Education, Technology (EdTech), Schools & Learning Industry Market Research

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Education, Education Technology & MOOCs OVERVIEW

The global education landscape is undergoing a rapid transformation, shaped by technology, shifting demographics and the evolving needs of learners and employers.  From adaptive learning systems to corporate upskilling programs, here are the most impactful trends in education, EdTech, and MOOCs (Massive Open Online Courses) in 2025.
1. AI Is Reshaping Learning and Teaching
Artificial Intelligence (AI)is revolutionizing how students learn and how educators teach.  AI-driven platforms now tailor instruction based on real-time feedback and individual learning speeds.  Beyond content personalization, AI also assists with grading, developing lesson plans and even acting as virtual tutors.  The U.S. Department of Education emphasizes that AI enhances education efficiency without replacing teachers, although concerns about privacy and algorithmic bias remain.
2. Corporate Training Is Exploding
Adult education and corporate upskilling are booming globally.  In the U.S. alone, corporate training reached $98 billion in 2024.  Companies like Amazon, Microsoft and Starbucks are investing heavily in tuition support and in-house education programs to build employee skills.  Firms such as Udacity and Coursera have pivoted to offer job-focused credentials, often in partnership with major employers.
3. Online and Hybrid Education Are Now the Norm
Accelerated by the Coronavirus pandemic, online learning has matured.  Students now regularly pursue degrees entirely online or via hybrid models, combining digital lessons with in-person instruction.  Schools like Purdue Global and Arizona State University have emerged as leaders in this space, offering flexible, affordable programs targeted at working adults and non-traditional students.
4. MOOCs Evolve Beyond Free Content
Once heralded for democratizing education, MOOCs faced criticism for low completion rates.  Now, many MOOC providers like edX and Udacity have shifted to career-aligned programs offering credentials or “nanodegrees.”  These are more engaging and valuable in the job market, particularly for tech and business roles.
5. Gamification and EdTech Innovation Drive Engagement
Gamification is a major force in both academic and corporate learning.  Tools like Duolingo and ClassDojo, along with VR and AI-enhanced platforms, are making learning more interactive.  Companies like Google, with its dominant Google Classroom suite and Chromebooks, are setting standards in digital K-12 education.
6. Adaptive Learning Management Systems Boost Outcomes
Adaptive LMS platforms such as Knewton personalize the pace and content of courses based on student performance.  This real-time tailoring has significantly improved student outcomes and reduced dropout rates in pilot programs.
7. Global Demand and Emerging Markets Create Growth Opportunities
With over 1.5 billion K–12 students and 260 million in higher education worldwide, the demand for scalable, affordable education solutions is immense—especially in developing nations where access to quality education remains a challenge.  Mobile learning and low-cost digital tools are beginning to bridge this gap.
8. Rethinking Value in Higher Education
Skyrocketing tuition and student debt—now totaling $1.6 trillion in the U.S.—have spurred scrutiny of the return on investment for college degrees.  Many students now explore alternatives like community colleges, coding bootcamps and competency-based programs.
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Top Companies Profiled

The following is a partial listing for this industry. As a subscriber, you will have access to the leading companies and top growth companies. This includes publicly-held, private, subsidiary and joint venture companies, on a global basis as well as in the U.S.


Hundreds of Top Companies Profiled, Including:

PLUNKETT PROVIDES UNIQUE ANALYSIS OF THE FOLLOWING TRENDS THAT ARE DRIVING THIS INDUSTRY:

Key Findings:

  • Plunkett Research analyzes the top trends changing the industry, and provides in-depth industry statistics. In addition, this publication profiles the top 150 companies in Education, EdTech & MOOCs industry.

Available Formats:

  • Printed Almanac: ISBN 978-1-62831-571-4 (Available Now)
  • E-book: ISBN 978-1-62831-916-3 (Available Now)
  • Plunkett Research Online (Subscribers)

Key Features Include:

  • Industry trends analysis, market data and competitive intelligence
  • Market forecasts and Industry Statistics
  • Industry Associations and Professional Societies List
  • In-Depth Profiles of hundreds of leading companies
  • Industry Glossary
  • Link to our 5-minute video overview of this industry

Pages: 248

Statistical Tables Provided: 11

Companies Profiled: 158

Geographic Focus: Global

Price: $379.99

Key Questions Answered Include:

  • How is the industry evolving?
  • How is the industry being shaped by new technologies?
  • How is demand growing in emerging markets and mature economies?
  • What is the size of the market now and in the future?
  • What are the financial results of the leading companies?
  • What are the names and titles of top executives?
  • What are the top companies and what are their revenues?

This feature-rich book covers competitive intelligence, market research and business analysis—everything you need to know about the Education, EdTech (Education Technology) & MOOCs business including:

  1. Introduction to the Education, EdTech (Education Technology) & MOOCs Industry
  2. The Coronavirus’ Effect on Education
  3. Corporate Training and Adult Education Markets Continue to Grow Worldwide
  4. Tuition Assistance for Employees Is Spent at Online Universities
  5. Education in Emerging Nations Faces Unique Challenges
  6. A Wide Range of Software to Enhance Learning and Improve Education’s Cost-Effectiveness Is Offered by Large Firms and Startups Alike
  7. Adaptive Learning Technology Adjusts Classroom Pace to Each Individual Student’s Ability
  8. Innovative Companies Score Big Successes in Adult and Leisure Learning Online
  9. Affordable Degrees Are Served Up Online and in Hybrid (“Blended Education”) Models
  10. Charter Schools Post Growth, Create Controversy as Traditional School Alternatives
  11. Technology and the Internet Enable Virtual Schools, Ranging from Virtual Public Charter Schools to Online Universities
  12. The Internet Enables the Flipped Classroom, Pioneered by Khan Academy Tutorials
  13. MOOCs, Massive Open Online Courses: Startups Seek Elusive Profits
  14. U.S. and U.K. Universities Serve Up Education to Foreigners/Private Schools Grow Rapidly Outside the U.S.
  15. Gamification: Games Technology Boosts Education and Training
  16. The Future of Education

EdTech (Education Technology) & MOOCs Industry Statistics

  1. U.S. Education Statistics and Market Size Overview
  2. Global Education Statistics and Market Size Overview
  3. School Enrollment of the Population 3 Years Old and Over, by Level of School, U.S.: 1964-2019
  4. U.S. Population Age 25 and Older, by Educational Attainment: 1940-2020
  5. PreK-12th Grade Student Enrollment, By School Level & Race/Ethnicity, U.S.: Selected Years, 1995-2019
  6. Number & Percent Distribution of Public Elementary & Secondary Students & Schools, By Traditional or Charter School Status & Selected Characteristics: 2000-2001 & 2018-2019
  7. Total & Current Expenditures Per Pupil in Public Elementary & Secondary Schools, U.S.: Selected Years, 1919-2020
  8. Total Fall Enrollment in Degree-Granting Postsecondary Institutions, U.S.: 1967-2019
  9. Average Annual Costs for Full-Time Undergraduates at Degree-Granting Post-Secondary Institutions: 1969-2020
  10. Educational Services Industry Revenue, U.S.: 2015-2020
  11. Employment in Education Occupations, U.S.: May 2020

Companies Mentioned Include:

  • Apollo Education Group Inc
  • Broadview Institute Inc
  • Franklin Covey Co
  • DeVry Education Group Inc
  • ECollege.com Inc
  • iLinc Communications Inc
  • HealthStream Inc
  • Instructivision Inc
  • Cengage Learning
  • Edmentum Inc

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This industry onlyPublication date: Jun 2021
ISBN-13: 978-1-62831-916-3
ISBN-13: 978-1-62831-571-4
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