Super Beauty Stores Combine Shopping with Personal Care Services
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Retailers such as Ulta Beauty, Inc. and Sephora offer wide varieties of beauty products, cosmetics, skin care products and perfumes in addition to services such as makeovers. Prestige brands such as Lancome and Clinique are offered as are mass-market brands like Maybelline and CoverGirl.
Super beauty stores also offer startup beauty product brands a forum and exposure they are unlikely to get at department stores or beauty supply stores. As opposed to department stores, these beauty retailers offer a wider variety of products and perks such as loyalty programs, beauty classes and in-store events, all focused on the beauty needs of consumers.
Sephora offers carefully curated brands, including independent brands, emerging brands, classic brands and the company’s own SEPHORA COLLECTION brand. The Sephora PRO Team is an elite group of makeup artists hand-picked for their skill, creativity and ability to inspire others via education in the form of demonstrations, makeovers and beauty tips.
Ulta is one of the largest one-stop beauty retailers of both prestige and mass market beauty products, as well as and salon products and salon services. Every Ulta store offers a full-service salon combining hair and beauty services with the sale of a wide range of salon hair care products. In some locations, Ulta offers facial services and “brow bars” for eyebrow waxing, tinting and shaping.
Meanwhile, department store Saks Fifth Avenue hopes to compete with super beauty stores by moving at least some of its cosmetics departments to locations upstairs and adding treatment rooms and spa services. Macy’s, Bloomingdale’s and Barney’s department store chains are also testing major changes and enhancements to their cosmetics marketing. Watch for major changes in store layouts and practices going forward.
For everything you need to know about Retail companies, see: Retail Industry Almanac 2021
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Publication Date: December 2020Price: $379.99
Printed ISBN: 978-1-62831-590-5
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