5.30.25

The advertising and branding industry is experiencing a seismic shift in 2025, fueled by rapid technological innovation, changes in consumer behavior, and evolving global media ecosystems. From the explosive impact of generative AI to the dominance of digital media and the disruption of traditional ad formats, here’s a deep dive into the major trends reshaping this dynamic sector.

Even more information on this industry is available! Check out our Advertising Industry Center.

Plunkett’s Advertising & Branding Industry eBook, latest edition.

1. Generative AI Revolutionizes Creative Strategy

One of the most transformative developments in recent years is the rise of generative AI tools like ChatGPT, DALL·E, Claude, and others. These platforms are reshaping how brands generate content, enabling agencies to produce copy, visuals, and even videos with unprecedented speed and customization. For example, Klarna saved $10 million annually by leveraging generative AI to create marketing content.

With the ability to produce hundreds of ad variations quickly and cost-effectively, these tools empower brands to create hyper-targeted campaigns that resonate with niche audiences, boosting engagement while slashing creative costs.

2. Digital Advertising Dominates, with Amazon Leading the Way

Digital advertising has surged to represent two-thirds of global ad spending. Amazon, once a retail behemoth, has become a major advertising media giant, earning nearly $47 billion in 2023 from display ads alone. Its move to include ads on Prime Video further cements its position in the ad ecosystem.

Social platforms like Facebook, Instagram, and TikTok remain central to digital ad strategies, offering powerful targeting tools. The growing importance of paid search, programmatic ad buying, and real-time bidding systems allows marketers to place millions of ads per second, across smartphones, tablets, connected TVs, and even digital billboards.

3. Branded Entertainment and Embedded Marketing Soar

Consumers are increasingly skipping or blocking traditional ads, prompting brands to embed themselves directly into the content people love. From product placements in films and TV shows to full-blown branded entertainment projects, advertisers are blending storytelling with brand exposure.

Branded content—whether through a James Bond movie’s luxury car feature or a Mountain Dew-sponsored snowboarding documentary—offers immersive experiences that align closely with target audience lifestyles and passions.

4. Privacy Concerns and Data Regulation Reshape Ad Targeting

Privacy regulation continues to evolve rapidly. Apple’s app tracking transparency and Google’s phasing out of third-party cookies are pushing advertisers to pivot toward cohort-based targeting and first-party data strategies.

Regulations like the EU’s GDPR and the U.S.’s growing appetite for digital consumer protections are challenging brands to prioritize trust and consent while still delivering relevant ad experiences. Many consumers now opt out of tracking when prompted—up to 74% by some estimates.

5. Evolving Media Habits Demand Omnichannel Agility

Cord-cutting, streaming, and mobile-first behavior are fragmenting media consumption. Brands now contend with diverse platforms—from YouTube and Netflix to Twitch and mobile games. Smart TV ad tech, second-screen synchronization (e.g., social engagement during TV shows), and interactive ads are crucial tools in reaching dispersed audiences.

To stay effective, advertisers must seamlessly integrate messages across formats and devices, delivering consistent, context-aware content that aligns with how and where consumers choose to engage.

6. Email and Passion-Based Targeting Prove Their Staying Power

Amid all the high-tech innovation, email marketing remains one of the most effective and cost-efficient tools. Behavior-triggered email series—welcome messages, cart abandonment reminders, and loyalty campaigns—deliver strong ROI when personalized and well-timed.

Simultaneously, brands are shifting focus from broad demographic targeting to “passionate interest groups.” Ads now zero in on lifestyle affinities—like foodies, gamers, or outdoor enthusiasts—making messaging more relevant and engagement more likely.

7. Agencies Transform to Meet New Client Demands

Advertising agencies are under pressure to prove ROI, reduce costs, and increase transparency. As clients seek measurable performance, agencies are shifting away from markup-based billing to hybrid models, including success-based fees.

The rise of freelance platforms like Upwork and DesignCrowd is enabling agencies to work more flexibly and globally, while some brands are building in-house creative teams to gain control and cut expenses.

Notably, industry consolidation is accelerating. Omnicom’s $13.3 billion acquisition of Interpublic Group is set to create the world’s largest ad agency by revenue, highlighting the scale needed to compete in today’s digital-first environment.

8. Social Media Commerce and Influencer Marketing Expand

Social media platforms are blurring the lines between content and commerce. Facebook Shops, Instagram Storefronts, and TikTok’s in-app shopping features are turning social platforms into end-to-end sales ecosystems.

Meanwhile, influencers remain a dominant force, with brands collaborating with creators to access authentic, engaged audiences. The virality of product mentions, coupled with the trust placed in influencers, offers a powerful channel for consumer brands.

9. Programmatic and Predictive Advertising Refine Precision

Programmatic ad buying is now standard across digital media, leveraging AI and big data to place ads in real time. Predictive analytics tools enable brands to forecast consumer behavior, optimize campaign timing, and tailor creative content.

Platforms like Nielsen, Experian, and Meta are combining user behavior, location data, and purchase history to refine targeting and improve ad performance. This evolution promises more personalized, efficient ad delivery at scale.

10. Location-Based Services and Augmented Reality Enhance Engagement

Location-based advertising is becoming more sophisticated, using GPS and beacon technology to deliver offers and content based on a consumer’s real-time location. At malls, airports, and events, brands can push personalized promotions straight to smartphones.

Augmented reality is adding a new layer to mobile advertising. Apps like L’Oréal’s Makeup Genius allow users to “try on” products virtually, driving both engagement and conversions. Such experiences make ads interactive, memorable, and measurable.

Key Concepts:  Media, business, demographics, economics, agencies, entrepreneurship, finance, jobs, public relations, branding, innovation, investing, marketing, advertising, online, artificial intelligence (AI)

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Advertising & Branding Industry.  (See: https://www.plunkettresearch.com/industries/advertising-branding-industry-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Advertising & Branding Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Advertising & Branding Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Advertising & Branding Industry

1. Major Trends Affecting the Advertising & Branding Industry
2. Introduction to the Advertising and Branding Industry
3. Agencies Face Both Evolving Client Needs and Vast Changes in Media
4. OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and Smart ChatBots
5. Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant
6. Programmatic Ad Buying Dominates the Digital Media Market
7. Global Internet Market Tops 9.3 Billion Users, both Fixed and Wireless
8. Television Ads Evolve to Face New Challenges and Formats/Streaming Platforms Sell Ads
9. Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
10. Social Media Rakes in Global Online and Ad Revenues
11. Email Reigns as One of the Single Most Effective Advertising Tools
12. Newspapers and Magazines Rely on Digital Editions and Apps
13. Billboards Go Digital
14. Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
15. Private Label Brands Grow in Share of Total Store Sales
16. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
17. Growth in China’s Ad Market
18. Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
19. Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders
20. Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
21. Regulatory Environment Is Challenging for Online Businesses & Social Media

Plunkett Research Provides In-Depth Tables for the Following Advertising & Branding Industry Statistics

1. Advertising & Branding Industry Statistics and Market Size Overview
2. Global Digital, Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
3. Estimated U.S. Advertising Sector Revenues by NAICS Code: 2015-2022
4. Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
5. Employment in Advertising & Related Industries, U.S.: January of 1990-2025
6. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022
7. Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
8. Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
9. Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
10. Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
11. Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022

5.22.25

The digital world is experiencing profound disruption in cybersecurity, digital identity (ID), and online fraud. As technology advances at an unprecedented pace, so do the tactics of cybercriminals, posing significant challenges for businesses, governments, and consumers worldwide. Emerging technologies like artificial intelligence (AI), the Internet of Things (IoT), and quantum computing are double-edged swords—providing both opportunities for defense and new avenues for exploitation.

Even more information on this industry is available! Check out our Cybersecurity Industry Center.

Plunkett’s Cybersecurity, Digital ID & Online Fraud Industry eBook, latest edition.

1. The Soaring Cost of Cybercrime and Expanding Threats

The global cost of cybercrime is expected to balloon to $6.8 trillion by 2026, encompassing theft of funds, intellectual property, and personal data, along with fraud damages, system downtimes, and reputational harm. While global spending on cybersecurity solutions is forecast to surpass $267 billion by 2026, the pace of attacks often outstrips defense measures.

Major cyberattacks are increasingly geopolitical in nature, with nation-states like China, Russia, Iran, and North Korea implicated in large-scale cyber espionage, infrastructure sabotage, and data theft. The U.S. Department of Justice’s 2025 indictment of 12 Chinese nationals for involvement in a global “Hacker-for-Hire” ecosystem exemplifies these rising threats.

High-profile corporate breaches, such as the MOVEit file transfer exploit that affected over 62 million individuals and thousands of organizations, highlight how even sophisticated entities can fall victim.

2. AI: A Tool for Both Defense and Attack

AI and machine learning are revolutionizing cybersecurity defenses, enabling real-time detection of anomalies and threats, automated risk scoring, and smarter fraud prevention tools. Solutions such as Google’s AI-powered Cloud Security Workbench exemplify this shift.

Yet, cybercriminals are increasingly leveraging generative AI to launch more convincing phishing emails, create deepfake videos, and impersonate individuals using synthetic voices and faces. The ability of AI to automate attacks at scale means that even inexperienced fraudsters can launch sophisticated campaigns using AI tools available on the dark web for a fraction of the cost previously required.

3. Quantum Computing: The Impending Encryption Crisis

Quantum computing is poised to become one of the most significant security challenges of the next decade. By exploiting quantum mechanics, these computers will have the capacity to break current encryption methods, rendering much of today’s data protection obsolete. Recognizing this threat, the U.S. National Institute of Standards and Technology (NIST) has developed post-quantum encryption standards, which financial institutions and chipmakers are beginning to test.

4. The Rise of Digital ID Fraud and Credential Stuffing

With more governments and corporations adopting digital ID systems, fraudsters are exploiting these new vulnerabilities. Account takeovers (ATOs), synthetic identity fraud, and credential stuffing—where bots test stolen usernames and passwords across multiple platforms—are soaring.

Despite the availability of multi-factor authentication (MFA), biometrics, and behavior-based verification, many consumers continue to reuse weak passwords, exposing themselves and the organizations they interact with to risk. The growth of the dark web, fueled by massive data breaches, has made personal information readily available at minimal cost, enabling even novice criminals to commit identity fraud on a large scale.

5. IoT, Smart Cities, and the Expanding Attack Surface

The explosion of IoT devices and smart cities is dramatically broadening the cyberattack surface. Hackers now target not just computers but a vast web of connected devices—smart refrigerators, cameras, industrial sensors—that can act as gateways to larger networks, a tactic known as “island hopping”.

Smart cities, while boosting urban efficiency, create significant privacy and security challenges. These systems gather granular data on citizen movements, raising concerns about surveillance, abuse, and vulnerability to hacking. Without stringent security frameworks, these networks can be exploited for criminal, terrorist, or espionage activities.

6. Payments Fraud and Peer-to-Peer (P2P) Scams

The surging popularity of P2P payment apps like Zelle and Venmo has made transactions more seamless but also opened doors to fraud. Criminals exploit these platforms, particularly in scenarios where users send funds to unfamiliar parties without built-in fraud protection measures.

Beyond P2P fraud, online payment systems face an evolving threat landscape, with Business Email Compromise (BEC), ransomware, and botnet attacks becoming more common. Fraudsters’ abilities to launch attacks globally from anywhere make prevention and response more challenging for law enforcement and financial institutions.

7. Zero Trust and Next-Generation Network Security

The zero-trust model—where no device, user, or location is trusted by default—is rapidly becoming the gold standard in cybersecurity. Organizations are deploying tools that enforce continuous authentication, verify device integrity, and monitor behavioral anomalies in real time.

Next-generation firewalls (NGFWs) and AI-enhanced VPNs are transforming from passive barriers to dynamic threat detection systems, capable of blocking malicious traffic, isolating compromised devices, and providing administrators with actionable intelligence.

8. AI as a Cybersecurity Service (SaaS)

AI-based cybersecurity solutions are increasingly being delivered via SaaS platforms, offering scalability, customization, and constant updates. Companies like FRISS provide AI-driven fraud detection tools to insurers, while banks and e-commerce platforms integrate cloud-based solutions that dynamically adjust fraud detection thresholds based on evolving threats.

9. The Expanding Role of Big Data and Predictive Analytics

The integration of big data, AI, and predictive analytics is transforming not only cybersecurity but also sectors like healthcare, finance, and logistics. By rapidly analyzing massive datasets, organizations can spot fraud patterns, optimize operations, and forecast emerging risks. However, the vast data lakes also present lucrative targets for hackers, necessitating airtight security measures.

The cybersecurity, digital ID, and online fraud landscape is entering an era where defensive innovation must accelerate to outpace increasingly sophisticated threats. AI, quantum computing, and IoT offer transformative benefits but also introduce new vulnerabilities. Organizations must embrace zero-trust models, invest in AI-driven threat intelligence, and educate users on best practices, such as password hygiene and phishing awareness.  Moreover, collaboration between private enterprises, governments, and international bodies is essential to establish global security standards, share threat intelligence, and create deterrence strategies that match the scale of emerging digital threats.

Key Concepts:  Authentication, cybersecurity, cyberfraud, digital id, fraud, hacking, privacy, security, malware

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Cybersecurity, Digital ID & Online Fraud Industry.  (See: https://www.plunkettresearch.com/industries/cybersecurity-digitalid-online-fraud-industry-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Cybersecurity, Digital ID & Online Fraud Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Cybersecurity, Digital ID & Online Fraud Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Cybersecurity, Digital ID & Online Fraud Industry

1. Major Trends Affecting the Cybersecurity, Digital ID & Online Fraud Industry
2. Introduction to the Cybersecurity, Digital ID & Online Fraud Industry
3. Digital ID and Online Authentication Fraud Soars/Sophisticated Technologies and Databases Respond
4. Password Reuse Enables Fraud/The Dark Web and Credential Stuffing
5. Online Fraud/Payments Fraud Evolve and Adapt Continuously
6. Network Anti-Fraud Technologies Advance, Including use of Artificial Intelligence (AI) and Machine Learning
7. Online Fraud Often Begins with New Account Setup or Account Takeover
8. Voice, Face & Image Recognition Change the Wireless World, Artificial Intelligence (AI) Tools Added to Smartphones
9. Smart Cities Utilize Sensors and Artificial Intelligence (AI)/Create Privacy and Security Issues
10. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
11. Artificial Intelligence (AI), Deep Learning and Machine Learning Advance into Commercial Applications, Including Health Care and Robotics
12. Fraudsters Are Using Artificial Intelligence (AI), including Generative AI, to Commit Cybercrimes
13. Peer-to-Peer (P2P) Payment Systems, such as Zelle and Venmo, Soar in Popularity
14. Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
15. Cybersecurity Challenges for the Internet of Things (IoT)
16. Hot Fields Within Computers, Hardware & Software Include Artificial Intelligence (AI), Cybersecurity and the Internet of Things (IoT)

Plunkett Research Provides In-Depth Tables for the Following Cybersecurity, Digital ID & Online Fraud Industry Statistics

1. Cybersecurity, Digital ID & Online Fraud Industry Statistics and Market Size Overview
2. Global Digital, Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
3. Cyber Crime Types and Victims Affected, U.S.
4. Data Processing, Hosting, and Related Services Industry, U.S.: Estimated Revenue & Expenses: 2017-2022
5. Data Processing, Hosting, and Related Services Industry, U.S.: Estimated Selected Expenses: 2017-2022
6. Computer Systems Design and Related Services Industry, U.S.: Estimated Revenue & Expenses: 2017-2022
7. Research Funding for Computer and Information Science Engineering, U.S. National Science Foundation: Fiscal Years 2023-2025
8. Computer and Mathematical Occupation Related Employment by Occupation, U.S.: May 2024
9. Internet Access Technologies Compared
10. U.S. Computer Software & Related Services Quarterly Revenue:  Q4 2023-Q3 2024

Credit: iStock.com/TomasSereda

5.20.25

The Internet of Things (IoT) and data analytics are among the most transformative technologies reshaping industries, business models and everyday life. Their convergence with Artificial Intelligence (AI), 5G networks, Edge Computing, and Big Data is creating unprecedented opportunities—while simultaneously introducing new challenges in cybersecurity and privacy. Here’s a comprehensive look at the most impactful trends defining these industries in 2025.

Even more information on this industry is available!  Check out our Internet of Things Industry Center.

Plunkett’s Internet of Things (IoT) & Data Analytics Industry eBook, latest edition.

1. Exponential Growth of Connected Devices

By 2025, the world is projected to have approximately 33 billion networked devices, about six times the number of global internet users. These devices—ranging from industrial sensors to consumer wearables—form a vast “network of networks,” enabling real-time data exchange across sectors such as healthcare, energy, logistics, transportation, and smart homes.

The expansion is driven by decreasing sensor costs, robust wireless infrastructure, and the accelerating adoption of Machine-to-Machine (M2M) communications. This growth paves the way for more sophisticated data analytics applications, as organizations harness the power of connected ecosystems to enhance efficiency and deliver new services.

2. AI-Driven Data Analytics Supercharges IoT

The synergy between AI, Machine Learning (ML), and IoT is revolutionizing how data is captured, processed, and applied. AI enables advanced predictive analytics, anomaly detection, and autonomous decision-making.

In manufacturing, AI-powered IoT platforms monitor machinery in real-time, predict failures, and optimize production schedules. In healthcare, wearable IoT devices collect patient data, which AI analyzes to predict health risks and suggest personalized interventions.

AI also enhances Intelligent Transportation Systems (ITS), supporting autonomous vehicles with real-time navigation, traffic management, and predictive maintenance.

3. Edge Computing: Bringing Processing Power Closer

While cloud computing remains central for large-scale data storage and analysis, the rise of Edge Computing addresses the latency, bandwidth, and privacy challenges of IoT. By processing data near its source—on devices or local edge servers—organizations can enable real-time decision-making critical for applications like autonomous vehicles, industrial automation, and smart grid management.

The combination of Edge Computing with AI (AI at the Edge) is driving faster, localized analytics, reducing dependence on centralized cloud infrastructure, and enhancing overall system resilience.

4. Smart Cities: Connected Infrastructure and Public Services

Urban centers globally are embracing IoT to become Smart Cities, leveraging sensors, AI, and data analytics to optimize infrastructure and services. Examples include Copenhagen’s “Green Wave” bike lane sensors, Barcelona’s smart waste management systems, and Singapore’s comprehensive Smart Nation initiative.

Smart city technologies aim to reduce energy consumption, improve mobility, enhance public safety, and address environmental concerns. However, these advancements raise significant cybersecurity and privacy challenges, necessitating robust safeguards and regulatory frameworks.

5. 5G Networks as the IoT Enabler

The global rollout of 5G networks is a game-changer for IoT. Offering ultra-low latency, high-speed connectivity, and massive device capacity, 5G is essential for real-time IoT applications. From autonomous driving to smart factories and telemedicine, 5G unlocks the full potential of IoT ecosystems.

Massive investments are underway, with telecom giants and governments funding 5G infrastructure to support advanced IoT deployments.

6. Cybersecurity: The Dark Side of IoT Growth

The proliferation of IoT devices introduces vast cybersecurity risks. IoT endpoints are notoriously vulnerable, often serving as entry points for cyberattacks. High-profile incidents have exposed vulnerabilities in smart home devices, industrial control systems, and healthcare equipment.

As a result, cybersecurity for IoT is a rapidly growing industry, with companies developing next-generation solutions to secure device identities, data transmission, and network integrity.

7. Data Analytics, Big Data, and Cloud Computing Integration

The avalanche of data generated by IoT devices is driving demand for Big Data analytics and cloud computing solutions. Scalable cloud platforms like Amazon AWS, Microsoft Azure, and Google Cloud provide the computational power and storage capacity to process and analyze vast datasets.

Predictive analytics powered by AI helps businesses derive actionable insights, forecast trends, and make data-driven decisions. This is particularly transformative in sectors like retail (personalized customer experiences), agriculture (precision farming), and energy (smart grid optimization).

8. Industrial IoT (IIoT): Revolutionizing Manufacturing and Supply Chains

Industrial IoT is transforming manufacturing operations by enabling real-time monitoring, predictive maintenance, and automated quality control. Companies like Caterpillar and Siemens are embedding IoT sensors in machinery to track performance, reduce downtime, and optimize supply chains.

The combination of IoT with robotics, AI, and digital twins is ushering in the era of Industry 4.0, characterized by smart factories and hyper-efficient production processes.

9. Consumer IoT: Smart Homes and Wearables on the Rise

On the consumer front, smart home devices (like Amazon Echo, Google Nest, and Apple HomeKit) are becoming mainstream, offering convenience, energy savings, and enhanced security. The adoption of interoperability standards like Matter is further accelerating the growth of connected home ecosystems.

Wearable technologies, from fitness trackers to smartwatches, continue to evolve, with improved health monitoring capabilities and integration with AI-powered wellness platforms.

10. Sustainability and Environmental Monitoring

IoT and data analytics play a crucial role in addressing global sustainability challenges. From precision agriculture reducing water and fertilizer use to smart grids optimizing energy consumption, IoT applications support environmental conservation efforts.

Advanced sensor networks monitor air and water quality, manage waste, and ensure efficient resource utilization, contributing to the development of green cities and industries.

The IoT and Data Analytics industries are at the epicenter of digital transformation, enabling smarter, safer, and more efficient systems across all sectors. As AI, Edge Computing, and 5G converge with IoT, the possibilities for innovation are limitless. However, the success of this interconnected future hinges on robust cybersecurity, ethical data usage, and strategic infrastructure investments.

The next decade will witness an accelerated integration of IoT into every facet of life—reshaping industries, redefining business models, and revolutionizing daily experiences.

Key Concepts:  Internet, IoT, machine-to-machine, M2M, analytics, robotics, big data, networks, artificial intelligence, AI, communications, connectivity, automation, 5G

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Internet of Things (IoT) & Data Analytics Industry.  (See: https://www.plunkettresearch.com/industries/internet-of-things-iot-data-analytics-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Internet of Things (IoT) & Data Analytics Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Internet of Things (IoT) & Data Analytics Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Internet of Things (IoT) & Data Analytics Industry

1. Major Trends Affecting the Internet of Things (IoT) & Data Analytics Industry
2. Introduction to the Internet of Things (IoT) & Data Analytics Industry
3. Smart Cities Utilize Sensors and Artificial Intelligence (AI)/Create Privacy and Security Issues
4. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
5. Wireless Information Systems Surge Ahead in Vehicles: Telematics, Intelligent Transportation (ITS) and Real Time Traffic Information
6. Self-Driving, Autonomous Cars Receive Massive Investments in Research and Development Worldwide
7. Introduction to the Artificial Intelligence (AI) & Machine Learning Industry
8. A Brief History of Artificial Intelligence (AI) and the State of the Industry Today
9. The Pros & Cons of Artificial Intelligence (AI) & Machine Learning
10. Robotics, Artificial Intelligence (AI) and Automation Revolutionize Supply Chain and Logistics Systems
11. Voice, Face & Image Recognition Change the Wireless World, Artificial Intelligence (AI) Tools Added to Smartphones
12. Artificial Intelligence (AI), Deep Learning and Machine Learning Advance into Commercial Applications, Including Health Care and Robotics
13. Industrial Robots and Factory Automation Advance Through Artificial Intelligence (AI)
14. RFID Drives Inventory Management Evolution
15. The Future of Transportation and Supply Chains: Massive Investments in Infrastructure & Mobility Services
16. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers
17. Wi-Fi Enables Wireless Traffic Growth, Including the Internet of Things (IoT)
18. Global Internet Market Tops 9.3 Billion, both Fixed and Wireless
19. Cloud Computing and Software as a Service (SaaS) Provide Data Storage & Access
20. Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow
21. Wearable Sensors Track Exercise Data/Apparel and Shoe Manufacturers Adopt Technologies
22. Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
23. Precision Agriculture Technologies (AgTech), Farm Robotics, GPS and Irrigation Market Grows Worldwide/Hi Tech Greenhouses
24. 5G Wireless Networks Rollout Worldwide, Enabling the Internet of Things (IoT)/Massive Investments Required
25. Cybersecurity Challenges for the Internet of Things (IoT)
26. The Internet of Things (IoT) in Factories, Robotics and Equipment
27. The Internet of Things (IoT) and the Smart Home
28. Hot Fields Within Computers, Hardware & Software Include Artificial Intelligence (AI), Cybersecurity and the Internet of Things (IoT)

Plunkett Research Provides In-Depth Tables for the Following Internet of Things (IoT) & Data Analytics Industry Statistics

1. Internet of Things & Data Analytics Communications Industry Statistics and Market Size Overview
2. Software Publishing Industry, U.S.: Estimated Revenue & Inventories: 2017-2022
3. Software Publishing Industry, U.S.: Estimated Selected Expenses: 2017-2022
4. Data Processing, Hosting, and Related Services Industry, U.S.: Estimated Revenue & Expenses: 2017-2022
5. Data Processing, Hosting, and Related Services Industry, U.S.: Estimated Selected Expenses: 2017-2022
6. Number of Business & Residential High Speed Internet Lines, U.S.: 2020-2025
7. Internet Access Technologies Compared
8. Research Funding for Engineering, U.S. National Science Foundation: Fiscal Years 2023-2025
9. Research Funding for Computer and Information Science Engineering, U.S. National Science Foundation: Fiscal Years 2023-2025
10. U.S. Computer Software & Related Services Quarterly Revenue:  Q4 2023-Q3 2024

5.7.25

In an era defined by rapid technological advancement, geopolitical disruption, and shifting consumer expectations, the transportation, supply chain, and logistics sectors are undergoing seismic change. Once viewed as traditional, behind-the-scenes operations, these industries have now moved to the forefront of global commerce strategy.  This article explores the most critical trends transforming the landscape of transportation, supply chain, and logistics in 2025 and beyond.

Even more information on this industry is available!  Check out our Transportation Industry Center.

Plunkett’s Transportation, Supply Chain & Logistics Industry eBook, latest edition.

1. Digital Transformation & Advanced Technologies

The integration of technology into every facet of logistics operations is no longer optional—it’s imperative.

Artificial Intelligence & Machine Learning

AI is now central to predictive analytics, enabling companies to forecast demand, optimize routes, manage inventory levels, and enhance customer service. Machine learning models can detect inefficiencies, forecast disruptions, and automatically reroute shipments, all in real time.

Internet of Things (IoT)

IoT devices are ubiquitous in fleets, warehouses, and cargo shipments. From GPS trackers and temperature sensors to smart containers, IoT is ensuring visibility, traceability, and accountability throughout the supply chain.

Robotics & Automation

Automated guided vehicles (AGVs), autonomous drones, and warehouse robots are accelerating order fulfillment and reducing labor costs. Amazon and Walmart, among others, have dramatically expanded robotic systems for warehouse operations, improving both speed and accuracy.

2. Resilience & Risk Management in Supply Chains

COVID-19 exposed vulnerabilities in global supply chains, from over-reliance on single-source suppliers to inflexible logistics networks.

Diversification of Supply Sources

Firms are reducing reliance on China and other single-country suppliers. Nearshoring and friendshoring strategies are becoming increasingly popular to enhance security and responsiveness.

Supply Chain Mapping

Organizations are investing in technologies to fully map their supply chains. This visibility allows them to assess risks, ensure compliance, and swiftly pivot when disruptions occur, such as those stemming from geopolitical conflicts or natural disasters.

3. E-commerce & Last-Mile Innovation

The explosive growth of e-commerce continues to redefine logistics, especially in last-mile delivery.

Micro-Fulfillment Centers

Retailers are turning to micro-fulfillment centers in urban areas to enable same-day or even two-hour delivery. These small-scale distribution hubs leverage automation to meet consumer expectations for speed.

Gig Economy Delivery Models

Companies like Instacart, DoorDash, and Amazon Flex rely on gig workers to power flexible, scalable last-mile delivery systems. This model is transforming logistics workforce planning.

Customer-Centric Logistics

Enhanced tracking, real-time updates, and flexible delivery windows are now baseline expectations for consumers. Logistics providers are increasingly judged by the digital experience they offer end customers.

4. Sustainability & Green Logistics

Environmental responsibility is no longer a branding option—it’s a core operational mandate.

Electrification of Fleets

Electric delivery vans and long-haul trucks are becoming more mainstream as battery technology improves and emissions regulations tighten. Tesla, Volvo, and Daimler are leaders in this space.

Carbon Footprint Tracking

Shippers are investing in platforms that calculate, monitor, and help offset carbon emissions. Some firms now offer “green shipping” options to environmentally conscious customers.

Circular Supply Chains

Reuse, recycling, and reverse logistics are vital components of sustainability. Companies are designing supply chains that enable products and materials to be recovered, refurbished, or reused.

5. Geopolitical Disruption & Realignment

The world is becoming more fragmented, and supply chains must adapt accordingly.

Impact of Trade Wars & Tariffs

The U.S.-China trade conflict, Brexit, and evolving EU regulations are forcing businesses to rethink logistics routes and compliance requirements. Tariff volatility is driving investment in flexible, multi-country sourcing strategies.

War and Political Instability

Ongoing conflicts, such as the Russia-Ukraine war and tensions in the Middle East, are disrupting key transport corridors. Firms are recalibrating freight routes and increasing insurance and security provisions.

6. Labor Shortages & Workforce Transformation

The logistics sector is facing a persistent talent crisis, particularly in trucking, warehousing, and skilled technical roles.

Truck Driver Shortage

The American Trucking Associations projects a shortage of over 80,000 truck drivers. Aging demographics, work-life balance concerns, and regulatory burdens are contributing factors.

Automation as a Workforce Supplement

Companies are investing in robotics, self-driving vehicles, and AI-powered software not to replace labor, but to supplement it and improve productivity amid shortages.

Upskilling & Retention

Firms are increasing investment in employee training, digital tools, and wellness programs to retain talent and attract younger workers who value technology-forward, mission-driven workplaces.

7. Blockchain & Secure Data Sharing

Blockchain, once seen as a cryptocurrency backbone, is now gaining traction in logistics.

Transparency & Anti-Fraud

Blockchain enables secure, immutable records that reduce fraud, streamline audits, and improve traceability in shipping and procurement.

Smart Contracts

These self-executing agreements reduce paperwork and disputes by automating payment and compliance once specific delivery milestones are achieved.

Adoption is still in early stages, but industry consortiums like the Blockchain in Transport Alliance (BiTA) are laying the groundwork for widespread implementation.

8. Logistics Real Estate Boom

As logistics networks grow more complex, demand for strategically located real estate has surged.

Rise of Mega-Warehouses

E-commerce growth has spurred demand for large, automated warehouses near major population centers. These facilities are designed to support omnichannel fulfillment at scale.

Industrial Real Estate Scarcity

Vacancy rates for logistics space are at historic lows in many urban areas, driving up prices and pushing companies to consider secondary markets or retrofit older properties.

The transportation, supply chain, and logistics sectors are in the midst of unprecedented transformation. The convergence of digital innovation, environmental imperatives, and geopolitical challenges is forcing companies to rethink strategies from the ground up.

The winners in this rapidly evolving landscape will be those that invest in visibility, flexibility, and sustainability—while leveraging advanced technologies to create agile, customer-centric supply networks. As we look ahead to the remainder of the decade, one thing is certain: logistics is no longer just about moving goods—it’s about driving global progress.

Key Concepts:  Transportation, business, outsourcing, economics, offshoring, entrepreneurship, finance, shipping, globalization, logistics, innovation, investing, marketing, management, airlines

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Transportation, Supply Chain & Logistics Industry.  (See: https://www.plunkettresearch.com/industries/transportation-supply-chain-logistics-industry-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Transportation, Supply Chain & Logistics Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Transportation, Supply Chain & Logistics Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Transportation, Supply Chain & Logistics Industry

1. Major Trends Affecting the Transportation, Supply Chain & Logistics Industry
2. Introduction to the Transportation, Supply Chain & Logistics Industry
3. 3PL Logistics Services and Supply Chain Management Services Evolve and Consolidate
4. FedEx, UPS & DHL Compete in Global Shipping and Logistics/Amazon.com Fulfills Much of Its Own Shipping Needs
5. Trucking Companies Focus on Driver Challenges, Regulatory Issues & Self-Driving Trucks
6. Freight Railways Invest in Automation, Infrastructure and Safety
7. China Makes Immense Investments in Railroads, Highways, Airports & Silk Road
8. High Speed Passenger Trains, Including Maglev, Advance in China and Europe
9. U.S. Passenger Train Projects Receive Funding, Including Light Rail and All Aboard Florida
10. Ships Get Bigger and More Efficient
11. Ports and Canals Expand to Accommodate Larger Vessels and Increased Shipment Volume
12. Discount Airlines Compete with Legacy Airlines, but the Differences Are Beginning to Blur
13. Boeing and Airbus Compete for New Orders
14. New Aircraft Designs Offer Greater Passenger Comfort/More Efficient Engines
15. Airports Expand
16. New Technologies Show Promise for Port and Airport Security
17. RFID Drives Inventory Management Evolution
18. Wireless Information Systems Surge Ahead in Vehicles: Telematics, ITS and Real Time Traffic Information
19. India’s Transportation Infrastructure Needs Billions of Dollars in Construction

20. Uber, Lyft and Didi Dominate the Car on Demand (Raid Hailing) Industry
21. Self-Driving, Autonomous Cars Receive Massive Investments in Research and Development Worldwide
22. Bicycle Sharing Is Well Established in Major Cities
23. Smart Cities Utilize Sensors and Artificial Intelligence (AI)/Create Privacy and Security Issues
24. Robotics, Artificial Intelligence (AI) and Automation Revolutionize Supply Chain and Logistics Systems
25. The Future of Transportation and Supply Chains: Massive Investments in Infrastructure & Mobility Services

Plunkett Research Provides In-Depth Tables for the Following Transportation, Supply Chain & Logistics Industry Statistics

1. Transportation Industry Statistics and Market Size Overview
2. U.S. Transportation & Warehousing Industry Revenues: 2019-2022
3. U.S. Transportation & Warehousing Industry Expenses: 2019-2022
4. Top 50 Countries Providing U.S. Imports of Goods: 2017-2024
5. Top 50 Countries Receiving U.S. Exports of Goods: 2017-2024
6. Top 10 U.S. Airlines & Airports Ranked by 2024 System Scheduled Enplanements
7. Quarterly U.S. Scheduled Service Passenger Airlines Financial Reports: 3rd Quarter 2023-3rd Quarter 2024
8. Total Scheduled U.S. International Passenger Traffic, U.S. Commercial Air Carriers: 2010-2044
9. Air Carrier Traffic Statistics, U.S.: 2000 – 2024
10. Federal R&D & R&D Plant Funding for Transportation, U.S.: Fiscal Years 2023-2025

4.28.25

The global food and beverage industry is a colossal and evolving ecosystem—one that surpassed $12 trillion in 2024, contributing approximately 11% of the world’s GDP.  Amidst economic pressures, shifting demographics and rapid technological advancement, this sector is undergoing a transformation that is redefining everything from agriculture to grocery retailing to consumer habits.

Even more information on this industry is available!  Check out our Food Industry Center.

Plunkett’s Food Industry eBook, latest edition.

1. Consumer-Driven Revolution: Health and Sustainability First

At the core of today’s transformation is the consumer.  Health-consciousness has spurred a dramatic shift in demand for fresher, more natural foods with fewer additives and preservatives.  Organic food sales reached $136.3 billion globally in 2023, with the U.S. alone accounting for nearly $70 billion.  A new generation of shoppers is also demanding transparency, sustainability and ethics in sourcing—from humane animal treatment to eco-friendly packaging.  This transformation is both an opportunity and a challenge for food companies.  Legacy brands like Kraft Heinz and Coca-Cola are revamping product lines, reducing synthetic ingredients and acquiring niche health-focused brands.  Companies such as Amy’s Kitchen and Chobani, born from these consumer demands, are seeing explosive growth.

2. Alternative Proteins: Plant-Based and Lab-Grown Innovations

The market for plant-based meats and lab-grown alternatives is evolving quickly.  While companies like Beyond Meat and Impossible Foods gained early traction, major players like Nestlé and Unilever are now expanding their own product lines to include faux meats, soy-based patties and cultivated seafood.  Cellular agriculture, growing meat from animal cells in labs, is also gaining momentum, with firms like Upside Foods and Eat Just leading the charge.  Though cost and consumer skepticism remain hurdles, these innovations hold promise in reducing environmental impact and meeting growing protein demand.

3. Technological Innovation in Agriculture (AgTech)

Modern agriculture is embracing technology to improve productivity and sustainability.  Farmers are deploying precision agriculture techniques using drones, GPS-guided tractors, automated irrigation and AI-powered monitoring systems.  Gene editing tools like CRISPR, along with advanced breeding methods, are creating crops with better yield, drought resistance and nutrient content.  Vertical farming and high-tech greenhouses, like those pioneered by AeroFarms and Freight Farms, are also on the rise.  These urban, soil-free farms offer sustainable, hyper-local food production models, helping to minimize waste and reduce the carbon footprint of food logistics.

4. E-Commerce and Meal Delivery Disrupt Traditional Retail

Online grocery shopping, accelerated by the COVID-19 pandemic, is now a permanent fixture.  Retail giants like Walmart and Amazon have invested heavily in delivery infrastructure and technologies such as cashier-less stores (e.g., Amazon Go).  Meanwhile, delivery apps like Instacart, DoorDash and Uber Eats have redefined restaurant and grocery distribution.  Meal kit companies such as HelloFresh and Blue Apron (now part of Wonder Group) are catering to busy consumers looking for convenience and control in home-cooked meals.  Supermarkets are fighting back with their own kits and curbside pickup services.

5. Packaging and Sustainability: Innovation Meets Responsibility

Sustainability has become a powerful differentiator.  Leading brands are racing to adopt recyclable, compostable and minimalistic packaging to reduce waste and appeal to eco-conscious consumers.  Coca-Cola’s commitment to making all packaging recyclable by 2025, and Walmart’s push for packaging-neutral operations, are emblematic of this industry-wide shift.  Bioplastics, reusable containers, and even nanotechnology-enabled packaging are emerging areas, promising to reduce material use while maintaining food safety and shelf life.

6. Global Trade, Inflation, and Food Security

While food exports exceeded $2 trillion globally in 2024, disparities in food costs and access persist. In developed nations, food accounts for 11–15% of household budgets, whereas in developing regions, this can exceed 40%.  Inflation has also hit food prices hard, U.S. households spent nearly $10,000 on food in 2023, a significant jump from previous years.  Aquaculture is now a critical solution, with global fish farming outpacing beef in output.  Innovations in genetics and aquaculture methods aim to sustainably increase supply while easing pressure on wild fisheries.

7. The Restaurant Landscape: Digital, Automated, and Health-Focused

The food service industry is being reshaped by automation and evolving tastes.  Chains like McDonald’s are investing in self-service kiosks, AI-powered drive-throughs and voice-ordering technology.  Many are redesigning layouts to focus on drive-through and delivery.  Meanwhile, food trucks and quick-service restaurants are thriving in urban environments.  Brands are simplifying menus and adapting to the growing demand for lower-calorie, higher-nutrition meals.

8. Private Labels and Grocery Store Innovation

Private label goods are rapidly gaining market share, especially during periods of inflation.  Retailers like Kroger and ALDI are launching thousands of house-brand products that meet consumer expectations for quality and affordability.  Retail formats are also evolving.  ALDI’s compact, low-cost stores have disrupted traditional supermarket models, offering focused assortments at deeply discounted prices.  On the other end of the spectrum, luxury retailers like HEB’s Central Market are creating “food experiences” to differentiate and delight customers.

9. Regulatory and Scientific Drivers

Regulations around genetically modified organisms (GMOs), sugar, sodium and labeling are evolving rapidly.  Many governments now mandate labeling of GMO products, while others push for calorie disclosures on menus and front-of-package nutrition ratings.  Simultaneously, scientific advances are unlocking new food categories. Gene-editing tools like CRISPR and RNAi, as well as the use of AI in food formulation, are setting the stage for the next era of customized, functional foods designed for health, sustainability, and performance.

The food and beverage industry is at a historic inflection point.  Technological advances, shifting demographics, climate concerns and evolving consumer values are transforming every aspect of how food is grown, produced, sold and consumed.  Companies that can anticipate change, innovate boldly, and deliver value in ways that resonate with modern consumers will thrive in the years ahead.

Key Concepts:  Biotechnology, business, stores, economics, supermarkets, entrepreneurship, finance, future, globalization, nutrition, innovation, investing, marketing, agriculture, consumer goods

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Food Industry.  (See: https://www.plunkettresearch.com/industries/food-beverage-grocery-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Food Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Food Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends and Technologies Affecting the Food Industry

1. Major Trends Affecting the Food Industry
2. Introduction to the Food Industry
3. The State of the Food Industry Today
4. Genetically Modified (GM) Seeds and Crops Planted in Dozens of Nations/Agribio R&D Investment Is High
5. Genetically Modified (GM) Foods Prompt Controversy, Labeling and Legislation
6. Plant-Based Meat Substitutes Developed
7. Selective Breeding, Mutagenesis and Gene-Editing, Including CRISPR, as Alternatives to GM Seeds
8. Obesity Sparks Government, School and Corporate Initiatives/Snack Foods Get Healthier
9. Organic Food Sales Continue Global Growth/Locally Sourced Foods and Farm to Table Increase in Popularity
10. McDonald’s and Other Fast Food Companies Reposition to Adapt to New Consumer Tastes and Robotics
11. Demand for Home Grocery Delivery Service Such as Instacart and Amazon Fresh Soars
12. Grubhub, DoorDash and Others Deliver Restaurant Meals
13. Precision Agriculture Technologies (AgTech), Farm Robotics, GPS and Irrigation Market Grows Worldwide/Hi Tech Greenhouses
14. Drones Provide New Tools for Precision Agriculture
15. Aquaculture Gains Major Fish Supply Market Share
16. Packaging Technology Improves/Walmart, Amazon and Coca-Cola Boost Packaging Sustainability
17. Retail Technologies Advance for Restaurant Online Ordering, along with Robotics and Automation
18. RFID Drives Inventory Management Evolution
19. Walmart Still Leads the Retail Industry, but Invests in Web Presence to Battle Amazon
20. Private Label Brands Grow in Share of Total Store Sales
21. Consumers Drive a Revolution in the Food Industry, Demanding Fresher, More Natural Foods, Creating both Pain and Opportunities
22. Food Recycling Efforts Underway
23. Wages Rise for Restaurant, Hotel and Hospitality Workers
24. Food Trucks Enjoy a Boom
25. Meal Kits from Firms like Blue Apron Make It Easy to Prepare Home-Cooked Meals
26. Craft/Microbreweries Proliferate
27. ALDI Scores Big Market Share in the U.S., UK and Europe with its Discount Supermarkets and Aggressive Investment/Walmart Dominates Grocery Retailing
28. The Future of the Food Industry, Agriculture, Food Demand, Supermarkets and Online Food Retailing

Plunkett Research Provides In-Depth Tables for the Following Food Industry Statistics

1. U.S. Food Industry Statistics and Market Size Overview
2. Global Food Industry Statistics and Market Size Overview
3. Food Sales, U.S.: 2021 – December 2024
4. Income Statement for U.S. Farm Sector: 2021-2025
5. Federal R&D & R&D Plant Funding for Agriculture, U.S.: Fiscal Years 2023-2025
6. Value Added to the U.S. Economy by the Agricultural Sector via the Production of Goods and Services: 2020-2025
7. Summary of U.S. Agricultural Trade Projections: Fiscal Years 2023-2034
8. Total U.S. Agricultural Commodity Exports & Imports, Top Ten Countries: 2020 – January 2025
9. Food Industry Employment, U.S.: 2018-January 2025
10. Food Preparation and Serving Related Employment and Wage Estimates by Occupation, U.S.: May 2023
11. World Supply & Utilization of Major Crops: 2022-2025
12. World Supply & Utilization of Major Animal Products: 2020-Oct 2025