies worldwide.

Government incentives have played a critical role in this expansion. Tax credits, feed-in tariffs and renewable portfolio standards have helped accelerate adoption, particularly in the U.S., Europe and parts of Asia. However, the policy environment remains volatile. In the U.S., changes to tax incentives and domestic content requirements have slowed some new installations, even as falling panel prices continue to improve solar’s long-term economics.

Utility-scale solar has emerged as a dominant force within the industry. Early concentrating solar power (CSP) projects proved expensive and complex, leading developers to shift toward massive installations of low-cost solar panels. These large solar farms can now deliver electricity at prices competitive with natural gas in many regions. At the same time, rooftop solar continues to expand, especially in sunny regions, although reduced net-metering incentives in some U.S. states may temper residential growth.

Technological innovation remains a major driver of solar’s momentum. Advances in thin-film solar, perovskite materials and quantum dots promise higher efficiency and lower costs. Hybrid panel designs and next-generation manufacturing techniques suggest that solar’s performance ceiling has not yet been reached, reinforcing its role as a cornerstone of future energy systems.

2. Wind Power Scales Up—Onshore and Offshore

Wind power has followed a similar growth trajectory, supported by major engineering advances and aggressive government support. Modern wind turbines are taller, more reliable and far more productive than earlier designs, delivering significantly higher output per turbine while reducing downtime and maintenance costs. As a result, wind has become one of the most cost-competitive sources of new electricity generation worldwide.

Global wind capacity exceeded one terawatt in 2024 and is forecast to approach two terawatts by 2030. Onshore wind remains the dominant segment, particularly in regions with abundant land and strong grid infrastructure. Texas, for example, has become the largest wind-power producer in the U.S., benefiting from vast open land and an efficient statewide transmission network.

Offshore wind represents one of the industry’s most promising growth areas, especially in Europe and parts of Asia where land availability is limited and offshore wind resources are strong and steady. Large projects in the UK, Taiwan and mainland Europe demonstrate the potential scale of offshore wind, although high construction costs, permitting delays and political opposition remain significant hurdles. In the U.S., offshore wind is progressing more slowly, but several large projects along the East Coast are now under development.

Despite its progress, the wind sector faces challenges. Rising interest rates, supply-chain constraints, labor shortages and shifting tax policies have placed financial pressure on developers. Nevertheless, wind power remains a critical component of global decarbonization strategies and long-term electricity planning.

3. Energy Storage Becomes a Critical Enabler

As solar and wind capacity expands, energy storage has become one of the most important enabling trends in the renewable energy ecosystem. Because renewable generation is inherently intermittent, large-scale storage systems are essential to balance supply and demand, stabilize grids and replace fossil-fuel “peaker” plants.

Battery storage installations are growing rapidly, particularly in the U.S., Europe and China. Lithium-ion batteries dominate today’s market, but alternatives such as iron-air, sodium-ion and other next-generation chemistries are attracting significant investment. Large battery projects now provide hundreds of megawatts of capacity, allowing utilities to store excess solar and wind power and deploy it during peak demand periods.

Beyond batteries, other storage technologies—including pumped hydro, compressed air and hydrogen-based systems—are gaining renewed attention. These solutions may play a key role in long-duration storage, particularly as renewable penetration rises further.

4. Grid Modernization Takes Center Stage

The rapid expansion of renewable energy is placing unprecedented strain on aging electric grids. Much of today’s transmission infrastructure was built decades ago and was never designed to handle large volumes of variable, distributed generation. As a result, grid bottlenecks, long interconnection queues and rising transmission losses are becoming major constraints on renewable deployment.

Massive investment is now required to modernize and expand transmission networks. Smart grid technologies—digital sensors, automated controls and real-time data systems—are being deployed to improve reliability and integrate distributed energy resources more efficiently. Long-distance transmission lines are also critical for moving renewable power from remote solar and wind sites to population centers.

Grid expansion is further complicated by surging electricity demand from electric vehicles and power-hungry artificial intelligence data centers. These trends are accelerating the need for new generation, storage and transmission capacity, reinforcing the central role of renewables in meeting future demand.

5. Green Hydrogen Gains Momentum

Green hydrogen has emerged as one of the most closely watched trends in renewable energy. Produced using renewable electricity to split water via electrolysis, green hydrogen offers a potential solution for long-duration energy storage and for decarbonizing hard-to-abate industries such as steel, chemicals and heavy transport.

While costs remain high and storage challenges persist, governments and corporations are investing billions of dollars in pilot projects and hydrogen hubs. Large-scale initiatives in Australia, Africa, the U.S. and Europe suggest that green hydrogen could become a key pillar of the future clean-energy economy, particularly as renewable electricity costs continue to fall.

6. A More Integrated Renewable Energy System

The renewable energy industry is no longer defined solely by solar panels and wind turbines. Instead, it is evolving into a highly interconnected ecosystem that includes energy storage, advanced grids, electric vehicles, green buildings and emerging fuels such as hydrogen. Corporations are increasingly signing long-term renewable power contracts, while consumers show growing willingness to pay for clean electricity.

Despite ongoing economic, political and technical challenges, the long-term outlook for solar, wind and renewable energy remains strong. Falling costs, technological innovation and mounting pressure to reduce emissions ensure that renewables will remain central to global energy growth for decades to come.

Key Concepts:  Wind power, business, science, economics, solar, geothermal, finance, sustainability, globalization, renewable, innovation, investing, marketing, power, electricity, green hydrogen, artificial intelligence (AI)

Source: Plunkett Research, Ltd., Copyright © 2026

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Solar Power, Wind Power & Renewable Energy Industry.  (See: https://www.plunkettresearch.com/industries/solar-power-wind-power-renewable-energy-industry-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Solar Power, Wind Power & Renewable Energy Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Solar Power, Wind Power & Renewable Energy Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Solar Power, Wind Power & Renewable Energy Industry

1. Major Trends Affecting the Solar Power, Wind Power & Renewable Energy Industry
2. Introduction
3. Solar Installations Slow Due to Government Cuts in Incentives and Tax Credits
4. Photovoltaic Technologies, Thin Film Solar, Quantum Dots and Solar Panel Efficiency
5. Utility Scale Solar Power Plants
6. Wind Power, Including Offshore
7. Hydroelectric Power
8. Geothermal Power
9. Biomass, Waste-to-Energy, Waste Methane and Biofuels from Algae
10. Ethanol Production Is Massive for Fuel Additives
11. Cellulosic Ethanol Makes Slow Commercial Progress
12. Tidal Power
13. Green Hydrogen Draws Major Investment and Development
14. Fuel Cell and Hydrogen Power Research Continues/Fuel Cell Cars Enter Market
15. Electric Cars (EVs) and Plug-in Hybrids (PHEVs) Spur Changes at Auto Makers
16. Major Technology Research in Batteries/Massive Investments in Battery Factories and Power Storage
17. Natural Gas-Powered Vehicles Gain in Popularity/Long Term Potential Is Bright Thanks to Low Shale Gas Prices
18. Homes and Commercial Buildings Seek Green Certification
19. Smart Electric Grid Technologies Are Adopted/Massive Utilities Investment Needed
20. Grid Enhancements Are Vital to Power Artificial Intelligence (AI) and Distribute Renewable Energy
21. Storage Battery Technologies and Installations Boom Worldwide
22. Safer Nuclear Power Plants Under Construction in Many Nations
23. Small Modular Reactors (SMRs) Will Power Artificial Intelligence (AI)
24. Interest in Nuclear Fusion Grows
25. New Display Technologies with PLEDs
26. Electric Utilities Adopt Coal Emissions Scrubbers While the Industry Tests Carbon Capture and Clean Coal Technologies
27. Superconductivity Provides Advanced Electricity Distribution Technology
28. The Future of Solar, Wind and Renewable Energy

Plunkett Research Provides In-Depth Tables for the Following Solar Power, Wind Power & Renewable Energy Industry Statistics

1. GreenTech Industry Statistics and Market Size Overview
2. Global Renewable Energy Industry Statistics and Market Size Overview
3. Energy Production by Renewable Energy, U.S.: Selected Years, 1955-2024
4. Total Renewable Electricity Net Generation by Source & State, U.S.: 2024
5. Estimated Levelized Cost of Electricity (LCOE) for New Electricity Generation by Energy Source
6. U.S. Renewable Energy Consumption by Energy Source, 2021 vs. 2024
7. Fuel Ethanol Production & Consumption, U.S.: 1990 – 2024
8. Biodiesel Production & Consumption, U.S.: 2002 – 2025
9. Federal R&D Funding by Character of Work and Facilities and Equipment, U.S.: Fiscal Years 2023-2025
10. Federal R&D Budget & Distribution by Agency, U.S.: Fiscal Years 2023-2025
11. U.S. Department of Energy Funding for Science & Energy Programs: 2024-2026
12. Federal R&D & R&D Plant Funding for Energy, U.S.: Fiscal Years 2023-2025
13. Federal R&D & R&D Funding for Basic Research, U.S.: Fiscal Years 2023-2025
14. Federal R&D & R&D Plant Funding for Transportation, U.S.: Fiscal Years 2023-2025
15. Federal R&D & R&D Plant Funding for Agriculture, U.S.: Fiscal Years 2023-2025
16. Federal Funding for Research, by Agency & Field of Science & Engineering, U.S.: Fiscal Year 2023
17. Top 10 Countries by Installed Wind Generating Capacity: 2024
18. Top 15 U.S. States by Installed Wind Generating Capacity: 1st Quarter 2024

1.5.26

The retail industry is undergoing one of the most dramatic periods of change in its history. Driven by technological innovation, shifting consumer expectations, demographic change, and relentless competitive pressure, retailers are being forced to rethink nearly every aspect of their business models. From how merchandise is sourced and priced to how customers discover, purchase, and receive products, the traditional rules of retail no longer apply. The following trends represent the most influential forces shaping retail today and in the years ahead.

Even more information on this industry is available!  Check out our Retail Industry Center.

Plunkett’s Retail Industry eBook, latest edition.

1. Ecommerce Growth and Omnichannel Integration

Ecommerce continues to grow at a rapid pace, steadily eroding the dominance of traditional brick-and-mortar retailing. Consumers now expect to shop seamlessly across channels—browsing online, purchasing in-store, ordering via mobile apps, and returning items wherever it is most convenient. This has made omnichannel retailing a requirement rather than a differentiator.  Retailers such as Walmart, Target, Macy’s, and Best Buy are increasingly using their physical stores as fulfillment hubs for online orders. Buy-online-pickup-in-store (BOPIS), curbside pickup, same-day delivery, and ship-from-store strategies are now standard offerings. The goal is speed and convenience, leveraging existing store networks to compete with ecommerce giants like Amazon. Successful retailers are those that integrate “bricks and clicks” into a single, cohesive customer experience rather than treating online and offline channels as separate businesses.

2. Artificial Intelligence, Automation, and Advanced Technologies

Artificial intelligence (AI) is transforming retail operations from end to end. Retailers are using AI to personalize marketing, forecast demand, optimize pricing, improve inventory management, and automate customer service. AI-powered chatbots and virtual assistants now handle large volumes of customer inquiries, while generative AI is enabling more conversational and intuitive shopping experiences.  Automation is also reshaping fulfillment and logistics. Robotics systems in warehouses and micro-fulfillment centers dramatically reduce labor costs and speed order processing. In stores, technologies such as RFID, smart shelves, cashier-less checkout, and digital receipts improve accuracy while enhancing the customer experience. Over time, these technologies reduce shrinkage, lower operating expenses, and allow retailers to scale more efficiently.

3. Private-Label Expansion and Value-Oriented Retailing

Private-label brands are growing rapidly across grocery, apparel, household goods, and beauty categories. Consumers increasingly view store brands as offering comparable quality to national brands at significantly lower prices. For retailers, private labels provide higher margins, greater control over product differentiation, and increased customer loyalty.  Discount-oriented retailers such as Walmart, Costco, Target, Kroger, and ALDI have been particularly successful with this strategy. ALDI’s limited-assortment, private-label-heavy model demonstrates how operational efficiency and aggressive pricing can outperform traditional supermarket formats. In an environment where consumers are price-conscious and value-driven, private-label growth is one of retail’s most durable trends.

4. Direct-to-Consumer (DTC) and Non-Store Selling Models

Manufacturers and designers are increasingly bypassing traditional retailers by selling directly to consumers online. The direct-to-consumer model allows brands to control pricing, branding, customer data, and marketing while avoiding wholesale markups. Apparel, beauty, eyewear, and home goods have been especially fertile ground for DTC innovation.  At the same time, non-store retailing has expanded beyond traditional catalogs and telemarketing into livestream shopping, social commerce, interactive video, and mobile-first experiences. AI-powered targeting and personalization have made these channels more effective than ever. While many DTC brands later add physical locations to support growth, the core shift toward direct engagement with consumers continues to reshape retail economics.

5. Store Reinvention and Experiential Retail

As routine purchases migrate online, physical stores are evolving into experience-driven destinations. Retailers are redesigning stores to emphasize engagement, discovery, service, and entertainment rather than sheer inventory density. Flagship and showcase stores—such as those operated by Apple—demonstrate how immersive design, knowledgeable staff, and hands-on interaction can create powerful brand loyalty. Beauty superstores, experiential apparel concepts, entertainment-based retail centers, and technology-enhanced fitting rooms are all examples of this trend. Stores are becoming places to learn, socialize, and be inspired, while fulfillment increasingly happens behind the scenes or through digital channels.

6. Fulfillment Innovation and Micro-Fulfillment Centers

The rise of same-day and on-demand delivery has transformed retail logistics. Retailers are experimenting with micro-fulfillment centers—small, automated facilities located within or near stores—to meet consumer expectations for speed. These centers combine robotics, AI, and localized inventory to enable rapid delivery without relying solely on massive centralized warehouses. Grocery retailers, in particular, are investing heavily in this model as online grocery shopping becomes a permanent consumer behavior. Employees are increasingly tasked with both serving in-store customers and fulfilling online orders, fundamentally changing labor models and store layouts.

7. Payments Innovation and Digital Wallets

Digital wallets and mobile payments are steadily gaining market share, reducing reliance on cash and physical cards. Platforms such as Apple Pay, Google Pay, and bank-backed wallets streamline checkout, improve security through tokenization, and integrate loyalty programs and digital IDs. For retailers, mobile payments speed transactions and generate valuable data, while consumers benefit from convenience and reduced friction. As smartphones increasingly function as both wallets and checkout terminals, payments innovation continues to reshape the retail experience.

8. Sustainability, Demographics, and Global Growth

Socially conscious consumers are influencing product design, sourcing, packaging, and marketing. Sustainability, ethical sourcing, health-conscious products, and long-term value resonate strongly with LOHAS (Lifestyles of Health and Sustainability) consumers. Retailers are responding by emphasizing transparency, environmental responsibility, and durable quality. Demographic shifts are also reshaping merchandise strategies, from inclusive sizing and vanity sizing in apparel to changing demand patterns driven by weight-loss drugs and aging populations. Globally, emerging markets such as China and India remain long-term growth opportunities, even as ecommerce reduces the need for expansive physical store networks.

9. The Road Ahead

The modern retail industry is defined by speed, integration, and relentless innovation. Retailers that succeed will be those that deliver clear value, leverage technology intelligently, integrate physical and digital channels seamlessly, and adapt continuously to changing consumer behavior. Those that fail to evolve risk being left behind in an industry that no longer tolerates inefficiency or complacency. The transformation of retail is far from over—and its next chapter will be even more dynamic than the last.

Key Concepts:  Retailing, business, demographics, economics, education, entrepreneurship, finance, future, globalization, healthcare, innovation, investing, marketing, consumers, technology, trends, artificial intelligence (AI)

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Retail Industry.  (See: https://www.plunkettresearch.com/industries/retailing-stores-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Retail Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Retail Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Retail Industry

1. Major Trends Affecting the Retail Industry
2. Introduction to the Retail Industry
3. Walmart Still Leads the Retail Industry, but Invests Heavily in Web Presence to Battle Amazon
4. ALDI Scores Big Market Share in the U.S., UK and Europe with its Discount Supermarkets and Aggressive Investment/Walmart Dominates Grocery Retailing
5. Department Stores Grow Online Sales/ Modernize Retail Approach
6. Private Label Brands Grow in Share of Total Store Sales
7. Diverse Selling Techniques Boost Direct Marketers and Non-Store Sales
8. Apple Sets the Bar for Showcase Stores and Super-Merchandisers
9. Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges
10. AI Impacts Retail/Creates Efficiencies in Inventory and Operations
11. Designers and Manufacturers Bypass the Middleman with Direct-to-Consumer Online Business Models
12. Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders
13. Robotics in Retailing and Ecommerce Fulfillment
14. RFID Drives Inventory Management Evolution
15. Digital Wallets Gain Payments Market Share
16. Self-Service Apparel Fitting Technologies Grow
17. Retailers Look for Long-Term Growth in Emerging Markets, Including China and India
18. Malls and Shopping Centers Adapt to New Technologies and Ecommerce
19. Entertainment-Based Retailing, including Power Towns
20. Malls Remodel & Update Strategies to Boost Sales and Attract Shoppers
21. Fast Fashion: Designers and Retailers Speed Up
22. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
23. Plus-Size and Vanity Sizing Target Overweight Consumers
24. Demand for Home Grocery Delivery Service Such as Instacart and Amazon Fresh Soars
25. Super Beauty Stores Combine Shopping with Personal Care Services
26. Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow
27. How to Interpret Reports of Retail Sales

Plunkett Research Provides In-Depth Tables for the Following Retail Industry Statistics

1. U.S. Retail Industry Statistics and Market Size Overview
2. Annual Consumer Price Index, 1920-2025, U.S.
3. Exports, General Imports & Trade Balance in Goods, U.S.: 1990-2024
4. Total U.S. Retail Sales & Annual Percent Change: 1993 – July 2025
5. U.S. Retail Trade Corporation Statistics, 2nd Quarter 2025
6. Total Annual Sales of Merchant Wholesalers, U.S.: 2019-2024
7. Retail & Food Services Sales by Kind of Business, U.S.: 2019-2024
8. Total U.S. Disposable Income, Expenditures & Gross Domestic & National Product Per Capita: Selected Years, 1960-2024
9. Average Annual Expenditures of All Consumer Households: 2018-2023, U.S.
10. Distribution of Total U.S. Annual Household Expenditures, by Major Category: 2023
11. Resident Population Estimates by Age, U.S.: 2021-2024
12. Employment in the Retail Industry, U.S.: 2018-July 2025
13. Estimated Quarterly U.S. Retail and Ecommerce Sales: 1st Quarter 2014-2nd Quarter 2025

12.15.25

The global energy and utilities industry is undergoing a historic transformation—one driven by technological breakthroughs, geopolitical upheaval, shifting consumer expectations and an accelerating global demand for reliable, cleaner power. In this period of rapid change, the sector is redefining how the world generates, moves, stores, and consumes energy. From smart grids to advanced batteries, from shale breakthroughs to the resurgence of nuclear power, today’s energy landscape is being reshaped on every front.

Even more information on this industry is available!  Check out our Energy Industry Center.

Plunkett’s Energy & Utilities Industry eBook, latest edition.

1. Grid Modernization Becomes Urgent

Electric grids—some of which rely on infrastructure dating back to the 1950s—are strained like never before. Explosive growth in electricity demand is being fueled by several forces:

• A dramatic rise in artificial intelligence (AI) computing and data centers
• Electrification of transportation
• Growing industrial production
• Increased deployment of renewable generation in remote areas

Because electricity cannot be easily stored at large scale, the reliability of the grid determines the reliability of the entire economy. Yet bottlenecks, transmission losses, aging equipment and three-year backlogs for new renewable projects to connect are pushing systems to their limits.

Governments and utilities are responding with unprecedented investment in smart grid technologies that use sensors, automation, digital controls and real-time analytics. These modern systems are “self-healing,” able to identify and isolate problems, reroute power, integrate distributed generation and dramatically improve resiliency.

Microgrids—localized, semi-independent systems—are also expanding. These provide reliability for hospitals, military bases, campuses and remote communities. Meanwhile, national-scale grid expansion is becoming a multi-trillion-dollar global undertaking as utilities race to build the transmission infrastructure needed for an electrified and renewable-powered future.

2. Energy Storage Emerges as the Backbone of a Renewable Grid

Energy storage—particularly grid-scale batteries—has moved from a supporting role to a critical pillar of the modern energy system. Massive battery sites in the U.S., such as California’s Moss Landing facility, now provide gigawatt-scale support during peak demand, allowing utilities to replace natural-gas “peaker plants” with cleaner and more responsive storage systems.

Innovations are emerging far beyond traditional lithium-ion:

• Iron-air batteries capable of 100-hour discharge cycles
• Thermal storage technologies using molten salt and heat capture
• Hydrogen “power-to-gas” systems that store renewable energy in chemical form
• Pumped hydro and underwater storage capable of multi-day energy retention
• Solid-state batteries with far greater energy density and safety

As costs decline and performance improves, storage will become indispensable in stabilizing grids increasingly dominated by intermittent renewable power. In the coming decade, long-duration storage may become one of the most disruptive forces in global electricity markets.

3. Shale Oil, Shale Gas and LNG Reshape Global Energy Markets

The shale revolution has fundamentally changed the world’s energy balance. Horizontal drilling and hydraulic fracturing unlocked enormous deposits of oil and natural gas in the United States, transforming the country into the world’s largest producer of both.

This shift produced a cascade of global impacts:

• U.S. imports of oil plummeted; exports soared
• Natural gas prices dropped dramatically due to abundant supply
• Petrochemical and refining industries expanded capacity
• OPEC’s dominance weakened
• Global LNG markets experienced explosive growth

Liquefied natural gas (LNG) has become essential to energy security, particularly in Europe following geopolitical tensions and supply disruptions from Russia. The U.S., Qatar and Australia are expanding LNG capacity, while floating LNG vessels (FLNG) are opening up offshore fields previously too remote to develop.

Shale development, however, comes with challenges. Environmental concerns around water usage, methane leakage and fracking chemicals continue to shape regulatory debates. Still, shale remains one of the most transformative technologies in modern energy history.

4. Nuclear Power Re-Emerges as a Critical Energy Source

After decades of stagnation, nuclear power is experiencing a revival. Climate goals, energy security concerns and the surging energy demands of AI have reignited interest in zero-carbon baseload generation.

Modern nuclear technologies are addressing the shortcomings of older designs:

• Advanced reactors offer far greater safety and efficiency.
• Small Modular Reactors (SMRs) reduce cost, construction time and operational risk.
• SMRs are particularly well-suited for remote locations, industrial campuses and AI data centers that need constant, large-scale power.

Globally, China, France, India, Japan, Canada and the U.S. are investing heavily in nuclear expansion. Several nations are restarting or extending the lives of existing reactors, while others are building new fleets to meet emissions and reliability goals.

Meanwhile, long-term research into nuclear fusion and advanced fuel cycles maintains the possibility of a future leap in clean energy production.

5. Renewables Accelerate, but Fossil Fuels Still Play a Central Role

Renewables—especially solar and wind—are now among the cheapest sources of electricity in many regions. Nations such as China and India are deploying massive solar farms, while Europe and the U.S. continue expanding onshore and offshore wind projects.

However, global energy needs are rising too quickly for renewables alone to satisfy near-term demand. Key realities persist:

• China and India continue to rely heavily on coal, even as they lead the world in renewable installations.
• Natural gas remains essential as a flexible, lower-emission complement to wind and solar.
• Oil consumption grows in developing nations driven by transportation and industrialization.

The next decade will be defined not by the replacement of fossil fuels, but by a hybrid system in which renewables grow rapidly while traditional energy sources evolve to become cleaner, more efficient and more strategically deployed.

6. Breakthrough Technologies Offer a Glimpse of the Future

Several frontier technologies showcased in the industry today may define energy systems of tomorrow:

• Superconductivity could enable loss-free electricity transmission and ultra-compact motors.
• Hydrogen production using excess renewable energy (green hydrogen) could power industry, transportation and long-duration storage.
• Advanced oil and gas extraction techniques are enabling deeper, safer and more efficient offshore production.
• Methane hydrate research hints at vast future natural gas potential—if extraction challenges can be solved safely.

These innovations, while early, demonstrate the sweeping scientific progress reshaping the sector.

7. Future Outlook

The energy and utilities industry stands at a historic crossroads. Continuing global growth, rising electrification, climate pressures and the transformative demands of AI are forcing nations and companies to overhaul decades-old assumptions about how electricity and fuels should be produced, transported and consumed. Grid modernization, advanced storage, shale and LNG expansion, nuclear resurgence and the scaling of renewables together form the backbone of a new energy era.

The next twenty years will bring more change to the energy sector than the last one hundred. For nations, businesses and consumers, the choices made today will determine competitiveness, resilience and sustainability long into the future.

Key Concepts:  Refining, business, science, economics, nuclear, oil, finance, chemicals, globalization, renewable, innovation, investing, marketing, power, electricity, utilities, artificial intelligence (AI)

Source: Plunkett Research, Ltd., Copyright © 2025