Plunkett’s Industry Almanacs in Printed and eBook Formats

Key Findings:

• Plunkett Research lists top 400 companies in the Advertising & Branding Industry and names the top trends changing for the mid term.

Available Formats:

• Printed Almanac: ISBN 978-1-62831-463-2 (Available Now)
• E-book: ISBN 978-1-62831-776-3 (Available Now)
• Online Subscription

Key Features Include:

• Industry trends analysis, market data and competitive intelligence
• Market forecasts and Industry Statistics
• Industry Associations and Professional Societies List
• In-Depth Profiles of hundreds of leading companies
• Industry Glossary
• Link to our 5-minute video overview of this industry

 Pages: 474           

Statistical Tables Provided: 10

Companies Profiled: 339

Geographic Focus: Global

Price: $379.99

Key Questions Answered Include:

• How is the industry evolving? 
• How is the industry being shaped by new technologies? 
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?

This feature-rich book covers competitive intelligence, market research and business analysis—everything you need to know about the advertising & branding business including:

1. Introduction to the Advertising and Branding Industry        
2. Global Media Giants Acquire both Content and Distribution
3. Digital Advertising Soars, Has Larger Market Share of U.S. Advertising Than TV
4. Programmatic Ad Buying Dominates the Market
5. Global Internet Market Tops 4.0 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless
6. Television Ads Evolve to Face New Challenges, Formats and Online Competitors
7. Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
8. Social Media to Generate $36 Billion in Global Online and Mobile Ad Revenues
9. Email Reigns as One of the Single Most Effective Advertising Tools
10. Newspapers and Magazines See Excellent Growth in Digital Editions and Apps
11. Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
12. Private Label Brands Grow in Share of Total Store Sales
13. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers      
14. Growth in China’s Ad Market
15. Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics

Advertising & Branding Industry Statistics

1. Advertising & Branding Industry Statistics and Market Size Overview         
2. Estimated U.S. Advertising Sector Revenues by NAICS Code: 2010-2017
3. Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2011-2016
4. Employment in Advertising & Related Industries, U.S.: 1990-January 2018
5. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2012-2017
6. Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2012-2017
7. Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2012-2017
8. Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2012-2017
9. Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2012-2017
10. Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2013-2017

Companies Mentioned Include:

• Xaxis
• Belo Corp
• Disney Media Networks
• CBS Radio
• ACME Communications Inc
• Acxiom Corp
• Advance Publications Inc
• Alliance Data Systems Corporation
• Alloy Inc
• Time Warner Inc