Introduction to the Consulting IndustryGlobal consulting industry revenues (including HR, IT, strategy, operations management and business advisory services) will be about $366 billion in 2011, according to Plunkett Research estimates. This represents reasonable growth from $345 billion in 2010. In the U.S., accounting and related services (such as tax preparation) generated an additional $122.6 billion in 2010, up from about $118.0 billion the previous year, according to the U.S. Bureau of the Census.
Consulting is a somewhat cyclical industry. After a decade of sizzling growth and enviable profits in the 1990s, the consulting business was forced to pull in its reins during 2001-03. The stock market bust of 2000-01, particularly in the technology and telecommunications sectors, caused this setback. Startup companies that were once lucrative consulting clients disappeared under crushing financial losses. Meanwhile, a general economic slowdown in most of the developed world further hampered the consulting industry.
Consultancies posted significant growth from 2005 through 2007. However, 2008-09 marked a challenging period throughout the world, in light of the global economic slowdown and shrinking corporate budgets. In general, major consulting companies, including leading firms in management consulting and HR consulting, along with other advisories such as accounting firms, found themselves with substantial drops in business during 2009, in many cases 5% to 10%. Some companies cut their employee rosters and/or restrained hiring. India’s largest outsourced business and technology consulting firms were complaining that clients were delaying or cancelling projects as 2009 began.
However, as of late 2009 and into early 2011, corporate profits in general have grown dramatically, meaning that executives are more willing to authorize new consulting projects as long as they see the potential for a good return on the cost. During 2010, India’s leading consultancies enjoyed substantial growth in employee count and revenues, as did most of the global consulting firms based in the U.S. and EU.
However, in the U.S. and much of Europe, government budgets were under tremendous pressure as of 2011, at the national, state and local levels, where large deficits loomed and tax revenues were down. This has been particularly hard on some consulting sectors, since governmental agencies are prime clients for consultancies.
Positive factors for the consulting industry over the mid-term:
1) Some government funding of new initiatives will generate substantial new consulting revenues:
a) Major transportation infrastructure projects (including high-speed trains)
b) Health care reform, particularly a focus on digital health records in the U.S.
c) Research and development projects in many fields, including advanced battery technology, biotechnology and nanotechnology.
2) Consultancies that focus on projects that clearly reduce business costs and enhance operating ratios in a reasonably short period of time will find a ripe market (such as, consultants who focus on cash flow enhancement, supply chain efficiency and manufacturing efficiency).
3) Consultancies that have deep experience in debt restructuring and financial workouts will remain in high demand, particularly in the fields of commercial real estate and debt-financed acquisitions.
4) Vast new labyrinths of government regulation will create numerous opportunities for consultants who can show companies how to navigate rapidly changing relationships between government and certain industries, or deal with government oversight, particularly in financial services and health care.
5) Consultants who assist firms in lowering employee benefits costs are in high demand.
6) Consultants in environmental specialties, such as carbon emissions, and energy efficiency will be in high demand.
7) Consultants and advisors in the fields of corporate expansion into emerging markets, information technology, mergers and acquisitions will be in high demand.
Source: Plunkett Research, Ltd.
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