Car-Sharing Programs (Short-Term Rentals), AKA Mobility Services, Proliferate, Business and Industry Trends Analysis

Car sharing has become a big business in North America and Europe.  This practice is called car sharing because the organizations providing the cars sell memberships, and the cars are shared among the members.  Each member has the right to reserve and drive a car on an as-needed basis, which is, in effect, a short-term rental.  The automobile industry refers to this sector as “mobility services.” The costs of buying, operating, insuring and parking a personal automobile are extremely high.  At the same time, consumer attitudes and behavior regarding transportation are evolving rapidly.  Surveys in mature economies such as Japan…

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