Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Food Industry.  (See: https://www.plunkettresearch.com/industries/food-beverage-grocery-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Food Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Food Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends and Technologies Affecting the Food Industry

1. Major Trends Affecting the Food Industry
2. Introduction to the Food Industry
3. The State of the Food Industry Today
4. Genetically Modified (GM) Seeds and Crops Planted in Dozens of Nations/Agribio R&D Investment Is High
5. Genetically Modified (GM) Foods Prompt Controversy, Labeling and Legislation
6. Plant-Based Meat Substitutes Developed
7. Selective Breeding, Mutagenesis and Gene-Editing, Including CRISPR, as Alternatives to GM Seeds
8. Obesity Sparks Government, School and Corporate Initiatives/Snack Foods Get Healthier
9. Organic Food Sales Continue Global Growth/Locally Sourced Foods and Farm to Table Increase in Popularity
10. McDonald’s and Other Fast Food Companies Reposition to Adapt to New Consumer Tastes and Robotics
11. Demand for Home Grocery Delivery Service Such as Instacart and Amazon Fresh Soars
12. Grubhub, DoorDash and Others Deliver Restaurant Meals
13. Precision Agriculture Technologies (AgTech), Farm Robotics, GPS and Irrigation Market Grows Worldwide/Hi Tech Greenhouses
14. Drones Provide New Tools for Precision Agriculture
15. Aquaculture Gains Major Fish Supply Market Share
16. Packaging Technology Improves/Walmart, Amazon and Coca-Cola Boost Packaging Sustainability
17. Retail Technologies Advance for Restaurant Online Ordering, along with Robotics and Automation
18. RFID Drives Inventory Management Evolution
19. Walmart Still Leads the Retail Industry, but Invests in Web Presence to Battle Amazon
20. Private Label Brands Grow in Share of Total Store Sales
21. Consumers Drive a Revolution in the Food Industry, Demanding Fresher, More Natural Foods, Creating both Pain and Opportunities
22. Food Recycling Efforts Underway
23. Wages Rise for Restaurant, Hotel and Hospitality Workers
24. Food Trucks Enjoy a Boom
25. Meal Kits from Firms like Blue Apron Make It Easy to Prepare Home-Cooked Meals
26. Craft/Microbreweries Proliferate
27. ALDI Scores Big Market Share in the U.S., UK and Europe with its Discount Supermarkets and Aggressive Investment/Walmart Dominates Grocery Retailing
28. The Future of the Food Industry, Agriculture, Food Demand, Supermarkets and Online Food Retailing

Plunkett Research Provides In-Depth Tables for the Following Food Industry Statistics

1. U.S. Food Industry Statistics and Market Size Overview
2. Global Food Industry Statistics and Market Size Overview
3. Food Sales, U.S.: 2021 – December 2024
4. Income Statement for U.S. Farm Sector: 2021-2025
5. Federal R&D & R&D Plant Funding for Agriculture, U.S.: Fiscal Years 2023-2025
6. Value Added to the U.S. Economy by the Agricultural Sector via the Production of Goods and Services: 2020-2025
7. Summary of U.S. Agricultural Trade Projections: Fiscal Years 2023-2034
8. Total U.S. Agricultural Commodity Exports & Imports, Top Ten Countries: 2020 – January 2025
9. Food Industry Employment, U.S.: 2018-January 2025
10. Food Preparation and Serving Related Employment and Wage Estimates by Occupation, U.S.: May 2023
11. World Supply & Utilization of Major Crops: 2022-2025
12. World Supply & Utilization of Major Animal Products: 2020-Oct 2025

4.22.25

The green technology and sustainability industry is undergoing a seismic transformation. What was once a niche market focused on reducing emissions has become a global imperative spanning nearly every sector—from energy and water to agriculture, transportation, packaging, and urban planning. As climate change accelerates and consumer, governmental, and corporate pressure mounts, green technology is no longer optional—it’s essential.

Even more information on this industry is available!  Check out our Green Technology Industry Center.

Plunkett’s Green Technology & Sustainability eBook, latest edition.

1. Explosive Growth in Renewable Energy and Storage

Clean energy investments hit a record $2.1 trillion in 2024, up from $1.77 trillion in 2023, reflecting a global commitment to decarbonization. Solar, wind, and hydroelectric power remain the cornerstones of this shift, while battery technologies, particularly lithium-ion and emerging sodium-ion alternatives, are essential for storing intermittent renewable energy.

Gigafactories, like those built by Tesla and Toyota, are scaling up battery production. Form Energy’s iron-air batteries and Natron Energy’s sodium-ion batteries offer safer, more sustainable alternatives to lithium-based systems. These innovations promise to reduce costs, improve energy density, and diversify supply chains away from environmentally damaging or geopolitically sensitive resources.

2. Circular Economy and Advanced Recycling

Recycling has evolved from sorting paper and cans to complex industrial ecosystems involving chemical recycling, anaerobic digesters, and plasma arc gasification. San Francisco now reuses 80% of its waste through aggressive legislation and consumer engagement. Companies like PureCycle and Plastic Bank are reinventing plastic recovery, while major brands like Coca-Cola and Unilever are experimenting with chemical recycling to maintain material integrity over multiple cycles.

Landfills are also becoming energy sources. Waste methane is being captured and converted into electricity at facilities like Project Assai in Pennsylvania, and cow manure is being used to power homes through anaerobic digestion—a process that major corporations such as Dominion Energy and Smithfield Foods are investing heavily in.

3. Water Conservation and Desalination

Water is poised to become the next frontier of sustainability. Agriculture alone accounts for over 70% of global water use. Technologies like precision irrigation, leak detection, and advanced drip systems are being deployed to reduce consumption without sacrificing yield. China and Israel are leading in desalination technology, while Coca-Cola has met its 2007 pledge to replenish the water it uses in beverage production.

Municipalities are retrofitting aged water infrastructure to prevent leakage, and industries are deploying water recycling systems as scarcity drives up prices and pressure.

4. Smart Cities and IoT: Efficiency Meets Intelligence

Smart city technologies are transforming urban life with IoT sensors, AI, and machine learning. Cities like Copenhagen and Singapore are using these tools to optimize traffic flow, waste collection, lighting, and public safety. Applications such as the “Green Wave” for cyclists and sensor-triggered garbage collection systems are improving quality of life while cutting resource use.

However, this technological shift comes with privacy and cybersecurity concerns. The interconnected nature of smart infrastructure requires robust safeguards to protect data and prevent breaches.

5. Green Packaging and Retail Leadership

Packaging has emerged as a major battleground in sustainability. Walmart, Coca-Cola, and Amazon are pushing the envelope with innovations like plant-based plastics, paper wrappers, and compact, recyclable containers. Walmart’s concentrated detergent initiative, which replaced bulky plastic jugs with smaller bottles, saved 125 million pounds of cardboard and 400 million gallons of water over three years.

The U.S. Plastics Pact and similar initiatives in the EU are setting ambitious goals for recyclability and material reduction, many of which are shifting from 2025 to 2030 due to logistical challenges.

6. Transportation: EVs, Fuel Cells, and Beyond

Electric vehicles (EVs) and plug-in hybrids are transforming personal and commercial transport. Global EV sales surpassed 14 million units in 2023, with U.S. sales reaching 1.1 million. However, hybrids are regaining ground due to EV range anxiety and inadequate charging infrastructure.

Startups and legacy automakers alike are investing in lighter materials, longer-range batteries, and hydrogen fuel cells. Trucks, vans, and aircraft powered by clean energy are entering the market, with firms like Nikola, Rivian, and Universal Hydrogen pioneering these innovations.

7. Smarter, Cleaner Buildings

Green building certifications, such as LEED and Green Globes, are pushing architects and developers toward energy-efficient materials, smart HVAC systems, and water-saving appliances. Cities like New York are mandating emissions reductions in buildings, creating multi-billion-dollar markets for retrofitting.

Zero-energy homes, capable of generating as much electricity as they use, are becoming increasingly popular in sunny regions. Builders are incorporating solar panels, geothermal systems, and ultra-efficient insulation to meet consumer demand for health-conscious and sustainable housing.

8. Bio-Based Alternatives and Green Chemistry

The chemical and plastics industries are under intense scrutiny. Companies are transitioning away from harmful substances like PVC, BPA, and PFAS, and investing in bio-based materials made from corn, soy, and waste oils.

Bioplastics and PHA-based materials are becoming viable options for everything from packaging to automotive parts. While cost and scalability remain issues, brands like BASF, Cargill, and NatureWorks are expanding capacity to meet rising demand.

9. Carbon Capture and Geoengineering

Carbon capture, utilization, and storage (CCUS) is transitioning from theory to practice. Companies like Carbon Engineering and Global Thermostat are developing direct air capture technologies, while ExxonMobil and Occidental Petroleum are investing billions in large-scale CCS infrastructure.

Meanwhile, geoengineering is gaining attention, with efforts to reflect solar radiation and use materials like olivine to absorb atmospheric CO₂. These controversial but potentially game-changing technologies highlight the urgent need for scalable climate solutions.

10. The Role of Policy and Private Investment

None of these trends exist in a vacuum. Government incentives—such as EV tax credits, clean energy grants, and packaging regulations—are essential to accelerating adoption. At the same time, private sector leadership from companies like Tesla, Amazon, and Walmart is turning sustainability into a strategic advantage.

Ultimately, as green technologies become more cost-competitive and efficient, their adoption will become driven less by ideology and more by economics. That shift is already happening across industries.

The green technology and sustainability industry is no longer the future—it is the present. Whether through innovations in renewable energy, water conservation, smart cities, or clean transportation, the shift toward a more sustainable planet is accelerating. For investors, entrepreneurs, policymakers, and consumers alike, the opportunities are vast, and the stakes could not be higher.

Key Concepts:  Green Technology, GreenTech, energy, efficiency, MPG, industrial, recycle, alternative, renewable, natural, organic, EnergyStar, LEED, fuels, batteries, hybrid, sustainable

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Green Technology Industry.  (See: https://www.plunkettresearch.com/industries/green-technology-greentech-cleantech-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Green Technology Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Green Technology Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Green Technology Industry

1. Major Trends Affecting the Green Technology Industry
2. Introduction to the Green Technology Industry
3. Demand for Green Technologies, Sustainability and Conservation Practices Evolves, Fueling Investment and New Product Development
4. Water Conservation Technologies to Enjoy Tremendous Growth/China Targets Desalination
5. Garbage Recycling Flourishes/Plasma Arc Gasification Technology Looks Promising
6. Food Recycling Efforts Underway
7. Biomass, Waste-to-Energy, Waste Methane and Biofuels from Algae
8. Smart Cities Utilize Sensors and Artificial Intelligence (AI)/Create Privacy and Security Issues
9. Packaging Technology Improves/Walmart, Amazon and Coca-Cola Boost Packaging Sustainability
10. Interest in Geoengineering Grows
11. Environmentalists Campaign for a Greener Chemical Industry
12. Homes and Commercial Buildings Seek Green Certification
13. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
14. Major Technology Research in Batteries/Massive Investments in Battery Factories and Power Storage
15. Fuel Cell and Hydrogen Power Research Continues/Fuel Cell Cars Enter Market
16. Fuel Efficiency Continues to Improve
17. Electric Cars (EVs) and Plug-in Hybrids (PHEVs) Spur Changes at Auto Makers/Hybrid Sales See Sharp Growth
18. Smart Electric Grid Technologies Are Adopted/Massive Utilities Investment Needed
19. Storage Battery Technologies and Installations Boom Worldwide
20. Superconductivity Provides Advanced Electricity Distribution Technology
21. Electric Utilities Adopt Coal Emissions Scrubbers While the Industry Tests Carbon Capture and Clean Coal Technologies
22. Bio-plastics Become a Reality/Plastic Packaging Made from Corn and Soy
23. New Display Technologies with PLEDs
24. Apparel Manufacturing Goes Green
25. Precision Agriculture Technologies (AgTech), Farm Robotics, GPS and Irrigation Market Grows Worldwide/Hi Tech Greenhouses
26. Natural/Organic Consumer Products Attract Greater Market Share
27. Breakthroughs in Plastic Recycling
28. Green Consumers Push Demand for Recycled and Re-Sale Clothing

Plunkett Research Provides In-Depth Tables for the Following Green Technology Industry Statistical Tables & Charts

1. GreenTech Industry Statistics and Market Size Overview
2. Global Alternative Energy Industry Statistics and Market Size Overview
3. Energy Production by Renewable Energy, U.S.: Selected Years, 1955-2023
4. Total Renewable Electricity Net Generation by Source & State, U.S.: 2023
5. Estimated Levelized Cost of Electricity (LCOE) for New Electricity Generation by Energy Source
6. U.S. Renewable Energy Consumption by Energy Source, 2017 vs. 2023
7. Fuel Ethanol Production & Consumption, U.S.: 1990 – 2023
8. Biodiesel Production & Consumption, U.S.: 2002 – 2023
9. Federal R&D Funding by Character of Work and Facilities and Equipment, U.S.: Fiscal Years 2023-2025
10. Federal R&D Budget & Distribution by Agency, U.S.: Fiscal Years 2023-2025
11. U.S. Department of Energy Funding for Science & Energy Programs: 2023-2025
12. Federal R&D & R&D Plant Funding for Energy, U.S.: Fiscal Years 2023-2025
13. Federal R&D & R&D Funding for Basic Research, U.S.: Fiscal Years 2023-2025
14. Federal R&D & R&D Plant Funding for Transportation, U.S.: Fiscal Years 2023-2025
15. Federal R&D & R&D Plant Funding for Agriculture, U.S.: Fiscal Years 2023-2025
16. Federal Funding for Research, by Agency & Field of Science & Engineering, U.S.: Fiscal Year 2023
17. Top 10 Countries by Installed Wind Generating Capacity: 2023
18. Top 15 U.S. States by Installed Wind Generating Capacity: 1st Quarter 2024

4.10.25

In 2025, the consumer products industry—including cosmetics, personal care, haircare, and a wide range of personal services—is undergoing a period of accelerated transformation. Fueled by digital innovation, shifting consumer values, and globalization, the industry is experiencing disruption at every level—from how products are developed and marketed to how they are sold and used. Here’s a comprehensive look at the key trends shaping this evolving marketplace.

Even more information on this industry is available! Check out our Consumer Products Industry Center.

Plunkett’s Consumer Products, Cosmetics, Hair & Personal Services Industry eBook, latest edition.

1. Digital Disruption and the Rise of Direct-to-Consumer Models

One of the most significant trends redefining the consumer products sector is the dominance of ecommerce and digital marketing. Social media platforms like Instagram, TikTok, and Pinterest are now essential marketing tools, particularly in the beauty and personal care industries, where visual appeal drives consumer engagement. Direct-to-consumer (DTC) models allow nimble startups like Madison Reed and Beauty Pie to bypass traditional retail, offering lower prices and personalized experiences.

These DTC players often use tools such as AI-powered shade matchers and virtual try-on apps (e.g., L’Oreal’s Makeup Genius) to attract consumers with convenience and customization—capabilities that legacy brands are scrambling to replicate.

2. Personalization Through AI and Data

Consumers increasingly expect tailored solutions. The use of AI and machine learning is growing rapidly, enabling companies to offer personalized skincare regimens, hair color, and even lipstick shades. Estee Lauder’s iMatch and L’Oreal’s Perso technology illustrate how innovation is transforming consumer interaction with products, from virtual consultations to bespoke formulations. The data gathered through these tools also helps brands refine product development and marketing strategies in real-time.

3. The LOHAS Movement and Conscious Consumerism

Lifestyles of Health and Sustainability (LOHAS) consumers are becoming mainstream. They demand products that align with values such as transparency, sustainability, ethical sourcing, and wellness. This has led to a surge in “clean beauty” products, nontoxic formulations, cruelty-free claims, and recyclable packaging. Brands like The Honest Company and True Botanicals cater to this audience, proving that being purpose-driven can also be profitable.

Even giants like Walmart and Unilever are responding, with initiatives such as sustainability scoring and refillable packaging. LOHAS consumers are willing to pay more for value and sustainability—as long as those benefits are clearly demonstrated.

4. The Expanding Middle Class in Emerging Markets

Global economic growth continues to elevate millions into the middle class, creating massive opportunities in countries like India, China, and Brazil. Consumer goods companies are tailoring products to local needs—offering skin-lightening creams in Asia or ginger-scented products in the Middle East. This requires deep cultural insight and agile product adaptation.

Multinationals like Unilever and L’Oreal are making major inroads by emphasizing affordability, trust, and local brand recognition in these rapidly growing regions.

5. Private Label Boom

Inflation and cost-consciousness have led to a consumer shift toward private label products. Major retailers like Costco, Target, and Kroger are dramatically expanding their store-brand portfolios. Amazon is also leveraging its reach with brands like AmazonBasics and Amazon Elements, offering lower-cost, high-quality alternatives.

In the U.S., private label sales reached $271 billion in 2024, and this trend shows no signs of slowing. For many consumers, the quality gap between private and national brands has narrowed, leading to greater adoption.

6. Experience-Driven Retail & the Rise of Superstores

Brick-and-mortar isn’t dead—it’s just evolving. Super beauty retailers like Ulta and Sephora are thriving by offering immersive, service-based experiences. In-store services such as makeovers, facials, and eyebrow bars create loyalty and engagement.

Retailers now provide platforms for indie brands, exclusive launches, and events that turn shopping into a destination. Loyalty programs, vibrant merchandising, and omni-channel strategies ensure that even digital-first shoppers make time to visit physical stores.

7. Inclusivity and Diversity in Product Development

In 2025, beauty is truly global and inclusive. From halal-certified skincare to haircare for coily textures, brands are broadening their ranges to serve a diverse customer base. Personalized solutions from companies like Urban Skin Rx and Proven reflect a commitment to celebrating all skin tones, hair types, and cultural identities.

Big players are also joining in—Estee Lauder launched Osiao for Chinese consumers, while Henkel’s Gliss targets haircare needs of Muslim women. Inclusion is now a baseline expectation, not a niche.

8. The “Fast Beauty” Model and Social Media Acceleration

Inspired by the success of fast fashion, beauty brands are now releasing trend-driven collections at unprecedented speed. Companies like Makeup Revolution and TAM Beauty bring new products to market in as little as 12 weeks. These rapid rollouts are enabled by tight feedback loops from social media platforms, where real-time engagement informs product design and messaging.

Influencers and celebrities—like Kylie Jenner or Anastasia Soare—amplify this speed by promoting new products instantly to millions of followers.

9. Non-Store Retail and Multi-Channel Expansion

The line between retail and media is blurring. Consumers now shop through livestreams, social media, and subscription boxes. Brands are leveraging tools like livestream shopping, influencer marketing, and “party” selling (think Avon 2.0) to reach customers where they are.

Direct selling models have evolved, incorporating digital tools for reps and embracing ecommerce. Multi-level marketing has also modernized, with companies offering more training, tech support, and fair compensation structures.

10. Convergence of Wellness, Beauty, and Health

Consumers see beauty as part of a broader self-care ecosystem. This has spurred demand for products that offer skin benefits, mental wellness support, and clean ingredients. Sleep-friendly fragrances, anti-allergy formulas, and stress-relief beauty items are blurring lines between health and beauty.

The growth of CBD-infused products also fits this narrative, although regulatory clarity is still evolving. Consumers are increasingly focused on what’s in their products—and what’s not.

From digital disruption to conscious consumerism and cultural inclusivity, the consumer products and personal care industry in 2025 is more competitive and innovative than ever. Success now demands agility, authenticity, and a deep understanding of evolving customer values. Brands that embrace technology, champion diversity, and prioritize sustainability are poised to thrive in this fast-changing landscape.

Key Concepts: Consumer products, cosmetics, hair, personal services, beauty, soaps, cleaners, body care, on-demand, wellness, artificial intelligence

Source: Plunkett Research, ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Consumer Products, Cosmetics, Hair & Personal Services Industry.  (See: https://www.plunkettresearch.com/industries/consumer-products-cosmetics-hair-personal-services-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Consumer Products, Cosmetics, Hair & Personal Services Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Consumer Products, Cosmetics, Hair & Personal Services Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Consumer Products, Cosmetics, Hair & Personal Services Industry

1. Major Trends Affecting the Consumer Products & Services Industry
2. Introduction to the Consumer Products & Services Industry
3. Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
4. A Growing Middle Class in Emerging Markets Creates Vast New Opportunities for Consumer Products
5. Amazon’s Online Market Share Dominates/Temu & Shein Compete Aggressively
6. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
7. Private Label Brands Grow in Share of Total Store Sales
8. Diverse Selling Techniques Boost Direct Marketers and Non-Store Sales
9. Super Beauty Stores Combine Shopping with Personal Care Services
10. Up and Coming Independent Beauty Products Firms Snapped Up by Major Players
11. Social Media Spurs Beauty Products Sales Among Millennials and Teens
12. Beauty Products Firms Target Unique Needs of Diverse Consumers Worldwide
13. Regis Dominates the Hair Salon Business/Product Sales Enhance Salon Profits
14. Blowout Bars Proliferate
15. Natural/Organic Consumer Products Attract Greater Market Share
16. Organic Food Sales Continue Global Growth/Locally Sourced Foods and Farm to Table Increase in Popularity
17. Consumers Drive a Revolution in the Food Industry, Demanding Fresher, More Natural Foods, Creating both Pain and Opportunities
18. Wellness, Beauty and Health Converge in Consumer Products and Services
19. Market for CBD Remains Steady
20. CBD Oil and Hemp Cultivation, Production and Distribution Challenges

Plunkett Research Provides In-Depth Tables for the Following Consumer Products, Cosmetics, Hair & Personal Services Industry Statistics

1. Consumer Goods & Services Industry Statistics and Market Size Overview
2. Annual Consumer Price Index, 1920-2024, U.S.
3. Average Annual Expenditures of All Consumer Households: 2018-2023, U.S.
4. Distribution of Total U.S. Annual Household Expenditures, by Major Category: 2023
5. Total U.S. Disposable Income, Expenditures & Gross Domestic & National Product Per Capita: Selected Years, 1960-2024
6. Consumer Goods & Services Retail Sales by Kind of Business, U.S.: 2018-2023
7. U.S. Exports & Imports of Food: 2017-2024
8. U.S. Exports & Imports of Beverages & Tobacco Products: 2017-2024
9. U.S. Exports & Imports of Apparel Products: 2017-2024
10. U.S. Exports & Imports of Paper: 2017-2024
11. U.S. Exports & Imports of Pharmaceutical Products: 2019-2024
12. U.S. Exports & Imports of Cleaning Compounds & Toilet Preparations: 2017-2024
13. Consumer Goods & Services Industry Employment, U.S.: 2017-2024

4.8.25

As the digital economy continues to expand, the e-commerce and internet industries are experiencing rapid and transformative changes. Driven by technological advancements, shifting consumer behaviors, and global market dynamics, these trends are reshaping how businesses operate and how consumers interact with brands online.

Even more information on this industry is available!  Check out our E-Commerce Industry Center.

Plunkett’s E-Commerce & Internet Business eBook, latest edition.

1. Mobile-First World

One of the most dominant trends is the shift towards a mobile-first experience. With over 7 billion smartphone users worldwide, mobile commerce (m-commerce) now accounts for more than half of all e-commerce sales. Consumers not only browse but also complete purchases on their phones, prompting businesses to optimize for smaller screens and faster load times.

Progressive Web Apps (PWAs) and native mobile apps are becoming standard tools to ensure seamless shopping experiences. Brands that prioritize mobile usability—especially for payments, navigation, and customer service—are seeing stronger engagement and conversion rates.

2. Rise of Social Commerce

Social media platforms are no longer just for connection and entertainment—they’ve evolved into powerful sales channels. Social commerce integrates shopping directly into platforms like Instagram, TikTok, Facebook, and Pinterest, allowing users to discover and buy products without leaving the app.

TikTok Shop and Instagram Checkout exemplify this evolution. Influencer marketing continues to thrive, but now influencers are converting views into direct sales through in-app features. This blurring of content and commerce is especially popular among Gen Z and millennial shoppers.

3. Artificial Intelligence (AI) and Personalization

AI is revolutionizing the e-commerce experience by enabling hyper-personalization at scale. Algorithms analyze browsing behavior, past purchases, and demographic data to curate personalized recommendations, emails, and content.

AI chatbots, now far more advanced thanks to natural language processing, handle everything from product inquiries to order tracking—24/7. AI also powers dynamic pricing, inventory management, and predictive analytics, helping businesses streamline operations and reduce costs.

4. Omnichannel and Hybrid Retail Models

The boundary between online and offline commerce is increasingly fluid. Omnichannel strategies allow customers to switch effortlessly between physical stores, online websites, apps, and social media platforms. Services like “buy online, pick up in store” (BOPIS), curbside pickup, and virtual try-ons are now part of the standard shopping journey.

Retailers are investing in technologies that create unified customer profiles across all touchpoints, ensuring a consistent and personalized experience, whether a shopper is in-store or online.

5. Sustainability and Ethical Consumerism

Environmental consciousness is reshaping consumer expectations. Shoppers—especially younger demographics—are demanding transparency around sourcing, labor practices, and carbon footprints. E-commerce companies are responding by adopting sustainable packaging, offering carbon offsets, and promoting circular economy models like resale and rental.

Major players like Amazon and Shopify have launched sustainability initiatives, while smaller brands are differentiating themselves through eco-friendly missions.

6. Faster Fulfillment and Last-Mile Innovation

Speed remains a key differentiator in e-commerce. Same-day and next-day delivery have become table stakes, especially in urban areas. Companies are investing heavily in fulfillment networks, micro-warehouses, and last-mile delivery solutions.

Drones, autonomous vehicles, and crowdsourced delivery (e.g., DoorDash, Uber) are being explored to reduce costs and increase speed. The “Amazon effect” continues to push industry standards, but other retailers are catching up quickly with innovative logistics models.

7. Global Expansion and Cross-Border E-Commerce

E-commerce is becoming truly global. Improved logistics, localized payment solutions, and better regulatory frameworks are making cross-border shopping more accessible than ever. Shoppers are comfortable ordering from international retailers, provided there’s trust in the brand and transparency in shipping and returns.

Emerging markets—particularly in Asia, Latin America, and Africa—are driving much of this growth, with mobile-first platforms and localized solutions enabling widespread adoption.

8. Subscription Commerce and Loyalty Models

Subscription-based models have evolved beyond media and entertainment. Consumers now subscribe to everything from meal kits to fashion boxes and pet supplies. This model provides predictable revenue for businesses and convenience for consumers.

Additionally, loyalty programs are being enhanced with data-driven personalization, offering customized rewards, early access, and exclusive content to retain high-value customers.

9. Privacy, Security, and Trust

As e-commerce grows, so does the importance of digital trust. Data breaches and growing concerns about surveillance have pushed companies to prioritize security and transparency. Compliance with privacy regulations (like GDPR and CCPA) is not optional—it’s a competitive necessity.

Features like two-factor authentication, secure checkout, and clear data policies are expected. Additionally, decentralized identity and blockchain-based solutions are gaining traction as privacy-first alternatives for data management.

10. Voice Commerce and Smart Devices

Voice-enabled shopping, powered by devices like Amazon Echo and Google Home, is gaining ground, particularly for reordering household items and checking delivery statuses. As voice recognition improves, voice search optimization is becoming essential for product discovery.

In parallel, the growth of the Internet of Things (IoT) is enabling smarter shopping experiences—think refrigerators that reorder groceries or wearables that track fitness-related purchases.

11. AI-Driven Content Creation and Marketing Automation

Generative AI tools like ChatGPT, Midjourney, and Jasper AI are streamlining content creation—from product descriptions to ad creatives. Marketers are using these tools to personalize email campaigns, optimize SEO strategies, and generate on-brand visuals at scale.

Automation platforms are also leveraging AI to segment audiences, trigger behavior-based actions, and A/B test creative elements, driving better ROI and efficiency.

12. Virtual Worlds and the Metaverse

While still early in its adoption, the metaverse is being explored as the next frontier of immersive commerce. Brands are building virtual stores, offering digital-only products (like NFTs), and hosting events in 3D environments.

Although mainstream metaverse usage remains limited, companies like Nike, Gucci, and Walmart are laying groundwork for the future of spatial and interactive retail experiences.

The e-commerce and internet industries are evolving at an unprecedented pace, fueled by technology and shaped by consumer demands. For businesses to thrive in this environment, adaptability is key. Whether it’s investing in AI, embracing sustainability, or exploring new sales channels, staying ahead means staying informed—and being willing to innovate continuously.

Key Concepts:  Ecommerce, startups, internet, computers, software, networks, artificial intelligence, online, jobs, innovation, investing, marketing, finance, technology, business

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the E-Commerce & Internet Business Industry.  (See: https://www.plunkettresearch.com/industries/ecommerce-internet-technology-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the E-Commerce & Internet Business Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the E-Commerce & Internet Business Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the E-Commerce & Internet Business

1. Major Trends Affecting the E-Commerce & Internet Business
2. Introduction to the E-Commerce & Internet Business
3. Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges
4. Amazon’s Online Market Share Dominates/Temu & Shein Compete Aggressively
5. Package and Food Delivery by Drone
6. Wi-Fi Enables Wireless Traffic Growth, Including the Internet of Things (IoT)
7. Global Internet Market Tops 9.3 Billion Users both Fixed and Wireless
8. Fiber-to-the-Home (FTTH) Gains Traction
9. Cloud Computing and Software as a Service (SaaS) Provide Data Storage & Access
10. China Is the World’s Largest E-Commerce Market and Continues to Boom
11. India Is the New E-Commerce Battle Ground
12. Overview of the Social Media Industry/TikTok Soars to 170 U.S. Million Users, Faces Ownership Legislation
13. Social Media Rakes in Global Online Shopping and Ad Revenues
14. Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant
15. Programmatic Ad Buying Dominates the Digital Media Market
16. Online Travel Agencies (OTAs) /Hotels Fight to Keep Control of the Customer
17. Pandora and Spotify Lead in Streaming Music Via Internet Radio but Face Challenge from Apple Music/SiriusXM Tops 33.2 Million Subscribers
18. Overview of the Mobile Apps Industry
19. Quality of Care and Health Care Outcomes Data Are Available Online, Creating a New Level of Transparency
20. Smartphones and Neobanks Replace Bank Branches and Tellers
21. Insurance Direct Selling and E-Commerce
22. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
23. Designers and Manufacturers Bypass the Middleman with Direct-to-Consumer Online Business Models
24. Fashion Rental Pioneered by Online Apparel Firm Rent the Runway
25. Smaller Satellites (SmallSats and CubeSats) and Low Earth Orbit Revolutionize Telecommunications
26. Sharing Economy Gains Market Share in Travel with Online Sites Like Airbnb, Vrbo and Many Global Competitors
27. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers
28. Amazon Becomes One of the World’s Leading Sellers of Apparel and Shoes
29. The Metaverse Has Difficulties Gaining Steam
30. OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and Smart ChatBots
31. Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow
32. Regulatory Environment Is Challenging for Online Businesses & Social Media

Plunkett Research Provides In-Depth Tables for the Following E-Commerce & Internet Business Statistics

1. Ecommerce & Internet Business Statistics and Market Size Overview
2. Global Digital, Network, Computer & Telecom Industries–Key Statistics & Market Size Overview
3. U.S. Computer Software & Related Services Quarterly Revenue:  Q4 2023-Q3 2024
4. U.S. Retail Trade and Ecommerce Sales: 2019-2022
5. Total & Ecommerce Sales for Electronic Shopping & Mail-Order Houses, by Merchandise Line, U.S.: 2019-2022
6. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022
7. Internet Access Technologies Compared
8. Number of Business & Residential High Speed Internet Lines, U.S.: 2020-2025
9. Amazon.com, Inc. Annual Sales & Income: 2018-2024
10. Employment in Ecommerce & Internet-related Fields, U.S.: 2002-2024
11. Estimated Quarterly U.S. Retail and Ecommerce Sales: 1st Quarter 2012-3rd Quarter 2024

3.27.25

The education landscape is undergoing significant transformation due to technological innovations, increasing demand for personalized learning and growing emphasis on cost-effective and scalable solutions.  From artificial intelligence (AI) reshaping classrooms to the evolution of MOOCs (Massive Open Online Courses), here are the most impactful trends influencing education, EdTech and MOOCs in 2025.

Even more information on this industry is available!  Check out our Education Industry Center

1. AI Revolutionizing Learning and Teaching

Artificial Intelligence (AI) is redefining education by offering adaptive, personalized learning experiences.  AI-driven platforms adjust content based on individual learning speeds and provide real-time feedback to improve outcomes.  Platforms like Knewton and Alta, which personalize course content, have demonstrated higher completion rates and reduced dropout rates.  AI also assists educators by automating grading, generating lesson plans and serving as virtual teaching assistants, allowing teachers to focus more on student interaction.

However, challenges such as data privacy, algorithmic bias and concerns about replacing human interaction remain.  While AI improves efficiency, maintaining a balance between automation and human guidance is critical to ensuring a holistic learning experience.

2. Corporate Training and Adult Education Surging Worldwide

The corporate training market continues to grow at an unprecedented pace, valued at $98 billion in the U.S. and $200 billion globally as of 2024.  Companies like Amazon, Microsoft and Starbucks are leading the way by offering tuition assistance and in-house education programs.  For instance, Amazon’s “Upskilling 2025” initiative aims to retrain one-third of its workforce by offering education programs in fields such as data analysis and machine learning.

Online learning platforms such as Udacity and Coursera are pivoting towards job-focused credentials that are highly aligned with industry requirements.  These platforms offer “nanodegrees” and micro-credentials designed to equip employees with the necessary skills for career advancement, making corporate training a major driver of the EdTech sector.

3. Online and Hybrid Education Models Becoming Standard

The Coronavirus pandemic-driven boom in online learning has normalized digital education across age groups.  Hybrid models, combining digital coursework with in-person instruction, are now the preferred format for many institutions.  Purdue Global and Arizona State University (ASU) have emerged as leaders in offering flexible, affordable and high-quality hybrid programs catering to working adults and non-traditional learners.

Institutions like Georgia Tech are offering affordable online master’s programs, such as their renowned computer science program, which provides remote learners with the same academic rigor as on-campus students.  Competency-based education and credit-for-experience models are also gaining traction, allowing students to earn degrees at a fraction of the cost of traditional education.

4. MOOCs Transitioning to Career-Aligned Credentialing

Initially lauded for democratizing education, MOOCs faced criticism for low completion rates and a lack of practical application.  However, the industry has adapted, with platforms such as Coursera, edX and Udacity now focusing on career-aligned programs that offer industry-recognized certificates and nanodegrees.  Udacity, for example, pivoted from offering free online university courses to focusing on corporate training and job-ready certifications.

MOOCs are also partnering with universities and corporations to offer micro-credentials and professional certificates, making their content more relevant and valuable in the job market.  This shift has resulted in higher completion rates and a greater return on investment for learners.

5. Gamification Driving Engagement and Learning Outcomes

Gamification, the application of game mechanics in non-game settings, is transforming education by making learning more interactive and engaging.  Tools like Duolingo, ClassDojo and Kahoot have proven successful in boosting student motivation and participation.  Corporate training programs are also leveraging gamification to improve employee retention and knowledge acquisition.

Additionally, Virtual Reality (VR) and Augmented Reality (AR) technologies are being incorporated into learning platforms to create immersive learning environments.  These technologies offer hands-on experiences that enhance understanding and retention, particularly in STEM (Science, Technology, Engineering, and Math) subjects.

6. Adaptive Learning Management Systems (LMSs) Boosting Outcomes

Adaptive LMS platforms, such as Knewton and Alta, dynamically adjust course content and pace based on individual student performance.  These systems collect vast amounts of real-time data to map relationships between a student’s progress and the learning material, allowing for a tailored learning experience.

Arizona State University’s use of Knewton-powered online math courses led to a significant increase in pass rates and a dramatic drop in withdrawal rates, demonstrating the effectiveness of adaptive learning in higher education.

7. Increased Focus on Affordable and Competency-Based Education

With student debt in the U.S. surpassing $1.6 trillion, there is a growing demand for affordable education alternatives that provide real value in the job market.  Competency-based education (CBE) models, which assess mastery of skills rather than time spent in a classroom, are gaining momentum.  Institutions like Western Governors University (WGU) and Purdue Global offer CBE programs that allow students to progress at their own pace and gain credits based on their knowledge and skills.

Community colleges and technical institutions are also expanding their offerings to include vocational training and certifications that align with local workforce demands.  Several U.S. states have implemented tuition-free programs for community colleges, reducing the financial burden on students while promoting workforce readiness.

8. Charter Schools and Alternative Models Growing Despite Controversy

Charter schools, often regarded as laboratories for innovation in K-12 education, continue to grow in popularity despite ongoing controversy.  These schools operate with greater autonomy and flexibility, allowing them to experiment with teaching methods and curriculum design.  Programs such as KIPP (Knowledge is Power Program) have demonstrated success in raising student achievement, particularly for disadvantaged communities.

However, concerns remain about the diversion of public funds, accountability and the mixed results of charter school performance across different regions.  The debate over charter schools versus traditional public schools is likely to intensify as demand for educational alternatives grows.

9. Virtual Schools and Flipped Classrooms Gaining Traction

The growth of virtual charter schools and online public schools is enabling students to learn at their own pace while accessing a broader range of courses.  Programs such as Florida Virtual School (FLVS) provide K-12 students with supplemental courses that may not be available in traditional brick-and-mortar schools.

Similarly, the flipped classroom model, pioneered by the Khan Academy, continues to gain traction.  In this model, students engage with instructional content online at home and apply their knowledge through interactive activities in the classroom.  This approach fosters deeper understanding and critical thinking while allowing teachers to provide more personalized support.

10. Global Demand and Emerging Markets Creating New Opportunities

With over 1.5 billion K–12 students and 260 million higher education students worldwide, the demand for affordable and scalable education solutions is immense, particularly in emerging nations.  Mobile learning platforms, low-cost devices, and cloud-based solutions are helping bridge the educational divide in underserved regions.

However, significant challenges remain, including a lack of internet access and technological infrastructure in remote areas.  International organizations and private sector players are increasingly investing in expanding educational resources to these regions, offering new growth opportunities for EdTech companies.

11. Rethinking Value in Higher Education Amid Rising Costs

The soaring cost of higher education, coupled with concerns about the return on investment (ROI), is prompting many students to explore alternative paths.  Coding bootcamps, micro-credentials and online certifications are emerging as viable alternatives to traditional college degrees.  Employers are increasingly valuing skills and competencies over formal credentials, further accelerating this shift.

Universities are responding by offering accelerated programs, dual enrollment opportunities for high school students and stackable credentials that allow learners to accumulate credits over time.  These initiatives aim to make higher education more accessible and relevant to the changing demands of the labor market.

12. AI and EdTech Expanding Access in Emerging Markets

AI-driven educational tools and mobile platforms are helping to overcome infrastructure challenges in emerging markets.  Companies like BYJU’s in India and Eneza Education in Africa are leveraging mobile technology to provide affordable and scalable learning solutions.  These platforms offer interactive content, AI-powered tutoring, and real-time feedback, making quality education accessible to students in remote regions.

The future of education is characterized by a hybrid approach that blends technology with personalized, student-centered learning. AI, gamification and adaptive learning platforms are driving innovation, while online and hybrid models are making education more flexible and accessible.  As demand for lifelong learning and career-aligned credentials grows, the education sector will continue to evolve to meet the needs of a dynamic and global workforce.

Key Concepts:  Education, EdTech, education technology, online schools, software, universities, colleges, charter schools, virtual schools, services, distance learning, online tools, access, software, hardware, tablets, platforms, publishing

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Education, EdTech & MOOCs Industry.  (See: https://www.plunkettresearch.com/industries/education-edtech-technology-moocs-schools-online-universities/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

• Plunkett Research names top trends and statistics changing the Education, EdTech & MOOCs industry for the mid term.

Key Features:

• Industry trends analysis, market data and competitive intelligence
• Market forecasts and Industry Statistics
• Statistical Tables
  
  

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms.  You will gain vital insights that can help you shape your own strategy for business development, product development and investments.

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?

3.27.25

The rise of digital technology has fueled the rapid expansion of the sharing and gig economy.  This new economic model is built on peer-to-peer exchanges facilitated by digital platforms, enabling flexible work arrangements and access to on-demand services.  From ride-hailing and grocery delivery to co-living and fashion rentals, these trends are transforming industries, employment, and consumer habits.

Even more information on this industry is available!  Check out our Sharing Economy Industry Center.

Plunkett’s Sharing & Gig Economy, Freelance Workers & On Demand Delivery Industry eBook, latest edition.

1. The Gig Economy: Redefining Work

The gig economy has revolutionized employment, offering workers flexibility while creating new challenges regarding rights and benefits.  Platforms like Uber, Instacart and TaskRabbit enable individuals to work as independent contractors, setting their schedules and juggling multiple gigs.  However, concerns about labor protections, fair pay, and benefits have led to legal debates worldwide.

Legislation such as California’s Proposition 22, Massachusetts’ settlement with Uber and Lyft, and similar rulings in other states reflect the ongoing struggle to balance flexibility with worker protections.  In the U.K., Uber was forced to classify drivers as “workers,” granting them additional rights, while China introduced new rules for gig workers’ benefits.  These evolving regulations will shape the future of gig-based employment.

2. Disruptive Mobility Services and Autonomous Vehicles

Ride-hailing services have upended traditional taxi industries, with Uber, Lyft and Didi dominating the market.  Beyond traditional ride-hailing, companies are investing heavily in autonomous vehicle technology.  Firms like Waymo, Tesla and Zoox are developing self-driving cars to reduce costs and improve efficiency.

Bicycle-sharing and e-scooters are also gaining traction in urban areas, offering affordable and eco-friendly transportation alternatives.  While dockless bike-sharing has grown in popularity, concerns over maintenance and clutter remain.  Governments and companies are working to balance accessibility with responsible urban planning.

3. The On-Demand Economy: Expanding Beyond Transportation

On-demand services have expanded beyond ride-hailing into food and grocery delivery.  Instacart, Amazon Fresh and Walmart Grocery are changing how consumers shop for essentials.  Meal kit services like HelloFresh and Blue Apron offer convenient home-cooked meal solutions, though demand fluctuates.

Restaurant meal delivery, driven by platforms like DoorDash, Uber Eats and Grubhub, remains a major growth area.  However, high commission fees have sparked tensions between restaurants and delivery providers, leading to new business models such as direct-to-consumer platforms and restaurant-owned delivery services.

4. The Sharing Economy’s Reach in Real Estate and Luxury Goods

Hospitality has seen significant disruption with Airbnb and Vrbo competing with traditional hotels.  While short-term rentals offer unique accommodations, regulatory challenges have emerged, prompting new licensing requirements in various cities.  Luxury-sharing services are also growing, with Rent the Runway offering high-end fashion rentals and private jet-sharing services like Surf Air and NetJets catering to affluent travelers.

5. Regulatory and Insurance Challenges

The sharing and gig economy presents new challenges for insurance providers.  Traditional coverage models struggle to address risks associated with ride-sharing, home-sharing and gig work.  Startups like Zego are developing insurance solutions tailored to gig workers, while companies like Allstate’s Arity analyze driving data to create usage-based policies.

As governments continue regulating the sector, issues like taxation, licensing and liability remain contentious.  The debate over whether gig workers should be classified as employees or independent contractors will likely influence future policies.

6. The Future of the Sharing and Gig Economy

Despite regulatory hurdles, the gig and sharing economy continues to expand.  Innovations in artificial intelligence, cloud-based platforms and self-driving technology will drive further disruption.  The aging workforce and shifting consumer preferences will also contribute to the gig economy’s evolution.

In the long term, transportation needs may shift from personal car ownership to “mobility services,” while automation could redefine gig-based employment.  The success of this industry will depend on balancing worker rights, consumer convenience and technological advancements.  As regulations evolve, businesses will need to adapt to remain competitive in this ever-changing landscape.

Key Concepts:  Assembly, business, co-living, co-working, delivery, e-commerce, gig, errands, freelance, on-demand, rentals, ride-sharing, sharing

Source: Plunkett Research, Ltd., Copyright © 2025