The Future of Games, Apps & Social Media, Business and Industry Trends Analysis

  Several important trends will greatly affect these sectors over the long-term. Search:  While Google remains the dominant search engine, competition for search use is very high.  The ability to search the internet (or search specific platforms), keeps users on-site or on-app longer and adds value to the site itself.  Search capabilities are being embedded in apps and to some extent in social media.  (Even ecommerce sites are involved—Amazon.com is one of the largest competitors for consumer search activity.)Alexa and Similar Digital Assistants:  Extremely rapid growth in the popularity of Amazon’s Alexa and similar digital assistant technologies means that more…

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