Self-Driving, Autonomous Cars Receive Massive Investments in Research and Development Worldwide

The U.S. National Highway Traffic Safety Administration (NHTSA) announced a 15-point safety assessment guideline to be used by manufacturers planning to produce self-driving vehicles. The list covers data sharing, data privacy, safety systems, crashworthiness and consumer education, among other things. A car’s systems must be able to easily switch from machine driving to human driving when needed. All features must be submitted to the NHTSA for certification.

The Levels of Self-Driving Technologies

Level 0: The driver is always in total control, with no assistance. However most new cars today come with automated safety features that may adjust traction and braking under certain circumstances.

Level 1: Very simple driver assistance, such as cruise control and parking assist. The driver always controls the direction of the car on the road.

Level 2: The car can steer itself under certain situations, such as a slow-moving traffic jam. Requires constant monitoring by the driver.

Level 3: The car can largely steer, brake and adjust speed by itself. However, the car realizes its own limitations and may ask the driver to retake control at any moment. Technologies employed may include such items as adaptive cruise control and automatic lane centering.

Level 4: This is the lowest level of truly autonomous driving. The car is able to perform all driving tasks under most driving conditions.

Level 5: This is full automation, as no driver is required at all. The vehicle may be operated unoccupied.

A number of luxury vehicles offer Level 3 features, including Mercedes-Benz DRIVE PILOT and Tesla’s Enhanced Autopilot. Tesla’s technology even offers full self-driving with the supervision of the driver who may override the system at any time.

Today, self-driving technology is largely a reality, although it will require continuous refinement to make it capable of meeting the demands of day-to-day transportation in a safe manner. Armed with sensors, cameras and cutting-edge software, these vehicles can navigate themselves completely. Machine learning and artificial intelligence are key to the development and operation of reasonably safe, practical autonomous vehicles. The more that such vehicles are tested on the road, the greater the ability of their systems to learn the endless variations of road conditions, traffic flow, pedestrian activities and highway hazards. Ford Motor Co. acquired Argo AI, an artificial intelligence research and development firm. GM has invested in Cruise Automation, a similar firm.

Driverless technology also relies on maps that are constantly updated as roads and conditions change. A company called HERE Technologies (originally owned by Nokia but acquired by BMW, Mercedes-Benz and Audi) is mapping roads in the U.S. and Europe using data acquired from truckers equipped with scanners. Google is also working on precise mapping using technology that uses lasers transmitted from specially outfitted cars that create images of roads and their surroundings. Another company, Mobileye, makes camera systems that enable vehicles to detect obstacles and apply the brakes to avoid collisions. Volkswagen and BMW are equipping models with Mobileye and will gather and analyze the images to create maps in a crowdsourcing model.

Google’s self-driving effort has been placed into a special subsidiary named Waymo. It has been conducting tests of self-driving cars for several years. Passengers have the use of buttons to start the vehicle, pull the vehicle over, lock or unlock doors and contact a call center. Waymo has been partnering with Lyft to offer rides in the Phoenix metro area in 10 driverless Waymo One vehicles (with human safety observers onboard). In July 2019, the firm received permission from California legislators to transport passengers as part of the state’s Autonomous Vehicle Passenger Service pilot. In October 2020, Waymo began offering rides in fully driverless vehicles in the Phoenix area and began service in San Francisco in late 2022 and in Los Angeles in 2024. Thousands of driverless rides have been provided since then without incident.

Uber instituted a test program for driverless vehicles in Pittsburgh, Pennsylvania in September 2016, and later launched tests in the Phoenix, Arizona area. Tragically, in March 2018, an Uber self-driving car (while under minimal supervision by an observer riding in the car) struck and killed a woman who was pushing a bicycle in a street in Arizona. Uber has realigned its effort by agreeing to work with Toyota in the self-driving field. Toyota announced that it would invest $500 million in Uber and that technology from both firms will be integrated into Toyota vehicles to be built for use on Uber’s ride-sharing platform.

Taking the driver out of the vehicle would save as much as two-thirds of the cost of ride-sharing trips. It’s no surprise that Uber, Lyft and Didi Chuxing (in addition to Google and Chinese search engine firm Baidu) are all investing in driverless technology.

GM has a driverless car unit called Cruise LLC. In late 2022, Cruise was the first driverless car company to offer paid rides in a U.S. metropolis (San Francisco). A year later, the firm had approximately 400 self-driving cars in Phoenix, Austin and San Francisco. Tragically, the company was forced to suspend operations in October 2023 after a Cruise vehicle dragged a woman who had been hit by another vehicle about 20 feet before coming to a stop (the woman was badly injured but survived). By April 2024, Cruise began collecting road data such as speed limits, traffic signs and lights as well as creating maps in Phoenix. Cruise hopes to partner with other firms and cities and ultimately get its vehicles back in regular service on the road.

The next step for driverless vehicles is successfully navigating freeways. In 2024, Waymo began testing freeway trips with employees as passengers. A self-driving trucking company called Aurora hoped to have trucks on Texas freeways as early as the end of 2024.

Proponents of driverless cars argue that they are infinitely safer than traditional vehicles. Such automated cars may be able to react to potential crashes and safety hazards much more quickly and effectively than human drivers. In addition, their constant communication with nearby vehicles would enable more cars to be safely moving at a steady speed on a given stretch of road at one time, cutting traffic jams and enhancing transportation efficiency. McKinsey & Co. estimated that a widespread adoption of self-driving cars and trucks could eliminate 90% of all auto accidents in the U.S. and prevent up to $190 billion in damages and health care costs yearly.

A $6.5 million, 23-acre testing site opened at the University of Michigan where AVs are tested in simulated congested urban conditions. Robotic pedestrians and cyclists dart into traffic while vehicles navigate any number of potentially hazardous conditions including traffic circles, bridges, tunnels, gravel roads and obstructed views.

Texas A&M University’s Transportation Institute oversees the Center for Transportation Safety, an organization that conducts research and outreach programs funded at approximately $5 million per year. The school has recently launched its new RELLIS campus on 2,000 acres for research, testing, training and development related to advanced transportation.

Driverless trucks (18-wheelers) are also on the horizon. Although truckers and the firms they drive for tend to be slow to adopt new technologies, some are using automation to enable “platooning,” or a caravan of two to three trucks equipped with video cameras, advanced cruise control systems and radar-based braking systems. The lead truck on a convoy controls acceleration and braking for all trucks in the line which are precisely spaced at distances as close as 30 feet. A real-time video camera beams a feed to the following truck drivers so that they can see the road ahead. Traveling single file affords aerodynamic drag reduction resulting in fuel savings of up to 10%.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Become a Plunkett Research Online subscriber to gain unlimited access to our massive amount of vital industry data and market research.

✔ 100,000 Industry Statistics
✔ 500 Industries Analyzed for Market Size, Profits and Forecasts
✔ 150,000 Industry Executives Profiled
✔ 25,000 Companies Profiled, Ranked and Analyzed
✔ 1,000 Vital Trends Analyzed, totaling 1,000,000 words

Learn More

How to access Plunkett Research data.

What data challenge can we help you solve today?

Take a Tour

Contact

Testimonials

Self-Driving, Autonomous Cars Receive Massive Investments in Research and Development Worldwide, Business and Industry Trends Analysis

A Representative List of Organizations that Have Used our Research and Products:

How to access Plunkett Research data.

What data challenge can we help you solve today?

Take a Tour

Contact

Testimonials