Automobile Industry Introduction, Business and Industry Trends Analysis

¹ Video Tip For our brief video introduction to the Automobile industry, see www.plunkettresearch.com/video/automobile .   The automobile industry surged ahead worldwide in recent years, with particularly sharp growth in the U.S. and China.  Analysts at IHS Automotive forecast the global market at 98.2 million units for 2019. Car sales within North American markets have been running at very high rates.  Total U.S. car and light truck sales for 2019 are projected by National Automobile Dealers Association (NADA) at 16.8 million units.  U.S. car and light truck sales totaled 17.22 million units for 2018, according to NADA.    The biggest upward…

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