Plunkett Research, Ltd. announces publication of its complete market forecasts and financial analysis for the Printing and Printing Support (Binding, Stamping, Typesetting & Post-Press) Activities Industry. Plunkett estimates U.S. revenues for this industry at $81.855 billion for the year 2017, and provides forecasts for several years in its latest Industry Analytics report.

For complete information on this industry report, please see: https://www.plunkettresearch.com/industries/printing-and-printing-support-binding-stamping-typesetting-post-press-activities-revenues-market-size-forecasts-benchmarks-analysis/

Plunkett Research, Ltd. announces publication of its complete market forecasts and financial analysis for the Paper Bag and Coated and Treated Paper Manufacturing Industry. Plunkett estimates U.S. revenues for this industry at $18.498 billion for the year 2017, and provides forecasts for several years in its latest Industry Analytics report.

For complete information on this industry report, please see: https://www.plunkettresearch.com/industries/paper-bag-and-coated-and-treated-paper-manufacturing-revenues-market-size-forecasts-benchmarks-analysis/

Plunkett Research, Ltd. announces publication of its complete market forecasts and financial analysis for the Paper Products Manufacturing, Including Packaging, Containers, Boxes, Stationery and Sanitary Products Industry. Plunkett estimates U.S. revenues for this industry at $89.147 billion for the year 2017, and provides forecasts for several years in its latest Industry Analytics report.

For complete information on this industry report, please see: https://www.plunkettresearch.com/industries/paper-products-manufacturing-including-packaging-containers-boxes-stationery-and-sanitary-products-revenues-market-size-forecasts-benchmarks-analysis/

Plunkett Research, Ltd. announces publication of its complete market forecasts and financial analysis for the Paperboard, Boxboard and Containerboard (Cardboard) Mills, and Converting to Boxes and Packaging Industry. Plunkett estimates U.S. revenues for this industry at $30.663 billion for the year 2017, and provides forecasts for several years in its latest Industry Analytics report.

For complete information on this industry report, please see: https://www.plunkettresearch.com/industries/paperboard-boxboard-and-containerboard-cardboard-mills-and-converting-to-boxes-and-packaging-revenues-market-size-forecasts-benchmarks-analysis/

Plunkett Research, Ltd. announces publication of its complete market forecasts and financial analysis for the Paper Mills and Paper Manufacturing (Excluding Newsprint) Industry. Plunkett estimates U.S. revenues for this industry at $43.505 billion for the year 2017, and provides forecasts for several years in its latest Industry Analytics report.

For complete information on this industry report, please see: https://www.plunkettresearch.com/industries/paper-mills-and-paper-manufacturing-excluding-newsprint-revenues-market-size-forecasts-benchmarks-analysis/

Plunkett Research, Ltd. announces publication of its complete market forecasts and financial analysis for the Pulp, Paper and Paperboard Mills, Including Newsprint Manufacturing Industry. Plunkett estimates U.S. revenues for this industry at $82.032 billion for the year 2017, and provides forecasts for several years in its latest Industry Analytics report.

For complete information on this industry report, please see: https://www.plunkettresearch.com/industries/pulp-paper-and-paperboard-mills-including-newsprint-manufacturing-revenues-market-size-forecasts-benchmarks-analysis/

    Advertisers are faced with daunting new realities when considering the various media they might use to get their messages across. Traditional media are losing control over their audiences. That means that advertisers can no longer feel secure that their ads on TV, on the radio or in print are going to receive mindshare. Gone are the days when television and radio programmers enjoyed captive audiences over a handful of networks, people who happily sat through ad after ad, or planned their schedules around favorite shows. Consumers, especially consumers in younger demographics, now demand more and more control over what they watch, read and listen to, and thus more control over the advertising they might be exposed to.

Issues and Options Related to Control and Pricing of Entertainment Content:



•  Free, advertising-supported content versus content accessed only by paying subscribers

•  “Sponsored” content paid for by one company, as opposed to traditional content supported by a variety of advertisers

•  Illegal downloads of content versus authorized downloads that were purchased or subscribed to by the consumer

•  Paid, one-time downloads of content for permanent use, versus one-time pay-per-view, versus continuing subscription required to view

•  Portability (including the ability for a consumer to download once, and then use a file on multiple platforms and devices such as iPods)

•  Delayed viewing or listening (such as Video-on-Demand, or viewing TV programming at the consumer’s convenience via recording devices such as TiVo)

Source: Plunkett Research, Ltd.

 

    Nonetheless, for advertisers willing to adapt to today’s rapidly evolving environment, there is good news. Effective advertising today targets consumers based on things they are passionate about, rather than merely their tendency to watch network TV on Friday night, or their age or household income bracket. That is, the increasing range of niche media now available enables carefully crafted messages to be designed for, and delivered to, specific consumer “passionate interest groups.”

    For example, consumers who read Bon Appétit magazine (gourmet food and lifestyle coverage), watch the Food Network on cable TV and hold Platinum American Express cards are likely to respond to messages that are centered on dining and entertaining well. Obviously, a niche campaign could be created around direct mail or email to these upscale credit card holders, reinforced by print ads in the magazine (plus digital ads on the magazine’s web site) and cable TV ads on the Food Network. This is a target marketer’s dream come true. The product might be fine wines or Viking ranges, but it could just as easily be ads featuring Lexus luxury automobiles shown being used to bring home gourmet food ingredients, drive to a gourmet restaurant or arrive at the Aspen Food & Wine Festival. The campaign might be topped off with special ads on social media, or an online contest on the Epicurious gourmet foods web site (www.epicurious.com), and links to special offers, contests, how-to-cook streaming video demonstrations or useful news on the advertiser’s own web site.

    For all of the latest trends and statistics in Advertising, Media, and the Internet, see https://www.plunkettresearch.com/industries/advertising-branding-industry-market-research/

Now, more than ever before, our user tools and innovative data make Plunkett Research your go-to place for industry analysis, business trends and statistics.  For any further question contact us at  customersupport@plunkettresearch.com | voice: 713.932.0000 | fax: 713.932.7080

HOUSTON, Texas – Plunkett Research, Ltd. recently announced an important market research and competitive analysis report, Advertising & Branding Industry Almanac, 2018 edition. A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms.

The size of the advertising market is difficult to assess, and estimates by analysts vary to some degree.  This is partly due to the fact that the final cost of advertising for any company includes creative and agency costs; local branding and marketing efforts; catalogs, brochures and other printed matter; the creation and maintenance of web sites, email campaigns and social media campaigns; and myriad other components, in addition to expenses for media.  Numbers that are available for analysis and comparison are generally limited to actual spending on media, such as radio, TV, billboards and paid search or Internet advertising.

Key Findings:

• Plunkett Research lists top 400 companies in the Advertising & Branding Industry and names the top trends changing for the mid term.

Available Formats:

• Printed Almanac: ISBN 978-1-62831-463-2 (Available Now)
• E-book: ISBN 978-1-62831-776-3 (Available Now)
• Online Subscription

Key Features Include:

• Industry trends analysis, market data and competitive intelligence
• Market forecasts and Industry Statistics
• Industry Associations and Professional Societies List
• In-Depth Profiles of hundreds of leading companies
• Industry Glossary
• Link to our 5-minute video overview of this industry

 Pages: 474           

Statistical Tables Provided: 10

Companies Profiled: 339

Geographic Focus: Global

Price: $379.99

Key Questions Answered Include:

• How is the industry evolving? 
• How is the industry being shaped by new technologies? 
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?

This feature-rich book covers competitive intelligence, market research and business analysis—everything you need to know about the advertising & branding business including:

1. Introduction to the Advertising and Branding Industry        
2. Global Media Giants Acquire both Content and Distribution
3. Digital Advertising Soars, Has Larger Market Share of U.S. Advertising Than TV
4. Programmatic Ad Buying Dominates the Market
5. Global Internet Market Tops 4.0 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless
6. Television Ads Evolve to Face New Challenges, Formats and Online Competitors
7. Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
8. Social Media to Generate $36 Billion in Global Online and Mobile Ad Revenues
9. Email Reigns as One of the Single Most Effective Advertising Tools
10. Newspapers and Magazines See Excellent Growth in Digital Editions and Apps
11. Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
12. Private Label Brands Grow in Share of Total Store Sales
13. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers      
14. Growth in China’s Ad Market
15. Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics

Advertising & Branding Industry Statistics

1. Advertising & Branding Industry Statistics and Market Size Overview         
2. Estimated U.S. Advertising Sector Revenues by NAICS Code: 2010-2017
3. Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2011-2016
4. Employment in Advertising & Related Industries, U.S.: 1990-January 2018
5. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2012-2017
6. Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2012-2017
7. Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2012-2017
8. Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2012-2017
9. Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2012-2017
10. Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2013-2017

Companies Mentioned Include:

• Xaxis
• Belo Corp
• Disney Media Networks
• CBS Radio
• ACME Communications Inc
• Acxiom Corp
• Advance Publications Inc
• Alliance Data Systems Corporation
• Alloy Inc
• Time Warner Inc

HOUSTON, Texas – Plunkett Research, Ltd. recently announced an important market research and competitive analysis report, Transportation, Supply Chain & Logistics Industry Almanac, 2018 edition. A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms.

Transportation is one of the world’s largest industries. In total, during 2017, core transportation revenues in the U.S. were an estimated $1,172.5 billion, according to Plunkett Research estimates.  Worldwide, these revenues were an estimated $4.8 trillion.  This includes air, rail, water, pipeline, courier and warehousing segments.

Key Findings:

• Plunkett Research lists top 500 companies in the Transportation, Supply Chain & Logistics Industry and names the top trends changing for the mid term.

Available Formats:

• Printed Almanac: ISBN 978-1-62831-475-5 (Available Now)
• E-book: ISBN 978-1-62831-775-6 (Available Now)
• Online Subscription

Key Features Include:

• Industry trends analysis, market data and competitive intelligence
• Market forecasts and Industry Statistics
• Industry Associations and Professional Societies List
• In-Depth Profiles of hundreds of leading companies
• Industry Glossary
• Link to our 5-minute video overview of this industry

 Pages: 696             

Statistical Tables Provided: 29

Companies Profiled: 507

Geographic Focus: Global

Price: $379.99

Key Questions Answered Include:

• How is the industry evolving? 
• How is the industry being shaped by new technologies? 
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?

This feature-rich book covers competitive intelligence, market research and business analysis—everything you need to know about the Transportation, Supply Chain & Logistics business including:

1. 3PL Logistics Services and Supply Chain Management Services
2. Trucking Companies Enjoy Dominant Market Share, Focus on Driver Challenges and Regulatory Issues
3. China Makes Immense Investments in Railroads, Highways, Airports & Silk Road
4. High Speed Passenger Trains, Including Maglev, Advance in China and Europe
5. Ships Get Bigger and More Efficient as Freighter Overcapacity Hits the Shipping Industry
6. Ports and Canals Expand to Accommodate Larger Vessels
7. Discount Airlines Compete with Legacy Airlines, but the Differences Are Beginning to Blur
8. Boeing and Airbus Have Massive Aircraft Order Backlogs/Major Aircraft Market in China
9. Air Traffic Grows/Airports Expand/Asia Has Strong Air Traffic
10. RFID Drives Inventory Management Evolution
11. Wireless Information Systems Surge Ahead in Vehicles: Telematics, ITS and Real Time Traffic Information
12. India’s Transportation Infrastructure Needs Billions of Dollars in Construction
13. Self-Driving, Autonomous Cars Receive Massive Investments in Research and Development Worldwide
14. Smart Cities Utilize Big Data, Sensors and Advanced Technologies to Increase Efficiencies of All Kinds/Massive Business Opportunities Emerge
15. The Future of Transportation and Supply Chains: Massive Investments in Infrastructure, Mobility Services and Hyperloop         

Transportation, Supply Chain & Logistics Industry Statistics

1. Transportation Industry Statistics and Market Size Overview
2. Estimated U.S. Core Transportation Sector Revenues 1990-2017
3. U.S. Transportation & Warehousing Industry Revenues: 2014-2017
4. U.S. Transportation & Warehousing Industry Expenses: 2013-2016
5. Top 50 Countries Providing U.S. Imports: 2010-2017
6. Top 50 Countries Receiving U.S. Exports: 2010-2017
7. Top 30 U.S. Customs Ports by Waterborne Foreign Container Trade: 2013-2015
8. Top 30 U.S. Customs Ports by Waterborne Foreign Container Import: 2013-2015
9. Top 30 U.S. Customs Ports by Waterborne Foreign Container Export: 2013-2015
10. U.S. Surface Trade with Canada: 1993-2015
11. U.S. Surface Trade with Mexico: 1993-2015
12. Truck Transportation Industry, U.S.: Estimated Revenue by Commodities Handled: 2012-2016
13. Truck Transportation Industry, U.S.: Estimated Truck Inventories: 2012-2016
14. Retail No. 2 Diesel vs. Regular Gasoline Prices, U.S.: January 1995-March 2018
15. Top 10 U.S. Airlines & Airports Ranked by 2017 System Scheduled Enplanements
16. Quarterly U.S. Scheduled Service Passenger Airlines Financial Reports: 3rd Quarter 2016-3rd Quarter 2017
17. 3rd Quarter U.S. Domestic Average Itinerary Air Fare: 1995-2017
18. U.S. Aviation Industry Average Annual Percentage Growth Forecasts by World Region: 2017-2038
19. Total Scheduled U.S. International Passenger Traffic, U.S. Commercial Air Carriers: 2010-2038
20. Air Carrier Traffic Statistics, U.S.: 12 Months Ended December 2017 and December 2016
21. Air Carrier Traffic Statistics, U.S.: 1996-2017
22. U.S. Airline Revenue Passenger Enplanements: January 1996- September 2017
23. U.S. Airline Passenger Activity: 2001-2037
24. Domestic Airline Fuel Cost, U.S.: January 1986- January 2018
25. Average Freight Revenue Per Ton-mile, U.S.: 1990-2016
26. Transportation Services Index, U.S.: January 2000- January 2018
27. Personal Transportation Expenditures, U.S.: 2009-2016
28. Federal R&D & R&D Plant Funding for Transportation, U.S.: Fiscal Years 2015-2017
29. Transportation Industry Employment by Business Type, U.S.: 2013-January 2018

Companies Mentioned Include:

• AMERCO (U-Haul)
• AB Volvo
• Go-Ahead Group plc (The)
• Japan Airlines Co Ltd
• ADA Sa
• Aer Lingus Group
• Aeroflot Russian Airlines JSC
• Air Canada
• Air China Limited
• Air New Zealand Ltd

Utilizing the latest in online technology, it is now more effective than ever to conduct surveys of consumers and businesses to help you gain key insights. Below are easy tips that will help you make the most of your own surveys and other market research projects, including competitive intelligence datasets.

1) Consumer studies—Design your market research project for multiple purposes, including:

•  Determine the strength of your brand


•  Understand consumers' product needs, likes and frustrations


•  Understand evolving consumer attitudes and desires


•  Understand how consumers search for products/services in your category


•  Understand what drives consumers’ final buying decisions


•  Identify areas where consumers are frustrated by choice, price or service

2) B2B and Industry studies—Design your project in a way that will develop strategic insights, such as:

•  Verify the size of your market and its growth patterns


•  Verify the need for a new product or service


•  Identify points of pain and frustration among potential customers


•  Understand your competitors

–  Who are they?


–  What are their strengths?


–  What are their weaknesses?


–  In which areas are they investing or innovating?

3) Build a competitive intelligence database—build a custom database that will enable you to better monitor competitors, disruptions and potential acquisition candidates, such as:

•  Competitor’s locations


•  Competitor’s products and prices


•  Competitor’s patents or R&D activities


•  Competitor’s structure and revenues


•  Identify potentially disruptive startups and new technologies


•  Identify foreign firms with the potential to take market share from you


•  Identify and rank/score acquisition candidates

3) Build a competitive intelligence database—build a custom database that will enable you to better monitor competitors, disruptions and potential acquisition candidates, such as:

•  Identify potential customers


•  Identify potential distributors or partners


•  Research and identify potential suppliers

SURVEYS: Due to the great sophistication of today’s online panels, it’s possible to efficiently survey exactly the segments of the population that you need, whether in your own domestic market, a nation you’re considering expanding to, or the entire world.

Communication is everything! Carefully craft the right questions. The way that a question is asked can skew the way someone might respond. The right questions will draw out the information you need in an unbiased manner. Use a mixture of yes-no and multiple-choice questions. Then add a few essay questions that require a short, written answer from the interviewee. Keep in mind that people can become discouraged if they must type out lengthy answers on a smartphone screen.

Timing is everything! Surveys can be lengthy. In many cases, however, the most meaningful and relevant responses can be attained with a survey length of less than 15 minutes.

Design is everything! Your survey must look inviting and easy to use, and it must be scaled right for use on a variety of devices, especially smartphones.

The right panel is everything! Get an expert to select the best panel and the best possible respondent characteristics. The right panel must be selected with great care. There are excellent panels available: business people, consumers, domestic and global. Each panel has its own unique advantages and characteristics to be taking into consideration.

Data is everything! Find a market research supplier who understands how to map and analyze the responses that you receive. It’s one thing to gather data—it’s another to understand how to use it!

What comes next? After your online survey is completed, consider a follow-up focus group or video interview of a small number of people who responded to the original survey—drill deeper with a lengthy interview of 8 to 12 people.

Plunkett Research offers outstanding resources to assist you in your market research projects, whether you’re a startup, an executive at a large firm, or a student working on a university project. See plunkettresearch.com .

Now, more than ever before, our user tools and innovative data make Plunkett Research your go-to place for industry analysis, business trends and statistics.  For any further question contact us at  customersupport@plunkettresearch.com | voice: 713.932.0000 | fax: 713.932.7080