Automobiles & Trucks OVERVIEW
Analysts at IHS Automotive forecast the global market at 88.12 million units for 2016. Car sales within North American markets have been running at very high rates.
According to Plunkett Research estimates, U.S.
car and light truck sales will likely total from 16.8 million to 17.3 million units for 2016, provided the economy does not slow significantly during the final quarter of the year.
This would represent a decline from 17.5 million units sold in 2015 and an increase over 16.5 million units sold in 2014.
Mexico’s sales were expected to grow by as much as 18% in 2016, to 1.55 million units, while Canadian sales were expected to grow slightly to 1.96 million, according to analysts at Scotia Bank. The biggest upward trend in auto sales has been in China.
While estimates of its annual unit sales vary widely, China has clearly become the world’s largest car market with about 21 million units sold in 2015.
However, China’s sales are heavily subject to change due to economic growth, the availability of credit and the regulatory environment.
As of 2015-16, the growth rate of the Chinese economy was slowing, and sales of discretionary items were down, particularly luxury items.
China’s government has a great deal of control over the market, as, at any time, it may increase sales by encouraging new auto
The automobile industry surged ahead worldwide
in recent years, with particularly sharp growth in the U.S. and China. Analysts at IHS Automotive forecast the
global market at 88.12 million units for 2016.
Car sales within North American markets have
been running at very high rates.
According to Plunkett Research estimates, U.S. car and light truck sales
will likely total from 16.8 million to 17.3 million units for 2016, provided
the economy does not slow significantly during the final quarter of the
year. This would represent a decline
from 17.5 million units sold in 2015 and an increase over 16.5 million units
sold in 2014. Mexico’s sales were
expected to grow by as much as 18% in 2016, to 1.55 million units, while
Canadian sales were expected to grow slightly to 1.96 million, according to
analysts at Scotia Bank.
The biggest upward trend in auto sales has been
in China. While estimates of its annual
unit sales vary widely, China has clearly become the world’s largest car market
with about 21 million units sold in 2015.
However, China’s sales are heavily subject to change due to economic
growth, the availability of credit and the regulatory environment. As of 2015-16, the growth rate of the Chinese
economy was slowing, and sales of discretionary items were down, particularly
luxury items. China’s government has a
great deal of control over the market, as, at any time, it may increase sales
by encouraging new auto loans, or decrease sales by adding new registration
fees or restricting traffic in major cities in order to reduce congestion and
One of the biggest winners by far in today’s
highly competitive automobile market has been Korea, where Hyundai, along with
its brand Kia, have enjoyed soaring global sales. Consumers are attracted to their reasonable
prices, excellent warranties and world class manufacturing quality.
There were approximately 260 million cars and
light trucks in operation in the United States, as of 2016. Around the world, there were about 1.15
billion cars and light trucks on the road in early 2016, a number that has been
growing by roughly 40 to 50 million yearly, as new vehicles are sold and a
portion of the global fleet is scrapped.
Most major car makers are aggressively pushing
their crossover vehicles, which are an excellent compromise that offers large
passenger and cargo compartments, good visibility and reasonably good gas
mileage. Crossovers are essentially
replacing sedans and some vans as the new family car. For
the first eight months of 2016, light truck sales (including pickups,
crossovers, SUVs and vans) were up 2.5% over 2015. Pickups were the best sellers by far.
At the same time, manufacturers are forced to
continue to invest in smaller, high efficiency vehicles due to U.S. government
mandates that they meet high average miles-per-gallon rules. Chrysler is relying heavily on its
relationship with Fiat for new, fuel efficient models of modest size. Honda, Volkswagen, Toyota, Hyundai, Nissan
and Peugeot all have invested in new, advanced small cars. All major luxury brands like Mercedes, BMW,
Lexus and Audi have relatively small cars on the market and will steadily
introduce a wide range of fuel efficient designs. BMW introduced its iSeries high efficiency
cars in 2013, including a three-cylinder engine that is part of a new plug-in hybrid.
Engineers are pushing technological changes in
their larger cars and light trucks in order to enhance their fuel
efficiency. An excellent example is the
launch of Ford F150 full-size pickup trucks that rely on the use of aluminum body
panels and advanced engine/transmission combinations to dramatically reduce
weight and improve mileage. This truck
has been selling in very large numbers in the U.S., as have the Chevy Silverado
and Chrysler Ram full-size pickups.
Recent drops in gasoline prices have boosted this trend.
GM is betting heavily on its Chevrolet Cruze, a
small sedan capable of 36 miles per gallon (mpg) on the highway and stuffed
with convenience features that consumers appreciate. Ford’s revamped Fusion earned rave reviews,
and it comes in either a hybrid model or a standard engine version that gets 31
mpg on the highway.
One result of frugal consumers and buyers who
prefer greener goods has strong cumulative sales, over the long term, for
Toyota’s Prius gasoline-electric hybrid car.
The company has also made investments that enable it to manufacture
hybrid versions of many of its popular models, including the Camry and several
models of the Lexus. Hybrids are now
available from a wide variety of makers, and technology has steadily improved. Nonetheless, hybrids remain a very small
fraction of the overall car and truck market due to their relatively high
initial costs. Also, hybrid sales have
been softer in today’s era of extremely low gasoline prices.
Nissan offers competition in the electric
vehicle sector with its all-electric model called Leaf. However, the high prices and limited range of
batteries will cause many consumers to stay away from electric cars. In answer to this challenge, GM recently
introduced the Chevy Bolt electric, with an exceptionally long range. And, since its introduction, Tesla, the
U.S.-based maker of luxury, fully electric cars, has offered long-range
vehicles. Tesla’s current models are
expensive, but they offer the ability to drive a long distance due to their
unique battery strategy. Meanwhile,
Tesla sill soon launch a new, much more affordable model, and it has already
launched an SUV. The automobile industry
is looking forward to the eventual development of advanced, long-range
batteries at much lower cost, which may take until 2020 or later. Many of the world’s top research
organizations are working steadily on this challenge.
Clean diesel engines for passenger cars
suffered a massive setback in September 2015, when Volkswagen was accused of designing
certain of its small car diesels so that they would perform better in emissions
tests than they do during actual road driving.
This is not only a massive scandal and a huge potential financial
liability for VW (an estimated 11 million cars had been sold worldwide that may
possibly contain such engines, including about 2 million Audis), but also
potentially a substantial setback, through negative consumer perceptions, for
all diesel car makers. Manufacturers
including BMW, Volkswagen and Mercedes-Benz have been making and selling diesel
cars, particularly in Europe.
Meanwhile, the use of ethanol as a gasoline
additive in America has grown substantially over the long term, whether or not
it makes any environmental or economic sense, thanks to requirements enacted by
Congress. However, Congress recently
dropped its financial subsidies to ethanol.
The rising affluence of consumers in China has
been creating both huge opportunities and major problems. China has become the world’s largest user of
energy overall and one of the world’s largest importers of petroleum products, partly
to fuel its burgeoning fleet of cars and trucks. Streets and highways are clogged with
vehicles, to the extent that traffic and smog are nightmarish. Automakers from abroad have raced to
establish plants and partnerships in China.
India has also seen significant growth in its
automotive manufacturing in recent years, and its auto exports are growing. India-based Tata now owns the prestigious
Jaguar and Land Rover brands.
Not to be overlooked are the vast changes
taking place in automobile manufacturing plants. Flexible factories have reduced man-hours and
cut costs per car, while offering a much wider range of choices for customization
by consumers. The wide use of robotics,
advanced factory software and lean inventory methods have completely revamped
the modern car factory. Today, more than
ever, car manufacturers and their suppliers are cooperating in the design and
manufacture of new cars in ways that are revolutionizing the entire
process. Bankruptcies at GM and Chrysler
in 2009 enabled these firms to shed debt, cut employees, renegotiate contracts
and dramatically reduce operating costs.
Inexpensive cars manufactured in China are now
on the market in many emerging nations.
The question is not whether China will export cars and trucks, but
whether consumers in advanced markets such as America will be convinced that
they offer safety and reliability.
Meanwhile, U.S. automakers have made intense demands on their component
suppliers for lower prices—these suppliers are, in turn, looking to low-cost
production in China, Mexico and elsewhere.
are facing challenges of their own. High
costs, tough labor laws and daunting government regulations are constant
challenges to manufacturers there.
Nonetheless, firms like Volkswagen and Daimler/Mercedes-Benz have found
great success in the global market over a period of many decades, often
locating plants in nations where their products sell well.
The thought of the next
billion automobile owners/users is either the most intriguing or the most
terrifying vision for the near future, depending on how you look at it. Future global demand for cars may far
outstrip today’s levels, creating immense business
the combination of car sharing strategies, like ZipCar, ride sharing systems
like Uber and autonomous vehicles capable of driving themselves will have very
profound effects on automobile manufacturing, usage, sales and ownership
patterns. At least in dense urban
environments, the result is very likely to be a large proportion of individuals
who opt to use shared vehicles rather than user-owned cars.
Surveys show that many
young adults have little interest in owning a car of their own, which is vastly
different from the attitude that was held one generation earlier. Car sharing is such a growing trend that car
rental giant Avis acquired Zipcar, a pioneer in this area. Even major auto makers, like BMW with its
DriveNow program, are starting their own car sharing schemes, hoping to develop
strategies that are well in tune with changing consumer trends.
Car safety has made
dramatic progress in recent years, mainly by adopting technologies such as backup
cameras, anti-skid, advanced brakes and collision avoidance systems. Now, virtually all major car makers are
working intensely on technologies that will enable cars to essentially drive
themselves. Many vehicles now have advanced
features in this regard.
The automobile and
heavy truck sectors are rapidly forging ahead with remarkable technologies for
self-driving (autonomous) vehicles. The
easiest step is vehicles that communicate with each other while utilizing
advanced technologies to safely stay in lanes, regulate speeds and apply
emergency braking. The more difficult
steps involve avoiding other vehicles as well as pedestrians and being able to
safely negotiate difficult driving conditions of all types.
Automobiles have become high-powered computers
on wheels, as many automotive systems are now controlled by chips and
software. At the same time, automakers
are finding innovative ways to use the latest in wireless and smartphone
technologies, including apps, to enhance the entertainment, information and
communications capabilities of vehicles.
Automotive “infotainment” has become a dominant theme.
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