Hybrid Cars’ Market Share Falls, Business and Industry Trends Analysis

Toyota and Honda have been selling hybrid gasoline/electric cars in the U.S. since 2001.  Since the Prius’ Japanese launch in 1997, Toyota had sold more than 9 million hybrid vehicles worldwide as of May 2016, including non-Prius models such as the Lexus 450h and the Toyota Camry Hybrid, Highlander Hybrid and the Avalon hybrid.  However, interest in hybrids is waning, especially since the significant drop in gasoline prices starting in 2014.  Hybridcars.com reported that sales of hybrids in the U.S. fell from 495,700 in 2013 to 347,000 by 2016.  Edmunds.com reported that as of mid-2016, almost 75% of hybrid and…

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