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New Companies Score Big Successes in Adult and Leisure Learning Online, Business and Industry Trends Analysis

There is significant growth in the online market for continuing education, as well as for instruction in leisure subjects such as arts and crafts.  This segment saw booming growth as a result of the stay-at-home regulations during the Coronavirus pandemic.  For example, LinkedIn Learning, formerly, offers thousands of online courses, comprised of tens of thousands of video lectures, in a variety of subjects including business skills, education, software development, 3-D animation and photography.  Another example is Pluralsight (, which provides subscribers with digital learning tools including adaptive skill tests, directed learning paths, expert-authored courses, interactive labs and live mentoring for individuals and corporate teams.  A network of 1,000 experts produces the site’s courseware, with royalties paid based on how often content is viewed (one instructor was reported to have earned $2 million in one year).
As for leisure learning, sites such as Creativebug ( offer a plethora of different online courses in everything from knitting to baking to drawing.  Classes are modestly priced and may include multiple lessons.  For example, the Botanical Watercolor Illustration course has seven on-demand lessons in botanical illustration, totals a bit more than one hour.
A company called The Great Courses ( has built a tremendous business by offering online- and DVD-based lectures by outstanding professors, covering topics ranging from philosophy to the great religions to history to economics.  Rosetta Stone ( has likewise built a very large business offering discs and online versions of language lessons.

A Representative List of Organizations that Have Used our Research and Products:


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Career Services, Penn State University

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Hilton Worldwide, Marketing Manager

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Michael Oppenheim, Collections & Reference Services, UCLA

Plunkett Research Online is an excellent resource…the database contains a wealth of useful data on sectors and companies, which is easy to search and well presented. Help and advice on how to conduct, export and save searches is available at all stages.

Penny Crossland, Editor, VIP Magazine
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