Plunkett’s Industry Almanacs in Printed and eBook Formats

Key Findings:

• Plunkett Research analyzes the top trends changing the industry, and provides in-depth industry statistics. In addition, this publication profiles the top 325 companies in the Advertising & Branding Industry.

Available Formats:

• Printed Almanac: ISBN 978-1-62831-490-8 (Available Now)

• E-book: ISBN 978-1-62831-814-2 (Available Now)

• Online Subscription

Key Features Include:

• Industry trends analysis, market data and competitive intelligence

• Market forecasts and Industry Statistics

• Industry Associations and Professional Societies List

• In-Depth Profiles of hundreds of leading companies

• Industry Glossary

• Link to our 5-minute video overview of this industry

Pages: 466

Statistical Tables Provided: 10

Companies Profiled: 329

Geographic Focus: Global

Price: $379.99

Key Questions Answered Include:

• How is the industry evolving?

• How is the industry being shaped by new technologies?

• How is demand growing in emerging markets and mature economies?

• What is the size of the market now and in the future?

• What are the financial results of the leading companies?

• What are the names and titles of top executives?

• What are the top companies and what are their revenues?

This feature-rich book covers competitive intelligence, market research and business analysis—everything you need to know about the advertising & branding business including:

1. Introduction to the Advertising and Branding Industry

2. Agencies Face Both Evolving Client Needs and Vast Changes in Media

3. Global Media Giants Acquire both Content and Distribution

4. Digital Advertising Soars, Has Larger Market Share of U.S. Advertising Than TV

5. Programmatic Ad Buying Dominates the Market

6. Global Internet Market Tops 4.2 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless

7. Television Ads Evolve to Face New Challenges, Formats and Online Competitors

8. DVR Market Evolves/Time-Shifting Hurts Advertisers

9. Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar

10. Social Media Generates Billions of Dollars in Global Online and Mobile Ad Revenues

11. Email Reigns as One of the Single Most Effective Advertising Tools

12. Newspapers and Magazines Rely on Digital Editions and Apps

13. Billboards Go Digital

14. Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising

15. Private Label Brands Grow in Share of Total Store Sales

16. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for
    Advertisers and Marketers

17. Growth in China’s Ad Market

18. Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics

19. Retail Technologies Advance for Store Checkout and Restaurant Orders/Apps and
    Location-Based Ads Drive Sales

20. Online Marketing, Social Media and Ecommerce Enable Startups and Disruption in
    Consumer Products and Cosmetics

21. Consulting Firms Acquire Digital Advertising Agencies, Extending Their Marketing Services

Advertising & Branding Industry Statistics

1. Advertising & Branding Industry Statistics and Market Size Overview

2. Estimated U.S. Advertising Sector Revenues by NAICS Code: 2011-2018

3. Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2012-2017

4. Employment in Advertising & Related Industries, U.S.: 1990-January 2019

5. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2013-2018

6. Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018

7. Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018

8. Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018

9. Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018

10. Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018

Companies Mentioned Include:

• Xaxis

• Belo Corp

• Disney Media Networks

• CBS Radio

• ACME Communications Inc

• Acxiom Corp

• Advance Publications Inc

• Alliance Data Systems Corporation

• Alloy Inc

• Time Warner Inc