9.2.25

The telecommunications industry is experiencing a dynamic transformation, propelled by sweeping technological innovations, fierce competition, and changing consumer behavior. As one of the most integral components of the global economy, telecom connects nearly every aspect of modern life—from mobile connectivity and internet access to entertainment and smart infrastructure. Here’s a look at the most important trends that are redefining the future of telecommunications.

Even more information on this industry is available!  Check out our Telecommunications Industry Center.

Plunkett’s Telecommunications Industry eBook, latest edition.

1. The Collapse of Landlines and the Rise of Bundled Services

Landlines are rapidly becoming obsolete. As of 2024, nearly 80% of U.S. households rely exclusively on wireless communication—a sharp rise from just 10.5% in 2006. Consumers, especially younger generations, prefer smartphones, which offer a seamless, multifunctional experience for calls, texts, internet access, and entertainment. Simultaneously, many households are adopting VOIP (Voice over Internet Protocol) services bundled with cable and internet, further accelerating the decline of traditional landline usage.

Telecom giants like Verizon and AT&T are responding with aggressive investments in fiber-to-the-home (FTTH) infrastructure, offering ultra-high-speed internet, TV, and phone services in bundled packages. These strategies aim to retain customers and tap into the growing demand for faster connectivity and streaming capabilities.

2. AI Transforms the Smartphone Experience

Artificial Intelligence (AI) is at the core of modern smartphone functionality. It powers everything from photography enhancements and voice assistants to real-time health tracking and automatic content generation. AI tools now enable users to convert speech into text, translate languages on the fly, and even auto-generate social media content.

Google has integrated AI-generated summary responses into its mobile search engine, streamlining the user experience by offering immediate, comprehensive answers. On the security front, AI supports facial recognition, voice identification, and battery optimization. Generative AI apps, like ChatGPT, are enabling content creation and research directly from smartphones, making devices more productive than ever.

3. 5G Expands Global Connectivity and Enables IoT

5G technology is ushering in a new era of hyper-connectivity. With speeds up to 10 Gbps and latency as low as one millisecond, 5G supports real-time applications such as autonomous vehicles, industrial automation, remote healthcare, and augmented reality.

Beyond speed, 5G is the backbone for the Internet of Things (IoT), linking billions of devices for machine-to-machine (M2M) communication. While urban areas are already enjoying 5G rollouts, rural regions lag behind due to the high infrastructure costs. Carriers are investing hundreds of billions of dollars to build out this next-gen network, which will require over 769,000 new transmission sites in the U.S. alone.

4. Wi-Fi as a Critical Partner to 5G

Despite the power of 5G, Wi-Fi remains indispensable. More than half of mobile data traffic is offloaded to Wi-Fi networks, relieving the strain on cellular infrastructure. This is particularly important for high-bandwidth applications like video streaming and cloud-based gaming.

Technological upgrades such as MU-MIMO and OFDMA are boosting Wi-Fi’s capacity to handle simultaneous device connections. As the number of connected devices rises—projected to reach 28.5 billion by 2023—Wi-Fi’s role in supporting seamless connectivity alongside 5G becomes ever more crucial.

5. VOIP Reshapes Voice Communication

VOIP continues to revolutionize the telecommunications sector. Platforms like Zoom, Microsoft Teams, Google Voice, and WhatsApp offer flexible, cost-effective alternatives to traditional voice services. Businesses and households alike are embracing VOIP for its affordability, robust features, and ability to integrate with broader communication platforms.

VOIP services allow users to select phone numbers from virtually any area code, enabling virtual business presence in multiple locations. This technology also bypasses the need for expensive physical infrastructure, reducing operating costs while improving scalability.

6. Satellite Internet: LEO and SmallSats Redefine Coverage

The deployment of low Earth orbit (LEO) satellites and miniaturized SmallSats is reshaping how internet services are delivered worldwide. SpaceX’s Starlink has already launched over 8,000 satellites, serving over 4 million subscribers globally. Amazon’s Project Kuiper and OneWeb are also making significant strides in deploying their own LEO networks.

These satellite constellations provide high-speed internet to remote and underserved regions, with lower latency compared to traditional satellites. Innovations such as reprogrammable satellites and 3D-printed components are driving down launch and maintenance costs, enabling more flexible and scalable services.

7. Fiber-to-the-Home Gains Traction

Fiber-optic infrastructure is the key to meeting growing demand for fast, reliable internet. FTTH technology delivers gigabit-level speeds directly into homes and offices. Providers like Google Fiber, Verizon Fios, and AT&T Fiber are expanding their footprints in major cities across the U.S., making broadband more accessible and affordable.

The expansion of FTTH also enhances video streaming, telehealth, and telepresence applications. With support for high-definition video conferencing and real-time collaboration tools, fiber networks are foundational to the digital economy.

8. Unified Communications and the Rise of Telepresence

The convergence of communication tools—email, voice, video, and messaging—into unified platforms is redefining workplace collaboration. Microsoft Teams, Cisco Webex, and Zoom have become essential tools for enterprises. These platforms offer integrated solutions that support teleconferencing, file sharing, virtual meetings, and more.

Telepresence systems are also evolving, delivering near life-like video experiences that make remote meetings more effective. This trend reduces the need for business travel while maintaining high productivity and engagement across distributed teams.

9. Telecom vs. Cable: Fierce Competition for TV and Internet

Telecom firms are aggressively encroaching on traditional cable territory. By offering TV over internet protocols (IPTV) and bundling services, companies like Verizon and AT&T are drawing customers away from cable operators. Verizon Fios, for instance, delivers hundreds of HD channels, on-demand content, and high-speed internet—all through fiber networks.

Cable providers, in turn, are entering the mobile market, offering wireless plans bundled with home internet. As the lines blur between telecom and cable, the battle for consumer loyalty is intensifying.

10. Preparing for 6G, Edge Computing, and Cybersecurity

On the horizon is 6G, which promises blazing speeds up to 1 terabyte per second, minimal latency, and support for fully immersive metaverse experiences. However, the path to 6G requires massive investments in hardware, standards development, and global collaboration.

Edge computing will also play a central role by processing data closer to its source, reducing latency and bandwidth use. As networks grow more interconnected, cybersecurity threats multiply. Safeguarding telecom infrastructure against hackers and state-sponsored cyberattacks is now a top priority for governments and enterprises alike.

11. The Future

The telecommunications industry is not just evolving—it is undergoing a structural transformation that will impact nearly every sector of society. From AI-infused smartphones and ubiquitous 5G to satellite-powered internet and immersive virtual communication, the future of telecom is exciting, fast-paced, and full of opportunity. As technology continues to advance, the companies that innovate boldly while investing in security and infrastructure will shape the digital ecosystem for decades to come.

Key Concepts: Networking, business, services, economics, internet, entrepreneurship, telecommunications, globalization, satellite, innovation, marketing, smartphones, technology, artificial intelligence (AI), 5G, 6G

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Telecommunications Industry.  (See: https://www.plunkettresearch.com/industries/telecommunications-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Telecommunications Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Telecommunications Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Telecommunications Industry

1. Major Trends Affecting the Telecommunications Industry
2. Introduction to the Telecommunications Industry
3. Landline Subscribers Cancel Service/ Bundled Services Pick Up Market Share
4. Artificial Intelligence (AI) Dramatically Changes Smartphone Use
5. 5G Wireless Networks Rollout Worldwide, Enabling the Internet of Things (IoT)/Massive Investments Required
6. Wi-Fi Enables Wireless Traffic Growth, Including the Internet of Things (IoT)
7. Wireless Service Subscriptions Worldwide Reach 9.1 Billion
8. VOIP (Telephony over the Internet) Continues To Revolutionize the Telecommunications Industry
9. Telecom Equipment Makers Face Intense Competition from Manufacturers in China
10. Telecom Companies Compete Fiercely Against Cable in the TV, Internet and Telephone Market
11. Fiber-to-the-Home (FTTH) Gains Traction
12. Global Internet Subscriptions Market Tops 9.3 Billion, both Fixed and Wireless
13. Telecommunications Systems Move Online Including Unified Communications, Telepresence
14. Carriers Offer Unlimited Access Plans for Smartphones/Face Intense Subscription Price Competition
15. Smaller Satellites (SmallSats and CubeSats) and Low Earth Orbit (LEO) Revolutionize Telecommunications
16. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
17. The Future of the Telecommunications Industry Incudes 6G, Edge Computing, AI and M2M Communications

Plunkett Research Provides In-Depth Tables for the Following Telecommunications Industry Statistics

1. Telecommunications Industry Statistics and Market Size Overview
2. Global Digital, Network, Computer and Telecom Industry–Key Statistics and Market Size Overview
3. Wired Telecommunications Carriers, Estimated Sources of Revenue, U.S.: 2018-2022
4. Wired Telecommunications Carriers, Estimated Breakdown of Revenue by Type of Customer, U.S.: 2019-2022
5. ATT & the Bell Companies, Then & Now
6. Wireless Telecommunications Carriers (except Satellite): Estimated Sources of Revenue & Expenses, U.S.: 2019-2022
7. Wireless Standards & Speeds
8. Internet Access Technologies Compared
9. Top Mobile Operators by Number of Subscribers, Worldwide
10. Satellite Telecommunications: Estimated Sources of Revenue & Expenses, U.S.: 2019-2022
11. Number of Business & Residential High Speed Internet Lines, U.S.: 2021-2025
12. Exports & Imports of Telecommunications Equipment, U.S.: 2019-2024
13. Employment in the Telecommunications Industry, U.S.: 1991 – May 2025
14. Research Funding for Computer and Information Science Engineering, U.S. National Science Foundation: Fiscal Years 2024-2026

8.21.25

The chemicals, coatings, and plastics industry is one of the most dynamic and influential sectors globally, touching nearly every product and industry. From building materials to electronics, food packaging to pharmaceuticals, this vast ecosystem is undergoing transformative shifts. With global chemicals revenues reaching $4.9 trillion in 2025 (excluding pharmaceuticals), and plastics production totaling 444.5 million tons in 2024, several major trends are redefining how these materials are produced, consumed, and recycled.

Even more information on this industry is available!  Check out our Chemicals Industry Center.

Plunkett’s Chemicals, Coatings & Plastics Industry eBook, latest edition.

1. Surging Global Plastics Demand and Specialized Technologies

Plastics remain a foundational material for global economies, driven by demand in packaging, automotive, and construction. Emerging middle classes in China, India, and Southeast Asia are contributing to a consumption boom in consumer goods and vehicles—major users of plastics. Simultaneously, plastics are being used to replace metal in many industrial applications due to their lightweight and cost-effective nature.

To keep pace with this demand, plastic processing technologies have become highly specialized. Techniques such as blow molding, injection molding, extrusion, thermoforming, and rotational molding are tailored for different end uses, from food containers to automotive components. Freudenberg-NOK’s innovations in single-cavity pressing have shown the potential for lighter, higher-quality plastic engine components—30% lighter than aluminum alternatives.

2. The Sustainability Imperative: Recycling, Bio-plastics, and Regulation

With global plastic recycling rates still hovering around 10%, sustainability has become an urgent priority. Traditional mechanical recycling degrades material quality, but innovations like chemical recycling, pyrolysis, and MIT’s degradable thermoset materials offer pathways to a more circular economy.

Meanwhile, consumer-facing companies like Coca-Cola and Walmart are leading sustainability efforts in packaging. Coca-Cola’s goal is to use 50% recycled content in all plastic containers by 2030 and make 100% of packaging recyclable by 2035. Startups like CuRe Technology, backed by Coca-Cola, are pioneering methods to recycle complex plastics by decolorizing polyester into reusable pellets.

Bio-based plastics derived from corn, soy, and sugarcane are also becoming commercially viable. NatureWorks’ Ingeo bioplastic, used in packaging and textiles, has doubled production capacity, while BASF’s Ecovio and Ecoflex offer biodegradable alternatives for shrink films and paper coatings.

3. Geopolitical Shifts: China, India, and the Middle East Lead Global Expansion

The geopolitical landscape is reshaping chemical production and trade. China, long a leading importer of chemicals, is expanding its domestic capabilities through coal-to-chemical technologies, massive R&D investments, and partnerships with multinationals like BASF and ExxonMobil. India is following a parallel path, with Reliance Industries and Indian Oil Corp. investing billions in integrated petrochemical complexes and growing its plastics and specialty chemicals footprint.

In the Middle East, firms like Saudi Aramco and SABIC are leveraging local feedstocks and expanding capacity with mega-projects such as Sadara Chemical’s $20 billion complex in Jubail, Saudi Arabia. However, U.S. shale gas has disrupted their cost advantage, driving new competition in global markets.

4. Technological Innovation: From Nanochemicals to PLEDs

Nanotechnology is unlocking new capabilities in coatings, specialty chemicals, and materials science. BASF, a pioneer in the field, is developing nanofoams for insulation and anti-fouling marine paints, while Mitsubishi Chemical’s production of fullerenes is pushing the frontier in high-strength, conductive materials.

Polymer LEDs (PLEDs) represent another breakthrough. PLEDs offer lightweight, thin, energy-efficient displays that can be integrated into curved or flexible packaging, opening up possibilities for smart labeling and interactive advertising. Cambridge Display Technology and Carmanah are exploring applications from consumer packaging to solar-powered buoys.

5. The Rise of High Performance Thermoplastics and Nanocomposites

High Performance Thermoplastics (HPTPs) are being used in industries ranging from aerospace to consumer electronics. These materials are replacing heavier metals and offering advantages such as corrosion resistance, heat tolerance, and structural rigidity. Composite materials—especially those enhanced with carbon, fiberglass, or nanoparticles—are becoming the material of choice for applications requiring strength and durability with reduced weight.

Nanocomposites, particularly those using graphene, are proving revolutionary. Graphene’s unmatched strength and electrical conductivity make it a game-changer in applications from tires to electronics. EU’s NanoMaster initiative and U.S.-based Ovation Polymers are developing graphene-based materials with enhanced mechanical and thermal properties.

6. Environmental and Security Pressures Drive Regulation

Security at chemical plants remains a concern, particularly in densely populated regions like the U.S. Northeast. The EPA and the Department of Homeland Security have implemented strict rules under the CFATS program, mandating physical and cyber security enhancements at high-risk facilities.

On the environmental front, growing public awareness around toxins like BPA and PFAS has prompted new regulations. European REACH regulations require extensive testing of chemicals, and several U.S. states have banned PFAS-containing products. Corporate giants like Microsoft and Walmart have proactively phased out certain chemicals and packaging materials to address consumer and regulatory pressure.

7. Packaging Innovation as a Sustainability Driver

Packaging—often a major contributor to landfill waste—is a hotbed for innovation. Amazon and Walmart have reengineered logistics and packaging processes to reduce weight, materials, and shipping costs. Walmart’s switch to concentrated laundry detergents, for example, saved hundreds of millions of pounds in packaging materials and millions of gallons of water.

Glass is staging a comeback in response to concerns about plastics leaching toxins. Meanwhile, companies are exploring coated paper alternatives and nanotechnology-enhanced packaging for better recyclability and shelf life.

8. Biofuels and Chemical Feedstock Diversification

Ethanol, produced primarily from corn in the U.S. and sugarcane in Brazil, has become a significant fuel additive. However, concerns over its environmental and water-use impact persist. Cellulosic ethanol, derived from agricultural waste, holds promise but faces technological and economic hurdles.

The broader challenge of feedstock diversification remains central to the industry’s long-term sustainability. While bioplastics offer a partial substitute for petroleum-based materials, cost remains a barrier. Still, as investment and innovation grow, bioplastics may eventually help reduce dependence on fossil fuels.

9. The Future

The chemicals, coatings, and plastics industries are entering a pivotal era defined by innovation, environmental responsibility, and geopolitical realignment. With increasing demand from a growing global middle class, technological advancements in materials science, and mounting pressure to reduce environmental impact, the industry’s trajectory is being redefined.

Success in this sector will depend on agile adaptation—whether that means integrating greener feedstocks, investing in next-gen nanomaterials, or rethinking packaging. For companies and countries alike, the opportunities are immense—but so are the challenges.

Key Concepts:  Biotechnology, business, science, economics, pharmaceuticals, oil, finance, chemicals, globalization, healthcare, innovation, investing, marketing, nanotechnology, plastics

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Chemicals, Coatings & Plastics Industry.  (See: https://www.plunkettresearch.com/industries/chemicals-plastics-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Chemicals, Coatings & Plastics Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Chemicals, Coatings & Plastics Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends in the Chemicals, Coatings & Plastics Industry

1. Major Trends Affecting the Chemicals, Coatings & Plastics Industry
2. Introduction to the Chemicals, Coatings & Plastics Industry
3. Plastic Processing Technologies Have Evolved According to Specialized Needs
4. Global Demand for Plastics Will Soar Over the Long Term
5. China’s Plastics Market to Grow Long-Term/China Is a Major Chemicals Import Market
6. Petrochemicals Plants in the Middle East Expand but Face Challenges
7. India’s Plastics and Chemicals Sectors Grow/India Is Home to Massive Petrochemical Plants
8. New Display Technologies with PLEDs
9. Refineries Along with Chemicals and Plastics Plants Expand in the U.S.
10. Breakthroughs in Plastic Recycling
11. Chemical Plants Increase Security Measures
12. Environmentalists Campaign for a Greener Chemical Industry
13. Packaging Technology Improves/Wal-Mart and Coca-Cola Boost Packaging Sustainability
14. Bio-plastics Become a Reality/Plastic Packaging Made from Corn and Soy
15. Nanochemicals Deliver Advanced Coatings and Specialty Chemicals
16. Self-Assembly and Fabrication on the Atomic Level Enable Nanomanipulation
17. Ethanol Production Is Massive for Fuel Additives
18. Cellulosic Ethanol Makes Slow Commercial Progress
19. Manufacturers Focus on High Performance Plastics and Specialty Chemicals
20. HPTP Thermoplastics, Thermoset and Engineered Plastics Enable Advanced Products/Nanocomposites Offer the Ultimate in Advanced Materials
21. The Future of the Global Chemicals Industry, Driven by Specialty Needs and a Growing Middle Class

Plunkett Research Provides In-Depth Tables for the Following Chemicals, Coatings & Plastics Industry Statistics

1. Chemicals, Coatings & Plastics Industry Statistics and Market Size Overview
2. U.S. Exports & Imports of Chemicals: 2019-2024
3. U.S. Exports & Imports of Organic Chemicals: 2019-2024
4. U.S. Exports & Imports of Inorganic Chemicals: 2019-2024
5. U.S. Exports & Imports of Plastics & Plastics Products: 2019-2024
6. U.S. Exports & Imports of Rubber & Rubber Products: 2019-2024
7. U.S. Exports & Imports of Fertilizers: 2019-2024
8. U.S. Exports & Imports of Pharmaceutical Products: 2019-2024
9. Gross Output in the Chemicals, Plastics & Rubber Products Manufacturing Industries, U.S.: Selected Years, 2018-2023
10. Chemicals & Plastics Industry Employment, U.S.: 2018-May 2025
11. Employment & Wages in Chemicals Industry Occupations, U.S.: May 2024
12. Crude Oil Production & Drilling Activity, U.S.: Selected Years, 1991-2024
13. Top World Oil Producers: 2024
14. Natural Gas Overview, U.S.: Selected Years, 1980-2024
15. Refinery Capacity & Utilization in the U.S.: Selected Years, 2005-2025

8.19.25

The wireless communications industry has entered one of its most transformative decades. With billions of connected devices, ultra-fast networks, and advanced applications reshaping everyday life, sectors such as Wi-Fi, RFID, and cellular are converging in powerful new ways. The industry is being driven by demand for speed, efficiency, and ubiquitous connectivity. changing not only how people communicate, but also how businesses operate and societies function.

Even more information on this industry is available!  Check out our Wireless Industry Center.

Plunkett’s Wireless, Wi-Fi, RFID & Cellular Industry eBook, latest edition.

1. The Global 5G Rollout

The introduction of 5G networks is redefining wireless communication. Offering speeds up to 10 Gbps and latency as low as one millisecond, 5G is unlocking use cases that were previously impractical—such as fully autonomous vehicles, remote robotic surgeries, and immersive augmented/virtual reality (AR/VR) experiences.

The benefits go beyond speed. 5G supports massive machine-to-machine communication, enabling billions of IoT devices to operate simultaneously. However, building nationwide 5G coverage remains a challenge, requiring dense infrastructure investments. In the U.S., the estimated investment for full deployment is between $130 and $150 billion. Globally, operators are balancing these costs against the race to stay competitive.

2. RFID’s Resurgence in Supply Chain & Beyond

Radio Frequency Identification (RFID) has moved from niche tracking tool to a core supply chain enabler. Falling chip costs, standardized protocols like EPCglobal, and increasing demand for real-time visibility are driving adoption.

Retail giants like Walmart and Zara are using RFID to:

• Improve inventory accuracy.
• Reduce out-of-stock situations.
• Enable frictionless checkout.

Beyond retail, RFID is transforming:

• Healthcare: Tracking medical equipment and patient data.
• Manufacturing: Monitoring parts through production.
• Logistics: Automating warehouse operations.

Emerging innovations, like printable RFID tags and nanoparticle barcodes, will make it even easier and cheaper to integrate tracking into everyday products.

3. IoT Expansion Across Industries

The internet of things (IoT) is booming, powered by both cellular (LTE-M, NB-IoT, 5G) and Wi-Fi-based solutions. Industries are embedding sensors in everything from industrial machinery to smart home devices, collecting data to drive efficiency and innovation.

Key sectors benefiting from IoT:

• Smart Cities: Traffic optimization, smart lighting, and public safety monitoring.
• Agriculture: Precision farming using soil, weather, and crop sensors.
• Energy: Smart grids and demand-response systems.
• Healthcare: Remote patient monitoring and wearable diagnostics.

Security remains a pressing concern as billions of connected devices expand the attack surface for cyber threats.

4. The Rise of Low Earth Orbit (LEO) Satellites

Low Earth Orbit (LEO) satellite constellations, such as SpaceX’s Starlink and Amazon’s ProjectKuiper, are bringing high-speed internet to underserved areas worldwide. These systems reduce latency compared to traditional geostationary satellites, making them viable for real-time applications like video conferencing and online gaming.

LEO technology also supports emergency communications, maritime connectivity, and remote industrial operations—bridging the digital divide on a global scale.

5. Mobile Payments and Digital Wallet Adoption

Mobile devices are increasingly replacing physical wallets. Payment platforms like Apple Pay, Google Pay, Alipay, and M-PESA have revolutionized how people transact, especially in regions where traditional banking is underdeveloped.

In 2024, global mobile payment transaction value exceeded $9 trillion, fueled by:

• Contactless payment acceptance at retailers.
• Increased security from biometric authentication.
• The convenience of in-app and peer-to-peer payments.

6. AI-Driven Mobile Experiences

Artificial Intelligence is reshaping the smartphone experience. AI now powers:

• Photography: Enhancing images in real time.
• Personal Assistants: Offering context-aware recommendations.
• Language Translation: Enabling instant multilingual communication.
• Generative AI tools: Allowing users to create text, images, and videos directly on-device.

As AI chips become standard in flagship devices, expect even more processing to move onto the handset—improving speed and privacy.

7. Wearable Technology & Smart Fabrics

Wearables are extending wireless connectivity beyond the smartphone. Fitness trackers, smartwatches, and health-monitoring devices now offer:

• ECG and blood oxygen monitoring.
• Sleep tracking and stress analysis.
• Integration with telemedicine platforms.

Smart fabrics—garments with embedded sensors—are emerging for athletic performance monitoring, workplace safety, and even interactive fashion. This trend is blurring the lines between technology, health, and lifestyle.

8. Telemedicine and Remote Health Monitoring

Telemedicine adoption surged during the COVID-19 pandemic and continues to grow. Wireless connectivity enables:

• Virtual doctor consultations.
• Remote diagnostics.
• Continuous patient monitoring via wearables.

For rural or underserved communities, these solutions can dramatically improve healthcare access while reducing costs.

9. Smart Cities and Connected Infrastructure

Urban areas are increasingly leveraging wireless technologies to become smart cities. Examples include:

• Intelligent traffic management systems.
• Smart street lighting that adjusts to pedestrian flow.
• Real-time public transportation updates.
• Environmental monitoring for air quality and noise.

These initiatives can improve quality of life, but also raise privacy and cybersecurity challenges.

11. Sustainability and Energy Efficiency

With the explosion of connected devices, energy efficiency is a growing priority. Manufacturers are developing low-power chips, and networks are being optimized for greener operations. Innovations like energy harvesting (capturing energy from ambient sources like light or motion) could help power small IoT devices without batteries.

11. The Future

The wireless, Wi-Fi, RFID, and cellular sectors are experiencing unprecedented growth and innovation. From the global expansion of 5G to the rise of AI-powered mobile experiences, these technologies are reshaping how people live, work, and connect.

Going forward, speed, ubiquity, intelligence, and sustainabilitywill define the next decade. Businesses and consumers alike stand to benefit from faster networks, smarter devices, and more connected environments. Yet, challenges remain, from infrastructure investment to cybersecurity and privacy concerns.

As we move deeper into the 2020s, the convergence of wireless technologies promises to power a new era of connectivity—one where virtually everything and everyone can be online, all the time.

Key Concepts:  Bluetooth, business, internet, economics, networking, entrepreneurship, finance, wireless, globalization, cell phone, innovation, investing, marketing, iphone, smartphone, technology

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Wireless, Wi-Fi, RFID & Cellular Industry.  (See: https://www.plunkettresearch.com/industries/wireless-cellphone-rfid-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Wireless, Wi-Fi, RFID & Cellular Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Wireless, Wi-Fi, RFID & Cellular Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends in the Wireless, Wi-Fi, RFID & Cellular Industry

1. Major Trends Affecting the Wireless, Wi-Fi, RFID & Cellular Industry
2. Introduction to the Wireless Industry
3. 5G Wireless Networks Rollout Worldwide, Enabling the Internet of Things (IoT)/Massive Investments Required
4. Wi-Fi Enables Wireless Traffic Growth, Including the Internet of Things (IoT)
5. Wireless Service Subscriptions Worldwide Reach 9.1 Billion
6. RFID Drives Inventory Management Evolution
7. Telemedicine and Remote Patient Monitoring Rely on Wireless
8. Wireless Information Systems Surge Ahead in Vehicles: Telematics, Intelligent Transportation (ITS) and Real Time Traffic Information
9. In Emerging Nations, mChek and M-PESA Enable Remote Banking via Smartphone
10. Digital Wallets Gain Payments Market Share
11. Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
12. Global Mobile In-App Revenues Hit $150 Billion Yearly
13. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
14. Artificial Intelligence (AI) Dramatically Changes Smartphone Use
15. Carriers Offer Unlimited Access Plans for Smartphones/Face Intense Subscription Price Competition
16. Voice, Face & Image Recognition Change the Wireless World, Artificial Intelligence (AI) Tools Added to Smartphones
17. Wearable Sensors Track Exercise Data/Apparel and Shoe Manufacturers Adopt Technologies
18. Smaller Satellites (SmallSats and CubeSats) and Low Earth Orbit (LEO) Revolutionize Telecommunications
19. LEO Satellites Enable Emergency Communications Via Smartphones
20. Smart Cities Utilize Sensors and Artificial Intelligence (AI)/Create Privacy and Security Issues
21. Overview of the Mobile Apps Industry
22. The Future of Smartphones, the Internet of Things (IoT) and the Wireless Services Industry

Plunkett Research Provides In-Depth Tables for the Following Wireless, Wi-Fi, RFID & Cellular Industry Statistics

1. Wireless, Wi-Fi, RFID & Cellular Industry Statistics and Market Size Overview
2. Global Digital, Network, Computer and Telecom Industry–Key Statistics and Market Size Overview
3. Internet Access Technologies Compared
4. Wireless Standards & Speeds
5. Number of Business & Residential High Speed Internet Lines, U.S.; 2021-2025
6. Top Mobile Operators by Number of Subscribers, Worldwide
7. Wireless Telecommunications Carriers (except Satellite): Estimated Sources of Revenue & Expenses, U.S.: 2019-2022
8. Satellite Telecommunications: Estimated Sources of Revenue & Expenses, U.S.: 2019-2022
9. Wireless Telecommunications Industry (except Satellite) Employment, U.S.: 2016-May 2025
10. Research Funding for Computer and Information Science Engineering, U.S. National Science Foundation: Fiscal Years 2024-2026

8.8.25

The sports and recreation industry is undergoing rapid transformation, driven by technological innovation, shifting consumer expectations, and global market forces. Once centered around traditional sports leagues and physical participation, the industry now spans digital entertainment, wearable technology, eSports, and immersive fan experiences.

With global revenues approaching $1.8 trillion and the U.S. market alone nearing $636 billion, sports and recreation are among the world’s largest and most influential industries. This sector touches everything from major media deals and fashion trends to public health and tourism. In this post, we explore the most impactful trends reshaping the sports and recreation landscape in 2025 and beyond.

Even more information on this industry is available!  Check out our Sports Industry Center!

Plunkett’s Sports & Recreation Industry eBook, latest edition.

1. Technology is Revolutionizing Sports Performance and Participation

The integration of technology into sports and recreation is perhaps the most far-reaching trend. From professional training facilities to neighborhood gyms, technology is enhancing performance, injury prevention, and fan engagement.

• Wearables and Smart Equipment: Athletes at all levels now use smartwatches, GPS-enabled fitness trackers, and AI-enhanced gear to monitor vital stats and improve performance. Major brands like Nike and Adidas have introduced smart shoes and apparel with embedded sensors that track movement, form, and even biometrics in real-time.
• Virtual and Augmented Reality (VR/AR): VR training simulators allow athletes to rehearse plays and improve reaction time without physical exertion. Meanwhile, AR is used in broadcasting to enhance fan viewing experiences with real-time stats and player insights. For recreational users, VR apps like Supernatural or FitXR bring immersive workouts into living rooms.
• AI and Analytics in Coaching: AI is being deployed to analyze player performance and strategy, providing insights that were once the domain of elite coaches. In youth sports, this tech is now accessible via smartphone apps, democratizing advanced training.

2. Streaming and Digital Media Disrupting Traditional Broadcasting

How fans consume sports has fundamentally changed. Gone are the days of relying solely on cable or satellite TV.

• Streaming Giants Enter the Arena: Services like Amazon Prime Video, YouTube TV, Apple TV+, and ESPN+ have secured lucrative broadcasting rights. Amazon, for instance, now exclusively streams Thursday Night Football, a deal worth $1.32 billion annually. These platforms offer more flexible, on-demand viewing, catering to younger, mobile-first audiences.
• Direct-to-Consumer (DTC) Platforms: Sports organizations are increasingly launching their own platforms to control content, gather user data, and offer exclusive behind-the-scenes content. The NBA, NFL, and UFC all operate robust DTC services.
• Second-Screen Engagement: Fans are no longer passive viewers. They’re engaging with games in real time via social media, fantasy leagues, and betting platforms. This interactivity is creating new monetization channels and deeper loyalty.

3. eSports and Fantasy Sports Expand the Definition of Athletics

Once considered niche, eSports and fantasy sports are now mainstream.

• Explosive Growth in eSports: With over 600 million global viewers, eSports has become a cultural force. Tournaments pack stadiums, and professional teams receive corporate sponsorships on par with traditional sports. Titles like League of Legends, Fortnite, and Call of Duty are watched like the Super Bowl by Gen Z audiences.
• Fantasy Sports and Daily Fantasy: Roughly 63 million people in the U.S. and Canada play fantasy sports, often spending hours analyzing player data and stats. Platforms like DraftKings and FanDuel have transformed this pastime into a business powerhouse.

This expansion into digital gaming reflects a broader trend: younger generations view competitive gaming as legitimate entertainment and a career path.

4. Aging Populations are Driving Growth in Recreational Activities

As Baby Boomers retire, they are prioritizing health, wellness, and active living—creating new opportunities in the recreation space.

• Senior-Oriented Fitness and Travel: There’s a surge in demand for low-impact fitness classes, hiking trips, wellness retreats, and guided tours designed for older adults. Brands are offering senior-friendly equipment, while resorts and cruise lines now cater to this health-conscious demographic.
• Pickleball’s Rise: One standout example is the meteoric rise of pickleball, a hybrid of tennis and ping pong. It appeals across age groups but especially resonates with Boomers due to its low barrier to entry, social nature, and fun pace.

This demographic shift is prompting businesses to rethink programming, facility design, and marketing strategies.

5. Legal Sports Betting Creating a New Revenue Powerhouse

The 2018 U.S. Supreme Court decision to legalize sports betting opened the floodgates. Today, betting is legal in more than 30 U.S. states, with billions of dollars wagered annually.

• Mobile Betting Dominates: Fans can now place bets from their smartphones, often integrated into live broadcasts. This has made sports viewing more engaging while opening up new revenue streams for leagues and media outlets.
• Corporate Involvement: Partnerships between sportsbooks (like FanDuel and DraftKings) and sports leagues are now common. In many cases, these deals include co-branded content, exclusive odds, and even in-arena betting lounges.

As betting becomes normalized, expect greater integration with mainstream sports media and continued innovation in predictive analytics and gamification.

6. Diversity, Equity, and Globalization Fueling Growth

Efforts to diversify sports both demographically and geographically are paying off.

• Rising Investment in Women’s Sports: Leagues like the WNBA and NWSL are securing record-breaking sponsorships, viewership, and media deals. Athletes such as Caitlin Clark and Naomi Osaka are not only stars on the field—they’re brand powerhouses.
• Global Expansion of U.S. Leagues: The NBA and NFL are actively hosting games in Europe, Asia, and Latin America. The English Premier League (EPL), meanwhile, continues to grow its American fan base. These efforts are diversifying the revenue base and cultivating new generations of fans.
• Representation Matters: There’s increasing focus on inclusivity in coaching, ownership, and broadcasting. Diverse role models are helping young athletes see themselves in sports they may not have previously considered.

7. Experiential Recreation and Fitness as Lifestyle

Consumers are seeking experiences that combine fitness, socialization, and lifestyle in fun, creative ways.

• Hybrid Recreation Models: Businesses like Topgolf, indoor rock climbing gyms, and axe-throwing bars are blending recreation with entertainment and food service. These hybrid venues are booming, particularly among Millennials and Gen Z.
• Boutique Fitness and Wellness: Yoga studios, cycling boutiques, and HIIT classes continue to expand. More than just a workout, they’re social hubs and lifestyle statements.
• Fitness Tourism: The rise of “sweat vacations” and adventure travel means people are planning trips around marathons, retreats, and mountain biking excursions.

The lines between sports, wellness, and recreation are blurring—and that presents new opportunities across apparel, hospitality, and tech.

8. A Dynamic Future

The sports and recreation industry is no longer just about athleticism—it’s about technology, media, lifestyle, and inclusivity. As innovation accelerates and global audiences grow, organizations that adapt to these trends will thrive.

From billion-dollar streaming deals and AI-powered coaching apps to VR workouts and global eSports arenas, the sector is entering a new era. For investors, entrepreneurs, and fans alike, it’s a thrilling time to be part of the game.

Key Concepts: Football, business, baseball, basketball, hockey, economics, recreation, entrepreneurship, finance, exercise, globalization, golf, soccer, innovation, investing, marketing, sports, video games

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Sports & Recreation Industry.  (See: https://www.plunkettresearch.com/industries/sports-recreation-leisure-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Sports & Recreation Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Sports & Recreation Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Sports & Recreation Industry

1. Major Trends Affecting the Sports & Recreation Industry
2. Introduction to the Sports & Recreation Industry
3. NFL (National Football League): The Biggest Money in U.S. Sports
4. Broadcasting Fees, Digital Access and Investment Savvy Boost MLB (Major League Baseball)
5. NBA (National Basketball Association) Goes Global/WNBA Surges in Popularity
6. NHL (National Hockey League) Covers the U.S. & Canada
7. Television Rights/Streaming Contracts Bring in Lucrative Revenues for Major Sports Leagues
8. Soccer (Football) Leagues Around the World Reap Significant Revenues and Sponsorships
9. New Sports Stadiums Launched in the U.S./Stadium Sponsorships Offset Costs
10. NCAA College Sports Are Immense Revenue Generators, Thanks to Broadcast Rights
11. Student Athletes Eligible for Endorsement Fees/ Fight for Compensation and Benefits
12. Golf Is a Major Sports Sector/PGA (Professional Golf Association) LIV Merger Delayed
13. Tennis Is a Massive Global Sport for Professionals and Amateurs Alike
14. Fantasy Sports Post Growth, with 63 Million Players
15. eSports: Electronic Games Become Spectator Sports
16. Sports Betting Gains Traction with Online Betting
17. Sports Equipment Manufacturers Offer the Latest High-Tech Advantages
18. Wearable Sensors Track Exercise Data/Apparel and Shoe Manufacturers Adopt Technologies
19. Sports Agents Are Indispensable/Sports Marketing Booms in China
20. Sports Licensing Heats Up
21. Video Game Console History/New Technologies and Features Boost Console Sales
22. Virtual Reality/Augmented Reality and 3-D Games Create Opportunities in the Tech Industry/Immersion Games to Grow
23. Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel
24. Athletic Footwear Sales Boom, Drawing Big Names from Athletes to Designers
25. The Vast Majority of Shoes Sold in the U.S. Are Made Elsewhere
26. 3-D Printing and Robotics Revolutionize Manufacture of Shoes and Fabrics
27. Exercise Apparel Sales Rise/Athleisure Clothing Sales Remain Strong
28. Sports Equipment and Social Media Converge
29. The Future of the Sports Industry Will Be Shaped by Technologies and Demographics

Plunkett Research Provides In-Depth Tables for the Following Sports & Recreation Industry Statistics

1. Sports & Recreation Industry Statistics and Market Size Overview
2. Global Sports Industry Revenues, 2022-2024
3. Selected U.S. Sports Industry Revenues: 2016-2022
4. Sports Industry, Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
5. U.S. Spectator Sports, Performing Arts & Related Industries, Breakdown of Expenses: 2020-2022
6. Estimated Monthly Sporting Goods Stores Retail Sales, U.S.: 1992-April 2025
7. Overview of the Media Contracts of the Four Big Sports Leagues
8. Sports Industry Employment by Business Type, U.S.: 2020-2024

8.4.25

As we push deeper into 2025 and look forward to 2026, the once-separate worlds of games, mobile apps, and social media are fusing into a vibrant, tech-driven ecosystem. This “GASM” trifecta—Games, Apps, and Social Media—now shapes how we play, communicate, shop, and work. From artificial intelligence and immersive technologies to new business models and regulatory scrutiny, these interconnected industries are being reshaped at a pace unmatched in previous decades.

Even more information on this industry is available!  Check out our Games Industry Center!

Plunkett’s Games, Apps & Social Media  Industry eBook, latest edition.

1. AI: The Central Force Behind Innovation

Artificial intelligence is no longer a behind-the-scenes utility—it’s now a front-and-center enabler of smarter, more personalized digital experiences across all three sectors.

In gaming, AI powers intelligent NPCs, procedurally generated environments, and dynamic storytelling. Titles like No Man’s Sky, featuring a universe of 18 quintillion planets, highlight the potential of AI-driven world-building. Studios are also leveraging machine learning for adaptive difficulty levels, enhancing player engagement.

In the app world, AI is revolutionizing everything from healthcare to customer service. Tools like Intercom’s Fin and Grammarly use natural language processing to offer real-time, context-aware assistance. Productivity, writing, fitness, and even therapy apps now feature conversational AI assistants that feel increasingly human.

On social media, AI filters out billions of spam messages and harmful content daily while powering personalized feeds on platforms like Instagram, TikTok, and LinkedIn. Recommendation engines learn user behavior to drive engagement and ad revenues. Deep learning also underpins voice synthesis, deepfakes, and real-time translation—dramatically broadening the scope of global communication.

2. Mobile Gaming and Cloud Play Redefine Access

Gaming has become predominantly mobile, with revenues from mobile games reaching an estimated $100.3 billion in 2024—more than PC and console gaming combined. Casual titles dominate, but AAA-quality mobile games are rising due to advancements in mobile processors and cloud streaming.

Cloud gaming, in particular, is democratizing access. Services like Xbox’s xCloud, Nvidia GeForce NOW, and Facebook Gaming allow users to play high-performance titles without dedicated hardware, streaming gameplay directly to their devices. The rise of 5G and edge computing further reduces latency and improves the cloud gaming experience.

Freemium models—where games are free but include in-app purchases—remain dominant. Successful titles such as Genshin Impact and Fortnite earn billions through microtransactions, while ad-supported models provide an entry point for developers and players alike.

3. Social Media Becomes the New Shopping Mall

Social media is now a dominant force in e-commerce. Instagram, TikTok, and Pinterest are investing heavily in shoppable content, enabling users to buy directly from influencer videos or brand posts without ever leaving the platform. This shift turns entertainment into a seamless shopping experience.

TikTok, in particular, is reshaping retail. Its algorithm-driven discovery engine excels at surfacing trending products—giving rise to the viral phenomenon “TikTok made me buy it.” With native checkout and payment integration, TikTok is poised to challenge traditional retail players and even platforms like Amazon.

Facebook and Instagram’s Shops feature, along with Pinterest’s visual search tools, are closing the loop between inspiration and transaction. As users blend content consumption with commerce, the boundaries between media and retail continue to dissolve.

4. Streaming, Cord Cutting, and Creator Economies

Streaming services have eclipsed traditional broadcast and cable TV, driven by changing consumer preferences, cost-consciousness, and mobile-first lifestyles. YouTube, Netflix, Disney+, and newer entrants like Paramount+ are all adapting to increasingly fragmented attention spans and on-demand expectations.

Cord-cutting remains a massive trend, especially among younger audiences. In the U.S., traditional pay-TV subscribers have dropped by nearly 50% over the past decade. Meanwhile, streaming platforms continue to invest in original content and exclusive releases to secure audience loyalty.

Simultaneously, social media and apps have empowered a new wave of independent creators. Platforms like Patreon, Substack, TikTok, and Twitch allow creators to monetize content directly through subscriptions, tips, and merchandise sales. This decentralized model gives individuals more control over their content and careers, bypassing traditional gatekeepers.

5. Immersive Technologies Take Center Stage

Virtual reality (VR), augmented reality (AR), and mixed reality (MR) are gaining traction as both consumer entertainment tools and enterprise solutions. Devices like Meta Quest 3 and Apple Vision Pro are elevating immersive computing to new levels.

In gaming, VR continues to grow steadily, with titles like Beat Saber and Half-Life: Alyx drawing loyal followings. Meanwhile, AR applications such as Pokémon GO and Snapchat filters demonstrate how real-world overlays can captivate massive audiences.

Enterprise adoption of immersive tech is also surging. Companies use VR for corporate training, virtual collaboration, design visualization, and even remote healthcare. Fitness apps, interior design tools, and medical education platforms are incorporating AR to deliver real-time, hands-on guidance.

The metaverse—a persistent, 3D digital world—remains a buzzword, but mainstream adoption has slowed due to hardware costs, unclear utility, and user base fragmentation. However, developers and investors remain optimistic, particularly for niche applications in gaming, socializing, and commerce.

6. Fantasy Sports and eSports Hit the Big Leagues

Fantasy sports and eSports have evolved from niche hobbies to billion-dollar industries.

In North America, over 63 million people now play fantasy sports, primarily centered on football, basketball, and baseball. Platforms like DraftKings and FanDuel offer real-money leagues, daily contests, and betting integrations—blending gaming, sports, and financial risk.

eSports, meanwhile, is watched by more than 640 million fans globally. Professional tournaments for games like League of Legends, Valorant, and Counter-Strike draw stadium-sized crowds and multi-million-dollar sponsorships. Universities are even offering scholarships to elite players, and broadcasters now cover eSports alongside traditional sports.

This rise aligns with the gamification of entertainment—where play, competition, and audience interaction coexist in increasingly creative ways.

7. Privacy, Regulation, and Ethical Tech

As tech companies amass enormous amounts of user data, governments around the world are stepping in to enforce stricter regulations.

The European Union’s Digital Markets Act and Digital Services Act aim to increase transparency, protect consumers, and rein in Big Tech monopolies. In the U.S., antitrust lawsuits against Amazon, Meta, and Google are gaining momentum, while data privacy laws like the California Consumer Privacy Act (CCPA) demand accountability.

In parallel, content moderation and algorithmic transparency are under scrutiny. Platforms face mounting pressure to combat misinformation, harmful content, and algorithmic bias. AI ethics, data portability, and child safety are now essential conversations in tech boardrooms.

For businesses, navigating this new regulatory landscape requires compliance, transparency, and consumer trust as competitive advantages.

8. The Future

The convergence of games, apps, and social media is ushering in a new digital era—one defined by personalization, immersion, mobility, and decentralization. AI will continue to be the driving engine behind much of this transformation, but its success will depend on responsible implementation and robust oversight. As GASM sectors evolve, businesses that can anticipate user expectations, adapt to technological shifts, and respect emerging social norms will lead the next wave of digital growth.

Key Concepts: Electronic games, online games, multiplayer games, games, apps, mobile apps, social media, game machines, gaming, cellphone, location based, GPS, virtual reality, 3D, three dimensional, augmented reality, software, hardware, artificial intelligence (AI)

Source: Plunkett Research, Ltd., Copyright © 2025

Plunkett Research, Ltd., a Houston, Texas-based market research firm, has completed its latest research on the Games, Apps & Social Media Industry.  (See: https://www.plunkettresearch.com/industries/video-games-mobile-apps-social-media-market-research/).  This revised and updated data is part of our massive Plunkett Research Online subscription service, where we continuously monitor the world’s 40 most vital business sectors, including such industries as retailing, artificial intelligence, health care, sports/recreation and much, much more.  Our analysts and market research continually monitor the world’s leading industries and companies and post thorough updates yearly.

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Games, Apps & Social Media Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers
  
  

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables
  
  

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?
  
  

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Games, Apps & Social Media Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Games, Apps & Social Media Industry

1. Major Trends Affecting the Games, Apps & Social Media Industry
2. Introduction to the Games, Apps & Social Media Industry
3. Overview of the Electronic Games Industry
4. Overview of the Mobile Apps Industry
5. Overview of the Social Media Industry/TikTok Soars to 170 Million U.S. Users, Faces Ownership Legislation
6. Artificial Intelligence (AI) Rocks the Games, Apps & Social Media Industry
7. Social Media Rakes in Global Online and Mobile Ad Revenues
8. Streaming Apps Take Over TVs, Leading to Cord Cutting/Subscription Losses for Cable and Satellite
9. Video Game Console History/New Technologies and Features Boost Console Sales
10. Online (Cloud Gaming) & Mobile Games Compete with Consoles
11. Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow
12. The Metaverse Has Difficulties Gaining Steam
13. Fantasy Sports Post Growth, with 63 Million Players
14. eSports: Electronic Games Become Spectator Sports
15. Virtual Worlds Provide Revenue for Games Publishers
16. Global Mobile Apps Revenues Hit $150 Billion Yearly
17. Embedded LTE Wi-Fi and Onboard Apps Incorporated by Auto Makers in New Car Infotainment Systems
18. Gamification:  Games Technology Boosts Education and Training
19. Sports Equipment and Social Media Converge
20. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers
21. Regulatory Environment Is Challenging for Online Businesses & Social Media
22. The Future of Games, Apps & Social Media

Plunkett Research Provides In-Depth Tables for the Following Games, Apps & Social Media Industry Statistics

1. Games, Apps & Social Media Industry Statistics and Market Size Overview
2. Global Digital, Network, Computer & Telecom Industries—Key Statistics & Market Size Overview
3. Internet Usage Demographics, U.S.: 2024
4. Use of Different Online Platforms: 2024
5. Social Media Usage Demographics, U.S.: 2024
6. Home Broadband Adoption Demographics, U.S.: 2024
7. Smartphone Adoption Demographics, U.S.:  2024
8. Number of Business & Residential High Speed Internet Lines, U.S.: 2021-2026
9. Software Publishing Industry, U.S.: Estimated Revenue & Inventories: 2017-2022
10. Software Publishing Industry, U.S.: Estimated Selected Expenses: 2017-2022
11. Wireless Telecommunications Carriers (except Satellite): Estimated Sources of Revenue & Expenses, U.S.: 2019-2022
12. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022
13. Estimated U.S. Information & Entertainment Sector Revenues by NAICS Code: 2017 – 2022
14. Internet Access Technologies Compared