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Hybrid Cars’ Market Share Falls, Business and Industry Trends Analysis

Toyota and Honda have been selling hybrid gasoline/electric cars in the U.S. since 2001.  However, interest in hybrids is impacted by the significant drop in gasoline prices starting in 2014.  Hybridcars.com reported that sales of hybrids in the U.S. fell from 495,700 in 2013 to 347,000 by 2016.  2017 saw sales rise by 12.4% to reach 368,137. 

A typical hybrid design places two engines in a vehicle, one a traditional internal combustion motor and the other electric.  The traditional engine powers the car at startup and when accelerating, and charges the electric engine’s battery (separate from the gasoline-powered motor’s battery).  When slowing down or idling, the standard engine shuts down and the electric motor takes over.  The batteries are also charged when a car is rapidly decelerating, bleeding off forward momentum to power the generators.  The downside:  hybrid cars can cost significantly more than their standard powered counterparts, and many drivers have found actual fuel efficiency to be significantly lower than EPA estimates.



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